{"id":714030,"date":"2026-02-27T22:30:18","date_gmt":"2026-02-27T19:30:18","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/microsoft-ads-launches-self-serve-negative-keyword-lists\/"},"modified":"2026-02-27T22:30:18","modified_gmt":"2026-02-27T19:30:18","slug":"microsoft-ads-launches-self-serve-negative-keyword-lists","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-ads-launches-self-serve-negative-keyword-lists\/","title":{"rendered":"Microsoft Ads launches self-serve negative keyword lists"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2a36ee74eb7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2a36ee74eb7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-ads-launches-self-serve-negative-keyword-lists\/#Advertisers_can_now_create_and_manage_negative_keyword_lists_directly_in_Microsoft_Advertising\" >Advertisers can now create and manage negative keyword lists directly in Microsoft Advertising<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Advertisers_can_now_create_and_manage_negative_keyword_lists_directly_in_Microsoft_Advertising\"><\/span>Advertisers can now create and manage negative keyword lists directly in Microsoft Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Self-serve negative keyword lists are now live in Microsoft Advertising, according to Ads Liaison Navah Hopkins \u2014 giving advertisers long-requested control without submitting support tickets.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. Advertisers can now create and manage shared negative keyword lists directly in the UI. Lists support up to 5,000 negative keywords (one per line) and can be applied at either the campaign or account level. Match types function the same way in Performance Max as they do in traditional Search campaigns.<\/p>\n<ul class=\"wp-block-list\">\n<li>Lists can also be edited, exported as CSV files, or removed from campaigns as needed. <\/li>\n<li>Microsoft notes that match type formatting requires brackets for exact match and quotation marks for phrase match \u2014 not hyphens.<\/li>\n<\/ul>\n<p><strong>Why we care<\/strong>. Negative keywords are critical for filtering irrelevant traffic and protecting budgets. Making lists self-serve streamlines workflow, reduces reliance on support tickets, and gives advertisers faster control over search query exclusions.<\/p>\n<p><strong>The bottom line<\/strong>. Microsoft is handing more operational control back to advertisers \u2014 and eliminating friction in one of the most essential levers for campaign efficiency.<\/p>\n<p><strong>Dig deeper.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/help.ads.microsoft.com\/?aid=189137202&amp;cid=254530848&amp;uid=95847553#apex\/ads\/en\/51043\/1\">How to add keywords that won\u2019t trigger my ads (negative keywords)<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/microsoft-ads-launches-self-serve-negative-keyword-lists-470517\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers can now create and manage negative keyword lists directly in Microsoft Advertising Self-serve negative keyword lists are now live in Microsoft Advertising, according to Ads Liaison Navah Hopkins \u2014 giving advertisers long-requested control without submitting support tickets. What\u2019s happening. Advertisers can now create and manage shared negative keyword lists directly in the UI. Lists&#8230;<\/p>\n","protected":false},"author":1,"featured_media":714031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Microsoft-Ads.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-714030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/714030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=714030"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/714030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/714031"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=714030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=714030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=714030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}