{"id":715108,"date":"2026-03-05T11:50:12","date_gmt":"2026-03-05T08:50:12","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-to-disable-customer-match-uploads-in-ads-api\/"},"modified":"2026-03-05T11:50:12","modified_gmt":"2026-03-05T08:50:12","slug":"google-to-disable-customer-match-uploads-in-ads-api","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-to-disable-customer-match-uploads-in-ads-api\/","title":{"rendered":"Google to disable Customer Match uploads in Ads API"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a21e9be0c4d8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a21e9be0c4d8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-to-disable-customer-match-uploads-in-ads-api\/#From_April_1_2026_Google_will_block_inactive_developer_tokens_from_uploading_Customer_Match_data_via_the_Google_Ads_API\" >From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"From_April_1_2026_Google_will_block_inactive_developer_tokens_from_uploading_Customer_Match_data_via_the_Google_Ads_API\"><\/span>From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is communicating that starting April 1st, Customer Match uploads through the Google Ads API will stop working for certain users, in a message sent to API developers.<\/p>\n<p>Specifically, developers who haven\u2019t uploaded Customer Match data in the past 180 days using their developer token will no longer be able to do so via the Ads API.<\/p>\n<p><strong>What\u2019s changing<\/strong>. If you fall into that inactive bucket, any attempt to upload Customer Match lists through the Google Ads API after April 1 will fail. Instead, Google wants you to move those workflows to the Data Manager API. The change <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lies only to Customer Match uploads \u2014 all other campaign management and reporting tasks should continue as normal in the Google Ads API.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"688\" height=\"1084\" http: alt=\"Customer Match Upload\" class=\"wp-image-470800\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Customer-Match-upload.jpeg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"688\" height=\"1084\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Customer-Match-upload.jpeg.webp\" alt=\"Customer Match Upload\" class=\"wp-image-470800\"><\/figure>\n<\/div>\n<p><strong>Why Google says it\u2019s doing this<\/strong>. Google positions the Data Manager API as a more modern, unified data ingestion solution across its platforms, with stronger security protocols. It also includes features not available in the Ads API, such as confidential matching and enhanced encryption \u2014 signaling a push to centralize and better secure audience data handling.<\/p>\n<p><strong>Why we care.<\/strong> If you or your developers haven\u2019t touched Customer Match uploads in the last six months, this could catch you off guard. After April 1, 2026, the old workflow simply won\u2019t work \u2014 and errors will replace uploads. <\/p>\n<p><strong>The takeaway.<\/strong> Check whether your developer token has been used for Customer Match recently and plan a migration to the Data Manager API now, before Google flips the switch.<\/p>\n<p><strong>First spotted.<\/strong> This announcement was shared by Paid Search specialist Arpan Banerjee who shared the message he got from Google on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/arpan301_googleads-ppc-digitalmarketing-share-7434955721114427392-9yND\/\">LinkedIn<\/a>. <\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-to-disable-customer-match-uploads-in-ads-api-470796\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API. Google is communicating that starting April 1st, Customer Match uploads through the Google Ads API will stop working for certain users, in a message sent to API developers. Specifically, developers who haven\u2019t uploaded Customer Match&#8230;<\/p>\n","protected":false},"author":1,"featured_media":715109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Google-Ads-tactics-to-drop.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-715108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/715108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=715108"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/715108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/715109"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=715108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=715108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=715108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}