{"id":715169,"date":"2026-03-05T19:40:11","date_gmt":"2026-03-05T16:40:11","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/netflix-buys-ben-afflecks-ai-filmmaking-company-interpositive\/"},"modified":"2026-03-05T19:40:11","modified_gmt":"2026-03-05T16:40:11","slug":"netflix-buys-ben-afflecks-ai-filmmaking-company-interpositive","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/netflix-buys-ben-afflecks-ai-filmmaking-company-interpositive\/","title":{"rendered":"Netflix buys Ben Affleck’s AI filmmaking company InterPositive"},"content":{"rendered":"
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Netflix on Thursday morning said<\/a> it is acquiring InterPositive, a filmmaking technology<\/a> company founded in 2022 by actor Ben Affleck.<\/p>\n

The acquisition aligns with Netflix\u2019s app<\/a>roach to the use of generative AI in filmmaking: The company has already used generative AI for special effects in some original content, and has assured investors that it is \u201cvery well positioned to effectively leverage ongoing advances in AI.\u201d<\/p>\n

Affleck wrote in a statement that he began thinking about how AI would impact the future of filmmaking in 2022. He says he wanted to \u201cpreserve what makes human storytelling human, which is judgement,\u201d and sought to \u201cprotect the power of human creativity.\u201d<\/p>\n

InterPositive isn\u2019t trying to make AI actors or synthetic performances. Rather, the company has created a model that helps production teams work with footage from their own productions to help make edits in post-production, like addressing continuity issues, making lightning adjustments, or enhancements to the environment.<\/p>\n

\u201cIntensive research and development led to our first model, trained to understand visual logic and editorial consistency, while preserving cinematic rules under real-world production challenges such as missing shots, background replacements or incorrect lighting,\u201d Affleck wrote. <\/p>\n

\u201cWe also built in restraints to protect creative intent, so the tools are designed for responsible exploration while keeping creative decisions in the hands of artists \u2014 and ensuring that the benefits of this technology flow directly back to the story they\u2019re trying to tell.\u201d<\/p>\n

Affleck is joining Netflix as a senior advisor as part of the deal. Financial terms of the deal were not disclosed.<\/p>\n

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Techcrunch event<\/p>\n

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\n\t\t\t\t\t\t\t\t\tSan Francisco, CA<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

\u201cOur approach to AI has always been focused on meaningfully serving the needs of the creative community and our members,\u201d Elizabeth Stone, Netflix\u2019s chief product and technology officer, said in a statement. \u201cThe InterPositive team is joining Netflix because of our shared belief that innovation should empower storytellers, not replace them.\u201d<\/p>\n<\/div>\n

If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n

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If you want to read more like this article, you can visit our Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Netflix on Thursday morning said it is acquiring InterPositive, a filmmaking technology company founded in 2022 by actor Ben Affleck. The acquisition aligns with Netflix\u2019s approach to the use of generative AI in filmmaking: The company has already used generative AI for special effects in some original content, and has assured investors that it is…<\/p>\n","protected":false},"author":1,"featured_media":715170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/03\/Ben-Affleck_0309_R1_c.jpg?resize=1200,675","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[77337,50541,151443,1377],"class_list":["post-715169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ai","tag-ben-affleck","tag-media-entertainment","tag-netflix"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/715169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=715169"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/715169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/715170"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=715169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=715169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=715169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}