{"id":715403,"date":"2026-03-06T22:45:11","date_gmt":"2026-03-06T19:45:11","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/is-this-girlsets-moment\/"},"modified":"2026-03-06T22:45:11","modified_gmt":"2026-03-06T19:45:11","slug":"is-this-girlsets-moment","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/is-this-girlsets-moment\/","title":{"rendered":"Is this GIRLSET\u2019s moment?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f7453099e2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f7453099e2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/is-this-girlsets-moment\/#A_new_dawn_rises_for_GIRLSET_with_the_arrival_of_%E2%80%9CTweak%E2%80%9D_an_early_contender_for_song_of_the_summer\" >A new dawn rises for GIRLSET with the arrival of \u201cTweak,\u201d an early contender for song of the summer.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"deck\"><span class=\"ez-toc-section\" id=\"A_new_dawn_rises_for_GIRLSET_with_the_arrival_of_%E2%80%9CTweak%E2%80%9D_an_early_contender_for_song_of_the_summer\"><\/span>A new dawn rises for GIRLSET with the arrival of \u201cTweak,\u201d an early contender for song of the summer.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"content_blocks\">\n<style>\n<\/style>\n<div id=\"content_block-278350\" class=\"content_block breaker triple_gutter_right triple_gutter_left image\">\n<div class=\"media_wrapper\">\n<p>  <img decoding=\"async\" src=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_1440,c_limit,f_auto,q_auto:best\/Cover_Art_Pink_faqeop\/girlset-tweak-song-breakthrough-moment.jpg\" srcset=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_220,c_limit,f_auto,q_auto:best\/Cover_Art_Pink_faqeop\/girlset-tweak-song-breakthrough-moment.jpg 220w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_300,c_limit,f_auto,q_auto:best\/Cover_Art_Pink_faqeop\/girlset-tweak-song-breakthrough-moment.jpg 300w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_400,c_limit,f_auto,q_auto:best\/Cover_Art_Pink_faqeop\/girlset-tweak-song-breakthrough-moment.jpg 400w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_600,c_limit,f_auto,q_auto:best\/Cover_Art_Pink_faqeop\/girlset-tweak-song-breakthrough-moment.jpg 600w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_750,c_limit,f_auto,q_auto:best\/Cover_Art_Pink_faqeop\/girlset-tweak-song-breakthrough-moment.jpg 750w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_840,c_limit,f_auto,q_auto:best\/Cover_Art_Pink_faqeop\/girlset-tweak-song-breakthrough-moment.jpg 840w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_960,c_limit,f_auto,q_auto:best\/Cover_Art_Pink_faqeop\/girlset-tweak-song-breakthrough-moment.jpg 960w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1260,c_limit,f_auto,q_auto:best\/Cover_Art_Pink_faqeop\/girlset-tweak-song-breakthrough-moment.jpg 1260w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1800,c_limit,f_auto,q_auto:best\/Cover_Art_Pink_faqeop\/girlset-tweak-song-breakthrough-moment.jpg 1800w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_2400,c_limit,f_auto,q_auto:best\/Cover_Art_Pink_faqeop\/girlset-tweak-song-breakthrough-moment.jpg 2400w,\" sizes=\"100vw\" alt=\"Is this GIRLSET\u2019s moment?\"><\/p>\n<p><span class=\"img_caption\"><\/p>\n<p>  <span class=\"credit\"><\/p>\n<p>      JYP\/Universal Records<\/p>\n<p>  <\/span><\/p>\n<p><\/span><\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-278349\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            A gap has unexpectedly opened in the U.S. girl group market.\n          <\/p>\n<p>\n            For the past few years, KATSEYE, BLACKPINK, and NewJeans dominated discourse and attention in the mainstream girl group playing field. But that\u2019s changed in recent months. KATSEYE has entered a strange stasis on the heels of member <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.teenvogue.com\/story\/manon-hiatus-katseye-timeline\">Manon\u2019s very public (and controversial) hiatus<\/a>; NewJeans is still rebuilding after two years of fraught litigation with their label; and the lukewarm reception of BLACKPINK\u2019s latest project, <i>Deadline<\/i>, suggests that the group\u2019s best days might be behind them. All of this has left a rare opening for someone new to step in. Could that be <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.instagram.com\/girlset\/\">GIRLSET<\/a>?\n          <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<p>\n            On Friday, GIRLSET (that&#8217;s Camila, Lexi, Kendall, and Savanna) dropped their strongest and perhaps most persuasive superstar argument yet, \u201cTweak.\u201d It\u2019s sexy drill, K-pop style, one of those late-night-sounding booty call anthems that are actually more feminist under the surface. \u201cI&#8217;m too crazy \/ Boy, don&#8217;t you step out of line \/ Might not make it out alive,\u201d goes the bridge. Most importantly it sounds glossy, <i>expensive<\/i>. Big. Budget. (Ditto for its neon-lit music video.) I can easily see this track riding out the rest of the spring as a dark horse song of the summer.\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-278347\" class=\"content_block paragraph embed triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<div class=\"\">\n    <iframe loading=\"lazy\" title=\"GIRLSET &quot;Tweak&quot; Music Video\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/xLNmyB1iCig?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-278348\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            This is a lot more than I would\u2019ve said about GIRLSET a year ago. GIRLSET was actually formed in 2023 through a competition show put on by South Korea\u2019s JYP Entertainment and U.S. label Republic Records to create the world\u2019s first \u201cU.S. girl group\u201d trained by the K-pop method. Sound familiar? The show that formed KATSEYE, <i>Dream Academy<\/i> by HYBE x Geffen Record, also h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ened that year.\n          <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<p>\n            It was inevitable to compare the two groups to each other once they debuted. VCHA was the initial name given to the winners of JYP and Republic\u2019s show \u2014 and for a while it seemed that they had the edge on KATSEYE. The group released the bubbly \u201cGirls of the Year\u201d in January 2024 to great hype and momentum, about five months before KATSEYE dropped \u201cDebut.\u201d But then, things seemed to stall for VHCA \u2014 they dropped a few more songs, a <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/open.spotify.com\/album\/61JnxeeeqpmJ6rVBrfq4ak?si=w6_33nv9S-y12-9OgE6YSw\">tween-targeted EP<\/a>, and then kinda disappeared. By then, KATSEYE had swallowed up the spotlight.\n          <\/p>\n<p>\n            The current GIRLSET is actually a rebrand \u2014 and for dark reasons. In 2025, one of the former members of VCHA filed a lawsuit against JYP Entertainment to break her contract. In the lawsuit, KG accused JYP disturbing labor violations including being overworked, having her meals tracked, and being denied proper medical attention after suffering physical injuries. KG also alleged that a former member of the group had committed suicide, and publicized her accusations through her <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> channels. In response to the lawsuit JYP released a statement that said in part, \u201cWe deeply regret KG\u2019s decision to file a lawsuit and make unilateral public statements containing false and exaggerated claims.\u201d\n          <\/p>\n<p>\n            It seems that all parties eventually reached a settlement; by August 2025, KG and another member Kaylee, left the group. That same month, the remaining members of VCHA came back as GIRLSET.\n          <\/p>\n<p>\n            I mention all of this not to rehash the albatross hovering over the group, but to consider how long the journey has already been for GIRLSET \u2014 and just how hard-won even getting these latest releases out must\u2019ve been. The rebrand has come with a re-positioning for the better: for a while, the aesthetics around VCHA felt too tween-focused to compete with a juggernaut like KATSEYE, which was clearly targeting older, more mature, audiences that could easily overlap with young adults. With the sultrier, R&amp;B-focused sounds that GIRLSET is now mining, it&#8217;s clear the group has changed directions.\n          <\/p>\n<p>\n            I&#8217;m wishing the best for its members, who are all still just between the ages of 18 and 20. I feel compelled to really root them on, <i>because<\/i> of their journey and because \u201cTweak\u201d is actually, really great. The praise and positive comments that now shower their YouTube videos signal that the group, despite its very rocky start, seems to have finally found its path. Let\u2019s hope it&#8217;s only smooth sailing from here. \n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"content_block paragraph triple_gutter_right triple_gutter_left\">\n<div class=\"content_inner_wrapper\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<p><\/p>\n<div class=\"author\">\n    <span><br \/>\n      By <span class=\"credit_name\">Steffanee Wang<\/span><br \/>\n  <\/span><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" target=\"_blank\" >Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.thefader.com\/2026\/03\/06\/girlset-tweak-song-breakthrough-moment\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new dawn rises for GIRLSET with the arrival of \u201cTweak,\u201d an early contender for song of the summer. JYP\/Universal Records A gap has unexpectedly opened in the U.S. girl group market. For the past few years, KATSEYE, BLACKPINK, and NewJeans dominated discourse and attention in the mainstream girl group playing field. But that\u2019s changed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":715404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/thefader-res.cloudinary.com\/private_images\/c_limit,w_1024\/c_crop,h_533,w_1024,x_0,y_166,f_auto,q_auto:eco\/Cover_Art_Pink_yqz9ay\/Cover_Art_Pink_yqz9ay.jpg","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[160975,69,87594,160976],"class_list":["post-715403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-girlset","tag-k-pop","tag-rb","tag-sexy-drill"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/715403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=715403"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/715403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/715404"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=715403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=715403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=715403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}