{"id":716144,"date":"2026-03-11T04:40:12","date_gmt":"2026-03-11T01:40:12","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-adds-automatic-end-screens-to-video-ads\/"},"modified":"2026-03-11T04:40:12","modified_gmt":"2026-03-11T01:40:12","slug":"google-adds-automatic-end-screens-to-video-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-adds-automatic-end-screens-to-video-ads\/","title":{"rendered":"Google adds automatic end screens to video ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3c55af25e50\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3c55af25e50\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-adds-automatic-end-screens-to-video-ads\/#Google_is_automatically_appending_AI-generated_conversion_cards_to_the_end_of_video_ads_%E2%80%94_but_will_override_any_pre-set_end_screens\" >Google is automatically appending AI-generated conversion cards to the end of video ads \u2014 but will override any pre-set end screens.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_automatically_appending_AI-generated_conversion_cards_to_the_end_of_video_ads_%E2%80%94_but_will_override_any_pre-set_end_screens\"><\/span>Google is automatically appending AI-generated conversion cards to the end of video ads \u2014 but will override any pre-set end screens.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google Ads is rolling out auto end screens \u2014 a new feature that <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ends an interactive, auto-generated card to the end of eligible video ads to nudge viewers toward a conversion.<\/p>\n<p><strong>How it works<\/strong>. An interactive screen appears for a few seconds im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely after the video finishes playing.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"416\" http: alt=\"Google End Screen\" class=\"wp-image-471276\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Google-end-screen.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Google-end-screen.png.webp\" alt=\"Google End Screen\" class=\"wp-image-471276\"><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>Content is auto-populated from campaign data \u2014 app name, icon, price, and a direct install link for app campaigns<\/li>\n<li>End screens appear by default on eligible ads, requiring no setup from advertisers<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>Advertisers no longer need to manually build post-roll calls-to-action. This feature is on by default and changes the end of your video ads \u2014 and if you\u2019ve already built custom YouTube end screens, they\u2019ll be overridden without any warning. With end screens being the last thing a viewer sees before deciding to act, losing control of that moment matters. <\/p>\n<ul class=\"wp-block-list\">\n<li>And with broader expansion planned, now is the time to understand how it works before it reaches more of your campaigns.<\/li>\n<\/ul>\n<p><strong>The catch<\/strong>. Enabling auto end screens in Google Ads overrides any manually added YouTube end screens \u2014 meaning advertisers who\u2019ve already customized their YouTube end cards will lose them.<\/p>\n<p><strong>Current limitations<\/strong>. The feature is only available for in-stream ads running in mobile app install campaigns, with broader expansion planned but not yet dated.<\/p>\n<p><strong>What stays the same<\/strong>. Auto end screens don\u2019t affect billing or view counts \u2014 they\u2019re purely an added engagement layer tacked on after a full video view.<\/p>\n<p><strong>Next steps. <\/strong>Advertisers running mobile app install campaigns should audit their video ads now \u2014 check whether auto end screens are serving as expected and verify that any manually added YouTube end screens aren\u2019t being silently overridden. As Google expands the feature beyond app installs, it\u2019s worth establishing a review process early so campaigns are ready when eligibility broadens.<\/p>\n<p><strong>Dig deeper. <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/6335680\">About auto end screens for video ads<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-adds-automatic-end-screens-to-video-ads-471259\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is automatically appending AI-generated conversion cards to the end of video ads \u2014 but will override any pre-set end screens. Google Ads is rolling out auto end screens \u2014 a new feature that appends an interactive, auto-generated card to the end of eligible video ads to nudge viewers toward a conversion. How it works&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":716145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/ChatGPT-Image-How-to-use-YouTube-Ads-to-drive-B2B-conversions.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-716144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/716144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=716144"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/716144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/716145"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=716144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=716144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=716144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}