{"id":716210,"date":"2026-03-11T15:10:14","date_gmt":"2026-03-11T12:10:14","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/5-b2b-linkedin-ads-tests-to-run-in-2026\/"},"modified":"2026-03-11T15:10:14","modified_gmt":"2026-03-11T12:10:14","slug":"5-b2b-linkedin-ads-tests-to-run-in-2026","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/5-b2b-linkedin-ads-tests-to-run-in-2026\/","title":{"rendered":"5 B2B LinkedIn Ads tests to run in 2026"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aedc8be46cf8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aedc8be46cf8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/5-b2b-linkedin-ads-tests-to-run-in-2026\/#Short-form_video_Thought_Leader_Ads_personalized_creative_and_Qualified_Lead_Optimization_are_showing_promise_Heres_how_to_test_them\" >Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here\u2019s how to test them.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/5-b2b-linkedin-ads-tests-to-run-in-2026\/#LinkedIn_video_is_a_must\" >LinkedIn video is a must<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/5-b2b-linkedin-ads-tests-to-run-in-2026\/#People_respond_to_people_so_try_Thought_Leader_Ads\" >People respond to people, so try Thought Leader Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/5-b2b-linkedin-ads-tests-to-run-in-2026\/#Personalize_your_creative\" >Personalize your creative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/5-b2b-linkedin-ads-tests-to-run-in-2026\/#Test_Qualified_Lead_Optimization\" >Test Qualified Lead Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/5-b2b-linkedin-ads-tests-to-run-in-2026\/#Use_the_new_ads_duplication_feature\" >Use the new ads duplication feature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/5-b2b-linkedin-ads-tests-to-run-in-2026\/#One_more_LinkedIn_ad_format_to_watch\" >One more LinkedIn ad format to watch<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Short-form_video_Thought_Leader_Ads_personalized_creative_and_Qualified_Lead_Optimization_are_showing_promise_Heres_how_to_test_them\"><\/span>Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here\u2019s how to test them.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>LinkedIn made some good moves last year that I\u2019ve seen pay off for our suite of B2B clients. Now that we\u2019re into 2026, with yearly marketing goals in focus, I\u2019ve got some recommendations based on our 2025 learnings for you to test and leverage in the coming months. Those include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Video.<\/li>\n<li>Thought Leader Ads.<\/li>\n<li>Personalized creative.<\/li>\n<li>Qualified Lead Optimization.<\/li>\n<li>Ads duplication.<\/li>\n<\/ul>\n<p>Let\u2019s put a magnifying glass on each and explain the benefits you stand to gain.<\/p>\n<h2 id=\"linkedin-video-is-a-must\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn_video_is_a_must\"><\/span>LinkedIn video is a must<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even though Meta and TikTok are more natural fits for video, LinkedIn isn\u2019t immune to the video movement \u2014 particularly short-form video (between 7-15 seconds). While having video content is an important line item on your marketing strategy plan, the right content is even more important.<\/p>\n<p>There are plenty of ways to leverage video, including new-ish placements like First Impression Ads. What I recommend is that you try video ads in the feed first to compare performance and engagement with other types of in-feed ads you\u2019ve been running.<\/p>\n<p>The usual caveats <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ly here:<\/p>\n<ul class=\"wp-block-list\">\n<li>Don\u2019t just repurpose videos from other platforms. Beyond having a unique UI that could affect whether video content does or doesn\u2019t stand out, LinkedIn spurs different behavior from its users. Test videos that speak to a professional challenge your brand can help solve, or highlight testimonials, tutorials, or case studies.<\/li>\n<li>Make sure you have a follow-up plan for users who engage, since one video isn\u2019t going to convert anyone into a customer without lots of nurturing.<\/li>\n<li>Set a strategy for measuring the value of video engagements, from views to direct responses taking action on prompts like \u201cComment X for the full guide.\u201d<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>LinkedIn study reveals how B2B video ads can gain +129% engagement lift<\/em><\/strong><\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Your customers search everywhere. Make sure your brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">shows up<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        The SEO toolkit you know, plus the AI visibility data you need.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" http: alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\"><img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<\/p>\n<h2 id=\"people-respond-to-people-so-try-thought-leader-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"People_respond_to_people_so_try_Thought_Leader_Ads\"><\/span>People respond to people, so try Thought Leader Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the toughest parts of B2B advertising is engaging potential customers on behalf of a business or corporate entity. Thought Leader Ads (where companies can essentially boost content from employee accounts) have actually been around for a couple of years, but we got serious about testing them in 2025 and earned much higher engagement than with typical ads from business profiles.<\/p>\n<p>TLAs open up some creativity, too. Humor-focused posts, for one, are a lot more natural a fit from a personal account. <\/p>\n<p>As with other boosted content, be judicious about where you invest. If a post already has traction organically (and that\u2019s become harder over the last year as LinkedIn has throttled back reach) and makes a good business case for working with your company, that\u2019s a good candidate for a TLA.<\/p>\n<p>A couple of caveats here, too:<\/p>\n<ul class=\"wp-block-list\">\n<li>Make sure any employee whose content you boost has your brand as visible as possible on their profile and has creator mode activated so that users can follow them (which creates long-term value for future posts).<\/li>\n<li>Per LinkedIn (we\u2019ve also seen this to be true), it\u2019s best to repurpose content originally published fewer than 30 days before you boost the post.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: LinkedIn Ads retargeting: How to reach prospects at every funnel stage<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"personalize-your-creative\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalize_your_creative\"><\/span>Personalize your creative<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the latter half of 2025, we ran a significant number of tests with personalized LinkedIn ads across different geos and using different campaign types.<\/p>\n<p>In our global campaigns, we saw an average of &gt;20% improvement in cost per lead, with higher CTR and lower CPC. U.S. campaigns were even more successful. CPLs dropped 33%.<\/p>\n<p>Per our LinkedIn rep, European users in particular value privacy more than U.S. users, so it makes sense that personalization was more effective stateside. Either way, and even in U.S. campaigns, personalized ads began to show signs of fatigue after about a month.\u00a0<\/p>\n<p>We responded by combining personalized and non-personalized ads into one campaign to lower the frequency of the personalized ads \u2014 and also allow for side-by-side comparisons in the same environment.<\/p>\n<p><strong><em>Dig deeper: LinkedIn\u2019s new playbook taps creators as the future of B2B marketing<\/em><\/strong><\/p>\n<h2 id=\"test-qualified-lead-optimization\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Test_Qualified_Lead_Optimization\"><\/span>Test Qualified Lead Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019ve run Conversions API (CAPI) and enhanced conversions in Meta and Google, you\u2019re familiar with the idea of Qualified Lead Optimization. Essentially, this is LinkedIn\u2019s way of letting you integrate your first-party data into the platform\u2019s back end to help its algorithm find higher-quality users.<\/p>\n<p>Now, this isn\u2019t quite as effective as its Meta and Google counterparts yet, but we\u2019ve seen an increase in the proportion of qualified leads.<\/p>\n<p>To test it:<\/p>\n<ul class=\"wp-block-list\">\n<li>Use LinkedIn\u2019s CAPI to sync your CRM data and provide the platform with your definition of a qualified lead.\u00a0<\/li>\n<li>Set up a CAPI conversion event of qualified leads, and make sure those are being relayed to the Campaign Manager.<\/li>\n<\/ul>\n<h2 id=\"use-the-new-ads-duplication-feature\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_the_new_ads_duplication_feature\"><\/span>Use the new ads duplication feature<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This one is tactical, but it\u2019s saved me a ton of time in our accounts, so it\u2019s worth making sure you\u2019re aware of it. <\/p>\n<p>In March 2025, LinkedIn launched a few updates to Campaign Manager, including a new feature that makes it easier to duplicate ads across campaigns and accounts. This has greatly improved our time to launch new campaigns \u2013 there\u2019s no downside to getting your hands around it.<\/p>\n<h2 id=\"one-more-linkedin-ad-format-to-watch\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"One_more_LinkedIn_ad_format_to_watch\"><\/span>One more LinkedIn ad format to watch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We haven\u2019t yet aggressively tested LinkedIn\u2019s new CTV capability, but we\u2019re keeping an eye on industry perspectives. This can be a great medium to gauge the messaging and positioning that works for your brand with niche targeting options before rolling out big-screen campaigns.<\/p>\n<p>In the scheme of things, LinkedIn provided some quality-enough updates last year for us to shift more client budget there. As always, you need to carry the right expectations for the platform and make sure you have a strong methodology for measuring its value in your pipeline.\u00a0<\/p>\n<p>With those in place, and with a rock-solid understanding of your ICP that lets you fully leverage LinkedIn\u2019s targeting levers, I\u2019m betting LinkedIn can be a pleasantly surprising source of growth in the coming months.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/b2b-linkedin-ads-tests-run-471267\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here\u2019s how to test them. LinkedIn made some good moves last year that I\u2019ve seen pay off for our suite of B2B clients. Now that we\u2019re into 2026, with yearly marketing goals in focus, I\u2019ve got some recommendations based on our&#8230;<\/p>\n","protected":false},"author":1,"featured_media":716211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/5-B2B-LinkedIn-Ads-tests-to-run-in-2026.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-716210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/716210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=716210"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/716210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/716211"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=716210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=716210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=716210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}