{"id":716528,"date":"2026-03-13T06:45:13","date_gmt":"2026-03-13T03:45:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-refreshes-asset-optimization-layout-for-demand-gen\/"},"modified":"2026-03-13T06:45:13","modified_gmt":"2026-03-13T03:45:13","slug":"google-ads-refreshes-asset-optimization-layout-for-demand-gen","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-refreshes-asset-optimization-layout-for-demand-gen\/","title":{"rendered":"Google Ads refreshes Asset Optimization layout for Demand Gen"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3b503cce822\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3b503cce822\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-refreshes-asset-optimization-layout-for-demand-gen\/#Google_Ads_new_Asset_Optimization_panel_lets_Demand_Gen_advertisers_automate_creative_formatting_and_placement_with_a_few_simple_toggles\" >Google Ads&#8217; new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few simple toggles.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Ads_new_Asset_Optimization_panel_lets_Demand_Gen_advertisers_automate_creative_formatting_and_placement_with_a_few_simple_toggles\"><\/span>Google Ads&#8217; new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few simple toggles.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google redesigned the Asset Optimization section in Google Ads for Demand Gen campaigns, consolidating AI-powered creative controls into a single, cleaner interface.<\/p>\n<p><strong>Why we care.<\/strong> Advertisers managing creative at scale now have a centralized panel to toggle automated features on or off \u2014 making the process less manual and time consuming. <\/p>\n<p><strong>What\u2019s new<\/strong>. The redesigned layout groups three key automation capabilities together:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"876\" height=\"688\" http: alt=\"Deman Gen Layout\" class=\"wp-image-471487\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Deman-Gen-layout.png.webp 876w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Deman-Gen-layout-768x603.png.webp 768w\" data-lazy-sizes=\"(max-width: 876px) 100vw, 876px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Deman-Gen-layout.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"876\" height=\"688\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Deman-Gen-layout.png.webp\" alt=\"Deman Gen Layout\" class=\"wp-image-471487\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Deman-Gen-layout.png.webp 876w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Deman-Gen-layout-768x603.png.webp 768w\" sizes=\"(max-width: 876px) 100vw, 876px\"><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Auto-generated shorter videos<\/strong> \u2014 AI trims existing video assets into shorter cuts to qualify for additional placements.<\/li>\n<li><strong>Automatic video resizing<\/strong> \u2014 Videos are adapted across multiple aspect ratios to maximize inventory coverage.<\/li>\n<li><strong>Landing page image pulls<\/strong> \u2014 Images are sourced directly from an advertiser\u2019s landing page to generate additional creative variations.<\/li>\n<\/ul>\n<p><strong>How it works<\/strong>. The new panel surfaces simple toggles for features like Resized videos and Image assets, letting advertisers quickly enable or disable each automation without digging through multiple menus.<\/p>\n<p><strong>Bottom line.<\/strong> Advertisers running Demand Gen campaigns should head into the Asset Optimization panel now and audit which automations are enabled. Turn on video resizing and landing page image pulls if you haven\u2019t already \u2014 these are low-effort wins that can meaningfully expand reach without additional creative production. <\/p>\n<p>Also make sure your landing pages are clean and visually strong, since Google will be pulling from them directly. And as Google continues rolling out more AI-driven creative tools, start shifting your workflow toward providing high-quality source assets and letting the platform handle format and placement optimization from there.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-refreshes-asset-optimization-layout-for-demand-gen-471485\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads&#8217; new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few simple toggles. Google redesigned the Asset Optimization section in Google Ads for Demand Gen campaigns, consolidating AI-powered creative controls into a single, cleaner interface. Why we care. Advertisers managing creative at scale now have a centralized panel&#8230;<\/p>\n","protected":false},"author":1,"featured_media":716529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/Why-Google-Ads-auctions-now-run-on-intent-not-keywords.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-716528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/716528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=716528"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/716528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/716529"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=716528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=716528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=716528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}