{"id":717371,"date":"2026-03-17T23:25:14","date_gmt":"2026-03-17T20:25:14","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-adds-video-visibility-to-performance-max-reporting\/"},"modified":"2026-03-17T23:25:14","modified_gmt":"2026-03-17T20:25:14","slug":"google-adds-video-visibility-to-performance-max-reporting","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-adds-video-visibility-to-performance-max-reporting\/","title":{"rendered":"Google adds video visibility to Performance Max reporting"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a22e71a3dc79\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a22e71a3dc79\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-adds-video-visibility-to-performance-max-reporting\/#A_new_video_usage_segment_in_PMax_reporting_gives_advertisers_clearer_insight_into_how_video_impacts_performance_in_Google_Ads\" >A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"A_new_video_usage_segment_in_PMax_reporting_gives_advertisers_clearer_insight_into_how_video_impacts_performance_in_Google_Ads\"><\/span>A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is incrementally improving metric visibility in Performance Max, giving advertisers more insight into how creative choices \u2014 particularly video \u2014 impact performance.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. Google Ads has introduced a new \u201cAds using video\u201d segment within Performance Max channel performance reporting, allowing advertisers to break down results based on whether video assets were included.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" http: alt=\"Pmax Ads Using Video Segment\" class=\"wp-image-471898\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/pmax-ads-using-video-segment.jpg.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/pmax-ads-using-video-segment-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/pmax-ads-using-video-segment-1200x675.jpg.webp 1200w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/pmax-ads-using-video-segment.jpg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/pmax-ads-using-video-segment.jpg.webp\" alt=\"Pmax Ads Using Video Segment\" class=\"wp-image-471898\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/pmax-ads-using-video-segment.jpg.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/pmax-ads-using-video-segment-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/pmax-ads-using-video-segment-1200x675.jpg.webp 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p><strong>Why we care.<\/strong> Marketers can now compare performance across placements that used video versus those that didn\u2019t, offering a clearer view into the role video plays across Google\u2019s automated inventory.<\/p>\n<p>It helps answer a key question in an automated environment: whether investing in video assets is driving better results, allowing you to make more informed creative and budget decisions inside Google Ads.<\/p>\n<p><strong>Between the lines<\/strong>. As video becomes more central across surfaces like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> and beyond, this update gives advertisers a way to validate the impact of investing in video assets within automated campaigns.<\/p>\n<p><strong>The bottom line<\/strong>. The new segment adds a layer of clarity to Performance Max, helping advertisers better evaluate video\u2019s contribution without changing how campaigns are run inside Google Ads.<\/p>\n<p><strong>First spotted.<\/strong> This update was first spotted by PPC <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> Feed founder <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ppcnewsfeed.com\/ppc-news\/2026-03\/video-usage-segment-added-pmax-channel-reporting\/\">Hana Kobzova<\/a>.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-adds-video-visibility-to-performance-max-reporting-471897\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads. Google is incrementally improving metric visibility in Performance Max, giving advertisers more insight into how creative choices \u2014 particularly video \u2014 impact performance. What\u2019s happening. Google Ads has introduced a new \u201cAds using video\u201d segment&#8230;<\/p>\n","protected":false},"author":1,"featured_media":717372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/In-Google-Ads-automation-everything-is-a-signal-in-2026.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-717371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/717371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=717371"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/717371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/717372"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=717371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=717371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=717371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}