{"id":717434,"date":"2026-03-18T07:15:15","date_gmt":"2026-03-18T04:15:15","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/yahoo-ceo-google-ai-mode-is-the-biggest-threat-to-web-traffic\/"},"modified":"2026-03-18T07:15:15","modified_gmt":"2026-03-18T04:15:15","slug":"yahoo-ceo-google-ai-mode-is-the-biggest-threat-to-web-traffic","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/yahoo-ceo-google-ai-mode-is-the-biggest-threat-to-web-traffic\/","title":{"rendered":"Yahoo CEO: Google AI Mode is the biggest threat to web traffic"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a39e41f292a4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a39e41f292a4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/yahoo-ceo-google-ai-mode-is-the-biggest-threat-to-web-traffic\/#Yahoo_CEO_Jim_Lanzone_warns_that_answer_engines_are_starving_publishers_of_clicks_and_says_creators_deserve_traffic_from_AI_search\" >Yahoo CEO Jim Lanzone warns that answer engines are starving publishers of clicks, and says creators deserve traffic from AI search.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Yahoo_CEO_Jim_Lanzone_warns_that_answer_engines_are_starving_publishers_of_clicks_and_says_creators_deserve_traffic_from_AI_search\"><\/span>Yahoo CEO Jim Lanzone warns that answer engines are starving publishers of clicks, and says creators deserve traffic from AI search.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Yahoo CEO Jim Lanzone said AI-powered search \u2014 especially Google\u2019s AI Mode \u2014 is putting the open web\u2019s core traffic model at risk and argues AI search engines must send users back to publishers.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cI think that the LLMs are one big reason that they\u2019re under threat, with AI Mode in Google being the biggest challenge.\u201d<\/li>\n<li>\u201cThose publishers deserve [traffic], and we\u2019re not going to have the content to consume to give great answers if publishers aren\u2019t healthy.\u201d<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> Many websites are seeing less traffic from answer engines like Google and OpenAI \u2014 and I think it\u2019ll only get worse. So it\u2019s encouraging to see Yahoo trying to preserve the \u201csearch sends traffic\u201d model. As he said: \u201cWe have very purposefully highlighted and linked very explicitly and bent over backwards to try to send more traffic downstream to the people who created the content.\u201d<\/p>\n<p><strong>Yahoo\u2019s AI stance<\/strong>. Yahoo is taking a different <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach from chatbot-style interfaces, Lanzone said on the Decoder podcast. He added that Yahoo isn\u2019t trying to compete as a full AI assistant:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cOurs looks a lot more like traditional search and it is more paragraph-driven. It\u2019s not a chatbot that\u2019s trying to act like it\u2019s a person and be your friend.\u201d<\/li>\n<li>\u201cWe\u2019re not a large language model. We\u2019re not going to be the place you come to code. We\u2019ve really launched Scout as an answer engine.\u201d<\/li>\n<\/ul>\n<p><strong>What\u2019s next: Personalization + agentic actions<\/strong>. Yahoo plans to expand Scout beyond basic answers and is embedding AI across its ecosystem:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cYou are very shortly going to see us get into very personalized results. You\u2019re going to see us get into very agentic actions that you can take.\u201d<\/li>\n<li>\u201cThere\u2019s a button in Yahoo Finance that does analysis of a given stock on the fly\u2026 It is in Yahoo Mail to help summarize and process emails.\u201d<\/li>\n<\/ul>\n<p><strong>Yahoo vs. Google isn\u2019t a thing. <\/strong>Yahoo isn\u2019t trying to win by converting Google users directly. Instead, Yahoo is prioritizing its existing audience and increasing usage frequency over im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>te market share gains:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cNobody chooses, you will not be surprised, Yahoo over Google or somewhere else to search. The way that we get our search volume is because we have 250 million US users and 700 million global users in the Yahoo network at any given time. There\u2019s a search box there. And infrequently, they use it.\u201d<\/li>\n<\/ul>\n<p><strong>A warning.<\/strong> Companies \u2014 including publishers \u2014 should be cautious about relying too heavily on AI platforms as intermediaries. Lanzone compared today\u2019s AI partnerships to Yahoo\u2019s past reliance on Google:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cYou are tempting fate by opening up a way for consumers to access your product within a large language model.\u201d<\/li>\n<li>\u201cThe big bad wolf will come to your door and say everything\u2019s cool.\u201d<\/li>\n<\/ul>\n<p><strong>The interview.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/podcast\/895221\/yahoo-jim-lanzone-scout-ai-sports-finance-open-web\" target=\"_blank\" rel=\"noopener\">Yahoo CEO Jim Lanzone on reviving the web\u2019s homepage<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/yahoo-ceo-google-ai-mode-traffic-threat-471882\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo CEO Jim Lanzone warns that answer engines are starving publishers of clicks, and says creators deserve traffic from AI search. Yahoo CEO Jim Lanzone said AI-powered search \u2014 especially Google\u2019s AI Mode \u2014 is putting the open web\u2019s core traffic model at risk and argues AI search engines must send users back to publishers&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":717435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/yahoo-traffic-pipeline.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-717434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/717434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=717434"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/717434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/717435"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=717434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=717434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=717434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}