{"id":71750,"date":"2020-09-21T12:40:18","date_gmt":"2020-09-21T09:40:18","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/heres-how-you-measure-the-success-of-a-ux-design-project\/"},"modified":"2020-09-21T12:40:18","modified_gmt":"2020-09-21T09:40:18","slug":"heres-how-you-measure-the-success-of-a-ux-design-project","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/heres-how-you-measure-the-success-of-a-ux-design-project\/","title":{"rendered":"#Here\u2019s how you measure the success of a UX design project"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a243abd1c989\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a243abd1c989\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/heres-how-you-measure-the-success-of-a-ux-design-project\/#User_experience_evaluation\" >User experience evaluation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/heres-how-you-measure-the-success-of-a-ux-design-project\/#Why_measure_usability\" >Why measure usability?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/heres-how-you-measure-the-success-of-a-ux-design-project\/#Measuring_UX_success_with_usability\" >Measuring UX success with usability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/heres-how-you-measure-the-success-of-a-ux-design-project\/#Quantifying_the_user_experience\" >Quantifying the user experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/heres-how-you-measure-the-success-of-a-ux-design-project\/#Measuring_the_user_experience_makes_a_difference\" >Measuring the user experience makes a difference<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Here\u2019s how you measure the success of a UX design project<\/strong>&#8221;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">watch Movies<\/a> or TV series visit the <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/dizi.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dizi.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<div>\n                            <span>As designers, we want the products we build to be satisfying and easy to use, but how can we know that\u2019s the case? We start by measuring the user experience with evidence rather than opinions. But can UX really be measured? Absolutely. By evaluating products with qualitative and quantitative methods, we gain access to a host of illuminating UX metrics.<\/span><\/p>\n<p>There\u2019s nothing like completing a UX project. It takes an incredible amount of time, effort, and skill to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> from design problem to solution. Crossing the finish line is a great feeling, but seasoned <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.toptal.com\/designers\/hire-ux-designers\">UX designers<\/a> know that there\u2019s always more to be done\u2026<\/p>\n<p>A C-level executive calls with a question. \u201cNow that the project is over, how do we track the results we\u2019re trying to achieve?\u201d<\/p>\n<p>It\u2019s a fair concern \u2014 one that leads to a bigger topic. How can UX designers measure success and prove that their work is worth the investment? Understanding project and business goals is a good start, but there\u2019s more to it.<\/p>\n<p>To determine the success of a UX project, we need to know how and why people use products and evaluate the outcomes with <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.userzoom.com\/blog\/what-metrics-do-the-experts-use-to-measure-ux-effectiveness\/\">UX metrics<\/a>.<\/p>\n<figure>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"Measuring the user experience\" width=\"678\" height=\"391\" class=\" lazy\" src=\"https:\/\/bs-uploads.toptal.io\/blackfish-uploads\/uploaded_file\/file\/272667\/image-1591882458499-f62494ec413493dacc886fcaa05334a4.jpg\" data-lazy=\"true\"\/><figcaption><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/syndication\/2020\/09\/21\/heres-how-you-measure-the-success-of-a-ux-design-project\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fsyndication%2F2020%2F09%2F21%2Fheres-how-you-measure-the-success-of-a-ux-design-project%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: To fully understand the effectiveness of UX design decisions, we must measure their impact. (Anne Nyg\u00e5rd)\" data-title=\"Share To fully understand the effectiveness of UX design decisions, we must measure their impact. (Anne Nyg\u00e5rd) on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share To fully understand the effectiveness of UX design decisions, we must measure their impact. (Anne Nyg\u00e5rd) on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>To fully understand the effectiveness of UX design decisions, we must measure their impact. (<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@polarmermaid\">Anne Nyg\u00e5rd<\/a>)<\/figcaption><\/figure>\n<\/p>\n<\/figure>\n<h2 id=\"user-experience-evaluation\"><span class=\"ez-toc-section\" id=\"User_experience_evaluation\"><\/span>User experience evaluation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What do we mean when we say that a product is usable?<\/p>\n<p>According to the International Organization for Standardization, usability is \u201cthe extent to which a product can be used by specified users to achieve specific goals with effectiveness, efficiency, and satisfaction in a specified context of use.\u201d<\/p>\n<p>There\u2019s a lot going on there. Let\u2019s pull out the important parts.<\/p>\n<ul>\n<li>\n<strong>Users:<\/strong> The people that products are designed for<\/li>\n<li>\n<strong>Goals:<\/strong> The objectives that products should help users complete<\/li>\n<li>\n<strong>Context:<\/strong> The use cases that products are intended for<\/li>\n<\/ul>\n<p>If we were to oversimplify, we might say that usability is \u201cthe extent to which a product helps users achieve goals in a specific use case.\u201d But we\u2019d be making a major omission.<\/p>\n<ul>\n<li>\n<strong>Satisfaction:<\/strong> User satisfaction is a key aspect of usability. Functionality and ease of use are important, but products should also be aesthetically pleasing and delightful to use.<\/li>\n<\/ul>\n<h2 id=\"why-measure-usability\"><span class=\"ez-toc-section\" id=\"Why_measure_usability\"><\/span>Why measure usability?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When products aren\u2019t satisfying or they make it hard to accomplish goals, users look elsewhere. The only way we can know if we\u2019re really solving design problems (and not causing them) is to test the usability of the products we create.<\/p>\n<p>We use metrics to measure success so that we can refine products and impact users for good.<\/p>\n<p><em>[Read: 5 things to know when you\u2019re buying your first electric vehicle]<\/em><\/p>\n<h2 id=\"measuring-ux-success-with-usability\"><span class=\"ez-toc-section\" id=\"Measuring_UX_success_with_usability\"><\/span>Measuring UX success with usability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before collecting data, it\u2019s a good idea to outline a basic measurement strategy.<\/p>\n<ul>\n<li>Decide which metrics to measure.<\/li>\n<li>Use both qualitative and quantitative metrics.<\/li>\n<li>Establish clear timeframes in order to understand the trends that emerge. The metrics gathered in a single day may tell a much different story than those gathered over the course of a week.<\/li>\n<\/ul>\n<p id=\"task-success-rate\"><strong>1. Task success rate<\/strong><\/p>\n<p>Task success rate is one of the most widely used and easily understood UX metrics. It shows the percentage of participants that successfully complete a task and helps <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.toptal.com\/designers\/visual\">designers<\/a> identify user experience issues. As long as tasks have clearly defined goals, success rates can be measured.<\/p>\n<p>Tasks like completing a signup process or adding a specific item to a shopping cart are well-suited for this metric. Keep in mind, success rate doesn\u2019t explain how well users perform tasks or why they fail them.<\/p>\n<figure>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"User experience kpis\" width=\"692\" height=\"399\" class=\" lazy\" src=\"https:\/\/bs-uploads.toptal.io\/blackfish-uploads\/uploaded_file\/file\/272668\/image-1591882473340-0d0fa0a6678769be1e3f716721c45595.png\" data-lazy=\"true\"\/><figcaption><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/syndication\/2020\/09\/21\/heres-how-you-measure-the-success-of-a-ux-design-project\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fsyndication%2F2020%2F09%2F21%2Fheres-how-you-measure-the-success-of-a-ux-design-project%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Without clearly defined goals, it\u2019s impossible to measure task success.\" data-title=\"Share Without clearly defined goals, it\u2019s impossible to measure task success. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Without clearly defined goals, it\u2019s impossible to measure task success. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Without clearly defined goals, it\u2019s impossible to measure task success.<\/figcaption><\/figure>\n<\/p>\n<\/figure>\n<p id=\"task-completion-time\"><strong>2. Task completion time<\/strong><\/p>\n<p>This metric measures the amount of time it takes a user to complete a task. Due to varying factors, different users will have different completion times for the same task. In <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>, the less time a user spends on a task, the better the UX.<\/p>\n<p>Depending on the evaluation method and type of project, there are multiple ways to determine task completion time.<\/p>\n<ul>\n<li>\n<strong>Average Completion Time:<\/strong> Only tallies users who actually complete the task<\/li>\n<li>\n<strong>Mean Time to Failure:<\/strong> The average amount of time that it takes users to give up or complete a task incorrectly<\/li>\n<li>\n<strong>Average Time on Task:<\/strong> The total average time that users spend on a task<\/li>\n<\/ul>\n<figure>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" lazy\" alt=\"Measuring ux\" width=\"672\" height=\"388\" src=\"https:\/\/bs-uploads.toptal.io\/blackfish-uploads\/uploaded_file\/file\/272669\/image-1591882486013-d40f8b3c40422c95fd410051f351926e.png\" data-lazy=\"true\"\/><figcaption><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/syndication\/2020\/09\/21\/heres-how-you-measure-the-success-of-a-ux-design-project\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fsyndication%2F2020%2F09%2F21%2Fheres-how-you-measure-the-success-of-a-ux-design-project%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Task completion graphs show the amount of time it takes different users to perform various actions.\" data-title=\"Share Task completion graphs show the amount of time it takes different users to perform various actions. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Task completion graphs show the amount of time it takes different users to perform various actions. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Task completion graphs show the amount of time it takes different users to perform various actions.<\/figcaption><\/figure>\n<\/p>\n<\/figure>\n<p id=\"retention-rate\"><strong>3. Retention rate<\/strong><\/p>\n<p>Broadly speaking, the retention rate is the percentage of users that continue to use a product over time. But to measure the retention rate of a product accurately, there must be a clear definition of what actions and activity levels constitute use.<\/p>\n<p>Actions may include logging in, visiting a web page, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a>ing\/uploading files, using a key product feature, etc. Measuring retention is an excellent way to understand the long-term usefulness of a product.<\/p>\n<p id=\"conversion-rate\"><strong>4. Conversion rate<\/strong><\/p>\n<p>Conversion rate measures the percentage of users who perform a desired action. Desired actions link to product goals and cover everything from completing a registration process to making a purchase.<\/p>\n<p>It\u2019s important to note that percentages can be misleading. For example, a website may experience a spike in traffic due to a marketing campaign. Even if sales increase, the site\u2019s conversion rate could plunge because of the increased traffic.<\/p>\n<p id=\"error-rate\"><strong>5. Error rate<\/strong><\/p>\n<p>The error rate identifies the percentage of bad entries made by users. It\u2019s calculated by dividing the number of errors by the number of attempts made. High error rates indicate usability problems. As with other UX metrics, it\u2019s crucial to define what erroneous actions are.<\/p>\n<p id=\"satisfaction\"><strong>6. Satisfaction<\/strong><\/p>\n<p>Customer satisfaction measures users\u2019 overall fulfillment levels, and it can be tracked in various ways.<\/p>\n<ul>\n<li>\n<strong>Satisfaction surveys:<\/strong> Surveys allow companies to ask customers questions that gauge their happiness levels.<\/li>\n<li>\n<strong>CSAT (Customer Satisfaction Score):<\/strong> At the end of surveys, many companies obtain this score by asking customers to rate their overall satisfaction on a scale from 1-5.<\/li>\n<li>\n<strong>NPS (Net Promoter Score):<\/strong> NPS is calculated by asking users how likely they are to recommend a brand or a product on a scale from 1-10.<\/li>\n<li>\n<strong>CES (Customer Effort Score):<\/strong> CES is found by asking users to rate their effort levels. For example, \u201cOn a scale from extremely easy to extremely difficult, how would you rate your experience?\u201d<\/li>\n<li>\n<strong><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social Media<\/a> Monitoring:<\/strong> Tools like Mention and Google Alerts allow companies to see what people are saying about them on social platforms, blogs, and review sites.<\/li>\n<\/ul>\n<figure>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"UX success metrics\" width=\"711\" height=\"410\" class=\" lazy\" src=\"https:\/\/bs-uploads.toptal.io\/blackfish-uploads\/uploaded_file\/file\/272670\/image-1591882500336-2bbe486c84ecea2aa7dd1031d751c804.jpg\" data-lazy=\"true\"\/><figcaption><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/syndication\/2020\/09\/21\/heres-how-you-measure-the-success-of-a-ux-design-project\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fsyndication%2F2020%2F09%2F21%2Fheres-how-you-measure-the-success-of-a-ux-design-project%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: By monitoring social media, companies gain access to unfiltered user sentiments. (Kon Karampelas)\" data-title=\"Share By monitoring social media, companies gain access to unfiltered user sentiments. (Kon Karampelas) on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share By monitoring social media, companies gain access to unfiltered user sentiments. (Kon Karampelas) on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>By monitoring social media, companies gain access to unfiltered user sentiments. (<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@konkarampelas\">Kon Karampelas<\/a>)<\/figcaption><\/figure>\n<\/p>\n<\/figure>\n<p id=\"heuristic-evaluation\"><strong>7. Heuristic evaluation<\/strong><\/p>\n<p>Heuristics are predefined usability principles (empirical rules of thumb, standards, and conventions) that have been observed and tested over an extended period of time.<\/p>\n<p>In a heuristic analysis, expert evaluators identify the usability issues of digital products and rate their severity, thereby allowing UX designers to quickly learn about and address shortcomings.<\/p>\n<figure>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"User experience evaluation\" width=\"707\" height=\"498\" class=\" lazy\" src=\"https:\/\/bs-uploads.toptal.io\/blackfish-uploads\/uploaded_file\/file\/272671\/image-1591882512289-af92521cc3eaad8abde2d82bdcd5714b.png\" data-lazy=\"true\"\/><figcaption><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/syndication\/2020\/09\/21\/heres-how-you-measure-the-success-of-a-ux-design-project\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fsyndication%2F2020%2F09%2F21%2Fheres-how-you-measure-the-success-of-a-ux-design-project%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Susan Weinschenk and Dean Barker (Weinschenk and Barker 2000) researched usability guidelines and heuristics from many sources (including Nielsen, Apple, and Microsoft) and generated this set of 20 usability heuristics.\" data-title=\"Share Susan Weinschenk and Dean Barker (Weinschenk and Barker 2000) researched usability guidelines and heuristics from many sources (including Nielsen, Apple, and Microsoft) and generated this set of 20 usability heuristics. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Susan Weinschenk and Dean Barker (Weinschenk and Barker 2000) researched usability guidelines and heuristics from many sources (including Nielsen, Apple, and Microsoft) and generated this set of 20 usability heuristics. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/uxmag.com\/contributors\/susan-weinschenk-ph-d\">Susan Weinschenk<\/a> and <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/deanbarker\">Dean Barker<\/a> (Weinschenk and Barker 2000) researched usability guidelines and heuristics from many sources (including <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.nngroup.com\/articles\/ten-usability-heuristics\">Nielsen<\/a>, Apple, and Microsoft) and generated this set of 20 usability heuristics.<\/figcaption><\/figure>\n<\/p>\n<\/figure>\n<h2 id=\"quantifying-the-user-experience\"><span class=\"ez-toc-section\" id=\"Quantifying_the_user_experience\"><\/span>Quantifying the user experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"the-aarrr-framework\"><strong>The AARRR framework<\/strong><\/p>\n<p>Created in 2007, the AARRR framework is focused on company growth. It monitors a customer\u2019s life cycle with a company and allows designers to track Acquisition, Activation, Retention, Referral, and Revenue (AARRR).<\/p>\n<ul>\n<li>\n<strong>Acquisition<\/strong>: What channels do new users come to a product from?<\/li>\n<li>\n<strong>Activation<\/strong>: What percentage of new users have a satisfying initial experience?<\/li>\n<li>\n<strong>Retention<\/strong>: Do users continue to come back over time?<\/li>\n<li>\n<strong>Referral<\/strong>: Do users like the product enough to recommend it to their friends?<\/li>\n<li>\n<strong>Revenue<\/strong>: Can user behavior be monetized?<\/li>\n<\/ul>\n<p id=\"the-rarra-framework\"><strong>The RARRA framework<\/strong><\/p>\n<p>The RARRA framework is virtually identical to AARRR, but due to fierce competition among digital products, it prioritizes Retention over Acquisition. The thinking is that if an app fails to make a good first impression, users may never come back.<\/p>\n<p id=\"the-customer-experience-index-cx-index\"><strong>The customer experience index (CX index)<\/strong><\/p>\n<p>The CX Index was introduced by <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/go.forrester.com\/blogs\/cx-index-2019-results\/\">Forrester<\/a> in 2016 as a way to monitor brand touchpoints, measure customer loyalty, and learn how each affects revenue. The framework has two key indicators:<\/p>\n<ol>\n<li>CSAT (Customer Satisfaction)<\/li>\n<li>NPS (Net Promoter Score)<\/li>\n<\/ol>\n<p><strong>As a company\u2019s CX Index score increases, so does its ability to win and retain customers.<\/strong><\/p>\n<figure>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" lazy\" alt=\"Measuring ux success\" width=\"715\" height=\"412\" src=\"https:\/\/bs-uploads.toptal.io\/blackfish-uploads\/uploaded_file\/file\/272672\/image-1591882541261-2235a1cc6f494133586222dc194990a2.png\" data-lazy=\"true\"\/><figcaption><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/syndication\/2020\/09\/21\/heres-how-you-measure-the-success-of-a-ux-design-project\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fsyndication%2F2020%2F09%2F21%2Fheres-how-you-measure-the-success-of-a-ux-design-project%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: The Customer Experience Index.\" data-title=\"Share The Customer Experience Index. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share The Customer Experience Index. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>The Customer Experience Index.<\/figcaption><\/figure>\n<\/p>\n<\/figure>\n<p id=\"heart-by-google\"><strong>HEART by Google<\/strong><\/p>\n<p>In 2010, the Google Research Team developed a <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.interaction-design.org\/literature\/article\/google-s-heart-framework-for-measuring-ux\">framework<\/a> to measure the success of products and features. The framework\u2019s user-focused metrics form an easy-to-remember acronym.<\/p>\n<ul>\n<li>\n<strong>Happiness<\/strong>: How do people feel about a product? What\u2019s their level of satisfaction with it?<\/li>\n<li>\n<strong>Engagement<\/strong>: How much and how often do people choose to interact with a product?<\/li>\n<li>\n<strong>Adoption<\/strong>: How many new users are acquired over a specific amount of time?<\/li>\n<li>\n<strong>Retention<\/strong>: How many existing users are retained over a specific amount of time?<\/li>\n<li>\n<strong>Task Success<\/strong>: What percentage of users are able to successfully complete a task?<\/li>\n<\/ul>\n<figure>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"Quantifying qualitative data\" width=\"720\" height=\"415\" class=\" lazy\" src=\"https:\/\/bs-uploads.toptal.io\/blackfish-uploads\/uploaded_file\/file\/272673\/image-1591882554036-350924492421a4a24c6fc977c97d7535.png\" data-lazy=\"true\"\/><figcaption><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/syndication\/2020\/09\/21\/heres-how-you-measure-the-success-of-a-ux-design-project\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fsyndication%2F2020%2F09%2F21%2Fheres-how-you-measure-the-success-of-a-ux-design-project%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: For each category in the HEART framework, there must be clearly defined goals, signals, and metrics.\" data-title=\"Share For each category in the HEART framework, there must be clearly defined goals, signals, and metrics. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share For each category in the HEART framework, there must be clearly defined goals, signals, and metrics. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>For each category in the HEART framework, there must be clearly defined goals, signals, and metrics.<\/figcaption><\/figure>\n<\/p>\n<\/figure>\n<h2 id=\"measuring-the-user-experience-makes-a-difference\"><span class=\"ez-toc-section\" id=\"Measuring_the_user_experience_makes_a_difference\"><\/span>Measuring the user experience makes a difference<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>UX metrics provide data that allows designers to measure and compare the usability of digital products over time. They reveal areas of products that need to be improved and help designers evaluate decisions based on evidence rather than opinions.<\/p>\n<p>Like all tools, metrics and frameworks should be used in the right context. <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.toptal.com\/designers\/web-ux\">UX designers<\/a> must strategically link metrics to client objectives and user needs.<\/p>\n<p>For designers looking to build products that are both easy and satisfying to use, measuring the user experience makes all the difference.<\/p>\n<p><em><span class=\"c-message__edited_label\" dir=\"ltr\" delay=\"300\" data-sk=\"tooltip_parent\">So you like TNW? Then join our upcoming online event, TNW2020, you don\u2019t want to miss it.<\/span><\/em><\/p>\n<p><em>The <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.toptal.com\/designers\/blog\">Toptal Design Blog<\/a> is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, tools, and techniques. You can read the original piece written by\u00a0<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"author_short_bio-name_link\" href=\"https:\/\/www.toptal.com\/designers\/resume\/kayode-osinusi\">Kayode Osinusi<\/a> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.toptal.com\/designers\/ux\/measuring-the-user-experience\">here<\/a>. Follow the Toptal Design Blog on <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/toptaldesigners\">Twitter<\/a>, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/dribbble.com\/toptal\">Dribbble<\/a>, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.behance.net\/toptaldesigners\">Behance<\/a>, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/showcase\/toptaldesigners\/\">LinkedIn<\/a>, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/toptaldesigners\">Facebook<\/a>, and <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/toptaldesigners\/\">Instagram<\/a><\/em><span><em>.<\/em> <\/span><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>if you want to watch Movies or Tv Shows go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/dizi.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dizi.BuradaBiliyorum.Com<\/a> <\/span> for forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/syndication\/2020\/09\/21\/heres-how-you-measure-the-success-of-a-ux-design-project\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Here\u2019s how you measure the success of a UX design project&#8221; If you want to watch Movies or TV series visit the Dizi.BuradaBiliyorum.Com As designers, we want the products we build to be satisfying and easy to use, but how can we know that\u2019s the case? We start by measuring the user experience with evidence&#8230;<\/p>\n","protected":false},"author":1,"featured_media":71751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/tnw?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/09\/1-18.jpg&signature=752e42b967da5aa8f68537e1254775a7","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[71822,71819,70759,71821,71820,71823],"class_list":["post-71750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-feedback","tag-quantitative-analyst","tag-tech","tag-user-experience","tag-ux-design","tag-web-design"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/71750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=71750"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/71750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/71751"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=71750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=71750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=71750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}