{"id":717609,"date":"2026-03-19T04:15:13","date_gmt":"2026-03-19T01:15:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-retires-several-legacy-ad-format-policies\/"},"modified":"2026-03-19T04:15:13","modified_gmt":"2026-03-19T01:15:13","slug":"google-retires-several-legacy-ad-format-policies","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-retires-several-legacy-ad-format-policies\/","title":{"rendered":"Google retires several legacy ad format policies"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2b1c477b7fa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2b1c477b7fa\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-retires-several-legacy-ad-format-policies\/#Google_is_removing_legacy_ad_format_policies_in_Google_Ads_reflecting_the_shift_toward_newer_automated_campaign_types\" >Google is removing legacy ad format policies in Google Ads, reflecting the shift toward newer, automated campaign types.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_removing_legacy_ad_format_policies_in_Google_Ads_reflecting_the_shift_toward_newer_automated_campaign_types\"><\/span>Google is removing legacy ad format policies in Google Ads, reflecting the shift toward newer, automated campaign types.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is cleaning up outdated requirements in Google Ads, reflecting how legacy ad formats have evolved into newer, more automated products.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening.<\/strong> As of March 17th, Google discontinued multiple ad format policies, including those related to form ads, image quality, responsive ads, and text ads.<\/p>\n<p><strong>What changed<\/strong>. These requirements are being removed because the original formats have transitioned into newer campaign types and ad experiences, making the old policy frameworks no longer relevant.<\/p>\n<p><strong>Why we care.<\/strong> This update simplifies the policy landscape in Google Ads, reducing confusion around outdated requirements tied to legacy formats.<\/p>\n<p><strong>What advertisers should do<\/strong>. Advertisers are now expected to rely on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/adspolicy\/topic\/6021648\">current Google Ads policies<\/a> and ad format requirements, which govern newer formats like automated and AI-driven campaigns.<\/p>\n<p><strong>The bottom line.<\/strong> By <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/adspolicy\/answer\/16971215?hl=en&amp;ref_topic=16794025&amp;sjid=12320318276339900056-EU\">removing legacy requirements<\/a>, Google is streamlining policies in Google Ads \u2014 signalling a continued move toward fewer, more unified standards for modern ad formats.<\/p>\n<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-retires-several-legacy-ad-format-policies-471961\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is removing legacy ad format policies in Google Ads, reflecting the shift toward newer, automated campaign types. Google is cleaning up outdated requirements in Google Ads, reflecting how legacy ad formats have evolved into newer, more automated products. What\u2019s happening. As of March 17th, Google discontinued multiple ad format policies, including those related to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":717610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/How-to-tell-if-Google-Ads-automation-helps-or-hurts-your-campaigns.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-717609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/717609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=717609"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/717609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/717610"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=717609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=717609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=717609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}