{"id":717828,"date":"2026-03-20T06:15:15","date_gmt":"2026-03-20T03:15:15","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-expands-its-universal-commerce-protocol-to-power-ai-driven-shopping\/"},"modified":"2026-03-20T06:15:15","modified_gmt":"2026-03-20T03:15:15","slug":"google-expands-its-universal-commerce-protocol-to-power-ai-driven-shopping","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-expands-its-universal-commerce-protocol-to-power-ai-driven-shopping\/","title":{"rendered":"Google expands its Universal Commerce Protocol to power AI-driven shopping"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e5f71236ea\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e5f71236ea\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-expands-its-universal-commerce-protocol-to-power-ai-driven-shopping\/#Googles_UCP_update_shifts_shopping_to_AI-agents_where_product_data_%E2%80%94_not_just_ads_%E2%80%94_will_determine_visibility_and_sales\" >Google\u2019s UCP update shifts shopping to AI-agents, where product data \u2014 not just ads \u2014 will determine visibility and sales.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_UCP_update_shifts_shopping_to_AI-agents_where_product_data_%E2%80%94_not_just_ads_%E2%80%94_will_determine_visibility_and_sales\"><\/span>Google\u2019s UCP update shifts shopping to AI-agents, where product data \u2014 not just ads \u2014 will determine visibility and sales.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is doubling down on the infrastructure behind \u201cagentic commerce,\u201d introducing new capabilities to its Universal Commerce Protocol (UCP) while making it easier for retailers to plug in.<\/p>\n<p>Google says UCP \u2014 its open standard for connecting retailers to AI-powered shopping experiences \u2014 is getting new features designed to make online buying feel more like a traditional storefront, even when handled by automated agents.<\/p>\n<p><strong>What\u2019s new<\/strong>. The latest updates focus on making shopping via AI agents more functional and flexible.<\/p>\n<ul class=\"wp-block-list\">\n<li>A new cart capability allows agents to add or save multiple products from a single retailer in one go, mirroring how a typical shopper builds a basket.<\/li>\n<li>There\u2019s also a catalog feature, giving agents access to real-time product data such as pricing, inventory and variants when needed. The goal is to make interactions more accurate and responsive.<\/li>\n<li>Another addition is identity linking. This lets shoppers carry over logged-in benefits \u2014 like member pricing or free shipping \u2014 when using platforms connected through UCP, rather than losing those perks outside a retailer\u2019s own site.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> This update accelerates the shift toward AI-driven, agent-led shopping, where platforms like Search and the Google Gemini <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> may choose, compare and even purchase products on users\u2019 behalf. That makes product data quality \u2014 pricing, inventory and feeds \u2014 very important for visibility, while simplified onboarding and support from platforms like Salesforce and S<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>e suggest rapid adoption, giving early movers a competitive edge.<\/p>\n<p><strong>Zoom out<\/strong>. UCP is designed as a modular system. Retailers and platforms can choose which capabilities to adopt, rather than implementing everything at once.<\/p>\n<p>That flexibility is key as the industry experiments with how much control to hand over to AI-driven shopping experiences.<\/p>\n<p><strong>What Google is doing<\/strong>. Google plans to bring these capabilities into its own ecosystem, including AI-powered experiences in Search and the Google Gemini app.<\/p>\n<p>The company is also working to expand adoption by lowering the barrier to entry. A simplified onboarding process inside Merchant Center is expected to roll out over the coming months.<\/p>\n<p><strong>Bottom line<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products-and-platforms\/products\/shopping\/ucp-updates\/\">UCP is evolving from a concept into a broader ecosystem play<\/a>. By adding more capabilities and simplifying onboarding, Google is pushing to make agent-driven commerce easier to adopt \u2014 and harder to ignore.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-expands-its-universal-commerce-protocol-to-power-ai-driven-shopping-472061\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s UCP update shifts shopping to AI-agents, where product data \u2014 not just ads \u2014 will determine visibility and sales. Google is doubling down on the infrastructure behind \u201cagentic commerce,\u201d introducing new capabilities to its Universal Commerce Protocol (UCP) while making it easier for retailers to plug in. Google says UCP \u2014 its open standard&#8230;<\/p>\n","protected":false},"author":1,"featured_media":717829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/What-23-tests-reveal-about-AI-Max-performance-in-Google-Ads.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-717828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/717828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=717828"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/717828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/717829"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=717828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=717828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=717828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}