{"id":718422,"date":"2026-03-23T17:20:13","date_gmt":"2026-03-23T14:20:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/why-search-everywhere-is-the-new-reality-for-seo\/"},"modified":"2026-03-23T17:20:13","modified_gmt":"2026-03-23T14:20:13","slug":"why-search-everywhere-is-the-new-reality-for-seo","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-search-everywhere-is-the-new-reality-for-seo\/","title":{"rendered":"Why \u2018search everywhere\u2019 is the new reality for SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28b0601ea0e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28b0601ea0e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-search-everywhere-is-the-new-reality-for-seo\/#AI_may_be_changing_search_but_much_of_the_visibility_is_already_going_to_platforms_that_dominate_results_and_user_attention\" >AI may be changing search, but much of the visibility is already going to platforms that dominate results and user attention.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-search-everywhere-is-the-new-reality-for-seo\/#Third-party_platforms_are_encroaching_on_traditional_search\" >Third-party platforms are encroaching on traditional search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-search-everywhere-is-the-new-reality-for-seo\/#Third-party_platforms_can_have_higher_search_volumes\" >Third-party platforms can have higher search volumes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-search-everywhere-is-the-new-reality-for-seo\/#Third-party_platforms_are_cited_more_in_LLMs\" >Third-party platforms are cited more in LLMs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-search-everywhere-is-the-new-reality-for-seo\/#Start_investing_in_search_everywhere_today\" >Start investing in search everywhere today<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"AI_may_be_changing_search_but_much_of_the_visibility_is_already_going_to_platforms_that_dominate_results_and_user_attention\"><\/span>AI may be changing search, but much of the visibility is already going to platforms that dominate results and user attention.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Most SEO discussions today center on AI \u2014 from AI Overviews to ChatGPT and other LLMs \u2014 and the concern that they\u2019re taking traffic from business websites, forcing a shift toward GEO or AEO.<\/p>\n<p>For the most part, that concern is valid. AI is reducing traffic for many sites, especially those that rely on top-of-funnel, informational content. But the data suggests AI may not be the biggest shift.<\/p>\n<p>User behavior has been fragmenting across platforms for years, and I see this play out in agency work every day.<\/p>\n<p>Here\u2019s what the data shows about how search behavior is changing across platforms, and why a \u201csearch everywhere\u201d strategy matters more than focusing on LLMs alone.<\/p>\n<h2 id=\"thirdparty-platforms-are-encroaching-on-traditional-search\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Third-party_platforms_are_encroaching_on_traditional_search\"><\/span>Third-party platforms are encroaching on traditional search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People search TikTok for restaurants, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> for tutorials, Reddit for authentic reviews, and Amazon to buy products. In many cases, these platforms are replacing traditional search engines like Google and Bing as the starting point.<\/p>\n<p>This shift isn\u2019t just about behavior \u2014 it shows up in traffic, too. Amazon and YouTube still <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/sparktoro.com\/blog\/new-research-search-happens-everywhere-an-analysis-of-41-websites-with-significant-search-activity\/\">drive far more desktop traffic<\/a> than ChatGPT, a trend Rand Fishkin recently highlighted.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" http: alt=\"Q4 2025 Share Of Search SparkToro And Datos\" class=\"wp-image-472141\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Q4-2025-share-of-search-SparkToro-and-Datos.png.webp 1024w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Q4-2025-share-of-search-SparkToro-and-Datos-768x432.png.webp 768w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Q4-2025-share-of-search-SparkToro-and-Datos.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Q4-2025-share-of-search-SparkToro-and-Datos.png.webp\" alt=\"Q4 2025 Share Of Search SparkToro And Datos\" class=\"wp-image-472141\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Q4-2025-share-of-search-SparkToro-and-Datos.png.webp 1024w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Q4-2025-share-of-search-SparkToro-and-Datos-768x432.png.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n<\/div>\n<p>Recently, I helped run a comprehensive share of voice analysis for a client. The goal was threefold:<\/p>\n<ul class=\"wp-block-list\">\n<li>See which competitors are winning in traditional search across multiple service lines.<\/li>\n<li>Find keyword and content gaps.<\/li>\n<li>Create a content roadmap based on priority to fill these gaps.<\/li>\n<\/ul>\n<p>The analysis revealed a lot of helpful data, but one of the most interesting takeaways was that our core competitors weren\u2019t actually our biggest competitors in traditional search. YouTube and Reddit were.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1098\" height=\"576\" http: alt=\"Share of voice - Client example\" class=\"wp-image-472142\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Share-of-voice-Client-example.png.webp 1098w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Share-of-voice-Client-example-768x403.png.webp 768w\" data-lazy-sizes=\"(max-width: 1098px) 100vw, 1098px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Share-of-voice-Client-example.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1098\" height=\"576\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Share-of-voice-Client-example.png.webp\" alt=\"Share of voice - Client example\" class=\"wp-image-472142\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Share-of-voice-Client-example.png.webp 1098w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Share-of-voice-Client-example-768x403.png.webp 768w\" sizes=\"auto, (max-width: 1098px) 100vw, 1098px\"><\/figure>\n<\/div>\n<p>These platforms rank well in traditional search, take up valuable SERP real estate, and move users away from Google and Bing to funnel them back to their own platforms.<\/p>\n<p>The analysis highlighted a key point: if you don\u2019t focus any effort on these places, you\u2019re not only missing out on visibility in traditional search, but you\u2019re also missing valuable attention when users navigate off Google and start watching videos or reading threads.<\/p>\n<p>And this website isn\u2019t the only one seeing this type of trend. Do this type of analysis yourself, and see who your actual competitors are within traditional search. The answers may surprise you.<\/p>\n<p><strong><em>Dig deeper: Why social search visibility is the next evolution of discoverability<\/em><\/strong><\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Your customers search everywhere. Make sure your brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">shows up<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        The SEO toolkit you know, plus the AI visibility data you need.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" http: alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\"><img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<\/p>\n<h2 id=\"thirdparty-platforms-can-have-higher-search-volumes\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Third-party_platforms_can_have_higher_search_volumes\"><\/span>Third-party platforms can have higher search volumes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As seen above, platforms like YouTube and Reddit are increasingly occupying traditional SERP real estate. But what about searches within the platforms themselves? Depending on the query, there may be far more search volume on these platforms than on Google or Bing.<\/p>\n<p>For example, YouTube dominates in tutorials and \u201chow-to\u201d content. A term like \u201chow to fix a leaky sink faucet\u201d has 15x the search volume on YouTube than it does on traditional search globally.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"474\" http: alt=\"How to fix a leaky sink faucet - Semrush\" class=\"wp-image-472143\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/How-to-fix-a-leaky-sink-faucet-Semrush.png.webp 810w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/How-to-fix-a-leaky-sink-faucet-Semrush-768x449.png.webp 768w\" data-lazy-sizes=\"(max-width: 810px) 100vw, 810px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/How-to-fix-a-leaky-sink-faucet-Semrush.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"474\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/How-to-fix-a-leaky-sink-faucet-Semrush.png.webp\" alt=\"How to fix a leaky sink faucet - Semrush\" class=\"wp-image-472143\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/How-to-fix-a-leaky-sink-faucet-Semrush.png.webp 810w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/How-to-fix-a-leaky-sink-faucet-Semrush-768x449.png.webp 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\"><figcaption class=\"wp-element-caption\"><em>Source: Semrush<\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"616\" http: alt=\"How to fix a leaky sink faucet - vidIQ\" class=\"wp-image-472144\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/How-to-fix-a-leaky-sink-faucet-vidIQ.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"616\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/How-to-fix-a-leaky-sink-faucet-vidIQ.png.webp\" alt=\"How to fix a leaky sink faucet - vidIQ\" class=\"wp-image-472144\"><figcaption class=\"wp-element-caption\"><em>Source: vidIQ<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Search volumes are estimates. But if you want to get in front of the right people where they\u2019re searching, any content strategy around a term like this, or a similar topic, must include creating a YouTube video.<\/p>\n<p>Better yet, to be search-everywhere-friendly, create a blog post and embed that video in it.<\/p>\n<p><strong><em>Dig deeper: YouTube is no longer optional for SEO in the age of AI Overviews<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"thirdparty-platforms-are-cited-more-in-llms\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Third-party_platforms_are_cited_more_in_LLMs\"><\/span>Third-party platforms are cited more in LLMs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aside from traditional search and in-platform search, we also know that \u201csearch everywhere\u201d influences AI-generated results.<\/p>\n<p>To provide answers, LLMs need content to synthesize. More often than not, that content isn\u2019t coming from business websites, but from third-party sources and social platforms.<\/p>\n<p>AI visibility tools can quickly show businesses the power of search everywhere in relation to citations. Take a look at these examples:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1590\" height=\"156\" http: alt=\"Image 97\" class=\"wp-image-472139\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-97.png.webp 1590w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-97-768x75.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-97-1536x151.png 1536w\" data-lazy-sizes=\"(max-width: 1590px) 100vw, 1590px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-97.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1590\" height=\"156\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-97.png.webp\" alt=\"Image 97\" class=\"wp-image-472139\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-97.png.webp 1590w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-97-768x75.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-97-1536x151.png 1536w\" sizes=\"auto, (max-width: 1590px) 100vw, 1590px\"><figcaption class=\"wp-element-caption\"><em>Brand A<\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1596\" height=\"146\" http: alt=\"Image 93\" class=\"wp-image-472135\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-93.png.webp 1596w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-93-768x70.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-93-1536x141.png 1536w\" data-lazy-sizes=\"(max-width: 1596px) 100vw, 1596px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-93.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1596\" height=\"146\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-93.png.webp\" alt=\"Image 93\" class=\"wp-image-472135\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-93.png.webp 1596w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-93-768x70.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/image-93-1536x141.png 1536w\" sizes=\"auto, (max-width: 1596px) 100vw, 1596px\"><figcaption class=\"wp-element-caption\"><em>Brand B<\/em><\/figcaption><\/figure>\n<\/div>\n<p>These are two completely different brands, yet the trends are the same: a very small percentage of citations come from your own website or even direct competitors. <\/p>\n<p>In both examples, almost 90% of citations come from third-party <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> and online publications, or social and forum platforms like Reddit or Quora.<\/p>\n<p>The takeaway here is that focusing on your own website, in the context of LLM citations, can only go so far. If you want to improve brand sentiment or ensure that information is accurately reflected by AI, it needs to h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>en in places outside of your direct control.<\/p>\n<p><strong><em>Dig deeper: SEO\u2019s new battleground: Winning the consensus layer<\/em><\/strong><\/p>\n<h2 id=\"start-investing-in-search-everywhere-today\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_investing_in_search_everywhere_today\"><\/span>Start investing in search everywhere today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The competitive landscape is shifting, and many marketers have tunnel vision when it comes to AI. Discovery now happens across a wide range of platforms. <\/p>\n<p>YouTube, Reddit, Quora, and others dominate significant portions of traditional search results and may have far more search activity within their own platforms. When AI systems generate answers, they often pull information from these platforms rather than brand websites.<\/p>\n<p>To win in modern search, you need to understand where your audience is actually searching. That doesn\u2019t stop at Google. It means showing up everywhere that shapes decisions.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/search-everywhere-new-seo-reality-472134\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI may be changing search, but much of the visibility is already going to platforms that dominate results and user attention. Most SEO discussions today center on AI \u2014 from AI Overviews to ChatGPT and other LLMs \u2014 and the concern that they\u2019re taking traffic from business websites, forcing a shift toward GEO or AEO&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":718423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Search-everywhere-is-the-real-shift-in-SEO.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-718422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/718422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=718422"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/718422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/718423"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=718422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=718422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=718422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}