{"id":718841,"date":"2026-03-25T18:30:18","date_gmt":"2026-03-25T15:30:18","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-soap-opera-tiktok-hybrids-became-a-billion-dollar-business\/"},"modified":"2026-03-25T18:30:18","modified_gmt":"2026-03-25T15:30:18","slug":"how-soap-opera-tiktok-hybrids-became-a-billion-dollar-business","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-soap-opera-tiktok-hybrids-became-a-billion-dollar-business\/","title":{"rendered":"How\u00a0soap opera-TikTok hybrids\u00a0became a billion-dollar business"},"content":{"rendered":"<div>\n<p class=\"wp-block-paragraph\">Over the past few years, a new category of mobile apps has quietly exploded into\u00a0a multi-billion dollar business.\u00a0They\u2019re\u00a0called \u201cmicro dramas\u201d \u2014 short-form, mobile-first <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ed shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to keep users tapping. The leading app,\u00a0ReelShort, made\u00a0$1.2 billion\u00a0in consumer spending last year alone.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">On this episode of TechCrunch\u2019s\u00a0Equity\u00a0podcast,\u00a0Rebecca Bellan and TechCrunch senior reporter Amanda\u00a0Silberling\u00a0sit down with Henry Soong, founder of Watch Club, who thinks the micro drama industry is still \u201cin its\u00a0MySpace\u00a0era.\u201d\u00a0He\u00a0has a vision for what the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> moment could look like.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Subscribe to Equity on\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/@TechCrunch\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube<\/a>,<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/itunes.apple.com\/us\/podcast\/id1215439780\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Apple Podcasts<\/a>,<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/overcast.fm\/itunes1215439780\/equity\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Overcast<\/a>,<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/open.spotify.com\/show\/5IEYLip3eDppcOmy5DmphC?si=rZDFHv2sQUul_g94iCRgpQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Spotify<\/a>\u00a0and all the casts. You\u00a0also can\u00a0follow Equity on<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/EquityPod\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0X<\/a>\u00a0and<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.threads.net\/@equitypod\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Threads<\/a>, at @EquityPod.\u00a0<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/techcrunch.com\/video\/how-soap-opera-tiktok-hybrids-became-a-billion-dollar-business\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past few years, a new category of mobile apps has quietly exploded into\u00a0a multi-billion dollar business.\u00a0They\u2019re\u00a0called \u201cmicro dramas\u201d \u2014 short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to keep users tapping. The leading&#8230;<\/p>\n","protected":false},"author":1,"featured_media":718842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/03\/GettyImages-1821998528.jpg?resize=1200,800","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[161348,152468,158883,151443,161349,160309,31059,70917,161350],"class_list":["post-718841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-consumer-apps","tag-creator-economy","tag-equity-video","tag-media-entertainment","tag-microdramas","tag-reelshort","tag-social","tag-startups","tag-watch-club"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/718841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=718841"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/718841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/718842"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=718841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=718841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=718841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}