{"id":720328,"date":"2026-04-07T21:10:17","date_gmt":"2026-04-07T18:10:17","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-starts-showing-sponsored-ads-in-the-images-tab-on-mobile-search\/"},"modified":"2026-04-07T21:10:17","modified_gmt":"2026-04-07T18:10:17","slug":"google-starts-showing-sponsored-ads-in-the-images-tab-on-mobile-search","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-starts-showing-sponsored-ads-in-the-images-tab-on-mobile-search\/","title":{"rendered":"Google starts showing sponsored ads in the Images tab on mobile search"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3ed99c570b4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3ed99c570b4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-starts-showing-sponsored-ads-in-the-images-tab-on-mobile-search\/#Eligible_campaigns_can_pick_up_incremental_impressions_in_a_brand-new_visual_placement_on_Google_Image_search_without_changing_any_settings\" >Eligible campaigns can pick up incremental impressions in a brand-new visual placement on Google Image search, without changing any settings.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-starts-showing-sponsored-ads-in-the-images-tab-on-mobile-search\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Eligible_campaigns_can_pick_up_incremental_impressions_in_a_brand-new_visual_placement_on_Google_Image_search_without_changing_any_settings\"><\/span>Eligible campaigns can pick up incremental impressions in a brand-new visual placement on Google Image search, without changing any settings.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google has begun placing sponsored ad units directly inside the Images tab of mobile search results \u2014 a new placement that eligible campaigns can access without any changes to existing keyword targeting.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening.\u00a0<\/strong>When a user navigates to the Images tab within Google Search on mobile, they may now see sponsored units appearing within the image grid. Each unit shows a full image creative as the primary visual alongside text, and is clearly labelled \u201cSponsored\u201d \u2014 consistent with how Google labels ads elsewhere in search results.<\/p>\n<p><strong>How it works.<\/strong>\u00a0Eligible campaigns can serve into the Images tab without any changes to keyword targeting or campaign structure. The placement draws from existing image assets, meaning advertisers running Search or Performance Max campaigns with strong visual creative are best positioned to benefit. No separate image-only campaign setup is required.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"663\" http: alt=\"1775138673549\" class=\"wp-image-473816\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/1775138673549.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/1775138673549-768x636.jpeg.webp 768w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/1775138673549.jpeg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"663\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/1775138673549.jpeg.webp\" alt=\"1775138673549\" class=\"wp-image-473816\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/1775138673549.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/1775138673549-768x636.jpeg.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>Why we care.<\/strong>\u00a0This is a meaningful expansion of Google\u2019s paid search real estate. For product-led and catalog-heavy advertisers, the Images tab is where purchase-intent discovery often starts \u2014 and now ads can appear right in that moment. If your campaigns already use strong image assets, you may be picking up incremental impressions without lifting a finger.<\/p>\n<p><strong>The big picture.<\/strong>\u00a0Early indications suggest this placement behaves more like a visual discovery surface than classic paid search. Expect high impression volume but lower click-through rates \u2014 more in line with display or Shopping than traditional text ads. That said, the assist value in multi-touch conversion paths could be significant, particularly for retail and direct-to-consumer brands. Treat it as upper-funnel reach, not a last-click channel.<\/p>\n<p><strong>What to watch.<\/strong>\u00a0Google has not made a formal announcement, and there is no dedicated reporting breakdown for Images tab placements yet. Monitor your impression share and segment data closely to understand whether this placement is contributing \u2014 and whether it\u2019s eating into organic image visibility for competitors.<\/p>\n<p><strong>First seen.\u00a0<\/strong>The placement was spotted by Google Ads Expert \u2013 Matteo Braghetta, who shared seeing this update on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/matteobraghetta_googleads-sem-ppc-share-7445471238673575936-GiG0\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABU5RtAB1yM61HMd6Ska99csDVjiJlgRo6A\">LinkedIn<\/a>. No official documentation has been published by Google at the time of writing.<\/p>\n<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">GoogleImageGoogle SearchGoogle AdsLinkedInOnline advertisingSearch engine marketingSearch engine optimization<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+4 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-starts-showing-sponsored-ads-in-the-images-tab-on-mobile-search-473812\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eligible campaigns can pick up incremental impressions in a brand-new visual placement on Google Image search, without changing any settings. Google has begun placing sponsored ad units directly inside the Images tab of mobile search results \u2014 a new placement that eligible campaigns can access without any changes to existing keyword targeting. What\u2019s happening.\u00a0When a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":720329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/In-Google-Ads-automation-everything-is-a-signal-in-2026.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-720328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/720328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=720328"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/720328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/720329"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=720328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=720328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=720328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}