{"id":720610,"date":"2026-04-09T01:50:14","date_gmt":"2026-04-08T22:50:14","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-tests-swipeable-location-carousel-in-search-ads\/"},"modified":"2026-04-09T01:50:14","modified_gmt":"2026-04-08T22:50:14","slug":"google-tests-swipeable-location-carousel-in-search-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-tests-swipeable-location-carousel-in-search-ads\/","title":{"rendered":"Google tests swipeable location carousel in search ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e0bb392287\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e0bb392287\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tests-swipeable-location-carousel-in-search-ads\/#Google_is_testing_a_swipeable_location_carousel_in_search_ads_making_local_results_more_interactive_and_competitive_for_multi-location_advertisers\" >Google is testing a swipeable location carousel in search ads, making local results more interactive and competitive for multi-location advertisers.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tests-swipeable-location-carousel-in-search-ads\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_testing_a_swipeable_location_carousel_in_search_ads_making_local_results_more_interactive_and_competitive_for_multi-location_advertisers\"><\/span>Google is testing a swipeable location carousel in search ads, making local results more interactive and competitive for multi-location advertisers.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google may be making local search ads more interactive, potentially changing how advertisers showcase multiple locations and capture nearby demand.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. Google Ads appears to be testing a new format that displays multiple business locations in a swipeable carousel within search ads, allowing users to browse options directly in the ad unit.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" http: alt=\"Location Asset Test\" class=\"wp-image-473898\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/location-asset-test.jpg.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/location-asset-test-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/location-asset-test-1200x675.jpg.webp 1200w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/location-asset-test.jpg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/location-asset-test.jpg.webp\" alt=\"Location Asset Test\" class=\"wp-image-473898\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/location-asset-test.jpg.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/location-asset-test-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/location-asset-test-1200x675.jpg.webp 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p><strong>How it works<\/strong>. Instead of listing locations separately, the new format groups them into a horizontal carousel with business details like ratings and proximity, enabling users to swipe through locations without leaving the search results page.<\/p>\n<p><strong>Zoom in<\/strong>. Early comparisons show a shift from static, stacked location assets to a more dynamic experience, where multiple listings are consolidated into a single, scrollable unit.<\/p>\n<p><strong>Why we care<\/strong>. Advertisers with multiple locations could gain more visibility within a single ad, while users get a quicker way to compare nearby options.<\/p>\n<p><strong>Between the lines<\/strong>. This format could increase engagement with location-based ads, but may also intensify competition within the carousel itself as businesses vie for attention.<\/p>\n<p><strong>What to watch<\/strong>. Whether the feature rolls out more broadly and how it impacts click-through rates and local ad performance.<\/p>\n<p><strong>First spotted.<\/strong> This update was spotted by Founder of Adsquire Anthony Higman who shared spotting this ad type on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/anthony-higman-a3656a46_new-google-ads-asset-tests-google-is-ugcPost-7445939854414143488-ywwh\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABU5RtAB1yM61HMd6Ska99csDVjiJlgRo6A\">LinkedIn<\/a>. <\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google AdsGoogleGoogle MapsOnline advertisingUser interface designLinkedInAnthony Higman<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+2 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-tests-swipeable-location-carousel-in-search-ads-473897\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is testing a swipeable location carousel in search ads, making local results more interactive and competitive for multi-location advertisers. Google may be making local search ads more interactive, potentially changing how advertisers showcase multiple locations and capture nearby demand. What\u2019s happening. Google Ads appears to be testing a new format that displays multiple business&#8230;<\/p>\n","protected":false},"author":1,"featured_media":720611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Google-Ads-tactics-to-drop.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-720610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/720610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=720610"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/720610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/720611"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=720610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=720610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=720610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}