{"id":720748,"date":"2026-04-09T17:20:13","date_gmt":"2026-04-09T14:20:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/"},"modified":"2026-04-09T17:20:13","modified_gmt":"2026-04-09T14:20:13","slug":"how-to-use-ai-prompts-to-generate-better-ad-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/","title":{"rendered":"How to use AI prompts to generate better ad campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3df3b30d695\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3df3b30d695\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/#Turn_AI_into_a_strategic_ad_partner_with_prompts_that_help_reveal_buyer_emotions_high-intent_audiences_and_objections\" >Turn AI into a strategic ad partner with prompts that help reveal buyer emotions, high-intent audiences, and objections.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/#Why_use_prompts_for_online_ads\" >Why use prompts for online ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/#Emotional_trigger_prompt\" >Emotional trigger prompt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/#Purchase_intent_prompt\" >Purchase intent prompt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/#Overcoming_objections_prompt\" >Overcoming objections prompt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/#Psychological_profile_prompt\" >Psychological profile prompt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/#The_lifetime_value_prompt\" >The lifetime value prompt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/#Fix_lagging_average_order_value_prompt\" >Fix lagging average order value prompt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/#Better_prompts_lead_to_better_campaigns\" >Better prompts lead to better campaigns<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Turn_AI_into_a_strategic_ad_partner_with_prompts_that_help_reveal_buyer_emotions_high-intent_audiences_and_objections\"><\/span>Turn AI into a strategic ad partner with prompts that help reveal buyer emotions, high-intent audiences, and objections.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Many of us use various generative AI tools to generate marketing ideas and improve ad campaign outcomes.<\/p>\n<p>Prompting can be a powerful alternative to working solo or brainstorming with colleagues. It improves productivity and expands your options.<\/p>\n<p>In this article, I\u2019ll cover some of my favorite marketing prompts for ad campaigns. Use these suggestions to spark ideas for your own prompts.<\/p>\n<h2 id=\"why-use-prompts-for-online-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_use_prompts_for_online_ads\"><\/span>Why use prompts for online ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prompts quickly give you a range of ad elements \u2014 triggers, emotions, actions, and audiences.<\/p>\n<p>You can often repurpose prompt outputs across channels and initiatives \u2014 ads, email, landing pages, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>, and offers.<\/p>\n<p>When you get closer to optimal campaigns from the start, you save cycles. That\u2019s especially useful for lower-budget efforts that take longer to generate feedback.<\/p>\n<p>The prompts themselves matter. You need to ask strong questions to get useful output from large language models (LLMs).<\/p>\n<p>Feeling stumped? Ask AI tools which prompts they recommend for your situation.<\/p>\n<p>Or use mine. Here are several prompts I use for online ads.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Your customers search everywhere. Make sure your brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">shows up<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        The SEO toolkit you know, plus the AI visibility data you need.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" http: alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\"><img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"emotional-trigger-prompt\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emotional_trigger_prompt\"><\/span>Emotional trigger prompt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Purchases are often emotional, so it helps to understand your buyers\u2019 emotions.<\/p>\n<p>Use this prompt: \u201cWhat are the top emotional triggers that would make X audience buy Y product?\u201d<\/p>\n<p>For example, I asked which three emotional triggers would make parents buy math learning software for their kids. The LLM identified key triggers and provided hooks and language with scarcity and urgency:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Fear of falling behind:<\/strong> Anxiety and a protective instinct. Example: \u201cMake sure your child never falls behind in math.\u201d<\/li>\n<li><strong>Desire to give kids a competitive advantage:<\/strong> Ambition and pride. Example: \u201cGive your kid the math skills top students develop years ahead.\u201d<\/li>\n<li><strong>Relief from homework stress at home:<\/strong> Relief and peace of mind. Example: \u201cNo more math homework battles at home.\u201d<\/li>\n<\/ul>\n<h2 id=\"purchase-intent-prompt\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Purchase_intent_prompt\"><\/span>Purchase intent prompt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ask these questions to understand who is ready to buy your product or service:<\/p>\n<ul class=\"wp-block-list\">\n<li>Who is most likely to buy immediately?<\/li>\n<li>Who needs convincing?<\/li>\n<li>Who will never buy?<\/li>\n<\/ul>\n<p>To avoid wasted ad spend, focus on audiences likely to purchase and avoid those who won\u2019t.<\/p>\n<p>Keep asking which audiences are most likely to convert. Use the LLM\u2019s rationale for more specific inputs for your ads.<\/p>\n<p>In the math software example, the LLM suggested parents of kids struggling in math would convert best, citing high urgency and low friction.<\/p>\n<p>The second-best group was homeschooling parents, who are motivated because they manage the full curriculum.<\/p>\n<p id=\"h-\">We were already targeting parents of kids struggling in math, but hadn\u2019t considered homeschooling parents. From there, it was easy to create ads and test whether that audience drove conversions.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"overcoming-objections-prompt\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overcoming_objections_prompt\"><\/span>Overcoming objections prompt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Overcoming objections is key to making sales. Ask for three to five objections someone might have to buying your product.<\/p>\n<p>In the math software example, the LLM identified these objections:<\/p>\n<ul class=\"wp-block-list\">\n<li>My child already has too much screen time<\/li>\n<li>Will this actually improve my child\u2019s math skills?<\/li>\n<li>It\u2019s too expensive<\/li>\n<\/ul>\n<p>Then write a persuasive rebuttal for each using logic, emotion, and proof. For \u201cit\u2019s too expensive,\u201d you could use:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Logic:<\/strong> \u201cLess than the cost of a tutor.\u201d This sets a higher anchor, making the price feel more reasonable without calling it inexpensive.<\/li>\n<li><strong>Emotion:<\/strong> \u201cDon\u2019t let your kids fall behind in math.\u201d<\/li>\n<li><strong>Proof:<\/strong> \u201c80% of students improve by one letter grade in two months.\u201d<\/li>\n<\/ul>\n<h2 id=\"psychological-profile-prompt\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Psychological_profile_prompt\"><\/span>Psychological profile prompt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ask an LLM for a detailed psychological profile of your ideal customer. Use questions like:<\/p>\n<ul class=\"wp-block-list\">\n<li>What are your ideal customer\u2019s fears?<\/li>\n<li>What are your ideal customer\u2019s frustrations?<\/li>\n<li>What do your ideal customers envy?<\/li>\n<li>What do they pretend doesn\u2019t bother them?<\/li>\n<li>What keeps them up at night?<\/li>\n<\/ul>\n<p>In the math software example, I asked: \u201cWhat or who do my ideal customers envy?\u201d<\/p>\n<p>One answer suggested parents envy kids in enrichment programs or advanced classes, reflecting a desire for future opportunities.<\/p>\n<p>A message for this target audience: \u201cHelp your child stay ahead instead of playing catchup.\u201d<\/p>\n<h2 id=\"the-lifetime-value-prompt\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_lifetime_value_prompt\"><\/span>The lifetime value prompt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To thrive long term, focus on customer lifetime value (LTV), not one-and-done sales.<\/p>\n<p>Ask questions like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Why might your customers stay longer?<\/li>\n<li>Why might your customers buy more?<\/li>\n<li>What retention strategies work best?<\/li>\n<\/ul>\n<p>For a higher-end furniture brand, we expanded these into a short playbook to increase LTV. The LLM grouped ideas under: \u201cShift from a transactional relationship to a long-term design partner.\u201d<\/p>\n<p>For example, it suggested segmenting your customer base and using direct mail for your highest-potential group (sending a lookbook). It\u2019s unexpected and sounds old-school, but the potential for higher LTV than broad, generic mailings makes it worth testing.<\/p>\n<p>Your clients value clear priorities and strategic thinking, not just execution. We value that AI tools can support strategy, not just tactics.<\/p>\n<h2 id=\"fix-lagging-average-order-value-prompt\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fix_lagging_average_order_value_prompt\"><\/span>Fix lagging average order value prompt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When performance lags, it\u2019s easy to ask broad questions about metrics like return on ad spend (ROAS).<\/p>\n<p>But that\u2019s what everyone else does, and it often leads to generic checklists.<\/p>\n<p>We deal with overlap between B2C and B2B search queries. Focusing on B2B users isn\u2019t always easy, but it\u2019s critical for acquiring high-value, long-term customers.<\/p>\n<p>We noticed a likely driver of a B2B materials client\u2019s lagging ROAS: average order value (AOV), shown in Google Ads as Value\/Conv., had declined. Smart Bidding had shifted toward high-converting but lower-quality sessions, hurting performance.<\/p>\n<p>We asked an LLM to help diagnose and correct the issue.<\/p>\n<p>Using Ads Advisor (Gemini) in Google Ads, the first response focused on trivial consumer use cases, like holiday <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a>s.<\/p>\n<p>After refining the prompt, it returned more targeted, actionable suggestions, saving significant time.<\/p>\n<p>We leaned further into audience targeting, using value rules to emphasize specific Google audience segments and first-party audiences.<\/p>\n<p>AOV increased. This didn\u2019t guarantee higher order values, but it refocused spend on B2B intent and reduced low-priority consumer purchases.<\/p>\n<p>Other business metrics also improved, moving toward growth and profitability.<\/p>\n<h2 id=\"better-prompts-lead-to-better-campaigns\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Better_prompts_lead_to_better_campaigns\"><\/span>Better prompts lead to better campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Start simple \u2014 test one or two of these prompts in your next campaign, refine the outputs, and build from there. Over time, you\u2019ll develop a repeatable system that turns AI from a novelty into a core part of your marketing workflow.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Prompt engineeringLarge language modelGoogle AdsAdvertising campaignCustomer lifetime valueGeminiBusiness-to-businessChatbotDirect-to-consumerGenerative AI<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+5 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/use-ai-prompts-generate-better-ad-campaigns-473942\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turn AI into a strategic ad partner with prompts that help reveal buyer emotions, high-intent audiences, and objections. Many of us use various generative AI tools to generate marketing ideas and improve ad campaign outcomes. Prompting can be a powerful alternative to working solo or brainstorming with colleagues. It improves productivity and expands your options&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":720749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/ai-prompt-engine.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-720748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/720748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=720748"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/720748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/720749"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=720748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=720748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=720748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}