{"id":720826,"date":"2026-04-10T01:05:11","date_gmt":"2026-04-09T22:05:11","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/dell-agentic-ai-is-growing-but-search-still-wins\/"},"modified":"2026-04-10T01:05:11","modified_gmt":"2026-04-09T22:05:11","slug":"dell-agentic-ai-is-growing-but-search-still-wins","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/dell-agentic-ai-is-growing-but-search-still-wins\/","title":{"rendered":"Dell: Agentic AI is growing, but search still wins"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a348eab91366\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a348eab91366\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/dell-agentic-ai-is-growing-but-search-still-wins\/#Early_data_shows_AI_drives_discovery_not_sales_Dell_says_a_great_search_experience_still_matters_most_for_ecommerce_success\" >Early data shows AI drives discovery, not sales. Dell says a great search experience still matters most for ecommerce success.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/dell-agentic-ai-is-growing-but-search-still-wins\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Early_data_shows_AI_drives_discovery_not_sales_Dell_says_a_great_search_experience_still_matters_most_for_ecommerce_success\"><\/span>Early data shows AI drives discovery, not sales. Dell says a great search experience still matters most for ecommerce success.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Traffic from agentic AI sources is rising at Dell, but the impact remains minimal and inconsistent, according to the company\u2019s ecommerce lead.<\/p>\n<p><strong>The details<\/strong>. Dell is seeing increased visits from platforms like ChatGPT, Perplexity, and Claude, according to Breanna Fowler, head of global consumer revenue programs. But the growth isn\u2019t \u201cearth-shaking,\u201d and agentic shopping has yet to deliver meaningful results, Fowler told Digital Commerce 360.<\/p>\n<ul class=\"wp-block-list\">\n<li>Dell is still testing how to integrate with LLM-driven shopping, with efforts in early proof-of-concept stages and internal debate over long-term strategy, Fowler said.<\/li>\n<li>Fowler expects agentic AI to function more like an aggregation layer \u2014 similar to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> sites or delivery platforms \u2014 rather than a primary purchasing channel.<\/li>\n<li>Fowler doesn\u2019t expect consumers to adopt agentic shopping en masse for transactions, at least in the near term.<\/li>\n<\/ul>\n<p><strong>Agentic AI vs. search.<\/strong> Fowler said that, with or without LLMs and agentic commerce, ecommerce sites \u201ccan do the most good for their customers\u201d through a \u201creally great search experience.\u201d<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cIf I can\u2019t find your products easily and effortlessly, no amount of content and configurator capabilities \u2014 nobody really gives a crap about that stuff,\u201d she said.<\/li>\n<\/ul>\n<p><strong>Why we care<\/strong>. Agentic AI is emerging as a discovery layer, but it hasn\u2019t shown signs of replacing core search behavior. You still win or lose on how easily products can be found, whether by humans or AI agents.<\/p>\n<p><strong>The context.<\/strong> Dell ranks highly in emerging AI-driven discovery metrics, despite not being among the largest ecommerce players.<\/p>\n<ul class=\"wp-block-list\">\n<li>That mismatch suggests AI surfaces may reward different product types or content structures than traditional search.<\/li>\n<\/ul>\n<p><strong>Bottom line. <\/strong>Agentic AI is sending more traffic, but it behaves like a top-of-funnel channel, not a conversion engine. Search \u2014 especially on-site \u2014 remains the primary driver of ecommerce performance.<\/p>\n<p><strong>The report.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.digitalcommerce360.com\/2026\/04\/08\/dell-agentic-ai-use-case\/\" target=\"_blank\" rel=\"noopener\">Dell use case for agentic AI could revolve around search rather than commerce<\/a><\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">DellAI agentArtificial intelligenceLarge language modelSearch engine optimizationChatGPTClaudePerplexity AIE-commerce<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+4 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/dell-agentic-ai-search-474025\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Early data shows AI drives discovery, not sales. Dell says a great search experience still matters most for ecommerce success. Traffic from agentic AI sources is rising at Dell, but the impact remains minimal and inconsistent, according to the company\u2019s ecommerce lead. The details. Dell is seeing increased visits from platforms like ChatGPT, Perplexity, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":720827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/dell-agentic-ai-search.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-720826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/720826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=720826"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/720826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/720827"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=720826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=720826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=720826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}