{"id":721018,"date":"2026-04-10T21:50:26","date_gmt":"2026-04-10T18:50:26","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/merchant-api-lands-in-google-ads-scripts-ahead-of-content-api-sunset\/"},"modified":"2026-04-10T21:50:26","modified_gmt":"2026-04-10T18:50:26","slug":"merchant-api-lands-in-google-ads-scripts-ahead-of-content-api-sunset","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/merchant-api-lands-in-google-ads-scripts-ahead-of-content-api-sunset\/","title":{"rendered":"Merchant API lands in Google Ads scripts ahead of Content API sunset"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af1a360c3a3e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af1a360c3a3e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/merchant-api-lands-in-google-ads-scripts-ahead-of-content-api-sunset\/#The_new_Merchant_API_gives_advertisers_more_scalable_feature-rich_tools_to_manage_product_data_while_preparing_for_the_Content_API_sunset\" >The new Merchant API gives advertisers more scalable, feature-rich tools to manage product data while preparing for the Content API sunset.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/merchant-api-lands-in-google-ads-scripts-ahead-of-content-api-sunset\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_new_Merchant_API_gives_advertisers_more_scalable_feature-rich_tools_to_manage_product_data_while_preparing_for_the_Content_API_sunset\"><\/span>The new Merchant API gives advertisers more scalable, feature-rich tools to manage product data while preparing for the Content API sunset.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is pushing advertisers toward a more modern, scalable infrastructure for Shopping integrations\u2014bringing new capabilities (including AI tools) directly into <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ing workflows.<\/p>\n<p><strong>What\u2019s happening<\/strong>. Google Ads scripts will begin supporting the Merchant API starting April 22nd, as Google prepares to retire the Content API for Shopping on August 18th. The new API will be available as an Advanced API in the scripts editor, while the existing Content API remains usable until its official sunset.<\/p>\n<p><strong>What\u2019s new:<\/strong> The Merchant API introduces a modular architecture, breaking functionality into sub-APIs that allow for faster updates, easier maintenance, and fewer disruptions. It also expands capabilities with features like the Google Product Studio API for generative AI, dedicated APIs for managing product and store reviews, and a Notifications API for real-time updates. <\/p>\n<p>In addition, advertisers gain more control over data management, including supplemental product data, local and regional inventory, and promotions\u2014all within a system designed for omnichannel use while still supporting legacy setups.<\/p>\n<p><strong>Why we care. <\/strong>The Merchant API gives advertisers more a more flexible way to manage product data at scale, especially for complex or omnichannel setups. It also introduces new capabilities\u2014like AI-driven content tools and improved data handling\u2014that can enhance feed quality and performance. Just as importantly, with the Content API being retired, adopting the new system is essential to avoid disruption and stay competitive.<\/p>\n<p><strong>Yes, but<\/strong>. Migration will require some adjustment\u2014especially for advertisers with custom scripts or complex feed setups tied to the legacy API.<\/p>\n<p><strong>Bottom line<\/strong>. For advertisers using scripts, this is an opportunity to upgrade to a more powerful and scalable integration, unlocking new features while future-proofing Shopping workflows before the cutoff.<\/p>\n<p><strong>Dig deeper. <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/ads-developers.googleblog.com\/2026\/04\/merchant-api-is-coming-to-google-ads.html\">Merchant API is coming to Google Ads scripts starting April 22, 2026<\/a><\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google Merchant CenterGoogleGoogle AdsE-commerceGenerative AIApplication programming interface<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+1 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/merchant-api-lands-in-google-ads-scripts-ahead-of-content-api-sunset-474126\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Merchant API gives advertisers more scalable, feature-rich tools to manage product data while preparing for the Content API sunset. Google is pushing advertisers toward a more modern, scalable infrastructure for Shopping integrations\u2014bringing new capabilities (including AI tools) directly into scripting workflows. What\u2019s happening. Google Ads scripts will begin supporting the Merchant API starting&#8230;<\/p>\n","protected":false},"author":1,"featured_media":721019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/Google-Ads-scripts-ushers-in-a-new-era-with-API-access.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-721018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/721018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=721018"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/721018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/721019"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=721018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=721018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=721018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}