Hiro is shutting down on 20 April and deleting all user data by 13 May. Founder Ethan Bloch previously sold Digit to Oportun for more than $200M. Terms of the deal were not disclosed.<\/em><\/p>\n OpenAI, the San Francisco AI lab behind ChatGPT, has acquired Hiro Finance, an AI-powered personal finance planning startup, with founder Ethan Bloch and his staff moving to OpenAI. Bloch announced the deal on LinkedIn and OpenAI confirmed it.<\/p>\n Terms were not disclosed, nor did Hiro ever publicly disclose how much it had raised. Hiro had app<\/a>roximately ten employees, all of whom are joining OpenAI. Bloch did not respond to a request for further comment.<\/p>\n Hiro was founded in 2023 and launched its AI tool roughly five months ago. The app offered AI-powered financial planning for consumers: users entered information about their salary, debts, and monthly costs, and the platform modelled different what-if scenarios to support financial decision-making.<\/p>\n TNW City Coworking space – Where your best work happens<\/p>\n A workspace designed for growth, collaboration, and endless networking opportunities in the heart of tech.<\/p>\n<\/div>\n<\/div>\n A notable design choice was a verification option that allowed users to check the accuracy of the AI\u2019s financial maths, a deliberate feature at a time when large language models had a documented weakness with numerical reasoning.<\/p>\n The startup was backed by Ribbit Capital, General<\/a> Catalyst, and Restive.<\/p>\n Bloch is a serial entrepreneur with a consistent track record in fintech and consumer software. He sold Flowtown, a social media<\/a> SaaS tool launched in 2009, for $5 million. He subsequently founded Digit, a digital-only bank designed to automate saving for consumers, which was acquired by Oportun in 2021 for more than 00 million.<\/p>\n He has described Hiro as his fifteenth project, having started building products as a 13-year-old, with the first thirteen failing. This acquisition is his third exit.<\/p>\n This is not OpenAI\u2019s first acquisition in the financial services space, and the company already markets ChatGPT as a tool for business finance teams. The Hiro deal adds focused talent in consumer financial planning, a category where specialised AI reasoning around budgets, debt paydown sequencing, and savings optimisation requires a different product approach than general-purpose chat.<\/p>\n Whether OpenAI intends to build a dedicated consumer financial planning product or fold the expertise into its broader platform is not yet clear.<\/em><\/p>\n<\/p><\/div>\n If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n If you want to read more like this article, you can visit our Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n\n
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