{"id":722208,"date":"2026-04-17T00:10:27","date_gmt":"2026-04-16T21:10:27","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/microsoft-makes-it-easier-to-import-google-pmax-campaigns\/"},"modified":"2026-04-17T00:10:27","modified_gmt":"2026-04-16T21:10:27","slug":"microsoft-makes-it-easier-to-import-google-pmax-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-makes-it-easier-to-import-google-pmax-campaigns\/","title":{"rendered":"Microsoft makes it easier to import Google PMax campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a284f4d55b44\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a284f4d55b44\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-makes-it-easier-to-import-google-pmax-campaigns\/#Microsoft_is_making_it_easier_to_expand_Google_PMax_campaigns_into_Microsoft_while_gaining_more_visibility_and_control_over_performance\" >Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Microsoft_is_making_it_easier_to_expand_Google_PMax_campaigns_into_Microsoft_while_gaining_more_visibility_and_control_over_performance\"><\/span>Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Microsoft Advertising is rolling out a slate of updates aimed at making Performance Max campaigns easier to manage, measure, and migrate \u2014 especially for advertisers already using Google Ads.<\/p>\n<p><strong>Driving the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>.<\/strong> Microsoft now lets advertisers import Google PMax campaigns that use new customer acquisition (NCA) goals, a feature that has been <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly available in Microsoft since early this year.<\/p>\n<p>The update is now live for all advertisers.<\/p>\n<p>That means marketers can more easily port over campaigns designed to prioritize first-time buyers without rebuilding them from scratch.<\/p>\n<p><strong>What\u2019s new<\/strong>. Microsoft says imported Google PMax campaigns with NCA goals will carry over if they don\u2019t already exist in the advertiser\u2019s account. Existing Microsoft NCA settings won\u2019t be overwritten.<\/p>\n<p>For audience lists:<\/p>\n<ul class=\"wp-block-list\">\n<li>Google website visitor segments will convert into Microsoft remarketing lists.<\/li>\n<li>Google\u2019s \u201call visitors\u201d and \u201call converters\u201d lists will map to Microsoft equivalents.<\/li>\n<li>Unsupported lists, like Customer Match, will prompt advertisers to use fallback options.<\/li>\n<\/ul>\n<p>Microsoft also says it takes a more conservative <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to \u201cunknown\u201d customers, classifying them as existing customers to avoid overcounting new customer conversions.<\/p>\n<p><strong>Why we care.<\/strong> This could make cross-platform campaign expansion faster and lower the friction of testing Microsoft\u2019s PMax inventory removing the need of rebuilding campaigns from scratch. The added landing page reporting and search term visibility also give marketers better insight into what\u2019s driving performance, which can help improve optimization and budget decisions.<\/p>\n<p><strong>More visbility for PMax<\/strong>. Microsoft is also adding landing page (Final URL) reporting for PMax campaigns. Advertisers can now see spend, clicks, impressions, conversion value, and ROAS by landing page.<\/p>\n<p>They can also segment by campaign, asset group, and other dimensions.<\/p>\n<p>Microsoft also said search term reporting is becoming more visible by default, with more transparency updates \u2014 including auction insights and added publisher URL metrics \u2014 planned later.<\/p>\n<p><strong>Other key updates:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Seasonality adjustments<\/strong> now support portfolio bid strategies, expanding a tool advertisers use for short-term events like promotions.<\/li>\n<li><strong>Campaign name limits<\/strong> are increasing from 128 to 400 characters, helping agencies and enterprise teams manage naming conventions at scale.<\/li>\n<li><strong>Autogenerated assets<\/strong> are expanding to underbuilt Responsive Search Ads to improve ad relevance and performance.<\/li>\n<li><strong>Merchant Center<\/strong> users can now update store names and domains directly without contacting support.<\/li>\n<\/ul>\n<p><strong>The bottom line<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/about.ads.microsoft.com\/en\/blog\/post\/april-2026\/performance-max-updates-and-other-product-news-for-april-2026\">These updates<\/a> make it easier to scale across platforms, save time on campaign setup, and get better visibility into what\u2019s actually driving performance \u2014 giving advertisers more control over both efficiency and results.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/microsoft-makes-it-easier-to-import-google-pmax-campaigns-474630\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance. Microsoft Advertising is rolling out a slate of updates aimed at making Performance Max campaigns easier to manage, measure, and migrate \u2014 especially for advertisers already using Google Ads. Driving the news. Microsoft now lets&#8230;<\/p>\n","protected":false},"author":1,"featured_media":722209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Microsoft-Ads-How-it-compares-to-Google-Ads-and-tips-for-getting-started.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-722208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/722208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=722208"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/722208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/722209"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=722208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=722208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=722208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}