{"id":722411,"date":"2026-04-17T23:30:20","date_gmt":"2026-04-17T20:30:20","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-api-to-require-multi-factor-authentication\/"},"modified":"2026-04-17T23:30:20","modified_gmt":"2026-04-17T20:30:20","slug":"google-ads-api-to-require-multi-factor-authentication","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-api-to-require-multi-factor-authentication\/","title":{"rendered":"Google Ads API to require multi-factor authentication"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3c66fadcb22\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3c66fadcb22\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-api-to-require-multi-factor-authentication\/#Googles_new_MFA_requirement_for_the_Ads_API_strengthens_security_but_may_require_advertisers_to_adjust_authentication_workflows\" >Google\u2019s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication workflows.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_new_MFA_requirement_for_the_Ads_API_strengthens_security_but_may_require_advertisers_to_adjust_authentication_workflows\"><\/span>Google\u2019s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication workflows.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is tightening security across its ads ecosystem, requiring multi-factor authentication (MFA) for API users \u2014 a move that could impact how developers and advertisers access and manage accounts.<\/p>\n<p><strong>Driving the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a><\/strong>. Google will begin rolling out mandatory MFA for the Google Ads API starting April 21, with full enforcement expected over the following weeks.<\/p>\n<p>The update <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lies to users generating new OAuth 2.0 refresh tokens through standard authentication workflows.<\/p>\n<p><strong>What\u2019s changing<\/strong>. Users will now need to verify their identity with a second factor \u2014 such as a phone or authenticator app \u2014 in addition to their password when authenticating.<\/p>\n<ul class=\"wp-block-list\">\n<li>Existing OAuth refresh tokens will continue to work without interruption.<\/li>\n<li>New authentications will require MFA by default.<\/li>\n<li>Users without 2-step verification enabled will be prompted to set it up.<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>This change affects how you access and manage Google Ads data through APIs and connected tools. While it improves account security and reduces the risk of unauthorized access, it may also require updates to workflows, especially for teams that regularly generate new credentials. Preparing early can help avoid disruptions.<\/p>\n<p><strong>Who\u2019s affected.<\/strong> The change primarily impacts apps and workflows using user-based authentication.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>User authentication workflows:<\/strong> Will require MFA for new token generation.<\/li>\n<li><strong>Service account workflows:<\/strong> Not affected, and recommended for automated or offline use cases.<\/li>\n<\/ul>\n<p>The requirement also extends beyond the API to tools like Google Ads Editor, Scripts, BigQuery Data Transfer, and Data Studio.<\/p>\n<p><strong>The big picture<\/strong>. As ad platforms handle more sensitive data and automation, security is becoming a bigger priority \u2014 especially as API access expands across teams, tools, and integrations.<\/p>\n<p><strong>Yes, but<\/strong>. While the update improves protection against unauthorized access, it may add friction for teams that frequently generate new credentials or rely on manual authentication flows.<\/p>\n<p><strong>The bottom line.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ads-developers.googleblog.com\/2026\/04\/multi-factor-authentication-requirement.html\">Google is making MFA standard for Ads API access<\/a>, signaling a broader shift toward stricter security across advertising tools and workflows.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-api-to-require-multi-factor-authentication-474706\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication workflows. Google is tightening security across its ads ecosystem, requiring multi-factor authentication (MFA) for API users \u2014 a move that could impact how developers and advertisers access and manage accounts. Driving the news. Google will begin rolling out&#8230;<\/p>\n","protected":false},"author":1,"featured_media":722412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/google-api-data-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-722411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/722411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=722411"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/722411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/722412"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=722411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=722411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=722411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}