{"id":722925,"date":"2026-04-20T21:25:12","date_gmt":"2026-04-20T18:25:12","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-tests-video-ads-in-local-search-results\/"},"modified":"2026-04-20T21:25:12","modified_gmt":"2026-04-20T18:25:12","slug":"google-tests-video-ads-in-local-search-results","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-tests-video-ads-in-local-search-results\/","title":{"rendered":"Google tests video ads in local search results"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f2b5da0d93\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f2b5da0d93\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tests-video-ads-in-local-search-results\/#Video_ads_in_the_local_pack_could_give_advertisers_a_more_engaging_way_to_stand_out_in_high-intent_location-based_searches\" >Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tests-video-ads-in-local-search-results\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Video_ads_in_the_local_pack_could_give_advertisers_a_more_engaging_way_to_stand_out_in_high-intent_location-based_searches\"><\/span>Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is experimenting with video ads inside the local pack, signaling a shift toward more immersive, visual formats in location-based search.<\/p>\n<p><strong>Driving the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a><\/strong>. The test was spotted by Anthony Higman, who shared that Google is integrating \u201cimmersive map view videos\u201d into PPC ads tied to local results.<\/p>\n<p>These video ads <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear within the local pack \u2014 the map-based listings that show businesses near a user\u2019s search.<\/p>\n<p><strong>What\u2019s new<\/strong>. Instead of static listings or text-based ads, some advertisers may now have the option to surface video content directly in local search results.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"700\" http: alt=\"Google Local Video Ads 1776613537\" class=\"wp-image-474862\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/google-local-video-ads-1776613537.gif\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"700\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/google-local-video-ads-1776613537.gif\" alt=\"Google Local Video Ads 1776613537\" class=\"wp-image-474862\"><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>The feature appears tied to settings within Google Ads\u2019 Location Manager.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"524\" http: alt=\"Google Local Video Ads Setting 1776613660\" class=\"wp-image-474864\" style=\"width:809px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/google-local-video-ads-setting-1776613660.jpg.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/google-local-video-ads-setting-1776613660-768x314.jpg.webp 768w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/google-local-video-ads-setting-1776613660.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"524\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/google-local-video-ads-setting-1776613660.jpg.webp\" alt=\"Google Local Video Ads Setting 1776613660\" class=\"wp-image-474864\" style=\"width:809px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/google-local-video-ads-setting-1776613660.jpg.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/google-local-video-ads-setting-1776613660-768x314.jpg.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>It may be enabled through a pre-opted setting in the shared library.<\/li>\n<li>The format blends paid ads with Google Maps-style immersive experiences.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> This update could significantly increase visibility and engagement in high-intent local searches. Video ads in the local pack offer a new way to stand out and showcase locations, products, or services more effectively than static listings. This could also mean advertisers needing to start investing in video creative to stay competitive local listings.<\/p>\n<p><strong>Yes, but<\/strong>. The feature appears to be in early testing, and it\u2019s unclear how widely it\u2019s available or how performance compares to traditional local ads.<\/p>\n<p>There\u2019s also the question of creative requirements, as video production adds complexity for advertisers.<\/p>\n<p><strong>The bottom line<\/strong>. Google is bringing video into one of its most intent-driven surfaces \u2014 local search \u2014 as it looks to make ads more immersive and engaging.<\/p>\n<p><strong>First spotted.<\/strong> This update was spotted by Adsquire founder Anthony Higman who shared spotting the new local listing ad type on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/anthony-higman-a3656a46_woah-welp-folks-welcome-to-the-future-ugcPost-7450216270794412032-wjYG\/\">LinkedIn<\/a>. <\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google AdsGoogleAnthony HigmanGoogle MapsOnline advertisingAdSquireLinkedInVideo advertising<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+3 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-tests-video-ads-in-local-search-results-474860\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches. Google is experimenting with video ads inside the local pack, signaling a shift toward more immersive, visual formats in location-based search. Driving the news. The test was spotted by Anthony Higman, who shared that Google&#8230;<\/p>\n","protected":false},"author":1,"featured_media":722926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Google-Local-Services-Ads-arbitrage-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-722925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/722925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=722925"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/722925\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/722926"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=722925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=722925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=722925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}