{"id":722979,"date":"2026-04-21T02:35:11","date_gmt":"2026-04-20T23:35:11","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/"},"modified":"2026-04-21T02:35:11","modified_gmt":"2026-04-20T23:35:11","slug":"utility-news-content-how-to-win-beyond-clicks-in-ai-search","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/","title":{"rendered":"Utility news content: How to win beyond clicks in AI search"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3843fc91610\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3843fc91610\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Clicks_are_declining_but_utility_content_still_builds_visibility_and_trust_Heres_how_to_adapt_your_newsroom_strategy_for_AI_search\" >Clicks are declining, but utility content still builds visibility and trust. Here\u2019s how to adapt your newsroom strategy for AI search.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#What_is_utility_news_content\" >What is utility news content?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#What_are_traditional_utility_news_content_examples\" >What are traditional utility news content examples?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#ESPN_utility_news_AI_Overviews_case_study\" >ESPN utility news AI Overviews case study\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Create_content_that_can_maintain_relevance_throughout_long-term_event_cycles\" >Create content that can maintain relevance throughout long-term event cycles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Answer_breaking_news_questions_with_evergreen_resources\" >Answer breaking news questions with evergreen resources\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Create_evergreen_lists_in_advance_that_can_spike_off_of_breaking_news\" >Create evergreen lists in advance that can spike off of breaking news<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Recirculate_guides_that_can_benefit_from_frequent_updates\" >Recirculate guides that can benefit from frequent updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Lean_into_your_brand\" >Lean into your brand\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Why_is_utility_news_content_still_relevant\" >Why is utility news content still relevant?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#How_can_publishers_pinpoint_the_best_topics_for_utility_news_content\" >How can publishers pinpoint the best topics for utility news content?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Google_Trends\" >Google Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Google_News\" >Google News<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#People_Also_Ask\" >People Also Ask<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Semrush\" >Semrush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Alternative_search_platforms\" >Alternative search platforms<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#How_should_utility_news_content_be_constructed_for_success_on_AI_platforms\" >How should utility news content be constructed for success on AI platforms?\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Dont_bury_the_lead\" >Don\u2019t bury the lead\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Highlight_E-E-A-T_experience_expertise_authoritativeness_and_trustworthiness\" >Highlight E-E-A-T (experience, expertise, authoritativeness, and trustworthiness)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Utilize_timestamps_to_your_advantage\" >Utilize timestamps to your advantage\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Be_strategic_with_keyword_placement\" >Be strategic with keyword placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Implement_sitemaps_and_structured_data\" >Implement sitemaps and structured data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#How_can_you_recirculate_utility_news_content_effectively\" >How can you recirculate utility news content effectively?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#We_must_recirculate_always_in_all_ways\" >We must recirculate always, in all ways<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#How_should_newsrooms_assess_the_performance_of_utility_news_content\" >How should newsrooms assess the performance of utility news content?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#How_does_personalization_play_a_role_in_surfacing_utility_news_content\" >How does personalization play a role in surfacing utility news content?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#How_can_utility_news_content_benefit_a_newsroom_and_the_industry_at_large\" >How can utility news content benefit a newsroom and the industry at large?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Visibility_trust_and_why_utility_content_still_wins\" >Visibility, trust, and why utility content still wins<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/buradabiliyorum.com\/en\/utility-news-content-how-to-win-beyond-clicks-in-ai-search\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Clicks_are_declining_but_utility_content_still_builds_visibility_and_trust_Heres_how_to_adapt_your_newsroom_strategy_for_AI_search\"><\/span>Clicks are declining, but utility content still builds visibility and trust. Here\u2019s how to adapt your newsroom strategy for AI search.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>In 2026, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> SEO content performance isn\u2019t just defined by page views and clicks \u2014 brand awareness is taking center stage. With the emergence of multimodal search, digital editorial strategy is no longer just about the first page of Google. You have to meet readers anywhere and everywhere they consume content.\u00a0<\/p>\n<p>Amid this industry shift, AI platforms are an increasingly important traffic source for publishers to consider. If publishers want to remain relevant, it\u2019s critical to find ways to play ball with Google AI Overviews, chatbots, voice assistants, and other emerging technologies.\u00a0<\/p>\n<p>Fortunately, utility news content is a key deliverable that can connect with audience needs across platforms throughout a variety of breaking news and evergreen windows.\u00a0<\/p>\n<h2 id=\"what-is-utility-news-content\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_utility_news_content\"><\/span>What is utility news content?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Utility news content is service journalism that\u2019s specifically crafted to provide simple and straightforward answers to topline questions. The recent rise of answer engine optimization (AEO) is driven by a similar methodology.\u00a0<\/p>\n<p>Service journalism encourages readers to contemplate:<\/p>\n<ul class=\"wp-block-list\">\n<li>What does this topic mean?<\/li>\n<li>Why does this angle connect with my interests and needs?\u00a0<\/li>\n<li>How can I <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ly this information to my life?\u00a0<\/li>\n<\/ul>\n<p>When constructing a utility content strategy, we must remember: Simple isn\u2019t stupid. Don\u2019t overcomplicate the process. Listen to the needs of your audience and let those signals guide you to the right places.\u00a0<\/p>\n<p>In terms of execution, the \u201cset it and forget it\u201d days of evergreen content are fading in favor of more proactive audience engagement strategies.\u00a0<\/p>\n<p>To maximize the impact of utility news content, it\u2019s essential to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Map out evergreen targets in advance with trend forecasting around seasonal events and recurring search patterns.<\/li>\n<li>Track the breaking news cycle closely to pinpoint new areas of opportunity.<\/li>\n<li>Refresh existing explainers when corresponding breakout queries arise.<\/li>\n<li>Create new utility posts when content gaps exist.<\/li>\n<li>Recirculate related resources across appropriate platforms in timely windows.<\/li>\n<li>Track article performance to assess overall impact and share key takeaways with editorial stakeholders.<\/li>\n<li>Consolidate related articles in a streamlined content library for easy access and regular review.<\/li>\n<\/ul>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Your customers search everywhere. Make sure your brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">shows up<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        The SEO toolkit you know, plus the AI visibility data you need.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" http: alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\"><img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<\/p>\n<h2 id=\"what-are-traditional-utility-news-content-examples\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_traditional_utility_news_content_examples\"><\/span>What are traditional utility news content examples?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These helpful guides show that simple and straightforward content can serve reader needs by breaking news within a crucial window of time, zoning in on evergreen themes of interest, and connecting with seasonal tentpole event calendars.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Checklists<\/strong>\u00a0\u2013 The Denver Gazette, \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.denvergazette.com\/2024\/08\/01\/know-before-you-have-to-go-wildfire-evacuation-checklist-200a23ce-5052-11ef-95a0-07d638704f15\/\" target=\"_blank\" rel=\"noopener\">Know before you have to go: wildfire evacuation checklist<\/a>\u201d<\/li>\n<li><strong>\u201cEverything to know about [insert topic here]\u201d<\/strong> <em>\u2013 <\/em>CBS News, \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cbsnews.com\/texas\/news\/everything-to-know-texas-primaries\/\" target=\"_blank\" rel=\"noopener\">Everything you need to know about the Texas primaries<\/a>\u201d\u00a0<\/li>\n<li><strong>FAQs<\/strong><em> \u2013 <\/em>CNN, \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cnn.com\/2026\/02\/09\/business\/parents-trump-accounts-kids-faq\" target=\"_blank\" rel=\"noopener\">What parents need to know about Trump Accounts: An FAQ<\/a>\u201d\u00a0<\/li>\n<li><strong>\u201cHow to [insert topic here]\u201d<\/strong> <em>\u2013 <\/em>The New York Times, \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2026\/02\/23\/well\/snow-shovel-safety-blizzard-storm.html\" target=\"_blank\" rel=\"noopener\">How to Shovel Snow Safely<\/a>\u201d<\/li>\n<li><strong>Localized guides<\/strong><em> \u2013 <\/em>The Los Angeles Times, \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.latimes.com\/travel\/list\/best-hikes-trails-los-angeles\" target=\"_blank\" rel=\"noopener\">The 70 best hikes in L.A.<\/a>\u201d<\/li>\n<li><strong>Multi-purpose landing pages <\/strong><em>\u2013 <\/em>ESPN, \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.espn.com\/mlb\/story\/_\/id\/47850662\/mlb-2026-spring-training-landing-page-schedule-highlights-updates\" target=\"_blank\" rel=\"noopener\">MLB spring training 2026: Schedule, highlights, updates<\/a>\u201d<\/li>\n<li><strong>Timelines<\/strong><em> \u2013 <\/em>The Wall Street Journal, <em>\u201c<\/em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.wsj.com\/economy\/american-economy-capitalism-history-timeline-b9193c67?gaa_at=eafs&amp;gaa_n=AWEtsqdS3fLqC-jOy7DX1g7AROVm2WL9fdHtuQma80f7s9w0SKpWJFvwPykKb-e0P6E%3D&amp;gaa_ts=699fc709&amp;gaa_sig=6mibqavkLoAmwUWIciRiHWSpgouFpOLY6MqDYpzzTxRkFuQw64rAHvBhDKrSDI9QEdO0lxziBBrKC4CfRUApqA%3D%3D\" target=\"_blank\" rel=\"noopener\">A Timeline of Key Moments in American Capitalism<\/a>\u201d<\/li>\n<li><strong>\u201cHow does [insert topic here] work?\u201d<\/strong> <em>\u2013 <\/em>AP News, \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/apnews.com\/article\/how-does-social-security-work-91e2d237d93e2ac7d2775e8b19d2a7a1\" target=\"_blank\" rel=\"noopener\">How Social Security works and what to know about its future<\/a>\u201d<\/li>\n<li><strong>\u201cWhat happens if [insert topic here]?\u201d<\/strong><em> \u2013 <\/em>ABC News, \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/abcnews.com\/Politics\/government-shuts-lot-history-tells-us\/story?id=103346639#:~:text=A%20sign%20is%20displayed%20on,%2C%202018%2C%20in%20Washington%2C%20D.C.&amp;text=By%20the%20end%20of%20the%20shutdown%20on%20Jan.,Maile%20contributed%20to%20this%20report.\" target=\"_blank\" rel=\"noopener\">What happens if the government shuts down? A lot, history tells us<\/a>\u201d<\/li>\n<li><strong>\u201cWhat is [insert topic here]?\u201d<\/strong><em> \u2013 <\/em>People Magazine, \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/people.com\/what-is-fat-tuesday-11893804\" target=\"_blank\" rel=\"noopener\">What is Fat Tuesday? All About Mardi Gras\u2019 History and Meaning<\/a>\u201d<\/li>\n<\/ul>\n<h2 id=\"espn-utility-news-ai-overviews-case-study\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ESPN_utility_news_AI_Overviews_case_study\"><\/span>ESPN utility news AI Overviews case study\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>During my tenure as SEO Director at ESPN from 2022-2026, I spearheaded a utility content initiative that prioritized fan-forward queries throughout a variety of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> and event windows. In managing that workflow, I picked up helpful dos and don\u2019ts for making utility content shine within a newsroom.\u00a0<\/p>\n<p id=\"h-these-examples-demonstrate-why-utility-news-content-can-resonate-in-ai-modules-if-you-have-a-proper-editorial-strategy-in-place-create-content-that-can-maintain-relevance-throughout-long-term-event-cycles\">These examples demonstrate why utility news content can resonate in AI modules if you have a proper editorial strategy in place. <\/p>\n<h3 class=\"wp-block-heading\" id=\"h-create-content-that-can-maintain-relevance-throughout-long-term-event-cycles\"><span class=\"ez-toc-section\" id=\"Create_content_that_can_maintain_relevance_throughout_long-term_event_cycles\"><\/span>Create content that can maintain relevance throughout long-term event cycles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1513\" height=\"778\" http: alt=\"Which NBA teams have never won a championship - AI Overview\" class=\"wp-image-474788\" title=\"nba teams never won a championship.jpg\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Which-NBA-teams-have-never-won-a-championship-AI-Overview.jpeg.webp 1513w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Which-NBA-teams-have-never-won-a-championship-AI-Overview-768x395.jpeg.webp 768w\" data-lazy-sizes=\"(max-width: 1513px) 100vw, 1513px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Which-NBA-teams-have-never-won-a-championship-AI-Overview.jpeg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1513\" height=\"778\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Which-NBA-teams-have-never-won-a-championship-AI-Overview.jpeg.webp\" alt=\"Which NBA teams have never won a championship - AI Overview\" class=\"wp-image-474788\" title=\"nba teams never won a championship.jpg\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Which-NBA-teams-have-never-won-a-championship-AI-Overview.jpeg.webp 1513w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Which-NBA-teams-have-never-won-a-championship-AI-Overview-768x395.jpeg.webp 768w\" sizes=\"(max-width: 1513px) 100vw, 1513px\"><\/figure>\n<\/div>\n<p>When the Indiana Pacers started trending for the \u201cNBA teams that have never won an NBA championship\u201d theme at the end of the 2025-26 NBA season, updating <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.espn.com\/nba\/story\/_\/id\/44333171\/which-nba-teams-never-won-championship\" target=\"_blank\" rel=\"noopener\">this evergreen piece of content<\/a> to maintain accuracy secured consistent AI Overview placement through to the championship.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-answer-breaking-news-questions-with-evergreen-resources-nbsp\"><span class=\"ez-toc-section\" id=\"Answer_breaking_news_questions_with_evergreen_resources\"><\/span>Answer breaking news questions with evergreen resources\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"518\" http: alt=\"How many titles did Hulk Hogan win - AI Overview\" class=\"wp-image-474789\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/How-many-titles-did-Hulk-Hogan-win-AI-Overview.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/How-many-titles-did-Hulk-Hogan-win-AI-Overview-768x249.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/How-many-titles-did-Hulk-Hogan-win-AI-Overview-1536x497.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/How-many-titles-did-Hulk-Hogan-win-AI-Overview.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"518\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/How-many-titles-did-Hulk-Hogan-win-AI-Overview.png.webp\" alt=\"How many titles did Hulk Hogan win - AI Overview\" class=\"wp-image-474789\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/How-many-titles-did-Hulk-Hogan-win-AI-Overview.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/How-many-titles-did-Hulk-Hogan-win-AI-Overview-768x249.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/How-many-titles-did-Hulk-Hogan-win-AI-Overview-1536x497.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>Following his unexpected passing in July 2025, Hulk Hogan\u2019s wrestling titles were a major search topic that translated well into <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.espn.com\/wwe\/story\/_\/id\/45821503\/hulk-hogan-wrestling-titles-career-highlights\" target=\"_blank\" rel=\"noopener\">this breakout explainer<\/a>. Its evergreen potential can resonate with audiences beyond the initial post-demise trending window.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-create-evergreen-lists-in-advance-that-can-spike-off-of-breaking-news\"><span class=\"ez-toc-section\" id=\"Create_evergreen_lists_in_advance_that_can_spike_off_of_breaking_news\"><\/span>Create evergreen lists in advance that can spike off of breaking news<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1516\" height=\"751\" http: alt=\"WNBA jersey retirements - AI Overview\" class=\"wp-image-474790\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/WNBA-jersey-retirements-AI-Overview.jpg.webp 1516w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/WNBA-jersey-retirements-AI-Overview-768x380.jpg.webp 768w\" data-lazy-sizes=\"(max-width: 1516px) 100vw, 1516px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/WNBA-jersey-retirements-AI-Overview.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1516\" height=\"751\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/WNBA-jersey-retirements-AI-Overview.jpg.webp\" alt=\"WNBA jersey retirements - AI Overview\" class=\"wp-image-474790\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/WNBA-jersey-retirements-AI-Overview.jpg.webp 1516w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/WNBA-jersey-retirements-AI-Overview-768x380.jpg.webp 768w\" sizes=\"auto, (max-width: 1516px) 100vw, 1516px\"><\/figure>\n<\/div>\n<p>Candace Parker\u2019s 2025 jersey retirement gave this previously published evergreen roundup a fresh window to reach new fans and drive traffic.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-recirculate-guides-that-can-benefit-from-frequent-updates\"><span class=\"ez-toc-section\" id=\"Recirculate_guides_that_can_benefit_from_frequent_updates\"><\/span>Recirculate guides that can benefit from frequent updates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"515\" http: alt=\"Most successful father-son duos in NBA - AI Overview\" class=\"wp-image-474791\" title=\"nba father son duos.jpg\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Most-successful-father-son-duos-in-NBA-AI-Overview.jpeg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Most-successful-father-son-duos-in-NBA-AI-Overview-768x247.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Most-successful-father-son-duos-in-NBA-AI-Overview-1536x494.jpeg 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Most-successful-father-son-duos-in-NBA-AI-Overview.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"515\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Most-successful-father-son-duos-in-NBA-AI-Overview.jpeg.webp\" alt=\"Most successful father-son duos in NBA - AI Overview\" class=\"wp-image-474791\" title=\"nba father son duos.jpg\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Most-successful-father-son-duos-in-NBA-AI-Overview.jpeg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Most-successful-father-son-duos-in-NBA-AI-Overview-768x247.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Most-successful-father-son-duos-in-NBA-AI-Overview-1536x494.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>With LeBron and Bronny James frequently in the news, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.espn.com\/nba\/story\/_\/id\/41571864\/most-nba-points-father-son-duo\" target=\"_blank\" rel=\"noopener\">this fun evergreen take<\/a> reflects their evolving stats and provides a related link to feature complementary content.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-lean-into-your-brand-nbsp\"><span class=\"ez-toc-section\" id=\"Lean_into_your_brand\"><\/span>Lean into your brand\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1494\" height=\"694\" http: alt=\"Lee Corso's college game day record - Google Search\" class=\"wp-image-474792\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Lee-Corsos-college-game-day-record-Google-Search.jpeg.webp 1494w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Lee-Corsos-college-game-day-record-Google-Search-768x357.jpeg.webp 768w\" data-lazy-sizes=\"(max-width: 1494px) 100vw, 1494px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Lee-Corsos-college-game-day-record-Google-Search.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1494\" height=\"694\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Lee-Corsos-college-game-day-record-Google-Search.jpeg.webp\" alt=\"Lee Corso's college game day record - Google Search\" class=\"wp-image-474792\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Lee-Corsos-college-game-day-record-Google-Search.jpeg.webp 1494w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Lee-Corsos-college-game-day-record-Google-Search-768x357.jpeg.webp 768w\" sizes=\"auto, (max-width: 1494px) 100vw, 1494px\"><\/figure>\n<\/div>\n<p>Whenever possible, it\u2019s great to showcase in-house talent with breakout posts that spotlight <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.espn.com\/college-football\/story\/_\/id\/46119969\/lee-corso-college-gameday-record-picks-year\" target=\"_blank\" rel=\"noopener\">unique elements that are synonymous with your brand<\/a>.\u00a0<\/p>\n<h2 id=\"why-is-utility-news-content-still-relevant\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_utility_news_content_still_relevant\"><\/span>Why is utility news content still relevant?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the rise of zero-click search, some concerns have been raised about investing in service journalism when related SERP modules regularly snatch up topline shelf space in time-sensitive windows.\u00a0<\/p>\n<p>Though declining click-through rates are alarming, service journalism isn\u2019t only about traffic. Publishers have a duty to showcase legitimate sourcing and provide accurate information that serves audience needs across top platforms.\u00a0<\/p>\n<p>Among many recent studies, Ahrefs presented <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ahrefs.com\/blog\/ai-vs-made-up-brand-experiment\/#:~:text=What%20this%20fake%20brand%20experiment,Contents\" target=\"_blank\" rel=\"noopener\">new data in December 2025<\/a> that showed how easy it is for LLMs to get confused and present inaccurate information to users. Google AI Overviews can also sometimes produce \u201cpredictions\u201d that share outcomes on events that haven\u2019t happened yet.\u00a0<\/p>\n<p>Inaccuracies are especially concerning in breaking news windows, which AI Overviews have been increasingly staking their claim on (<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/aios-breaking-news-41087.html\" target=\"_blank\" rel=\"noopener\">as noted by Glenn Gabe<\/a>).\u00a0<\/p>\n<p>Additionally, innocent online interactions can quickly turn dangerous, which The Guardian emphasized in a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theguardian.com\/society\/2026\/feb\/20\/mind-mental-health-expert-google-ai-summaries#:~:text=A%20year%2Dlong%20commission%20has,very%20dangerous%E2%80%9D%20mental%20health%20advice.\" target=\"_blank\" rel=\"noopener\">2025 investigation<\/a> that uncovered how Google\u2019s AI Overviews gave \u201cvery dangerous mental health advice\u201d to billions of searchers.<\/p>\n<p>Though visibility challenges are frustrating, we can\u2019t sit idly by and let the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> public be led astray when seeking timely information. In 2026 (and beyond), AI-friendly utility news content is still worth championing in your newsroom.\u00a0\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"how-can-publishers-pinpoint-the-best-topics-for-utility-news-content\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_publishers_pinpoint_the_best_topics_for_utility_news_content\"><\/span>How can publishers pinpoint the best topics for utility news content?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An ideal utility content workflow should function under a healthy combination of breaking news reaction and evergreen trend forecasting.\u00a0<\/p>\n<p>A variety of tools and interfaces can help publishers during the ideation process:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-google-trends\"><span class=\"ez-toc-section\" id=\"Google_Trends\"><\/span>Google Trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u2018Trending now\u2019 section<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Toggle upper navigational features to explore trends within different regions, date ranges, and content categories.<\/li>\n<li>\u201cPast 4 hours\u201d is ideal for breaking news brainstorming.\u00a0\u00a0<\/li>\n<li>Use \u201cSearch volume\u201d and \u201cStarted\u201d filters alongside search interest activity chart to gauge the timing and format of potential pieces.<\/li>\n<li>Older trends can be repurposed past the breaking news window in the form of timelines and \u201cbigger picture\u201d explainers.<\/li>\n<li>Sift through the \u201cTrend breakdown\u201d section for angles of interest that could translate into breakout explainers.\u00a0<\/li>\n<li>Tap into the \u201cIn the news\u201d section for brand performance validation and competitor intel.\u00a0<\/li>\n<\/ul>\n<p><strong>Standalone topic searches<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Discover trending questions, people, places, events, and things in \u201cRising queries\u201d section.<\/li>\n<li>Determine essential phrases to target in headlines and subheadlines with the \u201cTop queries\u201d section.\u00a0<\/li>\n<li>Conduct localized research with the \u201cInterest by subregion\u201d module in \u201cClassic Explore\u201d view.\u00a0<\/li>\n<li>Use the comparison bar to narrow down potential topics of interest for breakout articles and establish the most search-friendly phrasing for headlines.\u00a0<\/li>\n<li>Experiment with \u201c<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>,\u201d \u201cNews,\u201d and \u201cImage\u201d search filters to assess how searches on topics of interest may vary by platform.\u00a0<\/li>\n<li>Regularly share related insights with external departments that can incorporate search-friendly angles into their workflows and deliverables (e.g., The video team with \u201cYouTube\u201d search, the photo team with \u201cImage\u201d search).<\/li>\n<li>Use \u201cPast hour\u201d filter during breaking news windows to assess urgent audience queries and predict where search behavior may be going next.\u00a0<\/li>\n<li>Use \u201cPast 5 years\u201d and \u201c2004-present\u201d filters to identify seasonal audience trends that can positively influence year-over-year content planning and \u201call-time highs\u201d in search interest\n<ul class=\"wp-block-list\">\n<li>When do search interest spikes occur every single year?\u00a0<\/li>\n<li>What content can you refresh on an annual basis to capitalize on cyclical audience behavior?\u00a0<\/li>\n<li>How should you stagger your content rollout during a recurring event window?\u00a0\u00a0<\/li>\n<\/ul>\n<\/li>\n<li>Experiment with the \u201cSuggest search terms\u201d Gemini feature for supplementary content research (<strong>Note<\/strong>: If you use AI tools in a prominent way during the content creation process, it\u2019s important to be transparent with your audience and include a corresponding disclosure statement within the final deliverable).<\/li>\n<\/ul>\n<p><strong>Curated pages (ad hoc basis)\u00a0<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Zone in on trending takeaways around tentpole events with mass interest.<\/li>\n<li>Regularly check the Google Trends homepage for featured modules around elections, sporting events, awards shows, etc.\u00a0\u00a0<\/li>\n<\/ul>\n<p><strong>Curated newsletter (typically Monday-Friday)\u00a0<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Take the guesswork out of daily Google Trends analysis.<\/li>\n<li>Receive top trends, breakout queries, data visualizations, and interesting stats from industry experts that can be applied to breakout articles.\u00a0\u00a0<\/li>\n<li>Sign up on the Google Trends homepage.\u00a0<\/li>\n<\/ul>\n<p><strong>Competitor research throughout all modules<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Gauge where you\u2019re winning and pick up on lingering content gaps where other publishers may have an edge.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-google-news\"><span class=\"ez-toc-section\" id=\"Google_News\"><\/span>Google News<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Explore primary topics of interest in the \u201cTop stories\u201d homepage section.<\/li>\n<li>Dig into upper navigational bar content categories based off of newsroom beats.<\/li>\n<li>Discover regional opportunities in the \u201cLocal\u201d section.<\/li>\n<li>Access the platform regularly to receive a curated selection of articles in the \u201cFor you\u201d section based off of your personal user behavior and interests.\u00a0<\/li>\n<li>\u201cFollow\u201d searches that would benefit from regular monitoring to streamline the daily research process. Press the star button on the upper right-hand side of an individual search to save topic to your \u201cFollowing\u201d section.<\/li>\n<li>Utilize standalone topic searches for targeted content ideation.\u00a0<\/li>\n<li>Explore standalone source searches for validating brand performance and conducting competitor research.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-people-also-ask\"><span class=\"ez-toc-section\" id=\"People_Also_Ask\"><\/span>People Also Ask<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Converse with \u201cAI Mode\u201d to uncover topic clusters that extend beyond your initial search.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-semrush\"><span class=\"ez-toc-section\" id=\"Semrush\"><\/span>Semrush<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pinpoint high-volume Q&amp;A angles that maintain long-term relevance in seasonal windows.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-alternative-search-platforms\"><span class=\"ez-toc-section\" id=\"Alternative_search_platforms\"><\/span>Alternative search platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Identify trends that can spark content with compatibility across a variety of formats, including articles, videos, and social posts:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Google Autocomplete:<\/strong> Ideal for research on high-intent long-tail keywords.\u00a0\u00a0<\/li>\n<li><strong>YouTube search bar:<\/strong> Ideal with topics that can be enhanced by strong visuals and\/or a video walk-through approach.<\/li>\n<li><strong>TikTok search bar:<\/strong> Ideal for targeting younger demographics.\u00a0<\/li>\n<\/ul>\n<h2 id=\"how-should-utility-news-content-be-constructed-for-success-on-ai-platforms\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_should_utility_news_content_be_constructed_for_success_on_AI_platforms\"><\/span>How should utility news content be constructed for success on AI platforms?\u00a0\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once the brainstorming process is complete, search strategists need to adopt the right techniques to make sure that corresponding content serves utility needs.\u00a0<\/p>\n<p>Utility news content can be structured to be more \u201cAI-friendly,\u201d so to speak. Specifically, LLMs are more likely to cite content that contains:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Simple and straightforward formatting<\/li>\n<li>FAQ styling<\/li>\n<li>Easily extractable answers\u00a0<\/li>\n<li>Fresh updates<\/li>\n<li>Objective stats that lean into substance\u00a0\u00a0<\/li>\n<\/ul>\n<p>Include AI-friendly tactics like bullet point lists, numbered steps, tables, keyword-targeted subheadings, and snackable paragraphs to better position your content for LLMs.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-don-t-bury-the-lead\"><span class=\"ez-toc-section\" id=\"Dont_bury_the_lead\"><\/span>Don\u2019t bury the lead\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Answer the most search-friendly questions in the top half of the article using the five journalism staples: Who, what, where, when, why, how?\u00a0<\/p>\n<p>Break out the buzziest angles from live blogs, rolling roundups, and extensive features into standalone articles. Quick-hit explainers and deep dive analyses can cover the same general topic and serve different audiences.\u00a0<\/p>\n<p>Important themes can get lost in bigger pieces and fail to surface in related external searches, whereas separate articles with targeted headlines can increase search potential.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-highlight-e-e-a-t-experience-expertise-authoritativeness-and-trustworthiness\"><span class=\"ez-toc-section\" id=\"Highlight_E-E-A-T_experience_expertise_authoritativeness_and_trustworthiness\"><\/span>Highlight E-E-A-T (experience, expertise, authoritativeness, and trustworthiness)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Promote need-to-know information that can appeal to the masses while elevating the unique value your brand can offer:<\/p>\n<ul class=\"wp-block-list\">\n<li>Quotes from brand experts.<\/li>\n<li>In-house data.<\/li>\n<li>Original reporting.<\/li>\n<li>Regional angles.\u00a0\u00a0<\/li>\n<li>Historical context.<\/li>\n<\/ul>\n<p id=\"h-be-sure-to-create-author-pages-to-consolidate-content-from-in-house-experts-make-articles-more-discoverable-and-encourage-ongoing-followership-utilize-timestamps-to-your-advantage-nbsp\">Be sure to create author pages to consolidate content from in-house experts, make articles more discoverable, and encourage ongoing followership. <\/p>\n<h3 class=\"wp-block-heading\" id=\"h-utilize-timestamps-to-your-advantage\"><span class=\"ez-toc-section\" id=\"Utilize_timestamps_to_your_advantage\"><\/span>Utilize timestamps to your advantage\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Implement a \u201cLast updated\u201d marker to produce the freshest search signal possible to readers and crawlers. Refresh articles with new and noticeable updates, such as\u00a0content, headlines, photos, videos,\u00a0and links. <\/p>\n<p>Tweak and recirculate content across a variety of related news windows to get articles back into feeds and provide readers with related context. Small-scale updates can build up to substantial traffic and AI Overview placements throughout a calendar year.\u00a0<\/p>\n<p>You should also be adding new links to supplementary stories as news cycles evolve. These updated links send a fresh signal to Google, provide essential context to readers, and reinforce your E-E-A-T on top priority topics for your brand. Create short, concise titles and headlines that prioritize search-friendly entities<\/p>\n<p>When crafting headlines, avoid conversational fluff (including quotes, which are better utilized elsewhere) and instead zone in on people, places, events, etc.\u00a0<\/p>\n<p>Try to keep your headlines within 60 characters or less to stay on the safe side with Google\u2019s roulette of SERP formatting. Google is increasingly randomizing the appearance of search results with the influx of multimodal sources flooding the scene.<\/p>\n<p>For instance, \u201cTop stories\u201d carousels have been disappearing on more newsy searches, which can shift SERPs back to their traditional title tag structure (which can sometimes cut off titles and headlines at less than 60 characters) vs. a headline structure (which tends to have more wiggle room with character count).\u00a0<\/p>\n<p>Though frontloading keywords isn\u2019t a requirement in titles and headlines (variety and readability are helpful for UX), you should keep top-priority themes away from the 60-character cutoff point as a precaution.\u00a0<\/p>\n<p>Remember, it\u2019s okay to tweak titles and headlines if readers aren\u2019t connecting with them. Fresh angles can provide a late traffic surge, especially when paired with homepage and\/or app placement.\u00a0<\/p>\n<p>If SERPs lag in reflecting your latest updates, re-index articles in <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a>.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-be-strategic-with-keyword-placement\"><span class=\"ez-toc-section\" id=\"Be_strategic_with_keyword_placement\"><\/span>Be strategic with keyword placement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As Google tests out AI-generated headline rewrites, it\u2019s increasingly important to optimize original headlines with essential terms that readers are searching for.\u00a0<\/p>\n<p>You\u2019ll also want to showcase supplementary keywords in meta descriptions. Utilize a call to action when appropriate, especially with guides in urgent windows like natural disasters, shootings, etc.\u00a0<\/p>\n<p>Mirror top keywords from titles and headlines into URLs, but tread carefully with years and specific numbers in URLs to maintain evergreen status as news cycles evolve.\u00a0<\/p>\n<p>Don\u2019t forget to optimize your images! Include keyword-rich alt text and captions on any images in your news content, which help AI models better understand visuals within your content and improve your odds of discoverability.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-implement-sitemaps-and-structured-data\"><span class=\"ez-toc-section\" id=\"Implement_sitemaps_and_structured_data\"><\/span>Implement sitemaps and structured data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Enable a news-specific sitemap to optimize delivery of timely content. This will emphasize freshness, streamline indexing, and boost overall search visibility.\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>Additionally, employ schema markup to help\u00a0 ensure the proper indexation of articles. \u201cNewsArticle,\u201d \u201cLiveBlogPosting,\u201d and \u201cFAQPage\u201d are especially relevant for surfacing utility news content.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-how-can-you-recirculate-utility-news-content-effectively-nbsp\"><span class=\"ez-toc-section\" id=\"How_can_you_recirculate_utility_news_content_effectively\"><\/span>How can you recirculate utility news content effectively?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once publishers have established a productive utility content workflow, it\u2019s essential to employ a strategic recirculation strategy to maximize visibility in all appropriate channels.\u00a0<\/p>\n<p>\u201cSEO is dead\u201d messaging <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.inc.com\/joe-procopio\/seo-is-dead-according-to-google\/91193051\" target=\"_blank\" rel=\"noopener\">has been spreading over the past year<\/a>. Everyone\u2019s entitled to their own opinion, but I believe that as long as people are searching for the information they need online, traditional search best practices are still very much alive.\u00a0<\/p>\n<p>However, certain old-school SEO ideologies are dying off, chief among them being that search performance lives and dies with the first page of SERPs. With ongoing AI visibility challenges, search strategies must extend beyond Google\u2019s digital walls.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-we-must-recirculate-always-in-all-ways\"><span class=\"ez-toc-section\" id=\"We_must_recirculate_always_in_all_ways\"><\/span>We must recirculate always, in all ways<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In 2026, search strategists need to be audience strategists to surface content across all the places people visit online.\u00a0<\/p>\n<p>Collaborate and find common ground with departments across your organization to be able to quickly elevate search-friendly angles and content within crucial news windows. <\/p>\n<p>A strong strategy is essential to ensure your brand stays top of mind across platforms when timely audience needs arise.\u00a0<\/p>\n<p>Channels that can benefit from cross-departmental search and distribution strategies include:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Your website\/homepage<\/li>\n<li>Apps<\/li>\n<li>Alerts\u00a0<\/li>\n<li>Newsletters<\/li>\n<li>Podcasts<\/li>\n<li>Instagram\/Threads<\/li>\n<li>Facebook<\/li>\n<li>X<\/li>\n<li>Bluesky\u00a0<\/li>\n<li>Reddit<\/li>\n<li>TikTok<\/li>\n<li>Linkedin\u00a0<\/li>\n<li>YouTube\u00a0<\/li>\n<li>Google Discover\u00a0<\/li>\n<li>News aggregators (Apple News, Smart News, etc.)\u00a0<\/li>\n<\/ul>\n<h2 id=\"how-should-newsrooms-assess-the-performance-of-utility-news-content\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_should_newsrooms_assess_the_performance_of_utility_news_content\"><\/span>How should newsrooms assess the performance of utility news content?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With a growing list of platforms in the content recirculation mix, performance tracking is evolving with additional nuances for publishers to consider.\u00a0<\/p>\n<p>Prior to Google\u2019s Search Generative Experience and AI Overviews, utility news content was primed for placement in knowledge panels, featured snippets, and \u201cTop stories\u201d carousels. Google started to take up more of that top shelf space with its own bespoke charts and modules over time, minimizing publisher activity during top priority events.\u00a0<\/p>\n<p>The public rollout of AI Overviews in May 2024 changed the playing field in a big way, but the development didn\u2019t come out of nowhere.\u00a0<\/p>\n<p>As AI Overviews have become increasingly prominent in search results, respected institutions such as the Pew Research Center have noted <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/07\/22\/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results\/\" target=\"_blank\" rel=\"noopener\">declining click-through rates<\/a> across the news industry. This development has pushed publishers to place greater emphasis on overall brand visibility alongside their traditional prioritization of page views and clicks.\u00a0<\/p>\n<p>Though standard metrics remain important, publishers should rethink what \u201csuccessful content\u201d means as audience engagement shifts.<\/p>\n<p>In 2026 (and beyond), search strategists should pay extra attention to:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>AI Overview placements.<\/li>\n<li>Featured snippet placements.<\/li>\n<li>People Also Ask placements.<\/li>\n<li>\u201cTop stories\u201d placements.\u00a0<\/li>\n<li>Percentage of traffic from chatbots.\u00a0<\/li>\n<li>Overall search impressions.<\/li>\n<li>Organic search traffic across multiple utility pieces under one general topic.\u00a0<\/li>\n<li>Year-over-year growth of evergreen SEO content.\u00a0<\/li>\n<\/ul>\n<p>Other metrics that can indicate a positive editorial experience and encourage long-term brand loyalty include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Scroll depth.\u00a0<\/li>\n<li>Time spent on site.<\/li>\n<li>Return visits on evergreen content.\u00a0<\/li>\n<li>Bookmarked entry pages.<\/li>\n<li>Newsletter, app, and other subscription signups from individual pages.\u00a0\u00a0<\/li>\n<\/ul>\n<p>Dedicated AI platforms from companies like Profound, Semrush, Similarweb, Ahrefs, and other industry vendors can help demystify the performance tracking process.\u00a0<\/p>\n<p>Though every AI interaction may not lead to a click or page view, consistent placements in related modules can psychologically <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/gofishdigital.com\/blog\/ai-overviews-brand-visibility\/#:~:text=is%20not%20branded.-,The%20importance%20of%20brand%20in%20AI%2Dpowered%20search,systems%20use%20to%20determine%20authority\" target=\"_blank\" rel=\"noopener\">trigger trust and encourage long-term reader loyalty<\/a>, as pointed out by Go Fish Digital.\u00a0<\/p>\n<p>Since this performance ideology may differ from what some stakeholders are accustomed to, ongoing newsroom search training is critical to ensure that leadership understands the broader industry implications.\u00a0<\/p>\n<p>For instance, positive performance snapshots should be regularly shared with editorial partners to reinforce the impact of the content investment. Postmortem reports can also provide performance insights following tentpole events, driving home key takeaways and reinforcing best practices for the future.<\/p>\n<h2 id=\"how-does-personalization-play-a-role-in-surfacing-utility-news-content\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_personalization_play_a_role_in_surfacing_utility_news_content\"><\/span>How does personalization play a role in surfacing utility news content?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The recent rise in personalization features underscores the growing need for publishers to adopt brand-first editorial strategies. To maximize brand reach despite decreased visibility in traditional SERPs, it\u2019s critical for publishers to leverage features that can strengthen brand loyalty.\u00a0<\/p>\n<p>Preferred sources in Google \u201cTop stories\u201d carousels and new follow capabilities in Google Discover can increase the value of everyday interactions that are likely to trigger needs utility content can address.\u00a0<\/p>\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">For example, Google shared\u00a0that when someone picks a preferred source in \u201cTop stories,\u201d they click that site\u00a0<\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/nypost.com\/media\/how-to-make-new-york-post-preferred-source-google\/\" target=\"_blank\" rel=\"noopener\">twice as often<\/a> on average. With such benefits, publishers should demystify these offerings and encourage readers to curate their content consumption habits in their favor.\u00a0\u00a0<\/p>\n<p>Instructions to guide your readers to choose your brand as a preferred source in Google\u2019s \u201cTop stories\u201d carousel:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Log into your Google account.\u00a0<\/li>\n<li>Search for a trending topic that would populate a \u201cTop stories\u201d carousel.\u00a0<\/li>\n<li>Click on the star icon next to \u201cTop stories.\u201d\u00a0<\/li>\n<li>Enter [source name] in the search bar and check the corresponding box.\u00a0<\/li>\n<li>Reload results and watch the content shift based on your new selection.<\/li>\n<li>Once you pick your favorite sources, they\u2019ll appear more frequently in \u201cTop stories\u201d carousels or in a dedicated \u201cFrom your sources\u201d section on search results pages.<\/li>\n<\/ul>\n<p>Instructions to guide your readers to enable the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products-and-platforms\/products\/search\/discover-updates-september-2025\/\" target=\"_blank\" rel=\"noopener\">\u201cFollow\u201d feature<\/a> in Google Discover<em>:<\/em><\/p>\n<ul class=\"wp-block-list\">\n<li>Log into your Google account.\u00a0<\/li>\n<li>Scroll through your Google Discover feed.<\/li>\n<li>Find a story from your favorite source.<\/li>\n<li>Click the \u201cFollow\u201d button in the upper right-hand corner.\u00a0<\/li>\n<li>Once you track sources, you\u2019ll see more of their content in your feed.<\/li>\n<\/ul>\n<p id=\"h-to-maximize-visibility-around-these-new-features-and-simplify-the-signup-process-publishers-can-install-related-buttons-on-their-article-pages-and-create-standalone-documentation-that-illustrates-implementation-how-can-utility-news-content-benefit-a-newsroom-and-the-industry-at-large-nbsp\">To maximize visibility around these new features and simplify the signup process, publishers can install related buttons on their article pages and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/nypost.com\/media\/how-to-make-new-york-post-preferred-source-google\/\" target=\"_blank\" rel=\"noopener\">create standalone documentation<\/a> that illustrates implementation. <\/p>\n<h2 id=\"how-can-utility-news-content-benefit-a-newsroom-and-the-industry-at-large\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_utility_news_content_benefit_a_newsroom_and_the_industry_at_large\"><\/span>How can utility news content benefit a newsroom and the industry at large?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We know that readers benefit from personalized strategies, but there are also advantages to sharing the utility content ideation and creation process with more colleagues in your newsroom. Service journalism can have a positive internal impact by creating a pathway for more colleagues to participate in the content creation process.\u00a0<\/p>\n<p>Opening up the utility workflow within your organization can encourage colleagues across the following departments to showcase unique expertise and encourage a culture of inclusivity that can elevate search-friendly coverage:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Editorial sections: <\/strong>In-house experts to loop in during the research process and support with content gap coverage.\u00a0\u00a0<\/li>\n<li><strong>Audience engagement: <\/strong>Trend trackers who pinpoint which emerging topics are worth creating content around and featuring on the website, apps, and other spaces.\u00a0\u00a0<\/li>\n<li><strong>Social media: <\/strong>Cross-platform collaborators to link up with on shared trends that can maximize brand visibility in multimodal search.\u00a0<\/li>\n<li><strong>Data and analytics: <\/strong>Methodical minds who can explain how performance insights should influence future content roadmaps.\u00a0<\/li>\n<li><strong>Design: <\/strong>Visual visionaries who can create bold new environments for search stats to live on, including maps and infographics.\u00a0<\/li>\n<li><strong>Product: <\/strong>Technical talents who can build proprietary tools that address reader needs in unique ways during timely windows.\u00a0<\/li>\n<li><strong>Features: <\/strong>Outside-the-box thinkers with strong sourcing who can highlight newsy angles in a narrative and\/or investigative fashion.\u00a0<\/li>\n<li><strong>Copy editors: <\/strong>Streamlined strategists who ensure maximum accuracy in explainers, guides, and other objective resources.\u00a0\u00a0<\/li>\n<li><strong>Freelance writers: <\/strong>External partners who can bolster internal efforts with outside expertise and supplemental bandwidth.\u00a0<\/li>\n<li><strong>PR and communications: <\/strong>Internal partners who can spotlight brand priorities that can be elevated through search-friendly content.<\/li>\n<\/ul>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline-bottom\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        See the <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">complete picture<\/span> of your search visibility.\n      <\/div>\n<p id=\"semrush-one-subhead-bottom\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Track, optimize, and win in Google and AI search from one platform.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta-bottom\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" http: alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\"><img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<\/p>\n<h2 id=\"visibility-trust-and-why-utility-content-still-wins\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visibility_trust_and_why_utility_content_still_wins\"><\/span>Visibility, trust, and why utility content still wins<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Though the SEO industry faces unique challenges in 2026, publishers can still benefit from creating utility content. Amid LLM inaccuracies and AI growing pains, we must continue to serve our readers with accurate, authoritative articles in digestible formats that align with evolving content preferences.\u00a0<\/p>\n<p>With Google testing out adding more links in AI Overviews, I remain cautiously optimistic that publishers and AI platforms can work in tandem to provide optimal editorial experiences to audiences in the future.\u00a0<\/p>\n<p>In the meantime, keep these fundamental best practices in mind:<\/p>\n<ul class=\"wp-block-list\">\n<li>Prioritize audience needs. <\/li>\n<li>Elevate newsroom expertise.<\/li>\n<li>Forge a path forward that champions evolution while honoring lasting fundamentals.<\/li>\n<\/ul>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">AhrefsAI OverviewsAmerican Eagle OutfittersAnswer engine optimizationApple NewsArtificial intelligenceAssociated PressBlueskyCable News Network, Inc.CBS NewsContent strategyE-E-A-TESPNFacebookGeminiGlenn GabeGo Fish DigitalGoogleGoogle NewsGoogle Search ConsoleGoogle TrendsInstagramLarge language modelLeBron JamesLinkedInLos Angeles TimesNBAPew Research CenterPodcastRedditSearch engine optimizationSearch engine results pageSemrushSimilarwebTexasThe GuardianThe New York TimesThe Wall Street JournalURLXYouTube<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+36 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/utility-news-content-ai-search-474735\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clicks are declining, but utility content still builds visibility and trust. Here\u2019s how to adapt your newsroom strategy for AI search. In 2026, news SEO content performance isn\u2019t just defined by page views and clicks \u2014 brand awareness is taking center stage. With the emergence of multimodal search, digital editorial strategy is no longer just&#8230;<\/p>\n","protected":false},"author":1,"featured_media":722980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Utility-news-content-How-to-win-beyond-clicks-in-AI-search.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-722979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/722979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=722979"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/722979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/722980"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=722979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=722979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=722979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}