{"id":723031,"date":"2026-04-21T08:50:13","date_gmt":"2026-04-21T05:50:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/toei-company-establishes-toei-games\/"},"modified":"2026-04-21T08:50:13","modified_gmt":"2026-04-21T05:50:13","slug":"toei-company-establishes-toei-games","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/toei-company-establishes-toei-games\/","title":{"rendered":"Toei Company establishes Toei Games"},"content":{"rendered":"<div>\n<p>Toei Company has <a rel=\"nofollow\" target=\"_blank\" class=\"link-external\" href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000002.000181841.html\" target=\"_blank\">announced<\/a> the establishment of Toei <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">Game<\/a>s, an in-house games publishing brand. It plans to launch games primarily for PC via Steam in 2026, with plans to expand to consoles such as PlayStation, Xbox, and Switch. Its goal is to \u201ccreate a new intellectual property that will captivate the world, starting with games.\u201d <span id=\"more-1041945\"\/><\/p>\n<p>Toei Games\u2019 initial lineup of titles, which will be announced at a later date, will not use Toei\u2019s existing intellectual properties. Instead, they will be completely new properties made by creators from Japan and abroad.<\/p>\n<p>The first title under the Toei Games brand will be announced on April 24.<\/p>\n<p>The logo for Toei Games was designed by Kairosoft, which also created a pixel animation version of the \u201cWaves on the Rough Shore\u201d opening sequence that has become synonymous with Toei films.<\/p>\n<p><iframe loading=\"lazy\" title=\"Toei Games - &quot;Waves on the Rough Shore&quot; Animation\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MyEybEZPdKg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Here are statements from Toei and Kairosoft on the brand\u2019s establishment:<\/p>\n<p><!-- AD: content --><\/p>\n<blockquote>\n<p><strong>Statement from President and CEO, Fumio Yoshimura<\/strong><\/p>\n<p>\u201cToei Company, Ltd. has launched a new game brand, \u201cToei Games,\u201d and is venturing into the new field of the game business. We intend to clearly position this business as a \u201cnew pillar\u201d alongside the fields that have been Toei\u2019s mainstays such as <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a>, television, and events.<\/p>\n<p>\u201cGames are an extremely global form of entertainment that continues to spread beyond language and national borders. Our group\u2019s medium- to long-term vision, \u2018Toei New Wave 2033,\u2019 aims to deliver the \u201cstories\u201d created by Toei to the entire world. We believe that our challenge in the game business, with the global market as our main battleground, is the embodiment of that vision.<\/p>\n<p>\u201cToei Games aims to create entirely new IPs from scratch, rather than simply utilizing existing IPs. We will leverage the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and expertise we have cultivated through video production into our new game business, delivering Toei\u2019s unique entertainment experience to players around the world.<\/p>\n<p>\u201cPlease look forward to Toei\u2019s new challenge.\u201d<\/p>\n<p><strong>Comment from Kairo-kun, CEO and closing officer of Kairosoft Co., Ltd.<\/strong><\/p>\n<p>\u201cI had a dream that I would start having sleepless nights from the day I was given the important task of creating a logo.<\/p>\n<p>\u201cWhat kind of logo would be suitable for the gaming industry, which is tossed about by rough waves while you\u2019re in bed\u2026? Zzz.<\/p>\n<p>\u201cWith the refreshing spring weather upon us, the logo celebrating this new beginning has been completed. Yay!\u201d<\/p>\n<\/blockquote>\n<p>Visit the Toei Games official website <a rel=\"nofollow\" target=\"_blank\" class=\"link-external\" href=\"https:\/\/games.toei.co.jp\/en\/\" target=\"_blank\">here<\/a>.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" target=\"_blank\" >Game <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.gematsu.com\/2026\/04\/toei-company-establishes-toei-games\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toei Company has announced the establishment of Toei Games, an in-house games publishing brand. It plans to launch games primarily for PC via Steam in 2026, with plans to expand to consoles such as PlayStation, Xbox, and Switch. Its goal is to \u201ccreate a new intellectual property that will captivate the world, starting with games.\u201d&#8230;<\/p>\n","protected":false},"author":1,"featured_media":723032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.gematsu.com\/wp-content\/uploads\/2026\/04\/Toei-Games-Ann_04-21-26.jpg","fifu_image_alt":"","footnotes":""},"categories":[15],"tags":[93102],"class_list":["post-723031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game","tag-toei-animation"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/723031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=723031"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/723031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/723032"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=723031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=723031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=723031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}