{"id":723258,"date":"2026-04-22T15:15:15","date_gmt":"2026-04-22T12:15:15","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/why-ugly-ads-outperform-polished-creative-and-how-to-test-them\/"},"modified":"2026-04-22T15:15:15","modified_gmt":"2026-04-22T12:15:15","slug":"why-ugly-ads-outperform-polished-creative-and-how-to-test-them","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-ugly-ads-outperform-polished-creative-and-how-to-test-them\/","title":{"rendered":"Why ugly ads outperform polished creative and how to test them"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28ce87be695\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28ce87be695\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-ugly-ads-outperform-polished-creative-and-how-to-test-them\/#Scrappy_lo-fi_ads_are_capturing_attention_where_polished_creative_gets_ignored_Heres_how_to_test_it_without_risking_performance\" >Scrappy, lo-fi ads are capturing attention where polished creative gets ignored. Here&#8217;s how to test it without risking performance.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-ugly-ads-outperform-polished-creative-and-how-to-test-them\/#Why_breaking_best_practices_leads_to_better-performing_ads\" >Why breaking best practices leads to better-performing ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-ugly-ads-outperform-polished-creative-and-how-to-test-them\/#Founder-led_ads_The_return_of_the_human\" >Founder-led ads: The return of the human<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-ugly-ads-outperform-polished-creative-and-how-to-test-them\/#The_comment_hook_hijack\" >The comment hook hijack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-ugly-ads-outperform-polished-creative-and-how-to-test-them\/#The_rebels_safety_net\" >The rebel\u2019s safety net<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/why-ugly-ads-outperform-polished-creative-and-how-to-test-them\/#Dont_follow_the_rules_understand_them\" >Don\u2019t follow the rules, understand them<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/why-ugly-ads-outperform-polished-creative-and-how-to-test-them\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Scrappy_lo-fi_ads_are_capturing_attention_where_polished_creative_gets_ignored_Heres_how_to_test_it_without_risking_performance\"><\/span>Scrappy, lo-fi ads are capturing attention where polished creative gets ignored. Here&#8217;s how to test it without risking performance.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>You\u2019ve been told to follow a familiar set of rules for years: always use high-quality creative, keep your brand polished, stay <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ed, and follow platform-recommended formats.<\/p>\n<p>If you\u2019ve been in ad accounts lately or browsing feeds, you may have noticed something. Attention-grabbing ads don\u2019t always follow those rules. They\u2019re scrappier, less polished, and sometimes even called \u201cugly ads.\u201d The beauty is that they\u2019re coming out on top.<\/p>\n<p>More brands are breaking best practices on purpose to stand out. After all, best practices are an average of what worked best for everyone else in the last six months, give or take.  By the time a tactic becomes a platform-recommended rule, the edge has already been sanded off.<\/p>\n<p>That\u2019s why breaking best practices works \u2014 but only if you understand what\u2019s behind them.<\/p>\n<h2 id=\"why-breaking-best-practices-leads-to-betterperforming-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_breaking_best_practices_leads_to_better-performing_ads\"><\/span>Why breaking best practices leads to better-performing ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before getting into what to change, it helps to understand why the rules exist in the first place. Platforms like Meta and TikTok have a dual incentive:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>They want you to spend money on advertising.<\/li>\n<li>They want users to stay engaged on their platforms.\u00a0<\/li>\n<\/ul>\n<p>The best practices they promote are designed to create a frictionless experience, pushing ads to look and behave like ads.\u00a0<\/p>\n<p>The problem is that what feels familiar eventually becomes invisible. When you follow the rules too closely, your ads blend into the background noise users have trained themselves to ignore.<\/p>\n<p>High-production ads signal \u201cthis is an ad\u201d almost instantly, triggering a skip reflex before your hook lands. When your ad looks like something a friend might send, the brain\u2019s defenses stay down just a bit longer, and that can be the difference between a scroll and a conversion.<\/p>\n<p>That\u2019s why many of the top-performing ads today don\u2019t look polished or on-brand in the traditional sense. They interrupt patterns instead. Think:<\/p>\n<ul class=\"wp-block-list\">\n<li>Grainy phone footage.\u00a0<\/li>\n<li>Notes app screenshots.<\/li>\n<li>Green-screened reaction or commentary videos.<\/li>\n<li>Other lo-fi formats are outperforming studio-grade creative.\u00a0<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"672\" height=\"455\" http: alt=\"A screenshot of a TikTok video ad featuring POV overlay text, a hand grabbing a dumbbell, and AirPods\" class=\"wp-image-475011\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/A-screenshot-of-a-TikTok-video-ad-featuring-POV-overlay-text-a-hand-grabbing-a-dumbbell-and-AirPods.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"672\" height=\"455\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/A-screenshot-of-a-TikTok-video-ad-featuring-POV-overlay-text-a-hand-grabbing-a-dumbbell-and-AirPods.png.webp\" alt=\"A screenshot of a TikTok video ad featuring POV overlay text, a hand grabbing a dumbbell, and AirPods\" class=\"wp-image-475011\"><figcaption class=\"wp-element-caption\"><em>Source: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ads.tiktok.com\/business\/creativecenter\/topads\/7164467399885864962\/pc\/en\" target=\"_blank\" rel=\"noopener\">TikTok Ads Manager<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n<p>To apply this, intentionally lower your production value and experiment with formats like point-of-view (POV) shots tailored to different personas.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>TikTok ad creative has a shorter shelf life. Here\u2019s how to keep up<\/em><\/strong><\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Your customers search everywhere. Make sure your brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">shows up<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        The SEO toolkit you know, plus the AI visibility data you need.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" http: alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\"><img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<\/p>\n<h2 id=\"founderled-ads-the-return-of-the-human\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Founder-led_ads_The_return_of_the_human\"><\/span>Founder-led ads: The return of the human<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many brands have guidelines designed to make the company look faceless and invincible. They may not want to show a messy, lived-in office, a founder who hasn\u2019t been professionally coached, or anything that breaks a tight, corporate script. But others are tossing that playbook and leaning into founder-led ads that aren\u2019t the polished executive-profile version that was more common.<\/p>\n<p>There\u2019s a catch. <\/p>\n<p>Rule-breaking only works if it\u2019s authentic. If you fake it, the web will spot it in seconds, and it won\u2019t land the way you expect. We saw this play out in a viral <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of videos where McDonald\u2019s CEO appeared in a promotional spot to introduce a new burger.\u00a0<\/p>\n<p>As highlighted in a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/shorts\/FjihE2T5AdQ\" target=\"_blank\" rel=\"noopener\">Dineline video<\/a>, the execution felt stiff and staged. The CEO carefully lifted the burger, looked into the camera, called it a \u201cproduct,\u201d and took a small bite from the edge. People online quickly pointed out that it didn\u2019t look like he actually liked the food, so why should consumers?<\/p>\n<p>Soon after, Burger King entered the conversation, and its president appeared in one of its kitchens holding a burger with a completely different tone. No hesitation, no corporate pauses \u2014 just a big, genuine bite.\u00a0<\/p>\n<p>The lesson is clear: One felt like a product presentation, and the other felt like a real moment. <\/p>\n<p>If your leadership, your founder, and your team don\u2019t look genuinely excited about what they\u2019re selling, your customers won\u2019t be either. Rule-breaking should give you the courage to be real, not just \u201cunpolished\u201d for the sake of it.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"1136\" http: alt=\"A screenshot of a YouTube video of theMcDonald\u2019s CEO with their new burger\" class=\"wp-image-475012\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/A-screenshot-of-a-YouTube-video-of-theMcDonalds-CEO-with-their-new-burger.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"1136\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/A-screenshot-of-a-YouTube-video-of-theMcDonalds-CEO-with-their-new-burger.png.webp\" alt=\"A screenshot of a YouTube video of theMcDonald\u2019s CEO with their new burger\" class=\"wp-image-475012\"><figcaption class=\"wp-element-caption\"><em>Source: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/shorts\/FjihE2T5AdQ\" target=\"_blank\" rel=\"noopener\">Dineline on YouTube<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"the-comment-hook-hijack\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_comment_hook_hijack\"><\/span>The comment hook hijack<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve likely seen \u2014 and maybe used \u2014 a video hook best practice like \u201cshow the product in the first two seconds and state the value prop clearly.\u201d Sound familiar?\u00a0<\/p>\n<p>Your ad starts with a screenshot of a negative comment. Let\u2019s say you have a skincare ad that opens with a text bubble: \u201cThis probably smells like old socks, and does it even work?\u201d Your founder then spends the next 15-20 seconds smiling, proving it wrong in an unscripted, unpolished way, while applying the product.<\/p>\n<p>Using the platform\u2019s native comment bubble and opening with conflict breaks your brand\u2019s positive-association rule, but you\u2019ll gain attention by tapping into users\u2019 natural tendency to watch a digital argument.\u00a0<\/p>\n<p>By the time viewers realize it\u2019s an ad, they\u2019ve already heard your main points and may be on their way to trying the product. Effective advertising still relies on psychology, but now it requires understanding user behavior and how algorithms work.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"449\" http: alt=\"A screenshot of a TikTok video ad with a comment bubble that a person is addressing\" class=\"wp-image-475013\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/A-screenshot-of-a-TikTok-video-ad-with-a-comment-bubble-that-a-person-is-addressing.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"449\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/A-screenshot-of-a-TikTok-video-ad-with-a-comment-bubble-that-a-person-is-addressing.png.webp\" alt=\"A screenshot of a TikTok video ad with a comment bubble that a person is addressing\" class=\"wp-image-475013\"><figcaption class=\"wp-element-caption\"><em>Source: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ads.tiktok.com\/business\/creativecenter\/topads\/7165768841499066370\/pc\/en\" target=\"_blank\" rel=\"noopener\">TikTok Creative Center<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n<h2 id=\"the-rebels-safety-net\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_rebels_safety_net\"><\/span>The rebel\u2019s safety net<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t delete all your polished assets just yet. <\/p>\n<p>Breaking the rules is strategic. When it fails, it\u2019s often because the \u201c80\/20 rule\u201d gets overlooked.<\/p>\n<p>Shifting your entire budget to shaky phone footage overnight isn\u2019t the move. Maintain a baseline of about 80%, and use the remaining 20% to test new, unconventional ads. Standing out doesn\u2019t mean producing bad advertising.<\/p>\n<p>Give these a try in your next test campaign:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>The silent test:<\/strong> Skip trending audio and run a fully silent ad with large, bold captions. In a noisy feed, silence can interrupt patterns.<\/li>\n<li><strong>The UI ghost:<\/strong> Create a static image that looks like a platform notification or a low-battery warning, if relevant. It may annoy some viewers, but it can stop the scroll.<\/li>\n<li><strong>The algorithmic trust fall:<\/strong> Turn off auto-optimizations in one campaign and use broad targeting if you aren\u2019t already. Let your ugly creative do the filtering. You may find the algorithm performs better when you remove manual guardrails.<\/li>\n<\/ul>\n<h2 id=\"dont-follow-the-rules-understand-them\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_follow_the_rules_understand_them\"><\/span>Don\u2019t follow the rules, understand them<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Best practices are a starting point, not a strategy. If you\u2019re going to move beyond them, do it systematically.\u00a0<\/p>\n<p>Start with the rule, understand why it exists, ask whether it still applies, and then test the opposite in a structured way. Compare polished and lo-fi, scripted and unscripted, and brand voice and personal voice.<\/p>\n<p>In a feed full of brands playing it safe, those who understand the rules \u2014 and how to break them intentionally \u2014 are the ones getting attention and conversions. Focus on learning faster than everyone else. Skip the guesswork.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Advertising campaignBurger KingTikTokDigital marketing<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social media<\/a> marketingMcDonald&#8217;sYouTubeBrand managementConsumer behaviourMeta<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+5 more<\/div>\n<\/div>\n<\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ugly-ads-outperforming-polished-creative-475007\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scrappy, lo-fi ads are capturing attention where polished creative gets ignored. Here&#8217;s how to test it without risking performance. You\u2019ve been told to follow a familiar set of rules for years: always use high-quality creative, keep your brand polished, stay scripted, and follow platform-recommended formats. If you\u2019ve been in ad accounts lately or browsing feeds,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":723259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Why-ugly-ads-outperform-polished-creative-and-how-to-test-them.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-723258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/723258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=723258"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/723258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/723259"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=723258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=723258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=723258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}