{"id":723420,"date":"2026-04-23T12:10:17","date_gmt":"2026-04-23T09:10:17","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/"},"modified":"2026-04-23T12:10:17","modified_gmt":"2026-04-23T09:10:17","slug":"want-to-increase-visibility-start-by-building-trust-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/","title":{"rendered":"Want to increase visibility? Start by building trust"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27820794dce\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27820794dce\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/#Search_journeys_now_span_AI_social_and_communities_Learn_how_to_earn_people-led_mentions_that_drive_visibility_across_every_touchpoint\" >Search journeys now span AI, social, and communities. Learn how to earn people-led mentions that drive visibility across every touchpoint.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/#Search_is_a_trust_experience\" >Search is a trust experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/#An_example_of_my_own_search_journey_to_find_a_trusted_answer\" >An example of my own search journey to find a trusted answer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/#Search_journeys_now_span_dozens_of_platforms_and_sources\" >Search journeys now span dozens of platforms and sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/#So_how_do_you_turn_trust_into_visibility\" >So how do you turn trust into visibility?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/#Where_to_go_to_earn_peoples_trust\" >Where to go to earn people\u2019s trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/#How_to_engage_in_trust-building_spaces\" >How to engage in trust-building spaces<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/#Start_by_listening_not_talking\" >Start by listening, not talking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/#Engage_to_build_trust\" >Engage to build trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/#Turn_conversations_into_scalable_trust\" >Turn conversations into scalable trust<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/#What_does_this_actually_look_like_in_action\" >What does this actually look like in action?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/#Building_trust_is_a_long-term_visibility_bet\" >Building trust is a long-term visibility bet<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/want-to-increase-visibility-start-by-building-trust-2\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Search_journeys_now_span_AI_social_and_communities_Learn_how_to_earn_people-led_mentions_that_drive_visibility_across_every_touchpoint\"><\/span>Search journeys now span AI, social, and communities. Learn how to earn people-led mentions that drive visibility across every touchpoint.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Attention is fragmenting further every day as the platforms providing information continue to multiply.<\/p>\n<p>There are new players on the scene, like AI search, while companies build proprietary spaces through <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> networks and communities. Smaller spaces pop up daily through vibe-coded <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s. Many of these platforms are noisier than ever, with everyone demanding our attention at once.<\/p>\n<p>We\u2019re drowning in information, and trust is eroding in sources like search engines and social media. We still use these platforms for research, but go elsewhere to validate what we find and make decisions.<\/p>\n<p>We\u2019re shifting back to a source we\u2019ve trusted since the beginning: other people. That means showing up across multiplying platforms and in as many people-led sources as possible.<\/p>\n<h2 id=\"search-is-a-trust-experience\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_is_a_trust_experience\"><\/span>Search is a trust experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rachel Botsman is a leading expert and author on trust in the modern world. Botsman defines trust as:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cA confident relationship with the unknown.\u201d<\/li>\n<\/ul>\n<p>I\u2019ve read tons of different definitions of trust, but this is by far my favorite. It\u2019s the simplest and touches on the core component of dealing with the unknown or uncertainty. <\/p>\n<p>We don\u2019t need trust when outcomes feel certain. We need trust when we\u2019re dealing with the unknown.<\/p>\n<p>Searching for information is what humans do when they\u2019re uncertain. There are three trust layers that occur every time we search for information:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Self-trust<\/strong> <strong>(I\u2019m uncertain.):<\/strong> I don\u2019t trust that I have the information I need to make a decision at this moment in time.<\/li>\n<li><strong>Platform trust (Where I trust to search for answers.):<\/strong> Which platform, community, or real-world space do I trust to find answers to my questions?<\/li>\n<li><strong>Source trust (Whose or what information I act on.):<\/strong> Do I trust this enough to believe it, click on it, buy it, let it guide me, or change my mind? People can absolutely skip platform trust and jump directly here.<\/li>\n<\/ul>\n<p>Searching for information is a trust experience from start to finish. It\u2019s a human behavior, and, as we\u2019ll discover, the best way to support human behavior is through other humans.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Your customers search everywhere. Make sure your brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">shows up<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        The SEO toolkit you know, plus the AI visibility data you need.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<\/p>\n<h2 id=\"an-example-of-my-own-search-journey-to-find-a-trusted-answer\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_example_of_my_own_search_journey_to_find_a_trusted_answer\"><\/span>An example of my own search journey to find a trusted answer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s what a recent search journey of mine looked like when I was interested in buying a new pair of shoes.<\/p>\n<p>I started with AI tools and did some low-trust research, getting a list of options that met my requirements from ChatGPT and cross-referencing that list with Claude\u2019s output.<\/p>\n<p>Then I wanted a sense of pricing and delivery timelines (high trust), so I quickly read through reviews while I was still working with the AI outputs (low trust). I searched Amazon for the options surfaced by ChatGPT and Claude, read reviews, got pricing, and noted who ships the quickest.<\/p>\n<p>From there, I moved on to Google and found my medium-trust people sources. I checked Reddit for brand and model commentary, read third-party articles on running sites and from running influencers, and watched YouTube video breakdowns.<\/p>\n<p>Then I got bombarded with low-trust advertising on social media, seeing retargeting ads everywhere.<\/p>\n<p>Finally, I turned to my high-trust people sources. I asked a trusted running community, a neighbor I often see running, and my dad, a former marathon runner. I also went to a running shop and spoke with the sales team.<\/p>\n<h2 id=\"search-journeys-now-span-dozens-of-platforms-and-sources\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_journeys_now_span_dozens_of_platforms_and_sources\"><\/span>Search journeys now span dozens of platforms and sources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yext\u2019s 2025 research of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yext.com\/about\/news-media\/ai-archetypes-study-2025\" target=\"_blank\" rel=\"noopener\">2,237 global consumers<\/a> found more platforms getting used in a single search journey:<\/p>\n<ul class=\"wp-block-list\">\n<li>Approximately 75% of consumers use new search tools more today than they did one year ago.<\/li>\n<li>Just 10% trust the first result, while 48% of consumers cross-check answers across platforms.<\/li>\n<\/ul>\n<p>These results very much mirrored my personal search experience. I hit roughly 65 sources in my search journey:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Two AI tools, hitting ~10 links in each.\u00a0<\/li>\n<li>Amazon, hitting ~15 products with reviews.<\/li>\n<li>Google, scanning ~10 Reddit threads, approximately five third-party sites, and five YouTube videos.<\/li>\n<li>Social media, seeing ~10 retargeting ads.<\/li>\n<li>Community, receiving seven direct replies.<\/li>\n<li>Conversations, three directly with other people.\u00a0<\/li>\n<\/ul>\n<p>In a similar vein, Expedia\u2019s The Path to Purchase research found that huge amounts of source content are now consumed by <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>ers planning a trip. In the 45 days prior to booking travel, users spend an average of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/partner.expediagroup.com\/content\/dam\/unified\/partner\/documents\/reports\/2023-reports\/report-path-to-Purchase-2023-final_en-us.pdf\" target=\"_blank\" rel=\"noopener\">303 minutes<\/a> viewing ~141 pages of travel content.<\/p>\n<p>Of my 65 sources, 45 were people-led. This trend can also be seen in professional decisions via the Censuswide \u2013 Global Professionals sentiment study (commissioned by LinkedIn) data, which shows <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/news.linkedin.com\/2025\/networks--not-ai-or-search--are-the--1-trusted-source-amid-infor\" target=\"_blank\" rel=\"noopener\">43% of people<\/a> rate their professional network as their most trusted source,\u00a0 ahead of search engines and AI tools.\u00a0<\/p>\n<p>And the 2026 Edelman Trust Barometer shows a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> trend of uncertainty rising and people placing their trust in the people closest to them:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1846\" height=\"972\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-165.png\" alt=\"Image 165\" class=\"wp-image-475072\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-165.png 1846w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-165-768x404.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-165-1536x809.png 1536w\" sizes=\"(max-width: 1846px) 100vw, 1846px\"><figcaption class=\"wp-element-caption\"><em><em>Source: <\/em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.edelman.com\/trust\/2026\/trust-barometer\" target=\"_blank\" rel=\"noopener\"><em>2026 Edelman Trust Barometer<\/em><\/a><\/em><\/figcaption><\/figure>\n<\/div>\n<p>Time and time again, we see that when people feel uncertain and need trusted advice, they often turn to others.<\/p>\n<h2 id=\"so-how-do-you-turn-trust-into-visibility\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_how_do_you_turn_trust_into_visibility\"><\/span>So how do you turn trust into visibility?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>During someone\u2019s search journey, you ideally want to show up in:<\/p>\n<ul class=\"wp-block-list\">\n<li>All the platforms they use to find information.<\/li>\n<li>As many people-led sources as possible.<\/li>\n<\/ul>\n<p>That sounds pretty overwhelming. To make this workable, you need a playbook that reverses the order:<\/p>\n<ul class=\"wp-block-list\">\n<li>Get mentioned in people-led sources often (by building genuine trust with these people).<\/li>\n<li>As a result of these mentions, show up in the major search platforms as they continue rewarding people-led sources.<\/li>\n<\/ul>\n<p>If we optimize at the people layer, the platform layer follows. Build trust, earn mentions, and get visibility.<\/p>\n<p>Back to my shoe-purchasing journey. Many folks have taken to social media and review sites to talk about Adidas Terrex (the shoes I finally purchased after my trust-seeking journey), so they were highly visible in all my touchpoints.<\/p>\n<p>This means that Adidas is actively engaging in trust-building activities. Adidas has its own running club, events, and communities. They\u2019re engaging with people.<\/p>\n<p>Here\u2019s an example of a recent event where they <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.sportsshoes.com\/advice\/trail-hub\/motivation\/adidas-terrex-trail-retreat-how-to-trail\" target=\"_blank\" rel=\"noopener\">collaborated with the Underground Fan Club<\/a> to support more women getting into trail running.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1552\" height=\"1468\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-162.png\" alt=\"Image 162\" class=\"wp-image-475066\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-162.png 1552w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-162-768x726.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-162-1536x1453.png 1536w\" sizes=\"auto, (max-width: 1552px) 100vw, 1552px\"><\/figure>\n<\/div>\n<p>People are mentioning their brand and products.<\/p>\n<p>This single event had <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/stories\/highlights\/17890500107976366\/?hl=en\" target=\"_blank\" rel=\"noopener\">hundreds of posts on Instagram<\/a> from the participants and attendees. Multiply that by their other events and community initiatives, and you can see how their visibility quickly adds up.<\/p>\n<p>Plus, they\u2019re appearing via hashtags, account tags, and mentions on social media platforms like TikTok more generally:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1126\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-163.png\" alt=\"Image 163\" class=\"wp-image-475067\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-163.png 2048w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-163-768x422.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-163-1536x845.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<\/div>\n<p>Adidas Terrex is also getting mentioned in forums \u2014 there are <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.reddit.com\/r\/UKhiking\/s\/SeJ9JU9Al5\" target=\"_blank\" rel=\"noopener\">full Reddit threads<\/a> devoted to advice on these shoes.<\/p>\n<p>Their people-led source mentions are reflected in AI search platform results:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2018\" height=\"1254\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-161.png\" alt=\"Image 161\" class=\"wp-image-475065\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-161.png 2018w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-161-768x477.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-161-1536x954.png 1536w\" sizes=\"auto, (max-width: 2018px) 100vw, 2018px\"><\/figure>\n<\/div>\n<p>You\u2019ve seen the research:<\/p>\n<ul class=\"wp-block-list\">\n<li>Profound analyzed <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tryprofound.com\/blog\/the-data-on-reddit-and-ai-search\" target=\"_blank\" rel=\"noopener\">more than 4 billion AI citations and 300 million answer engine responses<\/a> and found the data showed that AI search platforms like ChatGPT, Google\u2019s AI Overviews, and Perplexity systematically prioritize human conversation to build trust.<\/li>\n<li>AirOps analyzed <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.airops.com\/report\/the-impact-of-ugc-and-community-in-ai-search\" target=\"_blank\" rel=\"noopener\">over 5.5 million LLM responses<\/a> across ChatGPT, Perplexity, Gemini, and Google AI Mode, and their data showed the top three cited domains drove brand mentions from community and user-generated content platforms.<\/li>\n<\/ul>\n<p>When you genuinely earn the trust of people willing to mention you positively of their own accord, you also capture visibility within search platforms. Because visibility is a byproduct of trust.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"where-to-go-to-earn-peoples-trust\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_to_go_to_earn_peoples_trust\"><\/span>Where to go to earn people\u2019s trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Relationships are the bedrock of trust, and there are plenty of places you can go to start building them. These are a few people-led places you can start with:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Communities:<\/strong> Online and in person.<\/li>\n<li><strong>Events:<\/strong> Conferences and meetups.<\/li>\n<li><strong>Social<\/strong> <strong>media:<\/strong> LinkedIn, Instagram, TikTok, and similar platforms.<\/li>\n<li><strong>Forums:<\/strong> Reddit and Quora.<\/li>\n<\/ul>\n<p>Look for people-led places with the components listed below. The stronger they are in these characteristics, the higher the trust:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Where smooth, two-way conversations happen in real time.<\/li>\n<li>Where you have the ability to show up consistently.<\/li>\n<li>Where your audience gathers for specific, niche reasons and support.<\/li>\n<li>Where people are not anonymous and can show up as themselves (not personas).<\/li>\n<\/ul>\n<p>Here\u2019s a general guide for how these environments, when highly engaged, are typically trusted:<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>Trust-building components<\/strong><\/td>\n<td><strong>Communities<\/strong><\/td>\n<td><strong>Events<\/strong><\/td>\n<td><strong>Social<\/strong><\/td>\n<td><strong>Forums<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Two-way conversations<\/strong><\/td>\n<td>High<\/td>\n<td>High<\/td>\n<td>Low<\/td>\n<td>Medium<\/td>\n<\/tr>\n<tr>\n<td><strong>The ability to show up consistently<\/strong><\/td>\n<td>High<\/td>\n<td>Medium<\/td>\n<td>High<\/td>\n<td>Medium<\/td>\n<\/tr>\n<tr>\n<td><strong>People gather for specific, niche reasons<\/strong><\/td>\n<td>High<\/td>\n<td>High<\/td>\n<td>Low<\/td>\n<td>Medium<\/td>\n<\/tr>\n<tr>\n<td><strong>Where you can be yourself (not anonymous)<\/strong><\/td>\n<td>High<\/td>\n<td>High<\/td>\n<td>Medium<\/td>\n<td>Medium<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>Communities and events require lengthier time commitments and higher financial investment, but the trust-building components are very strong. Entering these spaces gives you more of the tools you need to build both relationships and trust.<\/p>\n<p>Social media and forums have lower barriers to entry, but the trust-building components are weaker.<\/p>\n<p>You can find the places you want to start with by:<\/p>\n<ul class=\"wp-block-list\">\n<li>Directly surveying your customers and audience on where they spend time.<\/li>\n<li>See who\u2019s frequently mentioned in your industry\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letters, podcasts, and other publications.<\/li>\n<li>Perform a search in your search platform of choice.<\/li>\n<\/ul>\n<h2 id=\"how-to-engage-in-trustbuilding-spaces\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_engage_in_trust-building_spaces\"><\/span>How to engage in trust-building spaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People are seeking information to help them gain confidence in what they\u2019re unsure about. They\u2019re seeking help, and help builds trust.\u00a0<\/p>\n<p>This means helping is your primary objective \u2013 <strong>not<\/strong> building brand awareness, pushing folks through your consideration funnel, or selling. Helping people.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-start-by-listening-not-talking\"><span class=\"ez-toc-section\" id=\"Start_by_listening_not_talking\"><\/span>Start by listening, not talking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019ve identified your places, don\u2019t rush in and start talking about yourself, your brand, or your challenges. Listen first. This is a two-part process:<\/p>\n<p><strong>What does \u2018helpful\u2019 look like in this space?<\/strong><\/p>\n<p>This is about understanding why people gather in this space \u2014 what they get out of it. What high-level needs or wants are getting met that people continue coming back? These typically don\u2019t change much over time.<\/p>\n<p>Maybe they\u2019re looking for connection, education, amplification, or inspiration. Figure that out, and then cross-reference it with what you have to offer.\u00a0<\/p>\n<p>Find the intersections that make sense for you and identify the ways in which you can offer support.<\/p>\n<p><strong>What topics are people focused on?<\/strong><\/p>\n<p>This is about understanding what\u2019s \u201ctrending\u201d right now for folks in the space. What immediate needs or wants are getting met at the moment? These typically fluctuate.<\/p>\n<p>Listen. Find your intersections. Figure out what you can help with.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-engage-to-build-trust\"><span class=\"ez-toc-section\" id=\"Engage_to_build_trust\"><\/span>Engage to build trust<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This will start with 1:1 conversations in community Slack groups, at events, or in the comments of social media and forums. Trust takes time to build. There are no shortcuts.<\/p>\n<p>Show up as yourself. You\u2019re not your brand; you\u2019re a person behind your brand. People want advice from real people, and if you begin by labeling yourself as a brand representative advocating for your product, it\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> over.<\/p>\n<p>Show up consistently, have these conversations, provide help on a 1:1 basis, and keep track of what\u2019s actually helping. While trust takes time to build, your learnings can help you scale how you help based on real audience insights.\u00a0<\/p>\n<p>Once you have a good sense of that, you can take the most frequently helpful themes and build out systems or assets that scale your ability to help.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-turn-conversations-into-scalable-trust\"><span class=\"ez-toc-section\" id=\"Turn_conversations_into_scalable_trust\"><\/span>Turn conversations into scalable trust<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These assets may not build as strong a level of trust as your 1:1 conversations. Those 1:1 conversations with the right audience will have the most trust and the most depth.\u00a0But if you focus your scaled assets on helping people become who they want to be, it will greatly strengthen trust in your 1:many initiatives more than your typical \u201chow to do x\u201d content.<\/p>\n<p>So take a deeper look at the pain points mentioned in your conversations and ask, \u201cWho is this person trying to become?\u201d Then build an asset from the ways you\u2019ve helped those folks in 1:1 conversations.<\/p>\n<p>Create a mention power-up that helps people showcase their desired identity and who you helped them become. Something that proves their credibility and that they\u2019re excited to share!<\/p>\n<p>Here are a few examples of what this playbook could look like for different audiences:<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>Audience<\/strong><\/td>\n<td><strong>High-level need<\/strong><\/td>\n<td><strong>Timely need<\/strong><\/td>\n<td><strong>Scaled help asset<\/strong><\/td>\n<td><strong>Mention power-up<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Professionals<\/td>\n<td>Amplification<\/td>\n<td>Desire to grow personal brand<\/td>\n<td>Guest-posting program<\/td>\n<td>The content is the power-up! They\u2019ll share and tag you.<\/td>\n<\/tr>\n<tr>\n<td>Professionals<\/td>\n<td>Opportunities<\/td>\n<td>New job role<\/td>\n<td>Skill training and job board<\/td>\n<td>Shareable certification for skill-training completion<\/td>\n<\/tr>\n<tr>\n<td>Musicians<\/td>\n<td>Education<\/td>\n<td>Wanting to learn to play drums<\/td>\n<td>Video library of drum lessons<\/td>\n<td>Personalized \u201cI\u2019m a drummer\u201d social image<\/td>\n<\/tr>\n<tr>\n<td>Crafters<\/td>\n<td>Advice<\/td>\n<td>Can\u2019t find sustainable materials<\/td>\n<td>Curated resource of eco-friendly materials\u00a0<\/td>\n<td>Citable asset built with \u201c[your brand\u2019s] eco-friendly resources\u201d<\/td>\n<\/tr>\n<tr>\n<td>Readers<\/td>\n<td>Inspiration<\/td>\n<td>Desire to break into a new genre<\/td>\n<td>Quiz that helps them decide\u00a0<\/td>\n<td>Sharable quiz output boldly defining their new genre<\/td>\n<\/tr>\n<tr>\n<td>Budgeters<\/td>\n<td>Education<\/td>\n<td>What to cut back spend on<\/td>\n<td>Budget template and tracker<\/td>\n<td>Sharable \u201cI saved $x with [your brand] asset\u201d\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2 id=\"what-does-this-actually-look-like-in-action\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_this_actually_look_like_in_action\"><\/span>What does this actually look like in action?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Over the past few years, I have transitioned my career from marketing to community building. I\u2019ve learned the power of shifting my mindset from selling to helping. And I\u2019ve seen brands use the above playbook to earn visibility and real business impact.<\/p>\n<p>In our community, we partner with an SEO SaaS platform that uses this playbook powerfully. We\u2019ve seen them listen to what it means to be helpful in their community \u2014 people want opportunities to be amplified.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-156.png\" alt=\"Image 156\" class=\"wp-image-475060\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-156.png 1200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-156-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<p>We\u2019ve seen them show up consistently \u2014 their marketing manager has 400+ messages in our Slack community.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-153.png\" alt=\"Image 153\" class=\"wp-image-475056\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-153.png 1200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-153-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<p>We\u2019ve seen Jojo have tons of 1:1 conversations offering help.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-154.png\" alt=\"Image 154\" class=\"wp-image-475057\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-154.png 1200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-154-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<p>We\u2019ve seen Jojo continuously show up as herself in these helpful answers and in general as a valued member of the community.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-157.png\" alt=\"Image 157\" class=\"wp-image-475061\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-157.png 1200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-157-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<p>And we\u2019ve seen those 1:1 connections pay off in terms of visibility on the content itself as their sharable mention power-up.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-154.png\" alt=\"Image 154\" class=\"wp-image-475058\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-154.png 1200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-154-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<p>They then did the work to build their scaled asset of help. First, by listening through surveying members:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-155.png\" alt=\"Image 155\" class=\"wp-image-475059\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-155.png 1200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-155-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<p>Identifying the core challenges that people had within this topic:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-160.png\" alt=\"Image 160\" class=\"wp-image-475064\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-160.png 1200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-160-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<p>And further boosted their trust by collaborating with the community and featuring community members within their scaled asset.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-158.png\" alt=\"Image 158\" class=\"wp-image-475062\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-158.png 1200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-158-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<p>Again, they reaped the rewards of visibility with their shareable mention power-up.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-159.png\" alt=\"Image 159\" class=\"wp-image-475063\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-159.png 1200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/image-159-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<p>While earlier I told you to go in without a sales mindset, the beauty is that the trust you build can grow into just that: real business impact.<\/p>\n<p>Our SEO SaaS partner has earned \u00a350,000+ in new annual revenue through the partnership so far. This stuff works when you find the right space, listen, learn, and consistently show up to help.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline-bottom\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        See the <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">complete picture<\/span> of your search visibility.\n      <\/div>\n<p id=\"semrush-one-subhead-bottom\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Track, optimize, and win in Google and AI search from one platform.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta-bottom\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<\/p>\n<h2 id=\"building-trust-is-a-longterm-visibility-bet\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_trust_is_a_long-term_visibility_bet\"><\/span>Building trust is a long-term visibility bet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trust will always be a throughline in how people search for information.<\/p>\n<p>When you make building trust an ongoing part of your strategy, you prepare your business beyond any single platform or system. You\u2019ll show up in AI search today and whatever comes next tomorrow.<\/p>\n<p>Make trust the priority, and visibility follows. That\u2019s how you move from chasing algorithms to building something that lasts.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Rachel BotsmanArtificial intelligenceSearch engine marketingSearch engine optimizationRedditGoogleAmazon.comYouTubeChatGPTLinkedInClaudeExpediaPerplexity AIInstagramTikTokAI OverviewsGeminiQuoraSlackBrand managementConsumer behaviourDigital marketingUser-generated content<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+19 more<\/div>\n<\/div>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/increase-visibility-building-trust-475055\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search journeys now span AI, social, and communities. Learn how to earn people-led mentions that drive visibility across every touchpoint. Attention is fragmenting further every day as the platforms providing information continue to multiply. There are new players on the scene, like AI search, while companies build proprietary spaces through social networks and communities. Smaller&#8230;<\/p>\n","protected":false},"author":1,"featured_media":723421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Want-to-increase-visibility-Start-by-building-trust.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-723420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/723420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=723420"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/723420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/723421"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=723420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=723420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=723420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}