{"id":723619,"date":"2026-04-24T12:00:28","date_gmt":"2026-04-24T09:00:28","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-to-use-customer-acquisition-and-retention-goals-in-google-ads\/"},"modified":"2026-04-24T12:00:28","modified_gmt":"2026-04-24T09:00:28","slug":"how-to-use-customer-acquisition-and-retention-goals-in-google-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-use-customer-acquisition-and-retention-goals-in-google-ads\/","title":{"rendered":"How to use customer acquisition and retention goals in Google Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3df44a06224\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3df44a06224\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-customer-acquisition-and-retention-goals-in-google-ads\/#Set_smarter_bids_using_first-party_data_customer_match_lists_and_lifecycle_segmentation_while_avoiding_common_reporting_distortions\" >Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting distortions.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-customer-acquisition-and-retention-goals-in-google-ads\/#How_high-value_customer_bidding_works_in_Google_Ads\" >How high-value customer bidding works in Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-customer-acquisition-and-retention-goals-in-google-ads\/#Building_and_activating_high-value_customer_audiences\" >Building and activating high-value customer audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-customer-acquisition-and-retention-goals-in-google-ads\/#How_to_use_retention_goals_to_re-engage_lapsed_customers\" >How to use retention goals to re-engage lapsed customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-customer-acquisition-and-retention-goals-in-google-ads\/#Lifecycle_bidding_only_works_if_your_strategy_does\" >Lifecycle bidding only works if your strategy does<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-customer-acquisition-and-retention-goals-in-google-ads\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Set_smarter_bids_using_first-party_data_customer_match_lists_and_lifecycle_segmentation_while_avoiding_common_reporting_distortions\"><\/span>Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting distortions.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google has introduced new capabilities within its new customer acquisition goals, including high-value customer bidding and retention targeting.<\/p>\n<p>Most Google Ads strategies still treat new customers as inherently more valuable. That assumption breaks down quickly.<\/p>\n<p>Not every new customer is worth acquiring, and not every existing customer is worth ignoring. Just because someone buys once doesn\u2019t make them a customer for life. Likewise, some past buyers are far more likely to convert again than a net-new user.<\/p>\n<p>This is where Google\u2019s high-value customer and retention bidding goals start to matter.<\/p>\n<h2 id=\"how-highvalue-customer-bidding-works-in-google-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_high-value_customer_bidding_works_in_Google_Ads\"><\/span>How high-value customer bidding works in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google uses predictive bidding to help determine who your high-value customers are. However, the primary signal is the customer match list you upload within your account.\u00a0<\/p>\n<p>To make these adjustments, go to the customer lifecycle optimization section under <em>Goals &gt; Summary<\/em>, then select <em>Edit goal.<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"664\" height=\"619\" http: alt=\"Google Ads new customers (high value)\" class=\"wp-image-475299\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Google-Ads-new-customers-high-value-1.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"664\" height=\"619\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Google-Ads-new-customers-high-value-1.png\" alt=\"Google Ads new customers (high value)\" class=\"wp-image-475299\"><\/figure>\n<\/div>\n<p>Here, you\u2019ll set a higher new customer value to bid more aggressively for high-value customers. Google will typically pre-populate a suggested value based on a higher LTV than your typical new customers. Review this carefully and decide how much higher you want to bid for a high-value new customer.<\/p>\n<p>Once you do this, Google reports that added amount as in-platform conversion value, on top of the actual value from the sale or lead. If you use a cost-per-conversion model, this discrepancy may not matter as much. However, for ROAS-based bidding, the additional value can artificially inflate your campaign\u2019s ROAS.<\/p>\n<p>Google recently introduced a new column, original conversion value (found under the conversions columns section), to help separate the actual value from the additional value used to prioritize bidding. However, if you typically rely on conversion value\/cost, that figure will still include the added value in its reporting.<\/p>\n<p><strong><em>Dig deeper: Google Ads quietly rolls out a new conversion metric<\/em><\/strong><\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Your customers search everywhere. Make sure your brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">shows up<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        The SEO toolkit you know, plus the AI visibility data you need.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" http: alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\"><img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<\/p>\n<h2 id=\"building-and-activating-highvalue-customer-audiences\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_and_activating_high-value_customer_audiences\"><\/span>Building and activating high-value customer audiences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To help Google identify high-value customers, you\u2019ll need to add an audience list of high-value customers.\u00a0<\/p>\n<p>Consider what qualifies a high-value customer to you when creating this list. Did they have a particularly high average order value, or were they a lead for a higher-tier service you offer?\u00a0Compile this list and upload it.\u00a0<\/p>\n<p>You\u2019ll need at least 1,000 active members in the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> or Search network for it to be eligible to serve, and we typically see match rates between 29%-62% \u2014 meaning you\u2019ll likely need well over 1,000 for the list to become eligible.\u00a0<\/p>\n<p>The more data you include for each record in your first-party data, the higher your match rate will typically be. An email address is the baseline, but adding email, phone, and address increases your chances of matching to a signed-in user.<\/p>\n<p>If you\u2019d prefer a less manual <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach, you can create and define audiences in Klaviyo and integrate them directly into your Google Ads account. Lists created from Klaviyo typically have high match rates.<\/p>\n<p>Once these settings are in place within the customer lifecycle optimization section, the next step is to optimize your campaigns. You can\u2019t apply both bidding goals to the same campaign, and you wouldn\u2019t want the same targeting or ad copy for these different customer types.<\/p>\n<p>Adjusting your bidding for high-value new customers is only available in Search and Performance Max campaigns and follows a similar setup. In campaign settings, expand the <em>Customer acquisition<\/em> section and select <em>Adjust your bidding to help acquire new customers.<\/em><\/p>\n<p>From there, choose either <em>Bid higher for new customers<\/em> or <em>Only bid for new customers<\/em>. Either option uses your value adjustments to differentiate between new customers and high-value customers.\u00a0<\/p>\n<p>Your ad copy and targeting should determine whether you run a campaign focused solely on new customers or one that includes both new and returning customers.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"577\" http: alt=\"Google Ads customer acquisition\" class=\"wp-image-475300\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Google-Ads-customer-acquisition.png.webp 872w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Google-Ads-customer-acquisition-768x508.png.webp 768w\" data-lazy-sizes=\"(max-width: 872px) 100vw, 872px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Google-Ads-customer-acquisition.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"577\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Google-Ads-customer-acquisition.png.webp\" alt=\"Google Ads customer acquisition\" class=\"wp-image-475300\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Google-Ads-customer-acquisition.png.webp 872w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Google-Ads-customer-acquisition-768x508.png.webp 768w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\"><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"how-to-use-retention-goals-to-reengage-lapsed-customers\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_use_retention_goals_to_re-engage_lapsed_customers\"><\/span>How to use retention goals to re-engage lapsed customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To set bidding parameters for lapsed customers, or customer retention, return to the customer lifecycle optimization within the <em>Goals<\/em> section of the account. Scroll past the new customer section to find both lapsed customers and lapsed customers (high value).\u00a0<\/p>\n<p>These lists will only populate if you have segmented customer data to support both. It\u2019s worth noting that, for lapsed high-value customers, Google asks for data on existing high-value customers, suggesting predictive bidding to a lookalike audience may be used here as well.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"575\" http: alt=\"Setting for customer retention\" class=\"wp-image-475301\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Setting-for-customer-retention.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"575\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Setting-for-customer-retention.png.webp\" alt=\"Setting for customer retention\" class=\"wp-image-475301\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"581\" http: alt=\"Lapes customers (high value)\" class=\"wp-image-475302\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Lapes-customers-high-value.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"581\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Lapes-customers-high-value.png.webp\" alt=\"Lapes customers (high value)\" class=\"wp-image-475302\"><\/figure>\n<\/div>\n<p>Like before, Google will pre-populate a suggested value and may also suggest lists. Review these before saving to ensure the data is accurate. The additional value you add to the incremental conversion value will appear in certain columns as conversion value attributed to the campaign using this bidding model.<\/p>\n<p>Bidding to lapsed customers is currently only available in Performance Max campaigns and isn\u2019t yet available across Search. In campaign settings, go to <em>Customer retention<\/em> and select <em>Adjust your bidding to help re-engage lapsed customers.<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"614\" http: alt=\"Customer retention - define lapsed customer list\" class=\"wp-image-475303\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Customer-retention-define-lapsed-customer-list.png.webp 852w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Customer-retention-define-lapsed-customer-list-768x553.png.webp 768w\" data-lazy-sizes=\"(max-width: 852px) 100vw, 852px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Customer-retention-define-lapsed-customer-list.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"614\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Customer-retention-define-lapsed-customer-list.png.webp\" alt=\"Customer retention - define lapsed customer list\" class=\"wp-image-475303\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Customer-retention-define-lapsed-customer-list.png.webp 852w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/Customer-retention-define-lapsed-customer-list-768x553.png.webp 768w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\"><\/figure>\n<\/div>\n<p>We don\u2019t yet have a list defined for lapsed customers in the above account, which is why the message in the yellow box appeared.<\/p>\n<p>Because this bidding is limited to Performance Max, lapsed customers may see ads across Search, Shopping, Display, YouTube, Discover, Gmail, and Maps, depending on the assets used and whether a feed is included.\u00a0<\/p>\n<p>If you\u2019re running a campaign specifically bidding higher to target lapsed customers, make sure your ad copy and messaging are tailored to that audience.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline-bottom\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        See the <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">complete picture<\/span> of your search visibility.\n      <\/div>\n<p id=\"semrush-one-subhead-bottom\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Track, optimize, and win in Google and AI search from one platform.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta-bottom\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" http: alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\"><img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<\/p>\n<h2 id=\"lifecycle-bidding-only-works-if-your-strategy-does\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lifecycle_bidding_only_works_if_your_strategy_does\"><\/span>Lifecycle bidding only works if your strategy does<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lifecycle bidding only works if your inputs are sound. The quality of your customer match lists, how you define value, and how you measure performance determine whether these goals improve results, or just make them look better on paper.<\/p>\n<p>Used correctly, they help prioritize the customers that matter most and re-engage those worth winning back. Used loosely, they can just as easily distort your reporting and mask what\u2019s really driving performance.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google AdsGooglePredictive analyticsSearch engine marketingYouTubeKlaviyoGmailArtificial intelligenceCustomer acquisition costCustomer lifetime valueCustomer retentionTaylor Swift<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+8 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-customer-acquisition-retention-goals-475191\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting distortions. Google has introduced new capabilities within its new customer acquisition goals, including high-value customer bidding and retention targeting. Most Google Ads strategies still treat new customers as inherently more valuable. That assumption breaks down quickly. Not every new&#8230;<\/p>\n","protected":false},"author":1,"featured_media":723620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/How-to-use-Google-Ads-high-value-customer-and-retention-goals-effectively.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-723619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/723619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=723619"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/723619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/723620"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=723619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=723619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=723619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}