{"id":723737,"date":"2026-04-25T00:55:11","date_gmt":"2026-04-24T21:55:11","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-demand-gen-campaigns-hit-by-review-delays\/"},"modified":"2026-04-25T00:55:11","modified_gmt":"2026-04-24T21:55:11","slug":"google-ads-demand-gen-campaigns-hit-by-review-delays","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-demand-gen-campaigns-hit-by-review-delays\/","title":{"rendered":"Google Ads Demand Gen campaigns hit by review delays"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a368e295eae2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a368e295eae2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-demand-gen-campaigns-hit-by-review-delays\/#Advertisers_are_reporting_week_long_delays_for_Demand_Gen_ads_stuck_in_review_a_known_issue_Google_says_it_is_actively_working_to_resolve\" >Advertisers are reporting week long delays for Demand Gen ads stuck in review, a known issue Google says it is actively working to resolve.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-demand-gen-campaigns-hit-by-review-delays\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Advertisers_are_reporting_week_long_delays_for_Demand_Gen_ads_stuck_in_review_a_known_issue_Google_says_it_is_actively_working_to_resolve\"><\/span>Advertisers are reporting week long delays for Demand Gen ads stuck in review, a known issue Google says it is actively working to resolve.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Some advertisers say ad reviews are taking more than seven days \u2014 far beyond normal timelines.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. Matthew Skelton, a senior PPC specialist, has flagged a pattern many advertisers are now recognizing: Demand Gen campaigns stuck in \u201cin review\u201d status for days at a time. The delays are showing up across multiple accounts and industries, with no obvious policy violations or warnings to explain the holdup. <\/p>\n<p>Notably, the issue doesn\u2019t appear to be affecting other campaign types. Search and Performance Max campaigns are still moving through review as expected, pointing to a problem specific to Demand Gen.<\/p>\n<p><strong>Why we care<\/strong>. For advertisers using Demand Gen to test creatives and drive upper-funnel performance, speed is part of the strategy. Long review times slow down iteration, delay launches, and make it harder to respond to seasonal or time-sensitive opportunities. <\/p>\n<p>A week-long delay can throw off pacing and reduce the effectiveness of campaigns that depend on rapid optimization.<\/p>\n<p><strong>The response<\/strong>. Ginny Marvin, Google Ads Liaison, has acknowledged the issue, confirming that some Demand Gen image ads are taking longer than expected to complete review. According to Marvin, Google\u2019s teams are actively working on a fix, though no timeline has been shared.<\/p>\n<p><strong>Bottom line<\/strong>. If your Demand Gen ads are stuck in review, it\u2019s likely not just you \u2014 and for now, it\u2019s a known issue on Google\u2019s side rather than something advertisers can directly fix.<\/p>\n<p><strong>First seen. <\/strong>This update was spotted by Matthew Skelton who shared his experience on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7452626376798396416\/?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7452626376798396416%2C7452741510174814208%29&amp;replyUrn=urn%3Ali%3Acomment%3A%28activity%3A7452626376798396416%2C7453186562017722369%29&amp;dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287452741510174814208%2Curn%3Ali%3Aactivity%3A7452626376798396416%29&amp;dashReplyUrn=urn%3Ali%3Afsd_comment%3A%287453186562017722369%2Curn%3Ali%3Aactivity%3A7452626376798396416%29\">LinkedIn<\/a>. <\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google AdsMatthew SkeltonGoogleGinny MarvinOnline advertisingLinkedInAdvertising campaignDemand generation<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+3 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-demand-gen-campaigns-hit-by-review-delays-475571\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers are reporting week long delays for Demand Gen ads stuck in review, a known issue Google says it is actively working to resolve. Some advertisers say ad reviews are taking more than seven days \u2014 far beyond normal timelines. What\u2019s happening. Matthew Skelton, a senior PPC specialist, has flagged a pattern many advertisers are&#8230;<\/p>\n","protected":false},"author":1,"featured_media":723738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Google-Local-Services-Ads-vs.-Search-Ads-Which-drives-better-local-leads.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-723737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/723737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=723737"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/723737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/723738"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=723737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=723737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=723737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}