{"id":724232,"date":"2026-04-27T20:35:11","date_gmt":"2026-04-27T17:35:11","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/adthena-launches-google-ads-to-chatgpt-conversion-tool\/"},"modified":"2026-04-27T20:35:11","modified_gmt":"2026-04-27T17:35:11","slug":"adthena-launches-google-ads-to-chatgpt-conversion-tool","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/adthena-launches-google-ads-to-chatgpt-conversion-tool\/","title":{"rendered":"Adthena launches Google Ads-to-ChatGPT conversion tool"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a233a1b8eadd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a233a1b8eadd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/adthena-launches-google-ads-to-chatgpt-conversion-tool\/#Adthenas_new_tool_lets_advertisers_repurpose_existing_search_campaigns_for_ChatGPT_making_it_easier_to_shift_budgets_and_campaign_set-up\" >Adthena&#8217;s new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets  and campaign set-up.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/adthena-launches-google-ads-to-chatgpt-conversion-tool\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Adthenas_new_tool_lets_advertisers_repurpose_existing_search_campaigns_for_ChatGPT_making_it_easier_to_shift_budgets_and_campaign_set-up\"><\/span>Adthena&#8217;s new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets  and campaign set-up.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>As ad dollars begin shifting toward ChatGPT, ad tech firms have started working to make that transition as seamless as possible.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. Adthena launched a new tool, AdBridge, designed to convert existing Google Ads campaigns into formats ready for ChatGPT advertising. The pitch is simple: don\u2019t rebuild from scratch \u2014 repurpose what already works.<\/p>\n<p>The tool analyzes advertisers\u2019 search campaigns to generate keyword lists, negative keywords, and competitive insights that can be directly applied to ChatGPT campaigns. It also surfaces which brands are showing up in specific auctions, how often they appear, and which prompts are triggering those placements \u2014 giving marketers more than just a copy-paste approach.<\/p>\n<p><strong>Why we care. <\/strong>Adthena\u2019s Adbridge makes it much easier to shift budget from Google Ads into ChatGPT without rebuilding campaigns from scratch. By repurposing existing keywords, learnings, and competitive insights, brands can test and scale ChatGPT ads faster with less risk. As the platform opens up and inventory grows, tools like this lower the barrier to entry and could accelerate how quickly ChatGPT becomes a serious performance channel.<\/p>\n<p>As Adthena CMO Ashley Fletcher put it, the goal is to get campaigns \u201cready so they can go straight in,\u201d mirroring the CSV-based workflows advertisers already use across major platforms.<\/p>\n<p><strong>Early testing<\/strong>. The company already held multiple sessions with large enterprise brands testing the tool, signaling early demand from advertisers looking to scale activity in ChatGPT\u2019s still-limited ad ecosystem.<\/p>\n<p><strong>Between the lines<\/strong>. This isn\u2019t just about convenience \u2014 it\u2019s about momentum. Advertisers experimenting with ChatGPT ads have faced constraints like low inventory and limited scale. By making it easier to deploy campaigns quickly, Adthena is positioning itself to accelerate adoption as those constraints ease.<\/p>\n<p><strong>Zoom in<\/strong>. AdBridge is part of a broader push from Adthena, including Arlo, an AI assistant that allows advertisers to query performance data and compare results between ChatGPT and search campaigns. Together, they point to a future where managing AI-driven ad channels looks increasingly similar to existing search workflows.<\/p>\n<p><strong>The backdrop<\/strong>. OpenAI has been rapidly evolving its ads offering \u2014 quietly rolling out an ads manager, lowering minimum spend thresholds, and introducing more flexible pricing models. Partnerships with firms like Criteo and Smartly signal a growing ecosystem.<\/p>\n<p><strong>Bottom line<\/strong>. If ChatGPT ads are going to compete for search budgets, the winners may be the tools that make switching feel effortless \u2014 and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/digiday.com\/marketing\/advertisers-are-flying-blind-on-chatgpt-ads-adthena-wants-to-change-that\/\">Adthena wants to be first in line.<\/a><\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Adthena LtdChatGPTGoogle AdsOpenAIOnline advertisingAshley FletcherComma-separated valuesCriteoGenerative AI<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+4 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/adthena-launches-google-ads-to-chatgpt-conversion-tool-475672\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adthena&#8217;s new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up. As ad dollars begin shifting toward ChatGPT, ad tech firms have started working to make that transition as seamless as possible. What\u2019s happening. Adthena launched a new tool, AdBridge, designed to convert existing Google Ads&#8230;<\/p>\n","protected":false},"author":1,"featured_media":724233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/01\/Why-OpenAI-paused-ChatGPT-ads-to-fight-Googles-Gemini.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-724232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/724232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=724232"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/724232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/724233"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=724232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=724232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=724232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}