{"id":725922,"date":"2026-05-07T00:30:58","date_gmt":"2026-05-06T21:30:58","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/the-real-strategy-behind-negative-keywords-in-2026\/"},"modified":"2026-05-07T00:30:58","modified_gmt":"2026-05-06T21:30:58","slug":"the-real-strategy-behind-negative-keywords-in-2026","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-real-strategy-behind-negative-keywords-in-2026\/","title":{"rendered":"The real strategy behind negative keywords in 2026"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a420e86167b6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a420e86167b6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-real-strategy-behind-negative-keywords-in-2026\/#From_match_types_to_automation_learn_how_to_make_smarter_exclusion_decisions_that_align_with_account_goals\" >From match types to automation, learn how to make smarter exclusion decisions that align with account goals.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/the-real-strategy-behind-negative-keywords-in-2026\/#How_negative_keywords_shape_campaign_performance\" >How negative keywords shape campaign performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/the-real-strategy-behind-negative-keywords-in-2026\/#1_How_aggressive_should_you_be_with_negatives\" >1. How aggressive should you be with negatives?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/the-real-strategy-behind-negative-keywords-in-2026\/#2_How_to_use_match_types_for_negative_keywords\" >2. How to use match types for negative keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/the-real-strategy-behind-negative-keywords-in-2026\/#3_When_should_you_add_negative_keywords\" >3. When should you add negative keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/the-real-strategy-behind-negative-keywords-in-2026\/#4_What_time_frame_should_guide_your_decisions\" >4. What time frame should guide your decisions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/the-real-strategy-behind-negative-keywords-in-2026\/#5_How_much_should_you_sculpt_your_campaigns\" >5. How much should you sculpt your campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/the-real-strategy-behind-negative-keywords-in-2026\/#6_How_should_you_manage_negatives_in_practice\" >6. How should you manage negatives in practice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/the-real-strategy-behind-negative-keywords-in-2026\/#A_few_golden_rules_that_hold_up_in_any_era\" >A few golden rules that hold up in any era<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/the-real-strategy-behind-negative-keywords-in-2026\/#What_your_negative_keyword_decisions_are_really_doing\" >What your negative keyword decisions are really doing<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/the-real-strategy-behind-negative-keywords-in-2026\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"From_match_types_to_automation_learn_how_to_make_smarter_exclusion_decisions_that_align_with_account_goals\"><\/span>From match types to automation, learn how to make smarter exclusion decisions that align with account goals.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Negative keywords aren\u2019t a checklist anymore. In 2026, they\u2019re a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of strategic decisions \u2014 and how you make them shapes how the algorithm interprets your account.<\/p>\n<p>If you\u2019re still treating negatives like maintenance, you\u2019re missing the point. Every exclusion is a signal: who you want to reach, what you\u2019re willing to pay for, and how your campaigns should perform.<\/p>\n<p>Here are six decisions that define modern negative keyword strategy \u2014 and why they matter more than ever.<\/p>\n<h2 id=\"how-negative-keywords-shape-campaign-performance\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_negative_keywords_shape_campaign_performance\"><\/span>How negative keywords shape campaign performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Negative keywords are how you sculpt a campaign so the right ad shows up for the right person. The user\u2019s query should match the ad. The ad should match the landing page. That alignment is what creates a good experience for the person on the other side of the screen (a.k.a., your ideal client).<\/p>\n<p>When that alignment breaks down, you waste budget. You also drag down click-through rate (CTR) and Quality Score, and push CPCs up. All of this is what ultimately makes the algorithm work against you in an ads account.<\/p>\n<p>But many of us were never really taught how negatives fit into an overall account strategy. We were taught how to add them. There\u2019s a big difference.<\/p>\n<p>Now let\u2019s get into the six strategic choices.<\/p>\n<h2 id=\"how-aggressive-should-you-be-with-negatives\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_How_aggressive_should_you_be_with_negatives\"><\/span>1. How aggressive should you be with negatives?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the first decision an account manager needs to make, and most people skip it.<\/p>\n<p>Are you scraping the bottom of the barrel every week, pulling out every search term that didn\u2019t convert? Are you letting things slide so you can keep mining new keyword opportunities? Or are you somewhere in the middle, adding negatives mostly to show that you\u2019re doing something?<\/p>\n<p>There\u2019s no universal right answer. But you do need to pick a level of aggression and back it up based on the account\u2019s performance and goals.<\/p>\n<p>A growth-focused account probably shouldn\u2019t be aggressive. An efficiency-focused account probably should. A small-budget account that can\u2019t afford to learn slowly often needs to be more aggressive than an enterprise account that can.<\/p>\n<p>Pick the level. Defend the level when you\u2019re working in the account and talking to your team. Then the rest of your choices become easier.<\/p>\n<h2 id=\"how-to-use-match-types-for-negative-keywords\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_How_to_use_match_types_for_negative_keywords\"><\/span>2. How to use match types for negative keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Negatives don\u2019t match the same way regular keywords do \u2014 broad, phrase, and exact \u2014 but most advertisers default to one match type without thinking about why.<\/p>\n<p>Here\u2019s how I think about it:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Negative exact match:<\/strong> Use this for strict removal. A specific long-tail variation that\u2019s wasting budget, but you don\u2019t want to nuke similar queries.<\/li>\n<li><strong>Negative phrase match:<\/strong> Use this for groups of related queries you want gone. Competitor names, certain question phrases, and intent modifiers like \u201ctutorial\u201d or \u201creview.\u201d<\/li>\n<li><strong>Negative broad match:<\/strong> Use this for words you want eliminated entirely \u2014 words like \u201ccheap,\u201d \u201cdangerous,\u201d or \u201cfree,\u201d that signal a misaligned audience no matter how the rest of the query is constructed.<\/li>\n<\/ul>\n<p>This isn\u2019t an either\/or decision. A real negative keyword strategy uses all three match types intentionally, in different places, and for different reasons.<\/p>\n<h2 id=\"when-should-you-add-negative-keywords\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_When_should_you_add_negative_keywords\"><\/span>3. When should you add negative keywords?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019ve seen everything here. Some account managers add negatives on a strict weekly cadence, even when the data doesn\u2019t call for it. Some only touch them when something stops converting. Some only review when a quarterly check-in forces them to. And some add them just to look busy on a status report.<\/p>\n<p>My recommendation: don\u2019t add a negative just because a keyword didn\u2019t convert, especially when you\u2019re trying to scale. You never know if it would\u2019ve converted with a little more volume. Be careful, and tie the trigger back to your account\u2019s goals.<\/p>\n<ul class=\"wp-block-list\">\n<li>For accounts in growth mode, the trigger might be: \u201cThis query has cost more than 3x my target CPA with zero conversions over 90 days.\u201d<\/li>\n<li>For accounts focused on efficiency, the trigger might be: \u201cThis query cost more than $X without converting, period.\u201d<\/li>\n<\/ul>\n<p>Both are valid. They just align to different goals in different accounts.<\/p>\n<h2 id=\"what-time-frame-should-guide-your-decisions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_What_time_frame_should_guide_your_decisions\"><\/span>4. What time frame should guide your decisions?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How far back are you looking when you make the call to add something as a negative?<\/p>\n<p>A 30-day window is aggressive. You\u2019re cutting things off before they\u2019ve had a real chance to convert. That\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ropriate for short-cycle ecommerce, fast-moving promotions, or tightly capped budgets. But this might not work for all accounts.<\/p>\n<p>A 90-day window is balanced. Long enough for sales cycles to play out, short enough to actually act on. This is the default I recommend for most paid search accounts.<\/p>\n<p>A 365-day window is conservative. You\u2019re giving every query maximum runway. Appropriate for high-consideration B2B or anything with a long buying cycle.<\/p>\n<p>Longer time frames give individual queries more chances to succeed. Shorter time frames protect your budget faster. Pick the time frame that matches the aggressiveness level you set in your top choice, and don\u2019t make these decisions in isolation from each other.<\/p>\n<h2 id=\"how-much-should-you-sculpt-your-campaigns\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_How_much_should_you_sculpt_your_campaigns\"><\/span>5. How much should you sculpt your campaigns?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is where the role of AI really starts to matter when it comes to negative keywords.<\/p>\n<ul class=\"wp-block-list\">\n<li>How much control do you want over your account?<\/li>\n<li>And maybe more importantly: how much do you trust the machine?<\/li>\n<\/ul>\n<p>Some advertisers embed competitor keywords as negatives in non-brand campaigns just to keep the targeting clean. Some account managers let those queries through because they\u2019re converting, even if they technically \u201cshouldn\u2019t.\u201d Some refuse to add negatives at the campaign level at all, because they trust the algorithm to figure out what should match where.<\/p>\n<p>Consider that the machine and the algorithms have more information than we do. The platforms know what was searched before the query and more about user behavior. They know what was searched after. They know what session context the user is in. They can match queries to keywords in ways we can\u2019t replicate manually.<\/p>\n<p>But sculpting accounts is still how we communicate intent to that machine. If you don\u2019t sculpt, the bidding algorithm doesn\u2019t know what you actually want, and it just optimizes against the goals you handed it, which isn\u2019t always the same thing as the outcomes you actually care about.<\/p>\n<p>I lean toward more sculpting in 2026, not less. The algorithm has gotten better and will continue to improve, but so have the ways it can spend your budget on the wrong queries.<\/p>\n<h2 id=\"how-should-you-manage-negatives-in-practice\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_How_should_you_manage_negatives_in_practice\"><\/span>6. How should you manage negatives in practice?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the choice that didn\u2019t exist five years ago.<\/p>\n<p>In 2026, you have options that previous generations of account managers never had:<\/p>\n<ul class=\"wp-block-list\">\n<li>A fully manual review with a spreadsheet and a search term report.<\/li>\n<li>Google Ads\u2019 built-in negative keyword suggestions.<\/li>\n<li>A third-party tool that surfaces negatives semantically.<\/li>\n<li>Pasting your search term report into a chat and letting AI flag candidates for you.<\/li>\n<li>Delegating the entire task to a tool that adds negatives on autopilot, with no human in the loop.<\/li>\n<\/ul>\n<p>The question isn\u2019t which one is best. The question is: how comfortable are you removing yourself from the loop? At what level do you want AI to handle this task?<\/p>\n<p>For some accounts that are highly templated, low-stakes, and high-volume, maybe fully delegated AI negative keyword management is fine. For most accounts, I\u2019d recommend a hybrid: AI surfaces candidates, and you approve them. The middle ground gives you speed without sacrificing oversight.<\/p>\n<p>But the most important part is to make this decision intentionally, not by default, and to be able to defend the choice to key stakeholders. If you\u2019re still doing all your negatives by hand in 2026, that should be a deliberate choice, not just \u201chow I\u2019ve always done it.\u201d<\/p>\n<h2 id=\"a-few-golden-rules-that-hold-up-in-any-era\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_few_golden_rules_that_hold_up_in_any_era\"><\/span>A few golden rules that hold up in any era<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No matter which choices you make above, a handful of things still hold true:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Pull the search terms report regularly.<\/strong> The data won\u2019t tell you what to decide, but it will tell you what to decide about. Make sure you look at the reports regularly, and remember no decision is still a decision.<\/li>\n<li><strong>Keep your negatives updated as your campaigns evolve.<\/strong> The negatives that made sense for last quarter\u2019s strategy may be the wrong ones now.<\/li>\n<li><strong>Start with a few negatives and build from there.<\/strong> Being too negative too soon is genuinely harmful when an account is in a growth phase.<\/li>\n<li><strong>Humans don\u2019t search in straight lines.<\/strong> The query that looks irrelevant to your offer might be the final step before a conversion. Ad platforms try to teach us this in their documentation and training and reiterate that intent is messy, nonlinear, and often unpredictable. But as PPC practitioners, we still find ourselves resisting the idea that the system can make these judgment calls on our behalf.<\/li>\n<\/ul>\n<p>Paul DeMott, owner of Helium, sees this most clearly in high-spend accounts:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cMost negative keyword lists are too exhaustive and haven\u2019t been revisited in years\u2026 aggressive negative lists often hurt more than they help. You\u2019re constraining the algorithm\u2019s exploration on the exact accounts where it has the signal to make smart calls.\u201d<\/li>\n<\/ul>\n<p>The risk today isn\u2019t under-negating. It\u2019s over-sculpting based on outdated assumptions.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/brunelledigital\/\">Jordan Brunelle<\/a>, owner of Good Growth Marketing, points to a related issue: shutting down queries too quickly because they don\u2019t match the product or service literally.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cA lot of account managers are quick to negate keywords that don\u2019t perfectly match their product\/service\u2026 we must get into the head of the searcher and consider what their ultimate need is.\u201d<\/li>\n<\/ul>\n<p>Intent isn\u2019t always obvious at the query level. It often becomes clear only at the conversion level.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/breannebartlett\/\">Breanne Bartlett<\/a>, a paid search consultant, frames it simply:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cMost account managers still treat \u2018vague\u2019 queries as bad and overuse negatives to control them\u2026 the mistake isn\u2019t allowing these queries, it\u2019s blocking them before you\u2019ve seen how they actually convert.\u201d<\/li>\n<\/ul>\n<p>Top accounts aren\u2019t restrictive. They\u2019re responsive. They remove proven irrelevance, not theoretical inefficiency.<\/p>\n<p>That tension between control and trust is showing up everywhere. As platforms introduce features like previewing the impact of negative keywords before applying them \u2014 something Menachem Ani, founder of a Google Premier Partner agency JXT, recently highlighted \u2014 the direction is clear: more data-driven decisions, less reactive cleanup.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"546\" height=\"517\" http: alt=\"Image 83\" class=\"wp-image-476564\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/image-83.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"546\" height=\"517\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/image-83.png.webp\" alt=\"Image 83\" class=\"wp-image-476564\"><\/figure>\n<\/div>\n<p>At the same time, the core principle hasn\u2019t changed. As <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/borisbeceric\/\">Boris Beceric<\/a>, a Google Ads consultant, reminded practitioners, efficiency starts with exclusion:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cMost small budgets don\u2019t fail because the offer is bad. They fail because the ads get shown for the wrong searches.\u201d<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"513\" http: alt=\"Image 84\" class=\"wp-image-476565\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/image-84.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"513\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/image-84.png.webp\" alt=\"Image 84\" class=\"wp-image-476565\"><\/figure>\n<\/div>\n<p>Beceric\u2019s post on LinkedIn reframes negatives as a proactive efficiency tool, not just a cleanup task, and underscores that deciding what not to target is just as strategic as deciding what to include.<\/p>\n<p>Together, these perspectives capture the evolution of negative keyword strategy: from maintenance to signal-shaping, from exclusion to intent communication. The smartest account managers aren\u2019t just adding negatives \u2014 they\u2019re auditing, previewing, and sculpting them with purpose and a larger goal in mind.<\/p>\n<h2 id=\"what-your-negative-keyword-decisions-are-really-doing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_your_negative_keyword_decisions_are_really_doing\"><\/span>What your negative keyword decisions are really doing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Negative keywords have always been part of paid search. What\u2019s changed in 2026 is how much depends on how you guide \u2014 or defer to \u2014 the machine.<\/p>\n<p>The real risk is making decisions about negative keywords on autopilot. Stale lists, over-sculpting, and unexamined habits quietly shape how the algorithm interprets your intent.<\/p>\n<p>Every choice ties back to one question: <strong>what are the goals of this ad account?<\/strong><\/p>\n<p>A growth-focused account makes different choices than an efficiency-focused one. A small-budget account behaves differently from an enterprise one. A B2B account isn\u2019t the same as high-velocity ecommerce. Even the \u201cright\u201d level of control shifts as Smart Bidding gains more signal.<\/p>\n<p>Negative keywords aren\u2019t a checklist in 2026. They\u2019re a series of decisions that compound over time \u2014 and the account managers who make them intentionally, with fresh data, and clear goals, are the ones who deliver better results and can explain why.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Negative keywordMenachem AniGoogle AdsPay-per-clickSearch engine marketingGoogleLinkedInConversion rate optimizationMarketing strategyQuality Score<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+5 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/negative-keywords-strategy-476563\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From match types to automation, learn how to make smarter exclusion decisions that align with account goals. Negative keywords aren\u2019t a checklist anymore. In 2026, they\u2019re a series of strategic decisions \u2014 and how you make them shapes how the algorithm interprets your account. If you\u2019re still treating negatives like maintenance, you\u2019re missing the point&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-725922","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/725922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=725922"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/725922\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=725922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=725922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=725922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}