{"id":726110,"date":"2026-05-07T23:45:14","date_gmt":"2026-05-07T20:45:14","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/microsoft-ads-expands-custom-columns-to-include-all-conversion-metrics\/"},"modified":"2026-05-07T23:45:14","modified_gmt":"2026-05-07T20:45:14","slug":"microsoft-ads-expands-custom-columns-to-include-all-conversion-metrics","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-ads-expands-custom-columns-to-include-all-conversion-metrics\/","title":{"rendered":"Microsoft Ads expands custom columns to include all conversion metrics"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a240a0e7b790\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a240a0e7b790\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-ads-expands-custom-columns-to-include-all-conversion-metrics\/#Advertisers_can_now_create_more_tailored_metrics_using_full_conversion_data_aligning_reporting_with_business_goals\" >Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-ads-expands-custom-columns-to-include-all-conversion-metrics\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Advertisers_can_now_create_more_tailored_metrics_using_full_conversion_data_aligning_reporting_with_business_goals\"><\/span>Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Microsoft Advertising is giving advertisers more flexibility in reporting, with custom columns now supporting all conversion metrics \u2014 a move aimed at deeper, more tailored campaign analysis.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. According to Microsoft\u2019s product liaison Navah Hopkins, advertisers can now build custom metrics using the full range of conversion data available in the platform.<\/p>\n<p>This includes both all conversions and primary conversions, allowing marketers to align reporting more closely with their specific goals.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1196\" height=\"1058\" http: alt=\"Microsoft Custom Columns\" class=\"wp-image-476846\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Microsoft-custom-columns.jpeg.webp 1196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Microsoft-custom-columns-768x679.jpeg.webp 768w\" data-lazy-sizes=\"(max-width: 1196px) 100vw, 1196px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Microsoft-custom-columns.jpeg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1196\" height=\"1058\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Microsoft-custom-columns.jpeg.webp\" alt=\"Microsoft Custom Columns\" class=\"wp-image-476846\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Microsoft-custom-columns.jpeg.webp 1196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Microsoft-custom-columns-768x679.jpeg.webp 768w\" sizes=\"(max-width: 1196px) 100vw, 1196px\"><\/figure>\n<p><strong>Why we care<\/strong>. Standard reporting often doesn\u2019t reflect how businesses actually measure success. By expanding custom columns, Microsoft is enabling advertisers to create metrics that better reflect their own performance definitions \u2014 whether that\u2019s based on lead quality, revenue or blended conversion actions.<\/p>\n<p>This is especially useful for advertisers managing multiple conversion types or complex funnels.<\/p>\n<p><strong>More control over performance metrics<\/strong>. Advertisers can now create custom columns using ratios and combinations of metrics that matter most to them \u2014 such as cost per qualified lead, blended CPA or conversion rate based on primary goals.<\/p>\n<p>Revenue and ROAS calculations will also reflect the values set at the conversion goal level, giving more accurate insights tied to business outcomes.<\/p>\n<p><strong>Between the lines<\/strong>. This update signals a shift toward more flexible, advertiser-defined measurement \u2014 rather than relying solely on platform-standard metrics.<\/p>\n<p>It also reflects ongoing demand for better reporting customisation as campaigns become more automated and complex.<\/p>\n<p><strong>What to watch:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>How advertisers use custom metrics to guide optimisation decisions<\/li>\n<li>Whether this leads to more consistent reporting across teams and stakeholders<\/li>\n<li>If similar flexibility expands across other areas of the platform<\/li>\n<\/ul>\n<p><strong>Bottom line<\/strong>.  <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7458131053925490689\/\">Microsoft is giving advertisers more control over how they measure success<\/a> \u2014 turning custom columns into a more powerful tool for campaign analysis.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">MicrosoftData analysisMicrosoft AdvertisingOnline advertisingPerformance-based advertisingNavah Hopkins<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+1 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/microsoft-ads-expands-custom-columns-to-include-all-conversion-metrics-476845\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals. Microsoft Advertising is giving advertisers more flexibility in reporting, with custom columns now supporting all conversion metrics \u2014 a move aimed at deeper, more tailored campaign analysis. What\u2019s happening. According to Microsoft\u2019s product liaison Navah Hopkins, advertisers can now&#8230;<\/p>\n","protected":false},"author":1,"featured_media":726111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2019\/07\/Microsoft_Ads_1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-726110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/726110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=726110"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/726110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/726111"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=726110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=726110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=726110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}