{"id":728620,"date":"2026-05-21T01:55:16","date_gmt":"2026-05-20T22:55:16","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-tests-new-conversational-ad-formats-in-ai-mode-and-search\/"},"modified":"2026-05-21T01:55:16","modified_gmt":"2026-05-20T22:55:16","slug":"google-tests-new-conversational-ad-formats-in-ai-mode-and-search","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-tests-new-conversational-ad-formats-in-ai-mode-and-search\/","title":{"rendered":"Google tests new conversational ad formats in AI Mode and Search"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3b4a1f3f80f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3b4a1f3f80f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tests-new-conversational-ad-formats-in-ai-mode-and-search\/#Google_is_rolling_out_Gemini-powered_conversational_ad_formats_across_AI_Mode_and_Search_as_it_looks_to_make_ads_more_contextual\" >Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more contextual,<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tests-new-conversational-ad-formats-in-ai-mode-and-search\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_rolling_out_Gemini-powered_conversational_ad_formats_across_AI_Mode_and_Search_as_it_looks_to_make_ads_more_contextual\"><\/span>Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more contextual, <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational, contextual and helpful as unveiled today at\u00a0Google Marketing Live 2026.<\/p>\n<p><strong>Driving the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>.<\/strong> The company announced several new ad experiences for AI-powered Search, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads and Business Agent for Leads. The updates are part of Google\u2019s broader push to integrate Gemini deeper into Search and advertising experiences.<\/p>\n<p><strong>Conversational Discovery ads<\/strong> are designed to answer a person\u2019s specific question directly inside AI Mode. For example, someone searching for ways to make their home smell like a spa could see tailored creative generated with Gemini that highlights relevant product features.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"882\" http: alt=\"Conversational Discover Social\" class=\"wp-image-478139\" style=\"width:696px;height:auto\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Conversational-Discover_social.gif\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"882\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Conversational-Discover_social.gif\" alt=\"Conversational Discover Social\" class=\"wp-image-478139\" style=\"width:696px;height:auto\"><\/figure>\n<p><strong>How it works.<\/strong> Google\u2019s Gemini models analyze the intent behind a user\u2019s query and dynamically generate ad creative tailored to that specific conversation. The ads also include an independent AI explainer that evaluates and summarizes product or service information alongside the advertiser\u2019s messaging.<\/p>\n<p><strong>Highlighted Answers<\/strong> will allow highly relevant ads to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear directly within AI-generated recommendation lists.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"661\" http: alt=\"Highlighted Answers For Social\" class=\"wp-image-478141\" style=\"aspect-ratio:0.7261807730256102;width:684px;height:auto\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Highlighted-Answers_for-social.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"661\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Highlighted-Answers_for-social.gif\" alt=\"Highlighted Answers For Social\" class=\"wp-image-478141\" style=\"aspect-ratio:0.7261807730256102;width:684px;height:auto\"><\/figure>\n<p>Google is also launching <strong>AI-powered Shopping ads<\/strong> for high-consideration purchases like TVs and appliances. Gemini will generate custom explainers highlighting why a product may fit a shopper\u2019s needs.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" http: alt=\"AI Powered Shopping Ads\" class=\"wp-image-478143\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/AI-powered-Shopping-ads.gif 1080w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/AI-powered-Shopping-ads-768x1365.gif 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/AI-powered-Shopping-ads-864x1536.gif 864w\" data-lazy-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/AI-powered-Shopping-ads.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/AI-powered-Shopping-ads.gif\" alt=\"AI Powered Shopping Ads\" class=\"wp-image-478143\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/AI-powered-Shopping-ads.gif 1080w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/AI-powered-Shopping-ads-768x1365.gif 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/AI-powered-Shopping-ads-864x1536.gif 864w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n<p><strong>Business Agent for Leads<\/strong> introduces an AI-powered chat experience directly within lead generation ads. Instead of filling out static forms, users can interact with a Gemini-powered brand agent trained on an advertiser\u2019s website.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1005\" height=\"2048\" http: alt=\"Business Agent For Leads Scaled\" class=\"wp-image-478145\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Business-Agent-for-Leads-scaled.gif 1005w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Business-Agent-for-Leads-768x1564.gif 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Business-Agent-for-Leads-754x1536.gif 754w\" data-lazy-sizes=\"(max-width: 1005px) 100vw, 1005px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Business-Agent-for-Leads-scaled.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"1005\" height=\"2048\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Business-Agent-for-Leads-scaled.gif\" alt=\"Business Agent For Leads Scaled\" class=\"wp-image-478145\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Business-Agent-for-Leads-scaled.gif 1005w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Business-Agent-for-Leads-768x1564.gif 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Business-Agent-for-Leads-754x1536.gif 754w\" sizes=\"auto, (max-width: 1005px) 100vw, 1005px\"><\/figure>\n<p>Google is also expanding its <strong>Direct Offers pilot<\/strong> with:<\/p>\n<ul class=\"wp-block-list\">\n<li>Promotion bundling<\/li>\n<li>Native checkout for UCP merchants<\/li>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">Travel<\/a> deal integrations<\/li>\n<li>AI-generated offer recommendations<\/li>\n<\/ul>\n<figure class=\"wp-block-video\"><video height=\"2200\" style=\"aspect-ratio: 1080 \/ 2200;\" width=\"1080\" controls src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Direct-Offers-1.mp4\"><\/video><\/figure>\n<p>The updates will roll into AI Mode responses to help shoppers discover deals more naturally.<\/p>\n<p><strong>Why we care.<\/strong> Google is fundamentally changing how ads appear in AI-powered Search experiences.<\/p>\n<p>Instead of relying on static creative and keyword matching alone, advertisers will increasingly need to optimize for conversational discovery, AI-generated explainers and intent-rich interactions.<\/p>\n<p>The announcement also signals that AI Mode is becoming a larger monetization surface for Google. Advertisers that adapt early to conversational ad formats and AI-assisted shopping experiences may gain a competitive advantage as Search behavior evolves.<\/p>\n<p><strong>What to watch.<\/strong> Advertisers should closely monitor how AI-generated explainers and conversational ad placements affect click-through rates, conversion behavior and attribution. The rollout could also signal broader changes in how Search inventory is monetized as AI Mode usage continues growing.<\/p>\n<p><strong>Availability.<\/strong> Conversational Discovery ads and Highlighted Answers are currently being tested in the U.S. on mobile and desktop. AI-powered Shopping ads are expected to roll out later this year in the U.S. Business Agent for Leads is launching in open beta for U.S. advertisers.<\/p>\n<p><strong>Dig deeper.\u00a0<\/strong>More Google Marketing Live 2026 news from today:<\/p>\n<ul class=\"wp-block-list\">\n<li>Google launches AI Performance Insights and Conversational Attributes in Merchant Center<\/li>\n<li>Google expands Direct Offers with AI-generated bundles, native checkout and travel deals<\/li>\n<li>Google brings Meridian marketing mix modeling into Analytics 360<\/li>\n<li>Google expands Demand Gen with <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> creator tools<\/li>\n<li>Google upgrades Asset Studio with Gemini-powered creative generation and video tools<\/li>\n<li>Google expands Universal Commerce Protocol and launches new agentic shopping tools<\/li>\n<li>Google launches Ask Advisor across Ads, Analytics and Merchant Center<\/li>\n<\/ul>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">GoogleGoogle AI ModeGeminiArtificial intelligenceOnline advertisingDemand generationYouTubeGenerative AIGoogle AnalyticsGoogle Merchant CenterLarge language modelSearch engine marketingSearch engine optimization<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+8 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-tests-new-conversational-ad-formats-in-ai-mode-and-search-478115\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more contextual, Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational, contextual and helpful as unveiled today at\u00a0Google Marketing Live 2026. Driving the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":728621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/ChatGPT-Image-May-20-2026-01_49_10-AM.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-728620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/728620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=728620"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/728620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/728621"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=728620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=728620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=728620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}