{"id":728642,"date":"2026-05-21T04:30:26","date_gmt":"2026-05-21T01:30:26","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-expands-universal-commerce-protocol-and-launches-new-agentic-shopping-tools\/"},"modified":"2026-05-21T04:30:26","modified_gmt":"2026-05-21T01:30:26","slug":"google-expands-universal-commerce-protocol-and-launches-new-agentic-shopping-tools","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-expands-universal-commerce-protocol-and-launches-new-agentic-shopping-tools\/","title":{"rendered":"Google expands Universal Commerce Protocol and launches new agentic shopping tools"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e92f367f8b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e92f367f8b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-expands-universal-commerce-protocol-and-launches-new-agentic-shopping-tools\/#Google_is_expanding_its_UCP_with_AI-powered_checkout_shopping_and_payments_features_designed_to_support_the_next_phase_of_conversational_commerce\" >Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-expands-universal-commerce-protocol-and-launches-new-agentic-shopping-tools\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_expanding_its_UCP_with_AI-powered_checkout_shopping_and_payments_features_designed_to_support_the_next_phase_of_conversational_commerce\"><\/span>Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is expanding its Universal Commerce Protocol (UCP) initiative with new checkout features, AI shopping integrations and support for additional industries as announced today at\u00a0Google Marketing Live 2026.<\/p>\n<p><strong>Driving the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>.<\/strong> The company announced several new UCP-powered commerce capabilities designed to support what it calls the \u201cagentic commerce era.\u201d<\/p>\n<p>A key update is the expansion of Universal Cart, which allows shoppers to save products across retailers and complete purchases using Google Pay or retailer checkout experiences.<\/p>\n<p>Google says the experience will soon support brands including Nike, Sephora, Target, Walmart, Wayfair and Shopify merchants such as Fenty and Steve Madden.<\/p>\n<p>The company is also integrating UCP into:<\/p>\n<ul class=\"wp-block-list\">\n<li>Direct Offers<\/li>\n<li>Demand Gen campaigns<\/li>\n<li>AI Mode shopping experiences<\/li>\n<li>Shopping ads on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1152\" height=\"2048\" http: alt=\"UCP X Shopping Ads On YouTube Scaled\" class=\"wp-image-478132\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/UCP-x-Shopping-ads-on-YouTube-scaled.gif\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1152\" height=\"2048\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/UCP-x-Shopping-ads-on-YouTube-scaled.gif\" alt=\"UCP X Shopping Ads On YouTube Scaled\" class=\"wp-image-478132\"><\/figure>\n<p>Google additionally announced buy-now-pay-later integrations with Affirm and Klarna directly inside Google Pay.<\/p>\n<p><strong>How it works.<\/strong> Universal Commerce Protocol (UCP) allows retailers to connect product catalogs, checkout and payment experiences across Google surfaces including Search, AI Mode and Gemini. Users can add products to a shared Universal Cart and complete purchases either through Google Pay or directly on the retailer\u2019s website.<\/p>\n<p>The company is also expanding UCP into additional verticals including hotel booking and food delivery.<\/p>\n<p>Future experiences will allow users to book hotels directly from AI Mode or order food from conversations inside Google Maps.<\/p>\n<p>To help brands improve discoverability across AI experiences, Google is introducing:<\/p>\n<ul class=\"wp-block-list\">\n<li>AI Performance Insights in Merchant Center<\/li>\n<li>Conversational Attributes for product de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions<\/li>\n<li>Merchant Center integrations with Ask Advisor<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> Google is laying the infrastructure for AI-assisted shopping and commerce discovery.<\/p>\n<p>As conversational shopping experiences expand across Search, Gemini and Maps, brands may need to rethink how they structure product feeds, descriptions and commerce data.<\/p>\n<p>The update also signals that AI-driven commerce is moving beyond discovery and into transaction workflows, with checkout, financing and promotions increasingly embedded directly into Google experiences.<\/p>\n<p><strong>What to watch.<\/strong> Retailers should pay close attention to how Google integrates checkout, financing and shopping actions directly into AI-powered experiences. The expansion into hotel booking and food delivery also suggests Google is preparing for broader transaction capabilities across Search and Maps.<\/p>\n<p><strong>Availability.<\/strong> Many UCP-powered features are rolling out in the U.S. first, with expansions planned for Canada, Australia and later the U.K. Additional vertical integrations are expected in the coming months. <\/p>\n<p><strong>Dig deeper.\u00a0<\/strong>More Google Marketing Live 2026 news from today:<\/p>\n<ul class=\"wp-block-list\">\n<li>Google tests new conversational ad formats in AI Mode and Search<\/li>\n<li>Google launches AI Performance Insights and Conversational Attributes in Merchant Center<\/li>\n<li>Google expands Direct Offers with AI-generated bundles, native checkout and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> deals<\/li>\n<li>Google brings Meridian marketing mix modeling into Analytics 360<\/li>\n<li>Google expands Demand Gen with YouTube creator tools<\/li>\n<li>Google upgrades Asset Studio with Gemini-powered creative generation and video tools<\/li>\n<li>Google launches Ask Advisor across Ads, Analytics and Merchant Center<\/li>\n<\/ul>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">GoogleUniversal Commerce ProtocolArtificial intelligenceGoogle AI ModeGeminiShopifyYouTubeTarget CorporationWalmartWayfairGoogle PayGoogle MapsNikeAustraliaCanadaUnited KingdomUnited StatesBuy now, pay laterE-commerceGoogle Merchant CenterLarge language model<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+16 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-expands-universal-commerce-protocol-and-launches-new-agentic-shopping-tools-478113\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce. Google is expanding its Universal Commerce Protocol (UCP) initiative with new checkout features, AI shopping integrations and support for additional industries as announced today at\u00a0Google Marketing Live 2026. Driving the news. The company announced&#8230;<\/p>\n","protected":false},"author":1,"featured_media":728643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/UCP-agentic.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-728642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/728642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=728642"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/728642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/728643"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=728642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=728642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=728642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}