{"id":728893,"date":"2026-05-22T08:55:14","date_gmt":"2026-05-22T05:55:14","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/why-ai-adoption-may-look-bigger-than-it-really-is-data\/"},"modified":"2026-05-22T08:55:14","modified_gmt":"2026-05-22T05:55:14","slug":"why-ai-adoption-may-look-bigger-than-it-really-is-data","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-ai-adoption-may-look-bigger-than-it-really-is-data\/","title":{"rendered":"Why AI adoption may look bigger than it really is: Data"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2622e5555ae\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2622e5555ae\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-ai-adoption-may-look-bigger-than-it-really-is-data\/#AI_use_may_be_stalling_with_consumers_while_surging_among_professionals_according_to_new_Datos_and_SparkToro_data\" >AI use may be stalling with consumers while surging among professionals, according to new Datos and SparkToro data.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-ai-adoption-may-look-bigger-than-it-really-is-data\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"AI_use_may_be_stalling_with_consumers_while_surging_among_professionals_according_to_new_Datos_and_SparkToro_data\"><\/span>AI use may be stalling with consumers while surging among professionals, according to new Datos and SparkToro data.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>AI adoption <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears to be diverging between professional and consumer audiences, according to Rand Fishkin\u2019s new analysis of Datos desktop-panel data and SparkToro audience comparisons.<\/p>\n<p>The data highlights a sharp divide in how people talk about AI use: broader consumer adoption may be slowing, while professional and B2B audiences appear far more likely to use tools like Claude, ChatGPT, and Gemini.<\/p>\n<p><strong>Why we care.<\/strong> There\u2019s no one-size-fits-all AI strategy. Your audience may behave very differently from broader AI trends, so you need to understand whether your audience is actually using these tools \u2014 and which ones.<\/p>\n<p><strong>ChatGPT desktop growth slowed.<\/strong> Fishkin, SparkToro\u2019s cofounder and CEO, said Datos\u2019 U.S. desktop data showed ChatGPT and OpenAI usage had largely plateaued over the past six to seven months, even as Claude and Gemini continued to grow.<\/p>\n<ul class=\"wp-block-list\">\n<li>At its peak, about 37% of U.S. desktop users visited OpenAI or ChatGPT in September 2025, according to the data Fishkin cited. That figure fell to 34% by March.<\/li>\n<li>Fishkin said the same <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> pattern appeared in the EU and U.K., though desktop usage there was roughly 10% higher than in the U.S.<\/li>\n<\/ul>\n<p><strong>Claude gained with professionals.<\/strong> Claude showed the strongest recent momentum in the Datos data, with four straight months of growth from December through March. Fishkin said the trend supports his theory that consumer AI adoption may be plateauing while professional and business use continues to grow.<\/p>\n<ul class=\"wp-block-list\">\n<li>To test that idea, Fishkin used SparkToro audience comparisons to analyze business professionals and, separately, a broad consumer audience centered on retail shopping behavior.<\/li>\n<li>The business-oriented audience showed substantially higher overall AI tool usage. Claude usage overindexed especially strongly among B2B professionals, with SparkToro showing a 373% lift versus the average U.S. population, according to Fishkin\u2019s analysis.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1017\" http: alt=\"Ai Business Consumers Datos Sparktoro\" class=\"wp-image-478424\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/ai-business-consumers-datos-sparktoro.jpg 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/ai-business-consumers-datos-sparktoro-768x488.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/ai-business-consumers-datos-sparktoro-1536x976.jpg 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/ai-business-consumers-datos-sparktoro.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1017\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/ai-business-consumers-datos-sparktoro.jpg\" alt=\"Ai Business Consumers Datos Sparktoro\" class=\"wp-image-478424\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/ai-business-consumers-datos-sparktoro.jpg 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/ai-business-consumers-datos-sparktoro-768x488.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/ai-business-consumers-datos-sparktoro-1536x976.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/figure>\n<p><strong>Consumer audiences look different. <\/strong>Fishkin said ChatGPT was 15% less likely to be used by the retail-shopping consumer audience than by the average American. Claude didn\u2019t rank among the top four AI tools for that group.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1014\" http: alt=\"Us Consumer Ai Usage Sparktoro Datos\" class=\"wp-image-478425\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/us-consumer-ai-usage-sparktoro-datos.jpg 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/us-consumer-ai-usage-sparktoro-datos-768x487.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/us-consumer-ai-usage-sparktoro-datos-1536x973.jpg 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/us-consumer-ai-usage-sparktoro-datos.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1014\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/us-consumer-ai-usage-sparktoro-datos.jpg\" alt=\"Us Consumer Ai Usage Sparktoro Datos\" class=\"wp-image-478425\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/us-consumer-ai-usage-sparktoro-datos.jpg 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/us-consumer-ai-usage-sparktoro-datos-768x487.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/us-consumer-ai-usage-sparktoro-datos-1536x973.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<ul class=\"wp-block-list\">\n<li>This may help explain why AI usage can feel far more dominant in professional online communities like LinkedIn than in broader consumer behavior, according to Fishkin.<\/li>\n<\/ul>\n<p><strong>The research. <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7462988684460744705\/\">Watch Fishkin\u2019s LinkedIn video here<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/searchengineland.com\/about:blank\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7462988544513568768?compact=1\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7462988544513568768?compact=1\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/noscript><\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Artificial intelligenceRand FishkinChatGPTClaudeSparkToroUnited StatesDataOpenAIBusiness-to-businessGeminiEuropean UnionUnited KingdomLinkedInChatbotConsumer behaviourLarge language modelMarket research<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+12 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ai-adoption-looks-bigger-data-478415\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI use may be stalling with consumers while surging among professionals, according to new Datos and SparkToro data. AI adoption appears to be diverging between professional and consumer audiences, according to Rand Fishkin\u2019s new analysis of Datos desktop-panel data and SparkToro audience comparisons. The data highlights a sharp divide in how people talk about AI&#8230;<\/p>\n","protected":false},"author":1,"featured_media":728894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/ai-core.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-728893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/728893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=728893"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/728893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/728894"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=728893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=728893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=728893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}