{"id":729800,"date":"2026-05-27T09:20:16","date_gmt":"2026-05-27T06:20:16","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/ferrari-stock-drops-7-after-luce-ev-reveal\/"},"modified":"2026-05-27T09:20:16","modified_gmt":"2026-05-27T06:20:16","slug":"ferrari-stock-drops-7-after-luce-ev-reveal","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ferrari-stock-drops-7-after-luce-ev-reveal\/","title":{"rendered":"Ferrari stock drops 7% after Luce EV reveal"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a302033d9294\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a302033d9294\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ferrari-stock-drops-7-after-luce-ev-reveal\/#TLDR\" >TL;DR<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"article-main-content\">\n<p><em><\/p>\n<div class=\"postContent-tldr\">\n<h4 class=\"postContent-offsetTitle\"><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>TL;DR<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ferrari shares fell 7% after unveiling the Luce, its first electric car, priced at EUR 550,000. Online backlash over the five-seat hatchback design and broader luxury EV market uncertainty drove the sell-off.<\/p>\n<\/div>\n<p><\/em><\/p>\n<p>Ferrari shares fell as much as 7 per cent in Milan trading on Monday, dropping to \u20ac290.55 and wiping roughly \u00a33 billion from the company\u2019s market cap. The sell-off came one day after the Italian carmaker\u00a0unveiled the Luce, its first fully electric vehicle, at the Citt\u00e0 dello Sport in Rome.<\/p>\n<p>The Luce is a four-door, five-seat liftback priced from \u20ac550,000, roughly $640,000. It is the most expensive production electric car in the world, sitting at roughly three to four times the price of a Porsche Taycan Turbo S, Lucid Air S<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>hire, or Mercedes-AMG EQS.<\/p>\n<p>The hardware is not in question. Four electric motors, one per wheel, produce a combined 1,036 horsepower. Ferrari claims a 0\u201360 mph time under 2.5 seconds, a top speed above 310 kph, and a range of roughly 530 kilometres from a 122 kWh battery pack. An 800-volt architecture supports 350 kW fast charging, taking the battery from 10 to 80 per cent in around 18 minutes.<\/p>\n<div class=\"inarticle-wrapper latest channel-cta hs-embed-tnw\">\n<div id=\"hs-embed-tnw\" class=\"channel-cta-wrapper\">\n<div class=\"channel-cta-img\"><img decoding=\"async\" class=\"js-lazy\" src=\"https:\/\/media.thenextweb.com\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"\/><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/media.thenextweb.com\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"\/><\/p>\n<div class=\"channel-cta-input\">\n<p class=\"channel-cta-title\">The \ud83d\udc9c of EU tech<\/p>\n<p class=\"channel-cta-tagline\">The latest rumblings from the EU tech scene, a story from our wise ol&#8217; founder Boris, and some questionable AI art. It&#8217;s free, every week, in your inbox. Sign up now!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>The problem is the design. Within hours of the reveal, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> erupted with comparisons to a Honda Accord, a luxury toaster, and an Apple Store minivan. The Luce is Ferrari\u2019s first five-seater and its first four-door hatchback, a radical departure from the low, aggressive silhouettes that define the brand. At over 2.2 tonnes, it is also the heaviest Ferrari ever made.<\/p>\n<p>The car was co-designed with Jony Ive\u2019s LoveFrom studio and industrial designer Marc <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a>on. Ive,\u00a0who left Apple in 2019\u00a0after nearly three decades shaping the company\u2019s hardware, brought a minimalist approach. The interior has no screens. Controls are physical. The dials are analogue-style. The centre console is Corning glass. The steering wheel is machined from recycled aluminium.<\/p>\n<p>Ferrari says roughly 95 per cent of the Luce\u2019s components were created specifically for this car. The company registered 60 patents covering battery <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, axial-flux motors, and torque vectoring. An artificial sound system uses accelerometers and amplification, working like an electric guitar, to generate a sound Ferrari describes as distinctly its own. A system called Torque Shift Engagement simulates engine braking to preserve the feel of a combustion-era driving experience.<\/p>\n<p>CEO Benedetto Vigna framed the car as a ground-up rethink rather than an electrified version of an existing model. His directive to the engineering team was to start from Ferrari, not from electric technology. A new \u201ce-building\u201d at the Maranello factory was constructed specifically for electric and hybrid production.<\/p>\n<p>The market reaction, however, suggests investors are not convinced. Analysts at Oddo BHF called it the sharpest stock response to a car design they had ever seen. Several pointed to a \u201c<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> and arrive\u201d dynamic, where the stock had run up in anticipation of the launch and the reveal gave holders a reason to sell. But the intensity of the online backlash adds a layer beyond normal profit-taking.<\/p>\n<p>The timing is tricky for the broader luxury EV segment.\u00a0Porsche is pushing ahead with its electric Cayenne Coupe, but Lamborghini cancelled its Lanzador EV entirely, with its CEO saying electric vehicles in their current form cannot deliver the emotional connection buyers expect.\u00a0A dozen EV models have been discontinued in the US\u00a0as tariffs, lost tax credits, and import costs reshape the market. Ferrari is entering an electric segment that other luxury brands are retreating from.<\/p>\n<p>Pre-orders for the Luce opened in March 2026, and deliveries are expected in the fourth quarter of this year or early 2027. Ferrari has not disclosed order numbers, but the company has historically sold its cars in limited volumes with long waiting lists. Whether the Luce follows that pattern depends on whether buyers share the market\u2019s scepticism or see the car differently in person.<\/p>\n<p>The deeper question is whether Ferrari\u2019s brand can absorb a five-seat, four-door electric hatchback without diluting what makes it Ferrari.\u00a0Tesla is spending $25 billion this year\u00a0pivoting toward autonomy and robotics, abandoning its luxury sedan and SUV models in the process. Ferrari is making the opposite bet, that its name alone justifies a $640,000 electric family car. Monday\u2019s stock drop suggests the market wants to see proof before it buys in.<\/p>\n<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/ferrari-stock-drops-7-after-luce-ev-reveal-as-investors-question-design-and-strategy\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR Ferrari shares fell 7% after unveiling the Luce, its first electric car, priced at EUR 550,000. Online backlash over the five-seat hatchback design and broader luxury EV market uncertainty drove the sell-off. Ferrari shares fell as much as 7 per cent in Milan trading on Monday, dropping to \u20ac290.55 and wiping roughly \u00a33 billion&#8230;<\/p>\n","protected":false},"author":1,"featured_media":729801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/media.thenextweb.com\/2026\/05\/ferrari-luce-stock-drop-electric-vehicle-design.avif","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-729800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/729800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=729800"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/729800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/729801"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=729800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=729800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=729800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}