{"id":729902,"date":"2026-05-27T21:15:16","date_gmt":"2026-05-27T18:15:16","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-music-promo-learned-to-blend-into-your-feed\/"},"modified":"2026-05-27T21:15:16","modified_gmt":"2026-05-27T18:15:16","slug":"how-music-promo-learned-to-blend-into-your-feed","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-music-promo-learned-to-blend-into-your-feed\/","title":{"rendered":"How music promo learned to blend into your feed"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a23e967d3c26\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a23e967d3c26\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-music-promo-learned-to-blend-into-your-feed\/#Labels_and_PR_teams_are_turning_to_niche_social_media_tastemakers_to_promote_new_music_hiding_ads_in_plain_sight\" >Labels and PR teams are turning to niche social media tastemakers to promote new music, hiding ads in plain sight.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"deck\"><span class=\"ez-toc-section\" id=\"Labels_and_PR_teams_are_turning_to_niche_social_media_tastemakers_to_promote_new_music_hiding_ads_in_plain_sight\"><\/span>Labels and PR teams are turning to niche social media tastemakers to promote new music, hiding ads in plain sight.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"content_blocks\">\n<style>\n<\/style>\n<div id=\"content_block-280664\" class=\"content_block paragraph image triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<p>  <img decoding=\"async\" src=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_1440,c_limit,f_auto,q_auto:best\/Untitled_design_12_e0kmyg\/stealthy-music-marketing-strategy-niche-creators.jpg\" srcset=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_220,c_limit,f_auto,q_auto:best\/Untitled_design_12_e0kmyg\/stealthy-music-marketing-strategy-niche-creators.jpg 220w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_300,c_limit,f_auto,q_auto:best\/Untitled_design_12_e0kmyg\/stealthy-music-marketing-strategy-niche-creators.jpg 300w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_400,c_limit,f_auto,q_auto:best\/Untitled_design_12_e0kmyg\/stealthy-music-marketing-strategy-niche-creators.jpg 400w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_600,c_limit,f_auto,q_auto:best\/Untitled_design_12_e0kmyg\/stealthy-music-marketing-strategy-niche-creators.jpg 600w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_750,c_limit,f_auto,q_auto:best\/Untitled_design_12_e0kmyg\/stealthy-music-marketing-strategy-niche-creators.jpg 750w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_840,c_limit,f_auto,q_auto:best\/Untitled_design_12_e0kmyg\/stealthy-music-marketing-strategy-niche-creators.jpg 840w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_960,c_limit,f_auto,q_auto:best\/Untitled_design_12_e0kmyg\/stealthy-music-marketing-strategy-niche-creators.jpg 960w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1260,c_limit,f_auto,q_auto:best\/Untitled_design_12_e0kmyg\/stealthy-music-marketing-strategy-niche-creators.jpg 1260w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1800,c_limit,f_auto,q_auto:best\/Untitled_design_12_e0kmyg\/stealthy-music-marketing-strategy-niche-creators.jpg 1800w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_2400,c_limit,f_auto,q_auto:best\/Untitled_design_12_e0kmyg\/stealthy-music-marketing-strategy-niche-creators.jpg 2400w,\" sizes=\"(max-width: 768px) 100vw, 640px\" alt=\"How music promo learned to blend into your feed\"><\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280726\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            Most people outside the music industry had never heard the name <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.billboard.com\/pro\/digital-marketers-secret-tactics-viral-songs\/\">Chaotic Good<\/a> before April. That month, the digital agency\u2019s co-founders, Andrew Spelman and Jesse Coren, pulled back the curtain on their \u201cnarrative marketing\u201d tactics on <i><a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.billboard.com\/pro\/digital-marketers-secret-tactics-viral-songs\/\">Billboard\u2019s On the Record<\/a><\/i> and promptly broke the internet. \u201cA lot of what we do on the narrative side is controlling the discourse,\u201d Spelman said on the podcast. \u201cThe second the SNL performance drops at midnight, you should post 100 times saying that was the best performance of the year.\u201d Skeptics of the ascending New York City rock band Geese, a notable Chaotic Good client, were suddenly, <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.wired.com\/story\/geese-chaotic-good-marketing-industry-plant\/\">unexpectedly proven right<\/a>: at least some of the band\u2019s online chatter <i>was<\/i> manufactured. The revelation spurred an existential industry unraveling. Is everything marketing now?\n          <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<p>\n            Flooding comment sections with anonymous praise to drown out critics and manufacture virality is very different from old-school radio airplay strategies, traditional <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> campaigns, and even the playlist-focused <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach that overtook the industry in the late 2010s. The contemporary marketing infrastructure is increasingly invisible, leaving one wondering if every post of praise was spawned by a label or a manager.\n          <\/p>\n<p>\n            But not all of it looks like Chaotic Good. Social media has given PR and artist teams a more diffuse set of channels to work through and its role in music discovery has shifted as algorithms have evolved. Research from <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.midiaresearch.com\/blog\/gen-z-social-habits-spell-trouble-for-music-discovery\">MiDiA<\/a> found that in 2025, 43% of consumers say they don\u2019t search for music on social media but that the algorithm finds it for them. As algorithms continue to collapse <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, celebrity, and commerce into a single feed, it\u2019s only become that much easier for stealthy ads to infiltrate our feeds, and music marketers are catching on.\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280727\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            \u201cEverything appears in the same feed: a fan account, a critic, an algorithm-laced playlist,\u201d Cam Litchmore, a National Publicist at Take Aim Media, writes via email. The PR company has worked with artists like Fcukers, Nil\u00fcfer Yanya, and Thundercat. \u201cTo a casual listener, they\u2019re all wearing the same uniform.\u201d\n          <\/p>\n<p>\n            Rather than manipulating the algorithm like Chaotic Good, marketers are more commonly going directly into it by reaching out to prominent social media accounts that fit a given artist\u2019s target audience. The publicity \u201cwin\u201d comes from getting the song, or whatever the campaign\u2019s aim is, distributed to said audience and having it blend in naturally with the account\u2019s usual content rather than reading as blatant promo.\n          <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280728\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            One such account that marketers have tapped for this strategy is <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/x.com\/jimmysoldout\">@jimmysoldout<\/a> on X. \u201cIf you&#8217;re a pop music lover, all you&#8217;re seeing on the timeline is stuff about your favorite artist and pop music,\u201d Jimmy Ryan, the account owner, tells The FADER over Zoom. \u201cIf you\u2019re going to see one Tweet of mine on the timeline, you&#8217;re not going to think [it\u2019s an ad]. It just blends in with the rest of what you&#8217;re seeing. Like, I&#8217;m talking about this girl regardless.\u201d\n          <\/p>\n<p>\n            Across social media platforms, X, TikTok, and Instagram, accounts like Ryan\u2019s have become passive channels for music marketing without audiences even realizing it. Through them, marketers have figured out how to pay to directly access the exact audience they\u2019re chasing without looking like they\u2019re paying at all.\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280744\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<hr><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"content_block paragraph triple_gutter_right triple_gutter_left\">\n<div class=\"content_inner_wrapper\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<style>\n<\/style>\n<div id=\"content_block-280749\" class=\"content_block paragraph embed triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<div class=\"\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">i feel like pinkpantheress could be the one to bring miranda cosgrove back to pop music<\/p>\n<p>\u2014 jimmy (@jimmysoldout) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/jimmysoldout\/status\/2056637812192039061?ref_src=twsrc%5Etfw\">May 19, 2026<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280729\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            The accounts themselves ideally exist within their own subcultural ecosystems. Some operate like traditional publications (Pop Crave, Base, and Tingz). Some are more bloggy, semi-anonymous pop culture diarists (<a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/x.com\/allurequinn?lang=en\">@allurequinn<\/a> and <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/x.com\/notgwendalupe?lang=en\">@notgwendalupe<\/a> on X; <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.instagram.com\/velvetcoke\/\">@velvetcoke<\/a> on Instagram). Some operate like meme pages (<a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.instagram.com\/left4rat\/?hl=en\">@left4rat<\/a> on Instagram) while others are personality-driven tastemakers (<a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/x.com\/skyferrori\">@skyferrori<\/a> and <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/x.com\/jimmysoldout\">@jimmysoldout<\/a> on X). They\u2019re not super unlike the more common, face-first creators like Margeaux Labat (<a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.instagram.com\/marg.mp3\/?hl=en\">@marg.mp3<\/a>) and Zara Wiley (<a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.instagram.com\/zarasmixtapes\/\">@zarasmixtapes<\/a>), but their appeal is different: these accounts feel more casual, almost anti-establishment. Like a friend.\n          <\/p>\n<p>\n            Take a scroll through Jimmy Ryan\u2019s @jimmysoldout. There, one will find a respectful, if chaotic, balance of pop standom and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> life happenings: a gushing post about how Zara Larsson and Tyla\u2019s \u201cHot &amp; Sexy\u201d remix will be a song of the summer, followed by frenetic streams of consciousness about music (\u201c<a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/x.com\/jimmysoldout\/status\/2056637812192039061?s=20\">i feel like pinkpantheress could be the one to bring miranda cosgrove back to pop music<\/a>\u201d) and not (\u201c<a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/x.com\/jimmysoldout\/status\/2050419471509041364?s=20\">In life you either twerk or you drown<\/a>\u201d), followed by posts about <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/x.com\/jimmysoldout\/status\/2052935852204892586?s=20\">graduating from Temple University<\/a>. It feels like being boots-on-the-ground for all the latest news in left-of-center pop and R&amp;B; any announcement showing up on your feed already has Ryan\u2019s opinion attached.\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280752\" class=\"content_block breaker triple_gutter_right triple_gutter_left pull_quote\">\n<div class=\"media_wrapper\">\n<blockquote class=\"pull_quote\"><p>If you\u2019re going to see one Tweet of mine on the timeline, you\u2019re not going to think [it\u2019s an ad]. I\u2019m talking about this girl regardless. \u2014Jimmy Ryan<\/p><\/blockquote><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280730\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            A promo-but-not-promo post on Ryan\u2019s page might look like an off-the-cuff recommendation of Kim Petras\u2019 recent singles because \u201cthey\u2019re all produced by Margo XS who produced this entire Zara era,\u201d or an <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/x.com\/jimmysoldout\/status\/2052196615935431077?s=20\">impulsive quote Tweet<\/a> about R&amp;B trio FLO\u2019s album announcement. (\u201cA CONCEPT ALBUM AND IT\u2019S 16 TRACKS????? WE\u2019RE AB TO BE SO WELL FED IM SHAKING\u201d).\n          <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<p>\n            While these tweets may seem overly informal, Litchmore, the publicist from Take Aim, says that these accounts are seen as trustworthy curators precisely because of their posting style. Because accounts like Ryan\u2019s feel like people first and creators second, the songs they share take on meaning based on everything else on their profile. \u201cPeople look to find guarantees for music or the expectation to be led to the next big underground act,\u201d he adds. \u201cIt&#8217;s always a matter of finding the places that people trust.\u201d \n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280731\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            \u201cBecause I&#8217;m an account that\u2019s very pop culture, always tweeting about every song I stan and love, I&#8217;ve been able to create a voice for myself that I can incorporate into these ads,\u201d Ryan, who has nearly 35,000 followers, says. \u201cThe people following me are doing so for that reason. They love that [I\u2019m] talking about the pop girls; they love my humor, wit, and the personality I bring to my music promo.\u201d\n          <\/p>\n<p>\n            Ryan says the personality he gained a following from is exactly what artist teams are paying for. \u201cThese companies recognize that and are like, \u2018Okay, we can work with this person who will, instead of making a really obvious ad, use their voice and personality so it blends and reaches their specific audience.\u2019\u201d\n          <\/p>\n<p>\n            These social accounts have become a standard part of song and album rollouts. Leon Alpuche, owner of the popular X account @skyferrori, says he\u2019s been getting hit up by marketing agencies or labels since 2020. \u201cThey&#8217;re really taking their time to understand how we operate in these communities,\u201d he says. Alpuche, whose account has nearly 100K followers and earned a <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.reddit.com\/r\/SkyFerreira\/comments\/1coht6c\/skyferrori_trattoria_in_charlis_new_video_for_360\/\">shoutout in Charli xcx\u2019s \u201c360\u201d music video<\/a>, has become an \u201cif you know, you know\u201d hub for real pop heads.\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"content_block paragraph triple_gutter_right triple_gutter_left\">\n<div class=\"content_inner_wrapper\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<style>\n<\/style>\n<div id=\"content_block-280751\" class=\"content_block paragraph embed triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<div class=\"\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DVjk9u6CBBB\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DVjk9u6CBBB\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DVjk9u6CBBB\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by velvey (@velvetcoke)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280732\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            @Velvetcoke, an Instagram account, meanwhile, has revealed next to nothing about their offline identity to their 2.1 million followers, but their taste alone earns trust. \u201cI get tons of messages daily about how much [my followers] love my curation and respect my research and knowledge,\u201d Velvetcoke writes over email. Their feed looks more like a Tumblr blog than a personal profile, with pop culture content spanning decades and genres. A <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.instagram.com\/p\/DVjk9u6CBBB\/\">2010 selfie<\/a> of Lady Gaga and a fan sits in between <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.instagram.com\/p\/DViD77JCH1H\/\">a clip of Megan Fox<\/a> talking about drinking Machine Gun Kelly\u2019s blood on <i>Call Her Daddy<\/i> and a video from <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.instagram.com\/p\/DVj2X6XiN62\/\">Kim and Kanye\u2019s first date<\/a>. Velvetcoke fosters intimacy with their followers by embedding themselves in culture rather than appearing as an institutional authority.\n          <\/p>\n<p>\n            Velvetcoke began posting about artists like Doechii and Olivia Dean early in their careers and recently <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.instagram.com\/p\/DW9pHeGCJKk\/?img_index=1\">featured<\/a> new music from Holly Humberstone <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.instagram.com\/p\/DXX5VJwCBOk\/?img_index=1\">and<\/a> Ad\u00e9la. \u201cAt this point, I consider myself someone who recognizes potential,\u201d they say, noting that they\u2019re selective about what artists make it onto their page. \u201cMy page comes first. My priority is working with brands, artists, and labels that align with my personal interests\u2026 I\u2019m very grateful for those who are willing to appreciate the authenticity.\u201d That goes for the PR teams, too, who want the placement to feel native enough to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> organically.\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280733\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            Increasingly, the point of promotion for artists and these pages alike is for it to be indistinguishable from the rest of the internet\u2019s feed and not \u201cstick out like a sore thumb,\u201d as Ryan puts it. \u201cThat&#8217;s when I feel like I&#8217;m deceiving my audience.\u201d\n          <\/p>\n<p>\n            And the goal, in turn, has become less about driving streams and more about the replies, reposts, quote Tweets, aesthetic associations, gradual familiarity, and brewing conversation. Ryan sees X, specifically, as a platform where artists become embedded in culture over time, a place to \u201cplay the long <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>.\u201d He points to artists like <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.instagram.com\/tinashenow\/?hl=en\">Tinashe<\/a> and Zara Larsson, whose songs repeatedly circulated through stan communities before reaching broader audiences. \u201cEven if they\u2019re not running [to listen] right away, you\u2019re still getting this artist in people\u2019s minds.\u201d\n          <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280746\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<hr><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280753\" class=\"content_block breaker triple_gutter_right triple_gutter_left pull_quote\">\n<div class=\"media_wrapper\">\n<blockquote class=\"pull_quote\"><p>\u201cEven if they\u2019re not running [to listen] right away, you\u2019re still getting this artist in people\u2019s minds.\u201d \u2014Jimmy Ryan<\/p><\/blockquote><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280734\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            So \u2014\u00a0are these accounts doing mind control? Deception? Just marketing? Litchmore says that they\u2019re \u201cnot trying to collapse [recommendation and promotion],\u201d but simply \u201cintroduce music into spaces where it has a real chance of carrying that enthusiasm through.\u201d\n          <\/p>\n<p>\n            But the core tension of these posts is that they are ads at the end of the day, even without looking like them. According to Ryan, not-an-ad ads can go from $50 to $300 per post, depending on the account\u2019s rates, the artist\u2019s campaign budget, and the artist&#8217;s popularity. (Through his many interactions with artists&#8217; teams, Ryan\u2019s observed that this specific social strategy is often given a budget of $1000 to $3000, with the biggest campaigns allocating closer to $5000.) Ryan says he posts three to four music promos every week; most often he\u2019s sent a preexisting Tweet by a PR team and asked to devise different captions with which to repost it.\n          <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280754\" class=\"content_block paragraph embed triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<div class=\"\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">he was the print for the american twink <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/t.co\/iqujyRIjjw\">https:\/\/t.co\/iqujyRIjjw<\/a><\/p>\n<p>\u2014 leon (@skyferrori) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/skyferrori\/status\/2058738265595826247?ref_src=twsrc%5Etfw\">May 25, 2026<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-280735\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            \u201cThe large-scale narrative-shaping people imagine is expensive, rare, and usually reserved for artists with substantial backing,\u201d Litchmore adds. \u201cThe reality for most independents is that they have to approach the space differently.\u201d\n          <\/p>\n<p>\n            Still, like the unveiling of Chaotic Good, the inherent lack of disclosure in this approach might make people feel iffy. By <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/disclosures-101-social-media-influencers\">FTC standards<\/a>, it is legally deceptive not to disclose when a post is an ad. But there\u2019s also ethical and social murkiness in getting a post from an account you follow for their takes, and not knowing it\u2019s an ad in shitpost clothing. It\u2019s enough to make me look at my own feed differently, now, and feel a little bamboozled for not realizing what was right under my nose. It\u2019s another instance of something I thought was safe from the algorithm actually having a whole orchestration behind it, like a Truman Show-meets-Nathan Fielder-meets-Punk\u2019d segment.\n          <\/p>\n<p>\n            No one is being forced to listen to the songs these accounts are being paid to promote, but the artist, track, or music video is entering your consciousness, if only in passing. Later on, when you hear the name, you might think you\u2019ve heard it before, even if you can\u2019t place when or where. This just might be an inescapable part of existing online in 2026. Now, at least, one might have the tools to more easily spot it \u2014 before inevitably, something else just as stealthy comes along to replace it.\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"content_block paragraph triple_gutter_right triple_gutter_left\">\n<div class=\"content_inner_wrapper\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<p><\/p>\n<div class=\"author\">\n    <span><br \/>\n      By <span class=\"credit_name\">Cassidy Sollazzo<\/span><br \/>\n  <\/span><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" target=\"_blank\" >Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.thefader.com\/2026\/05\/27\/stealthy-music-marketing-strategy-niche-creators\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Labels and PR teams are turning to niche social media tastemakers to promote new music, hiding ads in plain sight. Most people outside the music industry had never heard the name Chaotic Good before April. That month, the digital agency\u2019s co-founders, Andrew Spelman and Jesse Coren, pulled back the curtain on their \u201cnarrative marketing\u201d tactics&#8230;<\/p>\n","protected":false},"author":1,"featured_media":729903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/thefader-res.cloudinary.com\/private_images\/c_limit,w_1024\/c_crop,h_1297,w_2100,x_0,y_203,f_auto,q_auto:eco\/Untitled_design_12_stegph\/Untitled_design_12_stegph.jpg","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[48],"class_list":["post-729902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-internet"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/729902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=729902"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/729902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/729903"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=729902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=729902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=729902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}