{"id":729968,"date":"2026-05-28T04:25:15","date_gmt":"2026-05-28T01:25:15","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-will-start-deleting-historical-reporting-data-after-set-retention-periods\/"},"modified":"2026-05-28T04:25:15","modified_gmt":"2026-05-28T01:25:15","slug":"google-ads-will-start-deleting-historical-reporting-data-after-set-retention-periods","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-will-start-deleting-historical-reporting-data-after-set-retention-periods\/","title":{"rendered":"Google Ads will start deleting historical reporting data after set retention periods"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28ce2b207b6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28ce2b207b6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-will-start-deleting-historical-reporting-data-after-set-retention-periods\/#Google_Ads_will_begin_deleting_over_37_months_reporting_data_in_June_unless_advertisers_export_it_beforehand\" >Google Ads will begin deleting over 37 months reporting data in June unless advertisers export it beforehand.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-will-start-deleting-historical-reporting-data-after-set-retention-periods\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Ads_will_begin_deleting_over_37_months_reporting_data_in_June_unless_advertisers_export_it_beforehand\"><\/span>Google Ads will begin deleting over 37 months reporting data in June unless advertisers export it beforehand.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is introducing a new Google Ads data retention policy that will limit how long advertisers can access historical reporting data inside the platform and APIs.<\/p>\n<p><strong>Why we care.<\/strong> Advertisers relying on long-term historical performance data for reporting, forecasting or modeling may need to update their data storage strategies before older records become inaccessible.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening. <\/strong>Beginning June 1st, Google Ads reporting data for periods shorter than one month \u2014 including hourly, daily and weekly reporting data \u2014 will only remain available for 37 months.<\/p>\n<p>Monthly, quarterly and annual reporting data will remain accessible for 11 years.<\/p>\n<p>After those retention windows expire, the data will no longer be accessible through either the Google Ads interface or APIs.<\/p>\n<p><strong>Between the lines. <\/strong>Reach and frequency metrics will have even shorter retention limits.<\/p>\n<p>Metrics including:<\/p>\n<ul class=\"wp-block-list\">\n<li>unique users,<\/li>\n<li>average impression frequency per user,<\/li>\n<li>7-day and 30-day average impression frequency,<\/li>\n<li>and frequency distribution metrics<\/li>\n<\/ul>\n<p>\u2026will only remain available for three years.<\/p>\n<p><strong>The bigger picture.<\/strong> The change could create new pressure for advertisers, agencies and analytics teams to export and warehouse historical Google Ads data before it expires.<\/p>\n<p>Long-term trend analysis, benchmarking and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> mix modeling often rely on years of granular historical data that may no longer remain accessible directly inside Google Ads.<\/p>\n<p><strong>What to watch.<\/strong> Advertisers using external BI tools, internal dashboards or custom reporting systems may increasingly need automated data export pipelines to preserve reporting continuity before retention limits begin taking effect in 2026.<\/p>\n<p><strong>Dig Deeper. <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/15188209?hl=en\">Google Ads Data Retention Policy<\/a><\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google AdsGoogleAdvertising <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">Technology<\/a>Business intelligenceData retentionApplication programming interfaceData warehouse<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+2 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-will-start-deleting-historical-reporting-data-after-set-retention-periods-478795\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads will begin deleting over 37 months reporting data in June unless advertisers export it beforehand. Google is introducing a new Google Ads data retention policy that will limit how long advertisers can access historical reporting data inside the platform and APIs. Why we care. Advertisers relying on long-term historical performance data for reporting,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":729969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/02\/In-Google-Ads-automation-everything-is-a-signal-in-2026.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-729968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/729968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=729968"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/729968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/729969"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=729968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=729968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=729968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}