{"id":730194,"date":"2026-05-29T06:15:16","date_gmt":"2026-05-29T03:15:16","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-expands-customer-acquisition-targeting-with-new-prospects-mode\/"},"modified":"2026-05-29T06:15:16","modified_gmt":"2026-05-29T03:15:16","slug":"google-expands-customer-acquisition-targeting-with-new-prospects-mode","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-expands-customer-acquisition-targeting-with-new-prospects-mode\/","title":{"rendered":"Google expands customer acquisition targeting with \u201cnew prospects\u201d mode"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a22c2b2be239\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a22c2b2be239\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-expands-customer-acquisition-targeting-with-new-prospects-mode\/#Googles_new_AI_targeting_mode_is_designed_to_help_brands_reach_entirely_new_brand-unaware_audiences_earlier_in_the_discovery_journey\" >Google\u2019s new AI targeting mode is designed to help brands reach entirely new brand-unaware audiences earlier in the discovery journey.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-expands-customer-acquisition-targeting-with-new-prospects-mode\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_new_AI_targeting_mode_is_designed_to_help_brands_reach_entirely_new_brand-unaware_audiences_earlier_in_the_discovery_journey\"><\/span>Google\u2019s new AI targeting mode is designed to help brands reach entirely new brand-unaware audiences earlier in the discovery journey.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is introducing a new \u201cprospects\u201d targeting mode designed to help advertisers reach consumers who have never interacted with their brand before.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening.<\/strong> The company is expanding its New Customer Acquisition tools with a new \u201cnew prospects\u201d mode launching this year.<\/p>\n<p>Unlike traditional new customer targeting, which focuses on users who haven\u2019t purchased before, the new mode is designed to reach people completely unfamiliar with a brand.<\/p>\n<p>Google says the system automatically excludes users who have:<\/p>\n<ul class=\"wp-block-list\">\n<li>purchased previously,<\/li>\n<li>searched for brand terms,<\/li>\n<li>visited a website or app,<\/li>\n<li>or engaged with brand content across Google and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/li>\n<\/ul>\n<p>The goal is to focus ad spend entirely on \u201ccold\u201d audiences still in the discovery phase.<\/p>\n<p><strong>Why we care. <\/strong>Google is giving brands more control over how aggressively they pursue incremental customer growth instead of repeatedly targeting existing audiences. The new \u201cprospects\u201d mode could help advertisers reach entirely new users earlier in the buying journey while improving acquisition efficiency through AI-powered audience exclusions and automation.<\/p>\n<p><strong>The bigger picture.<\/strong> Google is increasingly positioning AI-driven audience targeting as a way for advertisers to balance growth with efficiency.<\/p>\n<p>The company says advertisers using New Customer Acquisition Value Mode \u2014 which assigns higher value to new buyers while still reaching existing customers \u2014 saw a 9% improvement in ROAS when valuing new customers at twice average order value.<\/p>\n<p><strong>Between the lines.<\/strong> As AI-driven targeting expands, platforms are increasingly using behavioral signals, first-party data and automated exclusions to identify users earlier in the purchase journey.<\/p>\n<p><strong>What to watch. <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/business.google.com\/us\/accelerate\/announcements\/new-customer-acquisition-modes\/\">The effectiveness of \u201cnew prospects\u201d <\/a>mode may depend heavily on Google\u2019s ability to accurately identify brand-unaware users while balancing reach, efficiency and privacy restrictions tied to audience tracking.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google AdsGoogleArtificial intelligenceMarketing automationTargeted advertisingYouTubeCustomer acquisition cost<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+2 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-expands-customer-acquisition-targeting-with-new-prospects-mode-478930\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s new AI targeting mode is designed to help brands reach entirely new brand-unaware audiences earlier in the discovery journey. Google is introducing a new \u201cprospects\u201d targeting mode designed to help advertisers reach consumers who have never interacted with their brand before. What\u2019s happening. The company is expanding its New Customer Acquisition tools with a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":730195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/ChatGPT-Image-May-28-2026-05_18_13-PM.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-730194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/730194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=730194"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/730194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/730195"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=730194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=730194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=730194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}