{"id":730236,"date":"2026-05-29T11:25:12","date_gmt":"2026-05-29T08:25:12","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/introducing-ybys-your-brand-your-seo\/"},"modified":"2026-05-29T11:25:12","modified_gmt":"2026-05-29T08:25:12","slug":"introducing-ybys-your-brand-your-seo","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/introducing-ybys-your-brand-your-seo\/","title":{"rendered":"Introducing \u2018YBYS\u2019: Your brand = Your SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d3f3106951\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d3f3106951\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/introducing-ybys-your-brand-your-seo\/#The_easiest_way_to_survive_AI_search_may_be_the_least_exciting_SEO_advice_ever_build_a_real_brand\" >The easiest way to survive AI search may be the least exciting SEO advice ever: build a real brand.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/introducing-ybys-your-brand-your-seo\/#Two_sites_two_brands_two_value_adds\" >Two sites, two brands, two value adds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/introducing-ybys-your-brand-your-seo\/#Search_fragmented_Brand_didnt\" >Search fragmented. Brand didn\u2019t.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/introducing-ybys-your-brand-your-seo\/#Brand_memory\" >Brand memory<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/introducing-ybys-your-brand-your-seo\/#It_is_your_reputation\" >It is your reputation.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/introducing-ybys-your-brand-your-seo\/#YBYS_Your_brand_Your_SEO\" >YBYS = Your brand = Your SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/introducing-ybys-your-brand-your-seo\/#YBYS_is_not_anti-SEO_It_is_the_evolution_of_SEO\" >YBYS is not anti-SEO. It is the evolution of SEO.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/introducing-ybys-your-brand-your-seo\/#Do_you_exist_outside_your_website\" >Do you exist outside your website?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/introducing-ybys-your-brand-your-seo\/#The_uncomfortable_truth\" >The uncomfortable truth<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/introducing-ybys-your-brand-your-seo\/#Tools_are_not_the_problem\" >Tools are not the problem<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/introducing-ybys-your-brand-your-seo\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_easiest_way_to_survive_AI_search_may_be_the_least_exciting_SEO_advice_ever_build_a_real_brand\"><\/span>The easiest way to survive AI search may be the least exciting SEO advice ever: build a real brand.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>There are two questions that come up in at least one meeting per day for every single business.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cHow do we get back our Google clicks?\u201d<\/li>\n<li>\u201cHow do we show up in all the LLMs?\u201d<\/li>\n<\/ul>\n<p>The answer to both of these questions is one that very few want to hear. Hold your breath\u2026<\/p>\n<p>Build your brand. Gone are the days of \u201cadd some more keywords\u201d and \u201chow many links would it take to\u2026\u201d<\/p>\n<p>Does this mean search-and-answer bots can\u2019t be manipulated? hell no, but the likelihood that these \u201ctactics\u201d will deliver long-term, consistent value is nil.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/searchengineland.com\/about:blank\" width=\"480\" height=\"320\" style=\"border: 1px solid #EEE; background: white\" frameborder=\"0\" scrolling=\"no\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/www.seoforlunch.com\/embed\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.seoforlunch.com\/embed\" width=\"480\" height=\"320\" style=\"border: 1px solid #EEE; background: white\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/noscript><\/p>\n<h2 id=\"two-sites-two-brands-two-value-adds\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Two_sites_two_brands_two_value_adds\"><\/span>Two sites, two brands, two value adds<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ever heard of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.crayola.com\/\" target=\"_blank\" rel=\"noopener\">Crayola<\/a>? Probably. It is only a little ~$1 billion company, and the default answer most people think of when someone says crayons.<\/p>\n<p>How about <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/mondaymandala.com\/\" target=\"_blank\" rel=\"noopener\">Monday Mandala<\/a>? It is owned by retired school teacher Inez Stanaway and focuses heavily on coloring pages and printable activities.<\/p>\n<p>Now for the fun question: <strong>which one do you think drives more traffic for coloring-related searches?<\/strong><\/p>\n<p>If you guessed Monday Mandala, you\u2019re right. \ud83e\udd2f<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1456\" height=\"486\" http: alt=\"Monday Mandala vs Crayola\" class=\"wp-image-478516\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Monday-Mandala-vs-Crayola.png 1456w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Monday-Mandala-vs-Crayola-768x256.png 768w\" data-lazy-sizes=\"(max-width: 1456px) 100vw, 1456px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Monday-Mandala-vs-Crayola.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1456\" height=\"486\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Monday-Mandala-vs-Crayola.png\" alt=\"Monday Mandala vs Crayola\" class=\"wp-image-478516\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Monday-Mandala-vs-Crayola.png 1456w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Monday-Mandala-vs-Crayola-768x256.png 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/div>\n<p>Google still rewards usefulness, and honestly, that is a good thing. Nobody is going bankrupt because they <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a>ed coloring pages from the \u201cwrong\u201d website.<\/p>\n<p>But here is where things start to shift.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"401\" http: alt=\"Crayola vs Monday Mandala coloring content\" class=\"wp-image-478519\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Crayola-vs-Monday-Mandala-coloring-content.jpeg 1456w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Crayola-vs-Monday-Mandala-coloring-content-768x212.jpeg 768w\" data-lazy-sizes=\"(max-width: 1456px) 100vw, 1456px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Crayola-vs-Monday-Mandala-coloring-content.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"401\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Crayola-vs-Monday-Mandala-coloring-content.jpeg\" alt=\"Crayola vs Monday Mandala coloring content\" class=\"wp-image-478519\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Crayola-vs-Monday-Mandala-coloring-content.jpeg 1456w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Crayola-vs-Monday-Mandala-coloring-content-768x212.jpeg 768w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/div>\n<p>If I asked 10 people to name a crayon company, how many would say \u201cCrayola\u201d? If I asked those same 10 people to name a coloring-page website, how many would say Monday Mandala?<\/p>\n<ul class=\"wp-block-list\">\n<li>Monday Mandala won clicks.<\/li>\n<li>Crayola won memory.<\/li>\n<\/ul>\n<p>And in a world of AI results, recommendations, and answer engines, recognition starts to matter again because traffic gets clicks, but branding compounds and extends well beyond a SERP change or algorithm update.<\/p>\n<h2 id=\"search-fragmented-brand-didnt\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_fragmented_Brand_didnt\"><\/span>Search fragmented. Brand didn\u2019t.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search used to be simple.<\/p>\n<p>Someone had a question, opened Google, clicked a result, and landed on your website. Success was largely measured by clicks, traffic, and actions users completed once on the site.<\/p>\n<p>Many people, including business owners, think they are entitled to \u201cfree clicks\u201d. Wake up, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seoforlunch.com\/i\/163076899\/the-harsh-truth-that-needs-to-be-said\" target=\"_blank\" rel=\"noopener\">Google doesn\u2019t owe you<\/a> \ud83d\udca9.<\/p>\n<p>The world of building a business off search traffic still exists (I mean, look at MM above), but it is no longer the only <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> in town. It is also a bigger risk today to rely on search traffic than it ever was in the past.<\/p>\n<p>Today, answers happen everywhere. Google AI Overviews, ChatGPT, Perplexity, Reddit threads, Slack and Teams conversations, LinkedIn posts, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> videos\u2026 users no longer search exclusively within Google\u2019s ecosystem. Traditional search is now just one piece of a much larger answer ecosystem.<\/p>\n<p>So what survives when users never click?<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-brand-memory\"><span class=\"ez-toc-section\" id=\"Brand_memory\"><\/span>Brand memory<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People remember names they have seen before. They remember positive experiences, friends\u2019 recommendations, repeated exposure, and trusted companies.<\/p>\n<p>Nobody remembers your title tag. (Ooof\u2026 that one hurt me a little, too.)<\/p>\n<p>This is exactly why the brand suddenly feels like the answer to every executive question about SEO, AI, video, etc. When users search for answers across platforms, what <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>s with them is not your website.<\/p>\n<h4 class=\"wp-block-heading\" id=\"h-it-is-your-reputation\"><span class=\"ez-toc-section\" id=\"It_is_your_reputation\"><\/span>It is your reputation.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Not domain authority. Not inbound links. Not keyword density. <s>Not a note from your mom saying you\u2019re a good kid<\/s>, I mean\u2026and not your Reddit karma score.<\/p>\n<h2 id=\"ybys-your-brand-your-seo\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YBYS_Your_brand_Your_SEO\"><\/span>YBYS = Your brand = Your SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s be clear. Tactics still work<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seoforlunch.com\/i\/178534058\/the-fire-that-really-added-smoke\" target=\"_blank\" rel=\"noopener\">I even shared my specific \u201ctactic\u201d that helped drive 1M+ organic sessions<\/a>.<\/p>\n<p>Proof that you can rank pages, gain traffic, and ride algorithm shifts to capture massive spikes in visibility. Some businesses will continue to grow primarily through search traffic for years to come, but\u2026<\/p>\n<p>Many of these \u201cwins\u201d will be temporary.<\/p>\n<p>Rankings move. Algorithms change. Search platforms evolve. (Sound familiar, anyone?)<\/p>\n<p>Brands stay in the conversation.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ybys-is-not-anti-seo-it-is-the-evolution-of-seo\"><span class=\"ez-toc-section\" id=\"YBYS_is_not_anti-SEO_It_is_the_evolution_of_SEO\"><\/span>YBYS is not anti-SEO. It is the evolution of SEO.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Visibility still matters because people need to find you. Recognition matters because they need to remember you after they leave. Trust matters because recommendations and reputation increasingly influence buying decisions. Proof matters because people want validation beyond your own marketing claims.<\/p>\n<p>Finally, there is brand presence.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-do-you-exist-outside-your-website\"><span class=\"ez-toc-section\" id=\"Do_you_exist_outside_your_website\"><\/span>Do you exist outside your website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a>letters, LinkedIn, PR, podcasts, communities, reviews, mentions, and brand searches are no longer \u201cnice to haves to appease the bots.\u201d<\/p>\n<p>These are signals that users, search engines, and AI systems use to understand who deserves attention.<\/p>\n<p>Your homepage is no longer your brand. It\u2019s just one piece of evidence supporting it.<\/p>\n<h2 id=\"the-uncomfortable-truth\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_uncomfortable_truth\"><\/span>The uncomfortable truth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After posting about a tool I like on LinkedIn, someone reached out, surprised I would support it. The company was getting blowback over programmatic SEO, and there were rumors that some larger brands using it tactically had been penalized by Google.<\/p>\n<p>My response was simple:<\/p>\n<p>People kill people with Teslas, too.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"645\" http: alt=\"People kill people with Teslas, too.\" class=\"wp-image-478523\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/People-kill-people-with-Teslas-too.png\"><img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"645\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/People-kill-people-with-Teslas-too.png\" alt=\"People kill people with Teslas, too.\" class=\"wp-image-478523\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-tools-are-not-the-problem\"><span class=\"ez-toc-section\" id=\"Tools_are_not_the_problem\"><\/span>Tools are not the problem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p id=\"h-people-can-use-ai-to-create-junk-they-can-use-seo-to-manipulate-rankings-they-can-manufacture-links-game-prompts-and-chase-short-term-visibility-spikes-hello-listicles\">People can use AI to create junk. They can use SEO to manipulate rankings. They can manufacture links, game prompts, and chase short-term visibility spikes. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seoforlunch.com\/i\/173895269\/best-of-listicles-starring-surprise-yourself\" target=\"_blank\" rel=\"noopener\">(hello listicles!)<\/a><\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seoforlunch.com\/p\/mom-love\" target=\"_blank\" rel=\"noopener\">Some of it will even work.<\/a> For a while\u2026<\/p>\n<p>But every year, the shelf life of these tactics gets shorter.<\/p>\n<p>Google demands trust\/authority. AI asks for memory. Consumers ask for proof.<\/p>\n<p>The companies that win in the long term are not the ones finding the next loophole. They are the ones people remember.<\/p>\n<p>YBYS.<\/p>\n<p><strong>Your brand = Your SEO.<\/strong><\/p>\n<p>Anyone can rank. Not everyone gets remembered.<\/p>\n<p><em>This post first appeared on the author\u2019s website and is republished here with permission.<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1774\" height=\"887\" http: alt=\"Leroy2\" class=\"wp-image-476987\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/leroy2.jpg.webp 1774w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/leroy2-768x384.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/leroy2-1536x768.jpg 1536w\" data-lazy-sizes=\"(max-width: 1774px) 100vw, 1774px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/leroy2.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1774\" height=\"887\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/leroy2.jpg.webp\" alt=\"Leroy2\" class=\"wp-image-476987\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/leroy2.jpg.webp 1774w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/leroy2-768x384.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/leroy2-1536x768.jpg 1536w\" sizes=\"auto, (max-width: 1774px) 100vw, 1774px\"><\/figure>\n<\/div>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">GoogleMandalaLarge language modelCrayola LLCLinkedInArtificial intelligenceRedditAI OverviewsChatGPTSlackYouTubeSearch engine optimizationBrand awarenessDigital marketingSearch engineSearch engineTesla<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+13 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ybys-your-brand-your-seo-478510\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The easiest way to survive AI search may be the least exciting SEO advice ever: build a real brand. There are two questions that come up in at least one meeting per day for every single business. \u201cHow do we get back our Google clicks?\u201d \u201cHow do we show up in all the LLMs?\u201d The&#8230;<\/p>\n","protected":false},"author":1,"featured_media":730237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/Introducing-\u2018YBYS-Your-brand-your-SEO.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-730236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/730236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=730236"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/730236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/730237"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=730236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=730236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=730236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}