{"id":730378,"date":"2026-05-30T02:55:13","date_gmt":"2026-05-29T23:55:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-appears-to-be-testing-new-branded-search-controls-in-ai-max-campaigns\/"},"modified":"2026-05-30T02:55:13","modified_gmt":"2026-05-29T23:55:13","slug":"google-appears-to-be-testing-new-branded-search-controls-in-ai-max-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-appears-to-be-testing-new-branded-search-controls-in-ai-max-campaigns\/","title":{"rendered":"Google appears to be testing new branded search controls in AI Max campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35fc512f05b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35fc512f05b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-appears-to-be-testing-new-branded-search-controls-in-ai-max-campaigns\/#Google_Ads_is_showing_AI_Max_branded_search_controls_that_could_help_advertisers_separate_brandednon-branded_traffic_more_effectively\" >Google Ads is showing AI Max branded search controls that could help advertisers separate branded\/non-branded traffic more effectively.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-appears-to-be-testing-new-branded-search-controls-in-ai-max-campaigns\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Ads_is_showing_AI_Max_branded_search_controls_that_could_help_advertisers_separate_brandednon-branded_traffic_more_effectively\"><\/span>Google Ads is showing AI Max branded search controls that could help advertisers separate branded\/non-branded traffic more effectively.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p id=\"h-advertisers-may-soon-have-more-control-over-how-ai-max-campaigns-participate-in-branded-searches-addressing-one-of-the-biggest-concerns-marketers-have-raised-since-the-campaign-type-launched\">Advertisers may soon have more control over how AI Max campaigns participate in branded searches \u2014 addressing a main concern marketers have raised since the campaign type launched.<\/p>\n<p id=\"h-what-s-happening\"><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening.<\/strong> Some advertisers are reporting a new \u201cBranded Searches\u201d control inside AI Max campaigns that lets them choose how the campaign handles brand-related queries.<\/p>\n<p>The setting appears to offer three options:<\/p>\n<ul class=\"wp-block-list\">\n<li>Show ads on all relevant searches (default behavior)<\/li>\n<li>Control branded searches using brand inclusions and exclusions<\/li>\n<li>Show ads only on unbranded searches<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"535\" height=\"414\" http: alt=\"AI Max Branded Control\" class=\"wp-image-479094\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/AI-Max-Branded-control.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"535\" height=\"414\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/AI-Max-Branded-control.png\" alt=\"AI Max Branded Control\" class=\"wp-image-479094\"><\/figure>\n<p id=\"h-why-marketers-care\"><strong>Why we care<\/strong>. One of the most common criticisms of AI Max is the potential for campaigns to capture branded traffic that advertisers are already targeting through dedicated brand campaigns.<\/p>\n<p>That can create several challenges:<\/p>\n<ul class=\"wp-block-list\">\n<li>Higher costs for traffic that was already likely to convert<\/li>\n<li>Attribution complications across campaign types<\/li>\n<li>Reduced visibility into incremental performance<\/li>\n<li>Concerns about AI Max cannibalizing branded search activity<\/li>\n<\/ul>\n<p>The newly spotted \u201cunbranded only\u201d option could give advertisers a more direct way to keep AI Max focused on net-new demand and prospecting opportunities.<\/p>\n<p id=\"h-between-the-lines\"><strong>Between the lines. <\/strong>Until now, advertisers looking to prevent AI Max from serving on branded queries largely relied on brand exclusion lists.<\/p>\n<p>A native campaign-level setting would represent a more straightforward approach and potentially provide greater transparency over how AI Max handles brand intent.<\/p>\n<p id=\"h-the-big-picture\"><strong>The big picture<\/strong>. Google has steadily added more controls to automated campaign types as advertisers push for greater visibility and governance over AI-driven systems.<\/p>\n<p>If rolled out broadly, this feature would signal that Google is responding to advertiser concerns around brand traffic management while continuing to expand AI-powered campaign automation.<\/p>\n<p id=\"h-what-to-watch\"><strong>What to watch.<\/strong> It\u2019s unclear whether this is an official launch, a limited beta, or an experiment being tested in select accounts.<\/p>\n<p>Advertisers should monitor their AI Max campaign settings and watch for announcements from Google about expanded branded search controls.<\/p>\n<p><strong>Bottom line<\/strong>. A new branded search setting spotted in AI Max could give advertisers one of their most requested controls \u2014 the ability to separate branded and non-branded traffic more cleanly. For now, however, it appears to be an early sighting rather than a confirmed global rollout.<\/p>\n<p><strong>First spotted. <\/strong>This update was spotted by Paid Search specialist Thomas Eccel, who shared spotting it on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7466065830204645376\/\">LinkedIn<\/a>. <\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google AdsGoogleBrand managementMarketing automationSearch advertisingLinkedInThomas Eccel<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+2 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-appears-to-be-testing-new-branded-search-controls-in-ai-max-campaigns-479088\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads is showing AI Max branded search controls that could help advertisers separate branded\/non-branded traffic more effectively. Advertisers may soon have more control over how AI Max campaigns participate in branded searches \u2014 addressing a main concern marketers have raised since the campaign type launched. What\u2019s happening. Some advertisers are reporting a new \u201cBranded&#8230;<\/p>\n","protected":false},"author":1,"featured_media":730379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/AI-Max-for-Search-Everything-you-need-to-know.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-730378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/730378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=730378"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/730378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/730379"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=730378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=730378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=730378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}