{"id":730398,"date":"2026-05-30T05:30:24","date_gmt":"2026-05-30T02:30:24","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-to-train-claude-to-sound-like-your-brand\/"},"modified":"2026-05-30T05:30:24","modified_gmt":"2026-05-30T02:30:24","slug":"how-to-train-claude-to-sound-like-your-brand","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-train-claude-to-sound-like-your-brand\/","title":{"rendered":"How to train Claude to sound like your brand"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3d875f1a291\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3d875f1a291\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-train-claude-to-sound-like-your-brand\/#If_Claude_keeps_writing_beige_the_problem_is_probably_the_brand_rules_you_never_gave_it_Train_AI_on_your_voice_tone_visuals_and_style\" >If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-train-claude-to-sound-like-your-brand\/#What_a_Claude_brand_skill_actually_does\" >What a Claude brand skill actually does<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-train-claude-to-sound-like-your-brand\/#Step_1_Raid_your_own_archive\" >Step 1: Raid your own archive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-train-claude-to-sound-like-your-brand\/#Step_2_Build_your_foundation_so_Claude_doesnt_have_to_guess_who_you_are\" >Step 2: Build your foundation so Claude doesn\u2019t have to guess who you are<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-train-claude-to-sound-like-your-brand\/#Step_3_Build_the_voice_guide_people_will_want_to_use\" >Step 3: Build the voice guide people will want to use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-train-claude-to-sound-like-your-brand\/#Step_4_Teach_Claude_what_the_brand_looks_like\" >Step 4: Teach Claude what the brand looks like<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-train-claude-to-sound-like-your-brand\/#Step_5_Teach_Claude_how_the_voice_changes_by_channel\" >Step 5: Teach Claude how the voice changes by channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-train-claude-to-sound-like-your-brand\/#Step_6_Write_the_SKILLmd_and_stress-test_it\" >Step 6: Write the SKILL.md and stress-test it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-train-claude-to-sound-like-your-brand\/#Teach_Claude_your_voice_before_it_makes_more_beige\" >Teach Claude your voice before it makes more beige<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-train-claude-to-sound-like-your-brand\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"If_Claude_keeps_writing_beige_the_problem_is_probably_the_brand_rules_you_never_gave_it_Train_AI_on_your_voice_tone_visuals_and_style\"><\/span>If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>It\u2019s a beautiful time to be in content marketing. AI writes your blog posts. It drafts your meta de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions. It can knock out a month of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> captions before your coffee goes cold.<\/p>\n<p>There\u2019s just one problem: it all sounds the same. Yours, theirs, and the competitor you don\u2019t even respect.\u00a0<\/p>\n<p>Same tidy sentences, same agreeable rhythm, same faint smell of nobody in particular. You can publish a hundred pages a month and still sound like a brand in witness protection.<\/p>\n<p>I taught an SMX Master Class this spring on scaling content with Claude. The question that kept coming up had nothing to do with keywords or rank tracking: How do we get it to sound like us?<\/p>\n<p>The answer is a Claude brand skill: a structured set of voice, tone, visual, and formatting rules that teach Claude how your brand should sound before it writes a single word.<\/p>\n<p>Here\u2019s how to build one that keeps your AI-assisted content recognizable, consistent, and distinctly yours.<\/p>\n<h2 id=\"what-a-claude-brand-skill-actually-does\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_a_Claude_brand_skill_actually_does\"><\/span>What a Claude brand skill actually does<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Claude brand skill is your brand\u2019s walkout song. When I played professional soccer, mine was \u201cO Fortuna\u201d from Carmina Burana because apparently I wanted to enter the field like a Roman army with shin guards.<\/p>\n<p>Ridiculous? Maybe. Memorable? Absolutely.<\/p>\n<p>That\u2019s the job of a brand skill. It tells Claude what energy to bring before any words get written. Not just \u201cfriendly\u201d or \u201cbold\u201d or whatever limp adjective survived three rebrands. The real stuff: cadence, bite, restraint, humor, visual taste, and what your brand would rather die than sound like.<\/p>\n<p>Do it right, and your content stops reading like a group project between a junior writer, a freelancer, and a chatbot wearing business casual. It starts sounding like one company.<\/p>\n<p>To show how this works, I\u2019ll use a fictional cold brew brand named Hot Take throughout the examples below.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Your customers search everywhere. Make sure your brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">shows up<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        The SEO toolkit you know, plus the AI visibility data you need.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" http: alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\"><img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"step-1-raid-your-own-archive\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Raid_your_own_archive\"><\/span>Step 1: Raid your own archive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You already have a brand. It\u2019s just scattered everywhere.<\/p>\n<p>Before you write any instructions, go gather all your marketing materials. Get the style guide that you forgot about after the rebrand. Pull the deck that your founder makes every new hire read through. Even dig into those customer support emails that customers reply to, saying thank you for.\u00a0<\/p>\n<p>The goal here is to round up as much information you\u2019ve got about the current brand voice and herd it into one place for Claude to read.<\/p>\n<p>Save all of this in one working folder. Keep it boring and obvious. Something like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Claude Brand Skill Source Materials<\/li>\n<\/ul>\n<p>Then, make subfolders:<\/p>\n<ul class=\"wp-block-list\">\n<li>01 Brand docs<\/li>\n<li>02 Voice examples<\/li>\n<li>03 Visual examples<\/li>\n<li>04 Content formats<\/li>\n<li>05 Don\u2019t sound like this<\/li>\n<\/ul>\n<p>For visual guidelines, save screenshots or image files of the brand in the wild. Name the files like a person who wants to find them again:<\/p>\n<ul class=\"wp-block-list\">\n<li>homepage-hero-example.png<\/li>\n<li>instagram-caption-tone-example.png<\/li>\n<li>bad-example-too-corporate.pdf<\/li>\n<\/ul>\n<p>Then create one audit document. In that file, make three notes for every asset:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>What to keep:<\/strong> The parts that sound right.<\/li>\n<li><strong>What to avoid:<\/strong> The parts that feel off-brand<\/li>\n<li><strong>Why it matters:<\/strong> This is the rule Claude will learn from it.<\/li>\n<\/ul>\n<p>Here\u2019s an example:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Asset:<\/strong> Q2 product launch email<\/li>\n<li><strong>What to keep:<\/strong> Short sentences, direct CTA, playful first line.<\/li>\n<li><strong>What to avoid:<\/strong> The phrase \u201cseamless experience.\u201d Retire it immediately.<\/li>\n<li><strong>Why it matters:<\/strong> Launch copy should feel confident and useful, not like a SaaS brochure trapped in an elevator.<\/li>\n<\/ul>\n<p>While you\u2019re in there, you want to be ruthless.<\/p>\n<p>Claude can read a lot, but your job isn\u2019t to throw a junk drawer at it and hope for brand clarity to crawl out like Ripley\u2019s baby in Aliens 4 wearing a tiny crown.<\/p>\n<p>Once you\u2019ve finished the audit, sort the keepers into four piles:<\/p>\n<ul class=\"wp-block-list\">\n<li>Who the brand is.<\/li>\n<li>How it sounds.<\/li>\n<li>How it looks.<\/li>\n<li>How the voice changes<\/li>\n<\/ul>\n<p>Those piles become your core skill files:<\/p>\n<ul class=\"wp-block-list\">\n<li>brand-foundation.md<\/li>\n<li>voice-and-tone.md<\/li>\n<li>visual-guidelines.md<\/li>\n<li>content-formats.md<\/li>\n<\/ul>\n<p>Hold that thought. This is where the fun starts.<\/p>\n<h2 id=\"step-2-build-your-foundation-so-claude-doesnt-have-to-guess-who-you-are\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Build_your_foundation_so_Claude_doesnt_have_to_guess_who_you_are\"><\/span>Step 2: Build your foundation so Claude doesn\u2019t have to guess who you are<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Template and example:<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/1DS8WqTif8YWK0wI8y9nb6Euoyr5fNTX-ZPhmb2W5FXs\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">brand-foundation.md<\/a><\/li>\n<\/ul>\n<p>This is where we build your brand foundation file that keeps all your copy from running into traffic. Call it something basic like brand-foundation.md.<\/p>\n<p>Claude needs to know what kind of brand it is writing for before it starts doing that thing where it gets confident, cheerful, and completely wrong.<\/p>\n<p>Keep this file small. Painfully small. This isn\u2019t the place for every tagline, campaign line, founder quote, abandoned slogan, or sentence that begins with \u201cwe empower.\u201d Those belong somewhere else. Possibly a folder. Possibly a bonfire.<\/p>\n<p>The foundation file should include six sections:<\/p>\n<ul class=\"wp-block-list\">\n<li>Brand summary.<\/li>\n<li>Mission.<\/li>\n<li>Audience.<\/li>\n<li>Positioning.<\/li>\n<li>Personality traits.<\/li>\n<li>What we aren\u2019t.<\/li>\n<\/ul>\n<p>For the brand summary, write one paragraph. Say what the company does, who it helps, and why I should care.<\/p>\n<p>For Hot Take, the summary would sound more like this:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>\u201cHot Take makes cold brew for people who want it strong, smooth, and a little less precious. No fake wellness glow. Just good caffeine, good flavor, and a morning that doesn\u2019t require waiting behind a lavender mushroom latte with emotional support foam.\u201d<\/li>\n<\/ul>\n<\/blockquote>\n<p>Then write the mission. One sentence. Maybe two if you must. This is the hill the brand would die on.<\/p>\n<p>Not something like this:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>\u201cTo revolutionize the beverage experience through innovative cold brew solutions.\u201d<\/li>\n<\/ul>\n<\/blockquote>\n<p>For Hot Take, I would keep the mission stupidly clear:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cMake cold brew that tastes good, works fast, and doesn\u2019t make the morning more annoying than it already is.\u201d<\/p>\n<\/blockquote>\n<p>Next, define the audience. Claude doesn\u2019t need \u201cwomen 25-44 with disposable income\u201d as much as it needs the emotional context.<\/p>\n<p>More like this:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cHot Take is for people who want coffee to do its job. They may be heading into work, to school drop-off, for a client call, for a creative sprint, or just to the emotional obstacle course known as opening Slack.<\/p>\n<p>They like good coffee, but they aren\u2019t trying to make it their whole personality. They don\u2019t want weak coffee, wellness cosplay, or fake premium vibes.\u201d<\/p>\n<\/blockquote>\n<p>Then add positioning. This is where you tell Claude how the brand should sit in the market.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cHot Take lives between gas station coffee and the $9 Starbucks.<\/p>\n<p>It\u2019s better than the sad office fridge situation. Less sensitive than the coffee shop, where ordering requires courage. Strong, smooth, unfussy, and just opinionated enough to feel like someone awake wrote the label.\u201d<\/p>\n<\/blockquote>\n<p>Now get to the part everyone loves to skip: personality traits. Pick four or five traits with teeth. Not \u201cinnovative,\u201d \u201ccustomer-obsessed,\u201d or \u201cauthentic,\u201d unless you enjoy words that have been left in the sun too long.<\/p>\n<p>For each personality trait, write enough that Claude can make an actual judgment call.<\/p>\n<p>Not just \u201csharp.\u201d That means nothing. A knife is sharp. So is a bad email from finance.<\/p>\n<p>Write the trait like this instead:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Sharp<\/strong><\/p>\n<p>Hot Take gets to the point. The copy should have a little bite, but it shouldn\u2019t draw blood. Use shorter sentences. Make the claim clearly. Let headlines carry some edge.<\/p>\n<ul class=\"wp-block-list\">\n<li>Good: \u201cStrong cold brew. No personality transplant required.\u201d<\/li>\n<li>Too far: \u201cYour current coffee is embarrassing.\u201d<\/li>\n<li>Too flat: \u201cOur cold brew offers a smooth and enjoyable taste experience.\u201d<\/li>\n<\/ul>\n<\/blockquote>\n<p>Do the same for every trait.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Playful<\/strong><\/p>\n<p>The brand can wink at the reader. It can\u2019t put on a foam finger and start yelling internet slang. A joke is welcome when it makes the line more memorable. A joke isn\u2019t welcome when someone is trying to understand pricing, shipping, refunds, or anything involving their money.<\/p>\n<ul class=\"wp-block-list\">\n<li>Good: \u201cThe 12-pack landed. Your fridge is about to get interesting.\u201d<\/li>\n<li>Too far: \u201cThis cold brew slaps harder than your Monday trauma.\u201d<\/li>\n<li>Too flat: \u201cOur 12-pack is now available for purchase.\u201d<\/li>\n<\/ul>\n<p><strong>Honest<\/strong><\/p>\n<p>Say what the product does and what it doesn\u2019t do. Tell the truth about the product, that\u2019s enough. This isn\u2019t a spiritual awakening.<\/p>\n<ul class=\"wp-block-list\">\n<li>Good: \u201cStrong, smooth cold brew for mornings that need backup.\u201d<\/li>\n<li>Too far: \u201cThis will change your life.\u201d<\/li>\n<li>Too flat: \u201cOur beverage supports your daily routine.\u201d<\/li>\n<\/ul>\n<p><strong>Warm<\/strong><\/p>\n<p>The brand should sound like a person you wouldn\u2019t mind hearing from before 9 a.m. Helpful. Relaxed. Easy to understand. This should feel like waking up to Bill Withers singing Lovely Day. No baby talk. No \u201cHey bestie.\u201d<\/p>\n<ul class=\"wp-block-list\">\n<li>Good: \u201cNeed help picking a pack? Start with the classic. It plays well with most refrigerators.\u201d<\/li>\n<li>Too far: \u201cBestie, your caffeine era is calling.\u201d<\/li>\n<li><em>Too flat: \u201cMultiple pack options are available for customers.\u201d<\/em><\/li>\n<\/ul>\n<p><strong>Steady<\/strong><\/p>\n<p>Confidence without feeling like a fan girl at a T-Swift concert. This is the trait that keeps copy from spiraling. The brand can be excited.<\/p>\n<ul class=\"wp-block-list\">\n<li>Good: \u201cNew flavor. Same strong cold brew. Available now.\u201d<\/li>\n<li>Too far: \u201cRUN. DO NOT WALK. YOUR MORNING DEPENDS ON THIS.\u201d<\/li>\n<li>Too flat: \u201cWe are pleased to announce a new product offering.\u201d<\/li>\n<\/ul>\n<\/blockquote>\n<p>The trick is to give Claude contrast. A good line. A line that goes too far. A line that dies of beige. That\u2019s how the model learns the edges of the voice instead of just memorizing adjectives.<\/p>\n<p>Then write what the brand isn\u2019t.<\/p>\n<p>For Hot Take, I\u2019d write it like this:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Hot Take should never sound smug.<\/p>\n<ul class=\"wp-block-list\">\n<li>No coffee snob routine. No meme-account-with-a-product energy.<\/li>\n<li>No fake urgency. No fake scarcity. No fake intimacy.<\/li>\n<li>And please, for the love of every tired person in aisle seven, don\u2019t say \u2018fuel your journey.\u2019<\/li>\n<\/ul>\n<\/blockquote>\n<p>The \u201cnot\u201d list is usually more useful than the \u201cis\u201d list. It catches the moment a brand starts drifting from playful into try-hard, from confident into cocky, from polished into beige.<\/p>\n<p>End the file with a little pre-flight check. Just a few lines Claude can run through before it starts flinging adjectives around.<\/p>\n<p>For Hot Take, that might look like:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Before writing, make sure this sounds like Hot Take on a good day.<\/p>\n<ul class=\"wp-block-list\">\n<li>Is it useful? Does it feel confident?<\/li>\n<li>Did it get to the point before the reader aged visibly?<\/li>\n<li>Is the joke helping, or is it standing there waving?<\/li>\n<li>Would this sound weird coming from a cold brew brand?<\/li>\n<\/ul>\n<\/blockquote>\n<p>That\u2019s your foundation. Everything else in the skill should connect back to this file. Voice comes from it. Visuals should match it. Content formats should bend around it.<\/p>\n<h2 id=\"step-3-build-the-voice-guide-people-will-want-to-use\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Build_the_voice_guide_people_will_want_to_use\"><\/span>Step 3: Build the voice guide people will want to use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Template and example:<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/1LzzLJ3nfLJqeIbbD_OWB5nwdMSO94PTS-J55_qJeMas\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">voice-tone.md<\/a><\/li>\n<\/ul>\n<p>This is the file I would obsess over. Voice is the part people remember when the rest of the page gets chopped up in the sad little gap between meetings.<\/p>\n<p>Voice is the brand on a normal day. Tone is the outfit it wears for the room.<\/p>\n<p>Hot Take can be louder in a product launch email. It should be calmer in a refund email. It can be funny in a social caption. It should probably not be doing stand-up in a shipping delay message.<\/p>\n<p>That\u2019s the point of this file. Claude needs to know the difference between the brand\u2019s personality and the mood of the moment. Then give it examples. Lots of them.<\/p>\n<p>A trait like \u201chonest\u201d doesn\u2019t help much on its own. Honest compared to what? A priest? A mechanic? A brutally direct aunt at Thanksgiving?<\/p>\n<p>Give Claude the before, the after, and why the after works.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Before: <\/strong>Our nitro-infused cold brew delivers a smooth, premium caffeine experience.<\/li>\n<li><strong>After: <\/strong>It\u2019s cold brew. It\u2019s strong. It won\u2019t taste like a compromise.<\/li>\n<\/ul>\n<p>Now do the same for playful, where the line gets a little more wink and a little less brochure.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Before: <\/strong>Hot Take is now available in a 12-pack.<\/li>\n<li><strong>After: <\/strong>The 12-pack landed. Your fridge is about to get a lot more interesting.<\/li>\n<\/ul>\n<p>Write five or six of these per trait.<\/p>\n<p>Claude learns a voice the way a new hire does. Your before-and-after pairs are that training ground. The more useful contrast you give Claude, the less it has to guess.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"step-4-teach-claude-what-the-brand-looks-like\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Teach_Claude_what_the_brand_looks_like\"><\/span>Step 4: Teach Claude what the brand looks like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Template and example:<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/1E5j35tn9O2MfXeYmqPXlhLbZTPnQa1Bx5qvgZqweAis\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">visual-standards.md<\/a><\/li>\n<\/ul>\n<p>Sadly, my visuals always get treated like they were assembled during a minor hostage situation.<\/p>\n<p>Claude doesn\u2019t need every component state, hover color, and button radius that your product designer has carefully hidden inside Figma. It needs the basics. Things like logos, color palette, fonts, and what not to do.<\/p>\n<p>\u201cDeep blue\u201d means one thing to your designer, another thing to your freelancer, and apparently something very alarming to AI.<\/p>\n<p>Give it the actual codes and the job each color is allowed to do. For instance:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Black: #111111. Use for headlines, body copy, and anything that needs to be easy to read.<\/li>\n<li>Orange: #F45D22. Use for CTAs and callouts. We aren\u2019t painting a traffic cone.<\/li>\n<li>Cream: #FFF8EF. Use for warmer sections or background blocks.<\/li>\n<\/ul>\n<\/blockquote>\n<p>Then add usage rules.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>\u201cUse black and cream as the base. Orange is an accent. Aim for 80% neutral, 15% warm background, 5% accent.\u201d<\/li>\n<\/ul>\n<\/blockquote>\n<p>Do the same with type. Don\u2019t just list the font family and call it a day. Tell Claude how the type should feel and how it should behave.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Headlines should feel bold, clean, and editorial.<\/li>\n<li>Body copy should be easy to read.<\/li>\n<li>Use sentence case for headers.<\/li>\n<li>Avoid all caps.<\/li>\n<li>Arial or Helvetica if the primary font is unavailable.<\/li>\n<\/ul>\n<\/blockquote>\n<p>Then get painfully specific about layout. \u201cGenerous spacing\u201d sounds nice. It also means nothing. One person\u2019s generous spacing is another person\u2019s abandoned parking lot.<\/p>\n<p>Give Claude something to work with:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Keep the layout rules plain enough that nobody has to interpret them like cave drawings.<\/li>\n<li>Paragraphs should stay short. Two to four lines is plenty. After that, the reader starts looking for an exit.<\/li>\n<li>Each section gets one main CTA. Not three buttons fighting for custody of the click.<\/li>\n<\/ul>\n<\/blockquote>\n<p>For imagery, don\u2019t stop at \u201cnatural\u201d or \u201cbright.\u201d That\u2019s mood-board language. Give Claude the taste level.<\/p>\n<p>For Hot Take, the image notes are less \u201cbrand guideline\u201d and more \u201cplease don\u2019t make this look dead inside.\u201d<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>\u201cUse real morning stuff. A can on a kitchen counter. A fridge that looks opened by an actual person. Bad lighting? No. Perfect fake lighting? Also no. Somewhere in the middle, where humans live.\u201d<\/li>\n<\/ul>\n<\/blockquote>\n<p>That\u2019s why this file is useful. Claude can help, but only after you show it the taste level. Otherwise, it defaults to safe, and safe is usually just beige wearing better shoes.<\/p>\n<p>And safe is where brands go to become lobby furniture.<\/p>\n<h2 id=\"step-5-teach-claude-how-the-voice-changes-by-channel\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Teach_Claude_how_the_voice_changes_by_channel\"><\/span>Step 5: Teach Claude how the voice changes by channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Template and example: <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/11cJEipo3Q78Bhy9iLbyGG0DW1EnAde4TKy6jRc_TvyY\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">content-format.md<\/a><\/li>\n<\/ul>\n<p>A line that works beautifully in an Instagram caption can eat pavement in an investor update. I have seen it happen (no, I didn\u2019t do it, and yes, it was cringe.)<\/p>\n<p>That\u2019s why the content-formats doc (content-formats.md) is created.<\/p>\n<p>This file tells Claude how the brand behaves when the assignment changes. Blog post. Sales email. Support reply. Board deck. Landing page. Social caption. Each one needs its own little rulebook.<\/p>\n<p>For each format, write down:<\/p>\n<ul class=\"wp-block-list\">\n<li>What the piece needs to do.<\/li>\n<li>How it should be structured.<\/li>\n<li>Which voice traits should be louder.<\/li>\n<li>Which traits should stay in the back seat.<\/li>\n<li>One good example.<\/li>\n<li>One \u201cabsolutely not\u201d example.<\/li>\n<\/ul>\n<p>For Hot Take, here\u2019s an example of social captions:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Turn up: <\/strong>Playful, Sharp, Warm<\/p>\n<p><strong>Turn down: <\/strong>Steady<\/p>\n<p>Keep it short. Let the first line do the work. One joke is plenty. Don\u2019t stack three jokes like a person trying to prove they are fun at a company offsite.<\/p>\n<p><strong>Good:<\/strong> \u201cNew 12-pack just dropped. Your fridge has been emotionally preparing for this.\u201d<\/p>\n<p><strong>Too much:<\/strong> \u201cBESTIES. THE 12-PACK ERA IS HERE AND YOUR FRIDGE IS SCREAMING.\u201d<\/p>\n<\/blockquote>\n<p>And here\u2019s an example of customer support messages:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Turn up: <\/strong>Warm, Honest, Steady<\/p>\n<p><strong>Turn down:<\/strong> Playful<\/p>\n<p>Be human. Fix the thing. A tiny bit of personality is fine, but nobody wants a stand-up set when their order went missing.<\/p>\n<p>Here\u2019s an example of good: \u201cSorry about that. Your order should have arrived by now, so we\u2019re checking on it and will make this right.\u201d<\/p>\n<p>And here\u2019s an example of too much: \u201cUh-oh, looks like your cold brew took a little vacation.\u201d<\/p>\n<\/blockquote>\n<p>The goal here is to keep the brand recognizable without forcing it to use the exact same voice everywhere.<\/p>\n<h2 id=\"step-6-write-the-skillmd-and-stresstest-it\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Write_the_SKILLmd_and_stress-test_it\"><\/span>Step 6: Write the SKILL.md and stress-test it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Template and example:<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/1okK99n5e8QI6sUd-_5251sAWvwXX_0tVZvY6Lz9qoNs\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">SKILL.md<\/a><\/li>\n<\/ul>\n<p>Four files down. One to go, and it runs the show. This is called SKILL.md.<\/p>\n<p>This is the one Claude checks first.\u00a0<\/p>\n<p>Think of it as the little bouncer for the whole skill. It tells Claude what the skill is for, when to use it, which files to read, and what to do before handing you copy that sounds like it was microwaved in a corporate kitchen.<\/p>\n<p>Inside SKILL.md, keep it boring in the places that need to be boring:<\/p>\n<ul class=\"wp-block-list\">\n<li>Skill name.<\/li>\n<li>Description.<\/li>\n<li>When to use it.<\/li>\n<li>Files to reference.<\/li>\n<li>Workflow.<\/li>\n<li>Checklist.<\/li>\n<\/ul>\n<p>The description matters more than people think.<\/p>\n<p>Claude uses it to decide when the skill should wake up. So don\u2019t write some vague little fortune cookie like:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cUse this skill to support brand-aligned communication.\u201d<\/li>\n<\/ul>\n<p>Nobody is typing that. Nobody has ever said that out loud unless there was a webinar involved.<\/p>\n<p>Write the description with the words you use when prompting:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>\u201cUse this skill when writing or editing Hot Take blog posts, landing page copy, email campaigns, social captions, product copy, presentation copy, creative briefs, image prompts, or marketing content that needs to match the Hot Take brand voice and visual style.\u201d<\/li>\n<\/ul>\n<\/blockquote>\n<p>That\u2019s the SEO part playing hide and seek. Use the words people search for. Or in this case, the words you prompt with.<\/p>\n<p>Then add the workflow:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>First, read brand-foundation.md.<\/li>\n<li>Then check voice-and-tone.md.<\/li>\n<li>If the request involves layout, slides, images, or creative direction, read visual-guidelines.md.<\/li>\n<li>If the request is for a specific format, read content-formats.md.<\/li>\n<li>Before sending anything back, run the checklist.<\/li>\n<\/ul>\n<\/blockquote>\n<p>After that, test it as if you\u2019re trying to break it.<\/p>\n<p>Give Claude a stiff paragraph and ask for a rewrite. Give it a support reply. A homepage section. A social caption. A slide title. A product description. Something boring. Something delicate. Something where the joke absolutely shouldn\u2019t survive.<\/p>\n<p>If the first few drafts are off, don\u2019t keep adding one more to the prompt. That\u2019s how you end up with a final piece that reads like you tried to duct tape your bumper back on.<\/p>\n<p>Open the skill file and find the problem hiding there.Check the stuff you banned. There\u2019s probably a word in there that your team hates but forgot to write down.<\/p>\n<p>Or, maybe you said the brand can be playful, but forgot to mention that refunds aren\u2019t open mic night. Add the line you liked and hated. Then test again.<\/p>\n<p>You aren\u2019t trying to make the prompt longer. You\u2019re trying to make the skill smarter. That\u2019s the whole <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline-bottom\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        See the <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">complete picture<\/span> of your search visibility.\n      <\/div>\n<p id=\"semrush-one-subhead-bottom\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Track, optimize, and win in Google and AI search from one platform.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta-bottom\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" http: alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\"><img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"teach-claude-your-voice-before-it-makes-more-beige\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Teach_Claude_your_voice_before_it_makes_more_beige\"><\/span>Teach Claude your voice before it makes more beige<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The real magic of a Claude brand skill isn\u2019t that it makes AI faster.<\/p>\n<p>Speed is everywhere. Taste isn\u2019t. Your competitors have speed. The intern with a Canva password and a dangerous amount of confidence has speed.<\/p>\n<p>The win is that your content stops multiplying like generic office wallpaper.<\/p>\n<p>A good brand skill turns Claude from a polite autocomplete machine into a trained creative partner. It knows when to be sharp. When to shut up. When to use the joke. When to keep the joke in its little cage. It understands the words you use, the words you avoid, the rhythm of your sentences, the way your visuals should feel, and the kind of copy that should be escorted off the premises immediately.<\/p>\n<p>For SEOs like me, the job is getting weirder. Now I\u2019m thinking about what happens after the page gets scraped, summarized, cited, and wedged into an answer box with six other brands wearing the same khakis.<\/p>\n<p>The goal is for Joe in San Diego to read one sentence and think, \u201cYep, that sounds like Anna.\u201d Maybe he laughs. Maybe he hates it. Either way, I made it through the blender.<\/p>\n<p>This doesn\u2019t happen by asking Claude to \u201cmake it more on brand,\u201d which is the content equivalent of yelling \u201cbe hotter\u201d at a toaster.<\/p>\n<p>So don\u2019t treat the skill like a cute AI side quest. Build the thing as if it were part of your content infrastructure.<\/p>\n<p>Give Claude the good examples. Give it the bad ones, too. Show it the phrases your brand owns, the phrases you never want to see again, and the little judgment calls your best editor makes without thinking.<\/p>\n<p>That\u2019s where the value is. Make sure your brand survives the blender: search results, AI answers, comparison pages, Reddit threads, and the human being skimming all of it while half-watching Netflix.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">ClaudeArtificial intelligenceSearch engine optimizationContent MarketingLarge language modelBrandChicago Transit AuthoritySlackInstagramSoftware as a serviceStarbucksFigmaNetflixCanvaRedditSan DiegoBrand managementCorporate identityGenerative AIPrompt engineering<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+15 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/train-claude-sound-like-your-brand-479023\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style. It\u2019s a beautiful time to be in content marketing. AI writes your blog posts. It drafts your meta descriptions. It can knock out a month of social captions before your&#8230;<\/p>\n","protected":false},"author":1,"featured_media":730399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/How-to-train-Claude-to-sound-like-your-brand.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-730398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/730398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=730398"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/730398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/730399"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=730398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=730398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=730398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}