{"id":730894,"date":"2026-06-02T00:50:17","date_gmt":"2026-06-01T21:50:17","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/dv360-api-adds-demand-gen-support-2\/"},"modified":"2026-06-02T00:50:17","modified_gmt":"2026-06-01T21:50:17","slug":"dv360-api-adds-demand-gen-support-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/dv360-api-adds-demand-gen-support-2\/","title":{"rendered":"DV360 API Adds Demand Gen Support"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3dfa8d9ee4b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3dfa8d9ee4b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/dv360-api-adds-demand-gen-support-2\/#Advertisers_and_developers_will_soon_have_new_tools_to_automate_campaign_management_and_targeting_within_existing_DV360_workflows\" >Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/dv360-api-adds-demand-gen-support-2\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Advertisers_and_developers_will_soon_have_new_tools_to_automate_campaign_management_and_targeting_within_existing_DV360_workflows\"><\/span>Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Demand Gen campaigns are becoming more deeply integrated into Google\u2019s advertising stack. Starting June 10th, Display &amp; Video 360 API users will gain the ability to manage Demand Gen resources directly through the API, bringing campaign automation and management workflows closer to parity with other DV360 inventory types.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. Google will begin rolling out Demand Gen resource support to Display &amp; Video 360 API partners on June 10, with full availability expected by June 24.<\/p>\n<p>The update adds support for Demand Gen line items, ad groups and ad formats, allowing developers and advertisers to retrieve, create, update and delete Demand Gen resources through the API. Once enabled, Demand Gen resources will also appear in standard line item and ad group list responses alongside existing DV360 campaign objects.<\/p>\n<p><strong>Between the lines<\/strong>. For advertisers and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> partners that rely on API integrations, the biggest im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>te impact is that existing list queries may begin returning additional Demand Gen line items and ad groups. Google is advising developers to update integrations before June 10 to ensure systems can process the new resource types.<\/p>\n<p><strong>Why we care<\/strong>. The update makes it easier to automate Demand Gen campaign management within existing DV360 workflows, reducing the need for separate tools or manual processes as advertisers expand into YouTube and other discovery-focused inventory.<\/p>\n<p><strong>The bottom line<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ads-developers.googleblog.com\/2026\/05\/display-video-360-api-will-start.html\">Demand Gen is moving from beta functionality to a standard part of the DV360 API<\/a>, giving advertisers and partners more flexibility to manage campaigns programmatically at scale.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">DV360Application programming interfaceBritney SpearsGoogleOnline advertisingDemand generationMarketing automationYouTube<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+3 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/dv360-api-adds-demand-gen-support-479175\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows. Demand Gen campaigns are becoming more deeply integrated into Google\u2019s advertising stack. Starting June 10th, Display &amp; Video 360 API users will gain the ability to manage Demand Gen resources directly through the API, bringing campaign automation&#8230;<\/p>\n","protected":false},"author":1,"featured_media":730895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/The-click-fraud-hierarchy-in-Google-Ads-Safest-to-riskiest-campaigns-.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-730894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/730894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=730894"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/730894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/730895"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=730894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=730894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=730894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}