{"id":731301,"date":"2026-06-04T05:00:31","date_gmt":"2026-06-04T02:00:31","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/what-to-do-now-that-ai-overviews-turned-search-into-reading-sessions\/"},"modified":"2026-06-04T05:00:31","modified_gmt":"2026-06-04T02:00:31","slug":"what-to-do-now-that-ai-overviews-turned-search-into-reading-sessions","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-to-do-now-that-ai-overviews-turned-search-into-reading-sessions\/","title":{"rendered":"What to do now that AI Overviews turned search into reading sessions"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2409ea9275e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2409ea9275e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-to-do-now-that-ai-overviews-turned-search-into-reading-sessions\/#Search_intent_still_shapes_content_strategy_but_AI_Overviews_now_shape_how_users_behave_on_the_SERP_itself\" >Search intent still shapes content strategy, but AI Overviews now shape how users behave on the SERP itself.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-to-do-now-that-ai-overviews-turned-search-into-reading-sessions\/#The_new_mental_model_of_search_intent\" >The new mental model of search intent<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-to-do-now-that-ai-overviews-turned-search-into-reading-sessions\/#Why_this_matters\" >Why this matters<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/what-to-do-now-that-ai-overviews-turned-search-into-reading-sessions\/#What_winning_the_second_impression_looks_like\" >What winning the second impression looks like<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/what-to-do-now-that-ai-overviews-turned-search-into-reading-sessions\/#Product_detail_pages_PDP\" >Product detail pages (PDP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/what-to-do-now-that-ai-overviews-turned-search-into-reading-sessions\/#Category_detail_pages_CDP\" >Category detail pages (CDP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/what-to-do-now-that-ai-overviews-turned-search-into-reading-sessions\/#Blog_content\" >Blog content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/what-to-do-now-that-ai-overviews-turned-search-into-reading-sessions\/#What_intent_compression_means_for_operators\" >What intent compression means for operators<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/what-to-do-now-that-ai-overviews-turned-search-into-reading-sessions\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Search_intent_still_shapes_content_strategy_but_AI_Overviews_now_shape_how_users_behave_on_the_SERP_itself\"><\/span>Search intent still shapes content strategy, but AI Overviews now shape how users behave on the SERP itself.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Intent still tells you what to write. But when an AI Overview (AIO) lands on the SERP, users no longer behave the same way as classic search.\u00a0<\/p>\n<p>In this memo:<\/p>\n<ul class=\"wp-block-list\">\n<li>AIO compresses five distinct search intents into one reading pattern, and the 20-year SEO assumption it breaks.<\/li>\n<li>What winning the \u201csecond impression\u201d looks like for product, category, and blog pages.<\/li>\n<li>The one-slide explanation that reassures stakeholders the content team\u2019s last three years were not wasted <em>(premium)<\/em>.<\/li>\n<li>A Claude skill that audits your meta de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions against the competitors sharing your SERP <em>(premium)<\/em>.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/searchengineland.com\/about:blank\" width=\"480\" height=\"320\" style=\"border: 0; background: transparent\" frameborder=\"0\" scrolling=\"no\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/www.growth-memo.com\/embed?transparent=1\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.growth-memo.com\/embed?transparent=1\" width=\"480\" height=\"320\" style=\"border: 0; background: transparent\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/noscript><\/p>\n<h2 id=\"the-new-mental-model-of-search-intent\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_new_mental_model_of_search_intent\"><\/span>The new mental model of search intent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Last week, I shared how Eric Van Buskirk of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/clickstream.cc\/\" target=\"_blank\" rel=\"noopener\">Clickstream Solutions<\/a> and I analyzed anonymized clickstream data from approximately 846,000 U.S.-based Google search sessions.<\/p>\n<p>The most significant finding? The time-on-page for a user on the SERP is no longer dependent on search intent when an AIO is present. The AIO compresses search intent behavior to look similar across intent types.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Old mental model of search intent:<\/strong> Navigational searches are \u201cfast.\u201d Informational ones are \u201cslow.\u201d Time-on-SERP follows intent, and SERPs without an AIO clearly show this pattern (similar to classic search pre-AI outputs), demonstrated by 12% of navigational searches vs. 32% of local searchers still being on the SERP after 21 seconds.<\/li>\n<li><strong>New mental model of search intent:<\/strong> There is barely a difference in how long users spend time on SERPs between user intents when there is an AIO present. 42-48.5% of users are still on the SERP after 21 seconds across all the 5 major intents.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2040\" height=\"1208\" http: alt=\"AI Overviews keep searchers on SERPs longer\" class=\"wp-image-479247\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/AI-Overviews-keep-searchers-on-SERPs-longer.png 2040w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/AI-Overviews-keep-searchers-on-SERPs-longer-768x455.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/AI-Overviews-keep-searchers-on-SERPs-longer-1536x910.png 1536w\" data-lazy-sizes=\"(max-width: 2040px) 100vw, 2040px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/AI-Overviews-keep-searchers-on-SERPs-longer.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2040\" height=\"1208\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/AI-Overviews-keep-searchers-on-SERPs-longer.png\" alt=\"AI Overviews keep searchers on SERPs longer\" class=\"wp-image-479247\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/AI-Overviews-keep-searchers-on-SERPs-longer.png 2040w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/AI-Overviews-keep-searchers-on-SERPs-longer-768x455.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/AI-Overviews-keep-searchers-on-SERPs-longer-1536x910.png 1536w\" sizes=\"(max-width: 2040px) 100vw, 2040px\"><\/figure>\n<\/div>\n<p>From \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.growth-memo.com\/p\/users-behave-differently-in-ai-overviews\" target=\"_blank\" rel=\"noopener\">The same user behaves differently in AIOs vs. AI Mode<\/a>\u201d (bold added):<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>At 21 seconds into a session without an AIO, only 12% of navigational searchers are still on the page. 32% of local searchers are. <\/em><\/strong><em>In classic search, time-on-page has always followed intent: navigational users leave fast because they know where they\u2019re going, local users stay because the SERP is dense with maps and listings, informational users fall somewhere in between.<\/em><\/p>\n<p><em>With an AIO present, the spread compresses to barely 6 points. <\/em><strong><em>All five intent types<\/em><\/strong><em>(informational, local, navigational, transactional, video) <\/em><strong><em>cluster between 41.9% and 48.5% time-on-page at 21 seconds<\/em><\/strong><em>.<\/em><\/p>\n<\/blockquote>\n<p>Notice how much longer average SERP sessions are \u2014 almost 4x! So, we can conclude that AI Overviews don\u2019t just compress user intent but also prolong the time users spend with search results.\u00a0<\/p>\n<p>The reason? <em>Additional context.<\/em> Direct answers from the AIOs provide more information and take longer to read. The intent behind the initial query matters less.<\/p>\n<p>This is the gap between links and answers in the new AIO-filled SERP. In the past, giving users a list of (10 blue) links meant the user was responsible for verifying accuracy and finding the information after the click through. Therefore, Google gets user feedback from their behavior.\u00a0<\/p>\n<p>But when Google (or other LLMs) gives the answer directly, that onus is on the answer engine.<\/p>\n<p>Bing\u2019s blog, \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blogs.bing.com\/search\/May-2026\/Evolving-role-of-the-index-From-ranking-pages-to-supporting-answers\" target=\"_blank\" rel=\"noopener\">Evolving the role of the index<\/a>,\u201d brings this to a point:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Grounding an AI\u2013generated answer introduces a fundamentally different constraint: <\/em><strong><em>The system is no longer just pointing to information, it is using it.<\/em><\/strong><em> The goal shifts from \u201cfetch the best documents\u201d to \u201cfetch the best information to synthesize into a reliable, verifiable answer.\u201d<\/em><\/p>\n<\/blockquote>\n<p>Lastly, it also means there is utility in tracking branded prompts more diligently and making sure LLMs return the desired information about a brand. Just like companies bid on their brand as a defense mechanism, they should monitor branded prompts, not just product- or painpoint-related ones.<\/p>\n<p><strong>Heads up: <\/strong><em>The <\/em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.growth-memo.com\/i\/176171733\/bonus-resource-stakeholder-slide-deck-template-and-open-questions\" target=\"_blank\" rel=\"noopener\"><em>Adapting for AI-Mode Based Search deck<\/em><\/a> <em>gives directors a validated, data-backed story to present to executives who keep asking what changed. Find it in the <\/em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.growth-memo.com\/p\/exclusive-growth-premium-resources\" target=\"_blank\" rel=\"noopener\"><em>Premium Subscribers Resource Library<\/em><\/a><em>.<\/em><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-why-this-matters\"><span class=\"ez-toc-section\" id=\"Why_this_matters\"><\/span>Why this matters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For 20 years, what you searched told Google and SEOs how you\u2019d behave. Type a brand name (navigational search), and you\u2019re in and out in seconds. Search \u201cbest CRM for startups\u201d (comparison search), and you settle into a set of comparison pages. Intent sorted everyone.<\/p>\n<p>The AIO erased that tell. By dropping a block of answer text at the top of the page, it pulls every searcher into a reading session, no matter why they came. The brand-name searcher reads the AIO. The product researcher reads another. Both slow down, both stay, both behave alike on the SERP page. <em>That<\/em> flattening is the intent compression.<\/p>\n<p>Most Google users never chose this, because most Google users are not AI early adopters. They meet AI through Google\u2019s search results as Google <s>forces<\/s> guides them into AIOs and AI Mode at the top of the results. AI is changing its search behavior passively and without searchers\u2019 explicit consent. Many Google users might not even realize they\u2019re using AI, and that\u2019s one reason we\u2019re seeing <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2026\/05\/26\/duckduckgo-installs-are-up-30-as-users-reject-being-force-fed-googles-ai-search\/\" target=\"_blank\" rel=\"noopener\">growing installs<\/a> of DuckDuckGo.<\/p>\n<p>Google reports <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/search.google\/pdf\/google-about-AI-overviews-AI-Mode.pdf\" target=\"_blank\" rel=\"noopener\">more than 1.5 billion people<\/a> use AI Overviews, so this is not an edge case. It\u2019s how the web is searching now.<\/p>\n<h2 id=\"what-winning-the-second-impression-looks-like\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_winning_the_second_impression_looks_like\"><\/span>What winning the second impression looks like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.growth-memo.com\/p\/users-behave-differently-in-ai-overviews\" target=\"_blank\" rel=\"noopener\">AI Overviews vs. AI Mode behavior analysis<\/a> revealed the significance and optimization opportunity of the second look. The second impression is what searchers see on the back-scroll, after they\u2019ve already passed your listing once. It\u2019s like a double-take made by a grocery shopper in the cereal aisle who has dozens of options: The shopper scans every box in view, then circles back to reread the one that caught their eye.<\/p>\n<p>Metadata is the trigger for selecting search results. Rich snippets catch attention early on, but they might not be enough to convert users to a click, especially if new search behavior has shifted to include a thorough reading of the SERP <em>and<\/em> a second scroll up. What can earn the click is what shows up next to your listing on that second pass, and it has to be relevant and trustworthy.<\/p>\n<p>Different page types require different relevance and trust indicators.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1624\" height=\"1112\" http: alt=\"The second impression has 3 playbooks\" class=\"wp-image-479249\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/The-second-impression-has-3-playbooks.png 1624w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/The-second-impression-has-3-playbooks-768x526.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/The-second-impression-has-3-playbooks-1536x1052.png 1536w\" data-lazy-sizes=\"(max-width: 1624px) 100vw, 1624px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/The-second-impression-has-3-playbooks.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1624\" height=\"1112\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/The-second-impression-has-3-playbooks.png\" alt=\"The second impression has 3 playbooks\" class=\"wp-image-479249\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/The-second-impression-has-3-playbooks.png 1624w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/The-second-impression-has-3-playbooks-768x526.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/The-second-impression-has-3-playbooks-1536x1052.png 1536w\" sizes=\"auto, (max-width: 1624px) 100vw, 1624px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-product-detail-pages-pdp\"><span class=\"ez-toc-section\" id=\"Product_detail_pages_PDP\"><\/span>Product detail pages (PDP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Users compare star ratings, review count, price, and stock status.<\/p>\n<p>Three things to control outside the meta:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Product schema<\/strong> with aggregateRating, review, offers, and availability. Miss any one of these, and a competitor\u2019s listing renders fuller than yours.<\/li>\n<li><strong>Review count is a comparison field.<\/strong> 47 reviews next to a competitor\u2019s 2,300 loses on the second pass even if your description is sharper. Review velocity is a competitive moat.<\/li>\n<li><strong>Multiple images in the schema array<\/strong> so Google has options for different SERP layouts.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-category-detail-pages-cdp\"><span class=\"ez-toc-section\" id=\"Category_detail_pages_CDP\"><\/span>Category detail pages (CDP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Category pages compete with the AIO\u2019s own list. If the AIO already enumerated 5 options, your category page has to look like the place where the user goes to actually choose between them.<\/p>\n<p>Three things to control outside the meta:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ItemList schema on the category page<\/strong> so Google can render product carousels in the SERP. A carousel takes more vertical space than a single listing and dominates the back-scroll.<\/li>\n<li><strong>Filter and sort UI visible in the SERP preview.<\/strong> Google sometimes surfaces sitelinks for category facets (\u201cby price\u201d or \u201cby brand\u201d). Internal linking to those facets makes them eligible.<\/li>\n<li><strong>Page count and depth.<\/strong> A category page with 12 products competes badly against one with 240. The second impression carries an implicit <em>\u201cIs this comprehensive?\u201d <\/em>check.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-blog-content\"><span class=\"ez-toc-section\" id=\"Blog_content\"><\/span>Blog content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The AIO has already given the user the answer. To earn a possible <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.growth-memo.com\/i\/163392865\/top-takeaways-for-operators\" target=\"_blank\" rel=\"noopener\">validation click<\/a> or at least a thorough second impression for your brand, what the user is looking for is credibility on who said it and when.<\/p>\n<p>Two things to control outside the meta:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Visible datePublished or dateModified in the SERP.<\/strong> A 2024 article next to a 2026 article likely loses, whether the user considers the description or not.<\/li>\n<li><strong>Article schema with a named author field<\/strong> that links to a sameAs URL (LinkedIn, author bio page). This makes the author an entity Google can resolve, which matters for E-E-A-T scoring even if no visible card renders.<\/li>\n<\/ul>\n<p><em>The <\/em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.growth-memo.com\/i\/188880019\/for-premium-subscribers-your-ai-seo-change-management-plan\" target=\"_blank\" rel=\"noopener\"><em>AI SEO Change Management Plan<\/em><\/a> <em>alone saves directors 10+ planning hours for retraining your team against current best practices, <\/em><strong><em>but Premium is only $150\/year.<\/em><\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.growth-memo.com\/p\/exclusive-growth-premium-resources\" target=\"_blank\" rel=\"noopener\"><em>See the full library.<\/em><\/a><\/p>\n<h2 id=\"what-intent-compression-means-for-operators\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_intent_compression_means_for_operators\"><\/span>What intent compression means for operators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The last three years of intent-based content work produced the right pages for the right queries. What\u2019s shifting is one prediction layer on top of that strategy: how long users stay, where they look, when they click.<\/p>\n<p>That layer is now AIO-driven, not intent-driven. User search intent still drives what your brand needs to write, but it is no longer a good estimate of <em>how<\/em> users will behave on a SERP page.<\/p>\n<p>Therefore, more optimization work moves to the SERP, focusing how your listing reads against the AIO and the results around it, separate from the intent logic that decides <em>what<\/em> the page content should be to answer the query.\u00a0<\/p>\n<p>Your core optimization efforts don\u2019t change. A content team built around intent clusters keeps its cluster map intact. What gets updated is the optimization pattern per page (meta descriptions, title tags, the second-impression framing from <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.growth-memo.com\/i\/198815058\/7-optimize-for-clickability\" target=\"_blank\" rel=\"noopener\">finding 7 shared last week with Premium subscribers<\/a>), not the underlying taxonomy or content strategy.<\/p>\n<p><em><em>This post first appeared on the author\u2019s website and is republished here with permission.<\/em><\/em><\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">AI OverviewsGoogle AI ModeLarge language modelSearch engine results pageArtificial intelligenceClaudeClick pathE-E-A-TLinkedInSearch engine optimizationUser behavior<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+7 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ai-overviews-search-reading-sessions-479244\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search intent still shapes content strategy, but AI Overviews now shape how users behave on the SERP itself. Intent still tells you what to write. But when an AI Overview (AIO) lands on the SERP, users no longer behave the same way as classic search.\u00a0 In this memo: AIO compresses five distinct search intents into&#8230;<\/p>\n","protected":false},"author":1,"featured_media":731302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/What-to-do-now-that-AIOs-turned-search-into-reading-sessions-featured-image.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-731301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/731301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=731301"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/731301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/731302"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=731301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=731301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=731301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}