{"id":732020,"date":"2026-06-07T18:15:17","date_gmt":"2026-06-07T15:15:17","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-adds-guidance-on-third-party-seo-tools-services-advice-and-updates-hiring-an-seo-doc\/"},"modified":"2026-06-07T18:15:17","modified_gmt":"2026-06-07T15:15:17","slug":"google-adds-guidance-on-third-party-seo-tools-services-advice-and-updates-hiring-an-seo-doc","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-adds-guidance-on-third-party-seo-tools-services-advice-and-updates-hiring-an-seo-doc\/","title":{"rendered":"Google adds guidance on third-party SEO tools,\u00a0services,\u00a0advice and updates hiring an SEO doc"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a40f92c3b659\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a40f92c3b659\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-adds-guidance-on-third-party-seo-tools-services-advice-and-updates-hiring-an-seo-doc\/#Google_added_in_topics_about_generative_AI_optimization_how_third-party_tools_are_not_endorsed_by_Google_and_more\" >Google added in topics about generative AI optimization, how third-party tools are not endorsed by Google and more.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-adds-guidance-on-third-party-seo-tools-services-advice-and-updates-hiring-an-seo-doc\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_added_in_topics_about_generative_AI_optimization_how_third-party_tools_are_not_endorsed_by_Google_and_more\"><\/span>Google added in topics about generative AI optimization, how third-party tools are not endorsed by Google and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google added a new help document to its search developer documentation named <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/third-party-seo\">Google Search\u2019s guidance on using third-party SEO tools, services, and advice<\/a> and updated the older <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/do-i-need-seo\">Do you need an SEO?<\/a> document on Friday.  Google primarily added in topics around generative AI optimization and more guidance on trusting third-party tools and other SEO advice.<\/p>\n<p><strong>Why. <\/strong>Google <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/updates#guidance-on-third-party-seo-tools,-services,-and-advice\">said<\/a> it posted these document updates and changes because it wanted to \u201chighlight important considerations when evaluating third-party SEO tools and advice, and to simplify some sections and remove outdated examples in existing documentation.\u201d<\/p>\n<p><strong>Third-party SEO tools, services and advice. <\/strong>Google\u2019s new help document named <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/third-party-seo\">Google Search\u2019s guidance on using third-party SEO tools, services, and advice<\/a> digs into advice from Google on how you should consider advice from third parties and using third-party SEO services and tools. <\/p>\n<p>This includes how to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Evaluate and verify external SEO advice against official Google guidelines<\/li>\n<li>Think critically about using third-party SEO tools and services\n<ul class=\"wp-block-list\">\n<li>Assisting in sitemap generation<\/li>\n<li>Establishing indexing directives<\/li>\n<li>Offering to generate \u201cSEO-optimized\u201d content for you<\/li>\n<li>Providing advice they claim will improve the ranking of your existing content<\/li>\n<li>Promising improvements for AI experiences and search formats (also known as \u201cAEO\u201d or \u201cGEO\u201d tools)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Google added that it does not endorse any third-party tool and warns about tools claiming so.  It also warns about tools or services that claim \u201cusing a service or tool doesn\u2019t guarantee ranking success.\u201d  Google added, \u201cThird-party tools don\u2019t have access to our internal ranking data. They can\u2019t guarantee performance.\u201d<\/p>\n<p>Google does recommend you use Google Search Console, which provides you with \u201ckey information and data directly from Google Search itself,\u201d Google wrote.<\/p>\n<p><strong>Hiring an SEO document update. <\/strong>Google also made updates to the  <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/do-i-need-seo\">Do you need an SEO?<\/a> help document. Google added in topics around Optimizing for generative AI, where Google references a newish help document on that topic.<\/p>\n<p>Google also posted in this document new content about SEO tools including:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cIf your SEO uses a third-party tool, keep in mind that Google doesn\u2019t evaluate or endorse third-party SEO tools, and these tools don\u2019t have access to Google\u2019s internal ranking data. Be wary of tools that claim to be \u201cacceptable\u201d or \u201c<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roved\u201d by Google Search.\u201d<\/li>\n<li>\u201cIf your SEO offers to do an SEO audit for you, be sure to carefully consider what\u2019s involved and only grant read access to Search Console (at this stage, don\u2019t grant them write access). An SEO audit should be about giving you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.\u201d<\/li>\n<li>\u201c<strong>Evaluate your SEO\u2019s recommendations and tools they use.<\/strong>\u00a0Before making significant changes to your site based on a third-party tool\u2019s audit, be sure to check their recommendations against\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\">official guidance from Google Search<\/a>, think critically about any claims or recommendations you hear, and make your own informed decisions.\u201d\n<ul class=\"wp-block-list\">\n<li>Do they cite official Google documentation as supporting evidence for their recommendations?<\/li>\n<li>If they have advice on optimizing for AI experiences (also known as \u201cAEO\u201d \u201cGEO\u201d services), is their advice aligned with\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\">Google Search\u2019s official guidance on optimizing for generative AI features<\/a>?<\/li>\n<li>Do they use tools that are aligned with Google\u2019s guidance?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>The document was also cleaned up and made shorter and more concise. <\/p>\n<p><strong>Why we care. <\/strong>Reviewing Google\u2019s official documentation is always something SEOs should be doing.  New documents that Google posts are useful to read and understand.  Understanding the changes made to older help documents is also important. <\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Generative AIGoogleGoogle SearchSearch engine marketingArtificial intelligenceGoogle Search ConsoleSearch engine optimization<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+3 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-adds-guidance-on-third-party-seo-tools-services-advice-and-updates-hiring-an-seo-doc-479637\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google added in topics about generative AI optimization, how third-party tools are not endorsed by Google and more. Google added a new help document to its search developer documentation named Google Search\u2019s guidance on using third-party SEO tools, services, and advice and updated the older Do you need an SEO? document on Friday. Google primarily&#8230;<\/p>\n","protected":false},"author":1,"featured_media":732021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/google-robot-seo-working-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-732020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/732020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=732020"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/732020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/732021"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=732020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=732020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=732020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}