{"id":732200,"date":"2026-06-08T20:20:20","date_gmt":"2026-06-08T17:20:20","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-to-update-local-services-ads-policies-in-july\/"},"modified":"2026-06-08T20:20:20","modified_gmt":"2026-06-08T17:20:20","slug":"google-to-update-local-services-ads-policies-in-july","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-to-update-local-services-ads-policies-in-july\/","title":{"rendered":"Google to update Local Services Ads policies in July"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2917ca13b73\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2917ca13b73\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-to-update-local-services-ads-policies-in-july\/#Google_will_update_its_Local_Services_Ads_policies_on_July_6_renaming_them_as_%E2%80%9Crequirements%E2%80%9D_and_aligning_advertiser_guidelines\" >Google will update its Local Services Ads policies on July 6, renaming them as &#8220;requirements&#8221; and aligning advertiser guidelines.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-to-update-local-services-ads-policies-in-july\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_will_update_its_Local_Services_Ads_policies_on_July_6_renaming_them_as_%E2%80%9Crequirements%E2%80%9D_and_aligning_advertiser_guidelines\"><\/span>Google will update its Local Services Ads policies on July 6, renaming them as &#8220;requirements&#8221; and aligning advertiser guidelines.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is changing the rules framework that governs Local Services Ads, updating policy language and aligning advertiser requirements with its new badge system.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. On July 6th Google will update its Local Services Ads policies to improve readability, revise terminology, and remove requirements that no longer apply to advertisers.<\/p>\n<p>As part of the update, Google will rename \u201cLocal Services platform policies\u201d as \u201cLocal Services Ads requirements.\u201d<\/p>\n<p>The changes build on the company\u2019s recent overhaul of the Local Services Ads badge system, including updates to Google Guarantee badges and advertiser verification standards.<\/p>\n<p><strong>Why we care. <\/strong>While these changes are mostly administrative, advertisers should pay attention because the new \u201crequirements\u201d framework could make it easier for Google to tie compliance standards directly to badge status in the future. For agencies and local businesses, it\u2019s another indication that maintaining verification credentials and meeting platform standards will remain critical for competing in LSAs.<\/p>\n<p><strong>The big picture<\/strong>. Google says the policy refresh is intended to better align advertiser requirements with the new badge framework while making compliance guidance easier to understand.<\/p>\n<p>The company is not positioning the update as a major policy crackdown. Instead, the focus appears to be on simplifying existing rules and modernizing the way requirements are communicated to businesses.<\/p>\n<p><strong>The bottom line<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/adspolicy\/answer\/6245891\">Google is refreshing the policy framework for Local Services Ads<\/a>, replacing \u201cplatform policies\u201d with \u201crequirements\u201d and aligning advertiser guidance with a new badge-driven approach to trust and eligibility.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Alcoholics AnonymousDigital marketingGoogleAdvertising<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+1 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-to-update-local-services-ads-policies-in-july-479653\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google will update its Local Services Ads policies on July 6, renaming them as &#8220;requirements&#8221; and aligning advertiser guidelines. Google is changing the rules framework that governs Local Services Ads, updating policy language and aligning advertiser requirements with its new badge system. What\u2019s happening. On July 6th Google will update its Local Services Ads policies&#8230;<\/p>\n","protected":false},"author":1,"featured_media":732201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/Google-Local-Services-Ads-vs.-Search-Ads-Which-drives-better-local-leads.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-732200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/732200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=732200"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/732200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/732201"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=732200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=732200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=732200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}