{"id":732491,"date":"2026-06-10T04:55:16","date_gmt":"2026-06-10T01:55:16","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/salesforce-acquires-m3ter-to-add-consumption-based-billing-to-agentforce\/"},"modified":"2026-06-10T04:55:16","modified_gmt":"2026-06-10T01:55:16","slug":"salesforce-acquires-m3ter-to-add-consumption-based-billing-to-agentforce","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/salesforce-acquires-m3ter-to-add-consumption-based-billing-to-agentforce\/","title":{"rendered":"Salesforce acquires m3ter to add consumption-based billing to Agentforce"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d0f93e2be0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d0f93e2be0\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/salesforce-acquires-m3ter-to-add-consumption-based-billing-to-agentforce\/#TLDR\" >TL;DR<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"article-main-content\">\n<div class=\"postContent-tldr\">\n<h4 class=\"postContent-offsetTitle\"><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>TL;DR<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><em>Salesforce is acquiring m3ter, a London metering platform, to add native consumption billing to Agentforce Revenue Management.<\/em><\/p>\n<\/div>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-m3ter\/\" target=\"_blank\" rel=\"nofollow noopener\">Salesforce has signed a definitive agreement to acquire m3ter<\/a>, a London-based metering and rating platform built for consumption-based billing. The deal will integrate m3ter\u2019s infrastructure natively into Agentforce Revenue Management, giving Salesforce customers the ability to launch, track, and bill usage-based and outcome-based pricing models without leaving the platform. Financial terms were not disclosed.<\/p>\n<p>The acquisition reflects a structural shift in how software companies charge for their products. Traditional per-seat sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions made sense when humans were the primary users, but AI agents that perform work autonomously create a billing problem: if one agent replaces ten employees, selling ten licences no longer works. Salesforce itself has been navigating this tension, moving Agentforce to a consumption model built on Flex Credits where each agent action costs roughly $0.10.<\/p>\n<p>m3ter was founded in 2020 by Griffin Parry and John Griffin, who previously co-founded <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">Game<\/a>Sparks, a cloud services company acquired by Amazon in 2017. The pair spent three years at AWS after the acquisition, where they saw first-hand how Amazon\u2019s usage-based billing infrastructure worked at scale. They left to build m3ter as a standalone metering layer that could sit between a product and its billing system.<\/p>\n<div class=\"inarticle-wrapper latest channel-cta hs-embed-tnw\">\n<div id=\"hs-embed-tnw\" class=\"channel-cta-wrapper\">\n<div class=\"channel-cta-img\"><img decoding=\"async\" class=\"js-lazy\" src=\"https:\/\/media.thenextweb.com\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"\/><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/media.thenextweb.com\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"\/><\/p>\n<div class=\"channel-cta-input\">\n<p class=\"channel-cta-title\">The \ud83d\udc9c of EU tech<\/p>\n<p class=\"channel-cta-tagline\">The latest rumblings from the EU tech scene, a story from our wise ol&#8217; founder Boris, and some questionable AI art. It&#8217;s free, every week, in your inbox. Sign up now!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>The platform ingests product usage data in near real time, applies configurable pricing rules, and outputs billable charges to whatever CRM, ERP, or invoicing system a company uses. m3ter raised $17.5 million in seed funding from Union Square Ventures, Insight Partners, and Kindred Capital in 2022, followed by a $14 million <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">Series<\/a> A led by Notion Capital in 2023. Its customers include Paddle, Onfido, and Sift.<\/p>\n<p>\u201c<em>We founded m3ter to solve the hardest problems in usage-based pricing,<\/em>\u201d Parry said<em>.<\/em> \u201c<em>Joining Salesforce allows us to bring our high-scale <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tion and rating capabilities to the world\u2019s largest enterprise install base.<\/em>\u201d The transaction is expected to close in the second quarter of Salesforce\u2019s fiscal year 2027, subject to customary closing conditions.<\/p>\n<p>m3ter is the latest in a series of acquisitions Salesforce has made to assemble the infrastructure for its AI agent strategy. The company acquired Contentful earlier this month for a native content layer, completed an $8 billion deal for Informatica in late 2025 for data integration, and bought Momentum, Qualified, and Cimulate for conversation intelligence, AI sales engagement, and digital experience simulation respectively.<\/p>\n<p>The pattern is clear: Salesforce is buying the components it needs to make Agentforce a complete platform rather than a feature bolted onto its existing CRM. m3ter fills the monetisation gap, the infrastructure required to actually charge customers for what AI agents do. Without native metering, enterprises running consumption-based models have to stitch together third-party billing tools or build custom integrations, a problem that becomes harder as pricing models grow more complex.<\/p>\n<p>Whether this translates into revenue growth is the question investors are watching. Salesforce reported $11.13 billion in revenue for fiscal Q1 2027, up 13% year on year, and Agentforce reached $1.2 billion in annual recurring revenue. The stock fell roughly 1.7% on the day of the m3ter announcement, sitting closer to its 52-week low of $163.52 than its high of $276.80.<\/p>\n<p>Investors want proof that consumption-based AI revenue can scale fast enough to offset the structural threat to seat-based licensing. A billing infrastructure acquisition is a bet on plumbing rather than a growth catalyst, and the market priced it accordingly.<\/p>\n<p>For m3ter, the outcome is a fast exit for a company that raised just $31.5 million in total funding. For Salesforce, it is another piece in a stack that now spans data (Informatica), content (Contentful), agents (Agentforce), and billing (m3ter). The question is whether enterprises will consolidate on that stack or continue assembling their own from best-of-breed vendors, a choice that the shift to consumption pricing makes more consequential with every agent deployed.<\/p>\n<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/salesforce-acquires-m3ter-consumption-billing-agentforce\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR Salesforce is acquiring m3ter, a London metering platform, to add native consumption billing to Agentforce Revenue Management. Salesforce has signed a definitive agreement to acquire m3ter, a London-based metering and rating platform built for consumption-based billing. The deal will integrate m3ter\u2019s infrastructure natively into Agentforce Revenue Management, giving Salesforce customers the ability to launch,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":732492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/media.thenextweb.com\/2026\/06\/salesforce-acquires-m3ter-consumption-billing-agentforce.avif","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-732491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/732491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=732491"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/732491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/732492"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=732491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=732491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=732491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}