{"id":732577,"date":"2026-06-10T16:15:21","date_gmt":"2026-06-10T13:15:21","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/"},"modified":"2026-06-10T16:15:21","modified_gmt":"2026-06-10T13:15:21","slug":"11-ppc-errors-uncovered-in-recent-b2b-audits","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/","title":{"rendered":"11 PPC errors uncovered in recent B2B audits"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2c138beb76c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2c138beb76c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#From_broken_conversion_tracking_to_unmanaged_automation_these_common_mistakes_continue_to_waste_budget_leads_and_valuable_learning_signals\" >From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#Mistakes_advertisers_are_still_making_on_LinkedIn\" >Mistakes advertisers are still making on LinkedIn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#1_Using_no_audience_targeting\" >1. Using no audience targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#2_Letting_audience_targeting_run_without_adjusting_over_time\" >2. Letting audience targeting run without adjusting over time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#3_Using_all_automated_default_settings\" >3. Using all automated default settings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#4_Setting_and_forgetting_creative_without_rotating_in_new_themes\" >4. Setting and forgetting creative without rotating in new themes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#Mistakes_advertisers_still_making_on_Google\" >Mistakes advertisers still making on Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#5_Running_conversion-focused_bid_strategies_without_conversion_data\" >5. Running conversion-focused bid strategies without conversion data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#6_Leaving_Display_and_Search_Partners_turned_on\" >6. Leaving Display and Search Partners turned on<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#7_Forgetting_to_use_sitelinks\" >7. Forgetting to use sitelinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#8_Letting_spend_run_on_non-converting_keywords\" >8. Letting spend run on non-converting keywords\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#9_Running_all_campaigns_in_broad_match_only\" >9. Running all campaigns in broad match only\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#10_Letting_PMax_for_B2B_run_with_no_guardrails_beyond_remarketing_lists\" >10. Letting PMax for B2B run with no guardrails beyond remarketing lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#11_Not_testing_AI_Max\" >11. Not testing AI Max\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#Automation_still_needs_expert_oversight\" >Automation still needs expert oversight<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/11-ppc-errors-uncovered-in-recent-b2b-audits\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"From_broken_conversion_tracking_to_unmanaged_automation_these_common_mistakes_continue_to_waste_budget_leads_and_valuable_learning_signals\"><\/span>From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>As algorithms take over ad platforms, truly expert marketers are being scrutinized \u2014 and rightly so.<\/p>\n<p>Managing ad accounts looks very different today than it did even a few years ago. Platforms have shifted heavily toward automation, with products like Meta\u2019s Advantage+ and Google\u2019s Performance Max leveling parts of the playing field and changing what skilled account management actually looks like.<\/p>\n<p>I\u2019ve conducted many B2B account audits recently, both for companies with in-house teams and for businesses transitioning from other agencies. One thing keeps standing out: operators who truly understand these systems are still surprisingly rare.<\/p>\n<p>Even with all the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> available today \u2014 and more on the way \u2014 many smart B2B marketers are still making expensive mistakes. Here are some of the most common ones I\u2019ve encountered lately on LinkedIn and Google.<\/p>\n<h2 id=\"mistakes-advertisers-are-still-making-on-linkedin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistakes_advertisers_are_still_making_on_LinkedIn\"><\/span>Mistakes advertisers are still making on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn has become a crucial platform for reaching B2B audiences, yet advertisers keep making mistakes like these.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-using-no-audience-targeting\"><span class=\"ez-toc-section\" id=\"1_Using_no_audience_targeting\"><\/span>1. Using no audience targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, I\u2019m still encountering this rookie mistake. The impact is always what you\u2019d expect: Ads are being shown to entry-level folks, college students, interns, and completely irrelevant companies instead of your target customer.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-letting-audience-targeting-run-without-adjusting-over-time\"><span class=\"ez-toc-section\" id=\"2_Letting_audience_targeting_run_without_adjusting_over_time\"><\/span>2. Letting audience targeting run without adjusting over time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LinkedIn\u2019s professional targeting is unique, but it\u2019s not airtight. For instance, it\u2019s common to see sales professionals and titles sneak into campaigns with \u201cgrowth\u201d included in the targeting.\u00a0<\/p>\n<p>Account managers who aren\u2019t paying attention will continue to spend money to show ads to irrelevant audiences.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-using-all-automated-default-settings\"><span class=\"ez-toc-section\" id=\"3_Using_all_automated_default_settings\"><\/span>3. Using all automated default settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I see this error from time to time, so it\u2019s definitely not a one-off \u201coops.\u201d\u00a0<\/p>\n<p>LinkedIn is no different than other platforms. If you leave options like audience expansion turned on, your ads will show on cheaper, lower-quality inventory. Any desired actions will take the path of least resistance (usually the least qualified).<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-setting-and-forgetting-creative-without-rotating-in-new-themes\"><span class=\"ez-toc-section\" id=\"4_Setting_and_forgetting_creative_without_rotating_in_new_themes\"><\/span>4. Setting and forgetting creative without rotating in new themes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Any experienced LinkedIn advertiser knows LinkedIn\u2019s ad structure makes creative testing difficult, so you need to be proactive about refreshing creative.<\/p>\n<p>Replacing tiny elements won\u2019t move the needle, either, so failing to produce and use a bank of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a> variations is a miss.<\/p>\n<p><strong><em>Dig deeper: 5 B2B LinkedIn Ads tests to run in 2026<\/em><\/strong><\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Your customers search everywhere. Make sure your brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">shows up<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        The SEO toolkit you know, plus the AI visibility data you need.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px;\">\n<div style=\"font-family: Roboto, sans-serif; font-weight: 300; color: #000000; margin-bottom: 4px;\">Get started with<\/div>\n<p>      <img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" http: alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\"><img loading=\"lazy\" width=\"400\" height=\"52\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" style=\"height: 16px; width: auto; display: block;\">\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<\/p>\n<h2 id=\"mistakes-advertisers-still-making-on-google\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistakes_advertisers_still_making_on_Google\"><\/span>Mistakes advertisers still making on Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now we\u2019re getting to the most common issues I\u2019ve seen lately. Here are some of the mistakes our audits have uncovered in Google Ads accounts.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-running-conversion-focused-bid-strategies-without-conversion-data\"><span class=\"ez-toc-section\" id=\"5_Running_conversion-focused_bid_strategies_without_conversion_data\"><\/span>5. Running conversion-focused bid strategies without conversion data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019ve audited accounts running ads with conversion-focused bid strategies, yet they have zero conversion data integration (or even any conversion actions specified). This mistake leads the algorithm to prioritize the absolute easiest actions and the cheapest audiences.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-6-leaving-display-and-search-partners-turned-on\"><span class=\"ez-toc-section\" id=\"6_Leaving_Display_and_Search_Partners_turned_on\"><\/span>6. Leaving Display and Search Partners turned on<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This oversight diverts budget from high-intent search inventory into reliably cheaper, lower-performing placements.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-7-forgetting-to-use-sitelinks\"><span class=\"ez-toc-section\" id=\"7_Forgetting_to_use_sitelinks\"><\/span>7. Forgetting to use sitelinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By forgetting to use sitelinks, you inevitably cede a ton of real estate and limit ways to appeal to users.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-8-letting-spend-run-on-non-converting-keywords-nbsp\"><span class=\"ez-toc-section\" id=\"8_Letting_spend_run_on_non-converting_keywords\"><\/span>8. Letting spend run on non-converting keywords\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019ve zoned out and are continuing to spend money on keywords that aren\u2019t converting for months on end without making any adjustments to the ads themselves, you\u2019re flushing money down the toilet.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-9-running-all-campaigns-in-broad-match-only-nbsp\"><span class=\"ez-toc-section\" id=\"9_Running_all_campaigns_in_broad_match_only\"><\/span>9. Running all campaigns in broad match only\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Similarly, you\u2019re wasting money if you\u2019re running all of your campaigns in broad match only, with no phrase or exact match to be found.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-10-letting-pmax-for-b2b-run-with-no-guardrails-beyond-remarketing-lists\"><span class=\"ez-toc-section\" id=\"10_Letting_PMax_for_B2B_run_with_no_guardrails_beyond_remarketing_lists\"><\/span>10. Letting PMax for B2B run with no guardrails beyond remarketing lists<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>PMax for B2B has gotten a little more viable over the past year, thanks to a slew of moderately useful new functions.\u00a0<\/p>\n<p>However, if you\u2019re not even doing the basics of enhanced conversions and OCT, I would turn those campaigns off ASAP or hand them over to marketers who can use PMax to improve lead quality.\u00a0<\/p>\n<p>Otherwise, this mistake means you\u2019re setting yourself up to spend on junk leads.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-11-not-testing-ai-max-nbsp\"><span class=\"ez-toc-section\" id=\"11_Not_testing_AI_Max\"><\/span>11. Not testing AI Max\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google is rapidly changing how ads are matched, served, and optimized. If you don\u2019t test these systems early, you risk falling behind competitors who are giving Google more automation signals and learning data.<\/p>\n<p>Success with AI-driven campaign types depends on proper measurement, quality inputs, and ongoing oversight. Those responsibilities haven\u2019t gone away as automation has increased.<\/p>\n<p><strong><em>Dig deeper: Top 10 Google Ads mistakes to avoid in 2026<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"automation-still-needs-expert-oversight\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automation_still_needs_expert_oversight\"><\/span>Automation still needs expert oversight<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An important layer across channels that often gets overlooked is what happens after someone provides their information. Having a strong follow-up sequence for leads is critical to campaign success, as is passing back the right data to properly tie performance to ad spend.\u00a0<\/p>\n<p>Omitting this crucial step does more than cloud the true potential ROAS of the campaigns. It also means you\u2019re getting less down-funnel data that could be fed back into the platforms to teach the algorithms to work harder on your behalf.<\/p>\n<p>Even experienced marketers are making these mistakes. They tend to be good at what used to be critical, such as SKAGs and exhaustive negative keyword management, but they\u2019re not adapting to use the controls still available to them in a more automated landscape.<\/p>\n<p>These mistakes aren\u2019t just one-off \u201coopsies\u201d that cost brands money before they\u2019re caught and corrected. To me, they\u2019re flashing red lights signifying that the account isn\u2019t in good hands, especially if you\u2019ve got more than one of these scenarios in play, or if one has persisted over time.<\/p>\n<p>Yes, account management involves much more automation than it did in the past. But these platforms still need quality inputs, proper measurement, and ongoing oversight to perform at their best.<\/p>\n<p>Keep that in mind before you decide that paring back to a B-level resource and AI can help save you money in the fixed-cost column.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Pay-per-clickGoogleGoogle AdsLinkedInAdvertising campaignBusiness-to-businessMarketing automationSearch engine marketing<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social media<\/a> marketing<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+5 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ppc-errors-b2b-audits-479726\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals. As algorithms take over ad platforms, truly expert marketers are being scrutinized \u2014 and rightly so. Managing ad accounts looks very different today than it did even a few years ago. 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