{"id":733144,"date":"2026-06-13T08:50:27","date_gmt":"2026-06-13T05:50:27","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-delays-dynamic-search-ads-migration-to-ai-max\/"},"modified":"2026-06-13T08:50:27","modified_gmt":"2026-06-13T05:50:27","slug":"google-delays-dynamic-search-ads-migration-to-ai-max","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-delays-dynamic-search-ads-migration-to-ai-max\/","title":{"rendered":"Google delays Dynamic Search Ads migration to AI Max"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2fcde9293e8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2fcde9293e8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-delays-dynamic-search-ads-migration-to-ai-max\/#The_extended_DSA_transition_timeline_gives_advertisers_more_time_to_test_AI_powered_options_manage_the_transition_at_a_slower_pace\" >The extended DSA transition timeline gives advertisers more time to test AI powered options &amp; manage the transition at a slower pace.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-delays-dynamic-search-ads-migration-to-ai-max\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_extended_DSA_transition_timeline_gives_advertisers_more_time_to_test_AI_powered_options_manage_the_transition_at_a_slower_pace\"><\/span>The extended DSA transition timeline gives advertisers more time to test AI powered options &amp; manage the transition at a slower pace.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is pushing back the automatic migration of Dynamic Search Ads (DSA) to AI Max for Search campaigns by five months and restoring advertisers\u2019 ability to create new DSA campaigns.<\/p>\n<p>The move gives advertisers more time to test AI-powered alternatives and manage the transition away from one of Google\u2019s longest-running search campaign types on their own terms.<\/p>\n<p><strong>What\u2019s changing<\/strong>. Google\u2019s automatic upgrade of DSA campaigns to AI Max \u2014 or Search campaigns using broad match and Smart Bidding \u2014 has been postponed from September 2026 to February 2027.<\/p>\n<p>The company is also restoring the ability to create new DSA campaigns beginning June 15th, reversing an earlier phase-out step.<\/p>\n<p><strong>Why we care.<\/strong> Google is giving advertisers nearly six extra months more to evaluate AI Max and other AI-powered search formats before being forced off DSAs. That additional time allows teams to run side-by-side tests, benchmark performance and refine migration strategies rather than relying on an automatic transition.<\/p>\n<p><strong>What prompted the change<\/strong>. According to Google Ads Liaison Ginny Marvin, the extension comes in response to advertiser feedback requesting more time to prepare for the transition.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe\u2019ve heard your feedback loud and clear: you need more time to transition from Dynamic Search Ads (DSA) to AI Max,\u201d Marvin wrote on LinkedIn, adding that Google wanted to avoid interfering with advertisers\u2019 Q4 planning and execution.<\/li>\n<\/ul>\n<p><strong>What advertisers should do<\/strong>. Google is encouraging advertisers to audit existing DSA campaigns, run side-by-side experiments against AI Max for Search and use voluntary migration tools before the February 2027 deadline. Manual upgrades provide greater oversight and control while preserving historical reporting and campaign learnings.<\/p>\n<p>Marvin also noted that automatically created assets and the campaign-level broad match setting will still transition to AI Max as scheduled in September 2026.<\/p>\n<p><strong>Default settings change. <\/strong>While Google is extending the DSA timeline, it is continuing to make AI Max a central part of its Search strategy. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/ginnymarvin_googleads-aimax-share-7471238060689690624-ZNXW\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAJTV04Bw5M-1qqJtnImkpsEOFw9bHvfSSs\">Marvin revealed that AI Max is now the default setting when creating new Search campaigns<\/a>, citing testing that showed campaigns achieved their first conversion faster during the first two weeks after launch.<\/p>\n<p><strong>Timeline:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>June 2026:<\/strong> DSA campaign creation returns.<\/li>\n<li><strong>June 2026 \u2013 January 2027:<\/strong> Extended testing and voluntary migration period.<\/li>\n<li><strong>January 2027:<\/strong> New DSA creation ends.<\/li>\n<li><strong>February 2027:<\/strong> Automatic migration begins for remaining campaigns.<\/li>\n<\/ul>\n<p><strong>The bottom line<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ads-developers.googleblog.com\/2026\/06\/dynamic-search-ads-dsa-automigration.html\">Google is giving advertisers a longer runway to transition from Dynamic Search Ads<\/a> to AI-powered search campaigns while maintaining access to DSA creation and testing capabilities in the meantime.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">GoogleGoogle AdsSearch engine marketingArtificial intelligence<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+1 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-delays-dynamic-search-ads-migration-to-ai-max-480049\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The extended DSA transition timeline gives advertisers more time to test AI powered options &amp; manage the transition at a slower pace. Google is pushing back the automatic migration of Dynamic Search Ads (DSA) to AI Max for Search campaigns by five months and restoring advertisers\u2019 ability to create new DSA campaigns. The move gives&#8230;<\/p>\n","protected":false},"author":1,"featured_media":733145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/DSA-to-AI-Max-delayes.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-733144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/733144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=733144"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/733144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/733145"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=733144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=733144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=733144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}