{"id":733749,"date":"2026-06-16T22:05:29","date_gmt":"2026-06-16T19:05:29","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/bing-webmaster-tools-updates-ai-reporting-with-intents-topics-citation-share-and-compare\/"},"modified":"2026-06-16T22:05:29","modified_gmt":"2026-06-16T19:05:29","slug":"bing-webmaster-tools-updates-ai-reporting-with-intents-topics-citation-share-and-compare","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/bing-webmaster-tools-updates-ai-reporting-with-intents-topics-citation-share-and-compare\/","title":{"rendered":"Bing Webmaster Tools updates AI reporting with Intents, Topics, Citation Share and Compare"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3385a98a701\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3385a98a701\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/bing-webmaster-tools-updates-ai-reporting-with-intents-topics-citation-share-and-compare\/#Microsoft_said_this_is_beginning_to_roll_out_in_preview_within_Bing_Webmaster_Tools_globally_today\" >Microsoft said this is beginning to roll out in preview within Bing Webmaster Tools globally today.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/bing-webmaster-tools-updates-ai-reporting-with-intents-topics-citation-share-and-compare\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Microsoft_said_this_is_beginning_to_roll_out_in_preview_within_Bing_Webmaster_Tools_globally_today\"><\/span>Microsoft said this is beginning to roll out in preview within Bing Webmaster Tools globally today.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Microsoft is now officially releasing a preview of the new AI performance report within Bing Webmaster Tools that now includes Intents, Topics, Citation Share, and Compare.  We saw Microsoft demo these features in late April but now it is actually starting to roll out to users.<\/p>\n<p>As a reminder, Bing officially rolled out its AI performance report in February. Google didn\u2019t roll out its AI reporting in Search Console until June, and it seemed forced.<\/p>\n<p><strong>What is new. <\/strong>\u201cThese new capabilities build on that foundation by helping publishers better understand\u00a0why\u00a0their content is being surfaced,\u00a0which broader subject areas\u00a0they are gaining visibility in,\u00a0how their presence evolves relative to other cited sources, and\u00a0how citation patterns change over time,\u201d <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blogs.bing.com\/search\/June-2026\/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Compare\">wrote<\/a> Krishna Madhavan from Microsoft.<\/p>\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>Intent<\/strong>: The new Intents feature in Bing Webmaster Tools now classifies the grounding queries in the AI Performance Report in broader categories, such as Informational, Commer<\/span>cial, Navigational, Learn and Solve, Research, Creation, Local, and more. This in a sense helps you understand the intent behind the prompt or query. \u201cThis helps publishers move beyond simply seeing which queries triggered citations and begin understanding the broader query context our systems associate with those citation <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earances,\u201d Krishna Madhavan wrote.<\/p>\n<p>The example provided was that an e-commerce publisher may discover strong visibility in comparison-oriented or shopping-focused AI experiences, while an educational publisher may find that their content is frequently surfaced in research or learning-oriented interactions. These insights can help publishers better align content structure and depth with the types of experiences where AI systems are surfacing their content.<\/p>\n<p><strong>Topics: <\/strong>The\u00a0Topics in the AI performance reports group related grounding queries into broader thematic clusters.\u00a0AI systems reason across concepts and themes rather than isolated keywords, Microsoft explained. So by having topics, it will help publishers understand visibility in the same thematic structure that modern AI systems use to organize information.<\/p>\n<p>So for example, queries such as \u201csolar panels,\u201d \u201csolar energy efficiency,\u201d and \u201cresidential solar installation,\u201d for example, may all map into a broader topic cluster like\u00a0Solar Energy.\u00a0 \u201cThis creates a more natural way to analyze AI visibility. Content teams and publishers often think in terms of themes, editorial areas, and audience interests rather than isolated keywords. Topics help bridge that gap by turning grounding query data into a more thematic view of AI engagement,\u201d Microsoft wrote.<\/p>\n<p>One note, \u201cduring the preview phase, some labels may still be broad\u00a0\u2013\u00a0especially for highly specialized or niche domains\u00a0\u2013\u00a0but the system is already beginning to reveal meaningful thematic patterns,\u201d Microsoft wrote. <\/p>\n<p><strong>Citations. <\/strong>Microsoft also added citation share, which shows how much of the citation space your site\u00a0receives for\u00a0a specific grounding query.  Citation share is calculated as the percentage of citations attributed to your site out of all citations shown across all sites for that same grounding query. \u201cThis helps publishers understand not just whether they were cited, but how much visibility they received within the full set of cited sources for that query,\u201d Microsoft explained.<\/p>\n<p>Microsoft added these points:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cThis can\u00a0provide\u00a0a more directional view into how visibility is evolving over time. Publishers may begin to\u00a0identify\u00a0areas where their content has strong and growing representation in AI-generated experiences, as well as areas where visibility may be more fragmented across many sources.\u201d<\/li>\n<li>\u201cImportantly, Citation Share is designed as an observational metric \u2013 not a ranking system or a competitive scoreboard. It does not expose competitor domains, represent traffic share, or assign quality scores to content.\u201d<\/li>\n<li>\u201cAI citation ecosystems are inherently dynamic. Citation patterns can shift due to changes in user behavior, evolving models, freshness signals, partner refresh cycles, and broader changes across the web itself.\u201d<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1623\" height=\"1159\" http: alt=\"Feedback Icon PNG\" class=\"wp-image-480280\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Feedback_Icon_PNG.png 1623w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Feedback_Icon_PNG-768x548.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Feedback_Icon_PNG-1536x1097.png 1536w\" data-lazy-sizes=\"(max-width: 1623px) 100vw, 1623px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Feedback_Icon_PNG.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1623\" height=\"1159\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Feedback_Icon_PNG.png\" alt=\"Feedback Icon PNG\" class=\"wp-image-480280\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Feedback_Icon_PNG.png 1623w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Feedback_Icon_PNG-768x548.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Feedback_Icon_PNG-1536x1097.png 1536w\" sizes=\"(max-width: 1623px) 100vw, 1623px\"><\/figure>\n<p><strong>Compare. <\/strong>With all of that, you can also compare the changes over time. The compare feature allows you to overlay\u00a0a previous\u00a0time period\u00a0directly onto the current reporting view.\u00a0<\/p>\n<p>\u201cCompare is designed to help publishers observe changes over time. Citation activity can be influenced by many factors including evolving AI models, competing content, freshness signals, and shifts in user demand,\u201d Microsoft wrote.<\/p>\n<p>Here is what it looks like:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1589\" height=\"1138\" http: alt=\"Compare Graph Table PNG\" class=\"wp-image-480279\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Compare_Graph_Table_PNG.png 1589w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Compare_Graph_Table_PNG-768x550.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Compare_Graph_Table_PNG-1536x1100.png 1536w\" data-lazy-sizes=\"(max-width: 1589px) 100vw, 1589px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Compare_Graph_Table_PNG.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1589\" height=\"1138\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Compare_Graph_Table_PNG.png\" alt=\"Compare Graph Table PNG\" class=\"wp-image-480279\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Compare_Graph_Table_PNG.png 1589w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Compare_Graph_Table_PNG-768x550.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Compare_Graph_Table_PNG-1536x1100.png 1536w\" sizes=\"auto, (max-width: 1589px) 100vw, 1589px\"><\/figure>\n<p><strong>Why we care. <\/strong>While we still do not have click and click-through rate data, Microsoft keeps adding more and more to its AI performance reports.<\/p>\n<p>I am hopful that one day we will get click data, but I am still not expecting to see that from Google or Microsoft any time soon.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Bing Webmaster ToolsArtificial intelligenceGoogleMicrosoftMicrosoft BingGoogle Search ConsoleInformationSearch engine optimizationWeb analytics<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+4 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/bing-webmaster-tools-updates-ai-reporting-with-intents-topics-citation-share-and-compare-480277\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft said this is beginning to roll out in preview within Bing Webmaster Tools globally today. Microsoft is now officially releasing a preview of the new AI performance report within Bing Webmaster Tools that now includes Intents, Topics, Citation Share, and Compare. We saw Microsoft demo these features in late April but now it is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":733750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/bing-ai-reporting-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-733749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/733749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=733749"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/733749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/733750"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=733749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=733749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=733749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}